EP. 28- INSTANT BOOST! ‘From’ More Important Than Subject Line?? | Jay's Scoop

In this episode of 'Do This, Not That', Jay delves into the power of multi-identities and testing various from names, drawing inspiration from big players like Apple. Don't miss out on leveraging this overlooked aspect of email marketing to enhance engagement without annoying your recipients. Discover how adding specific offers in the 'From Name' section can increase opens by up to 25% and why certain names outperform brand names.

Main Discussion Points:

- The “from name” is what shows up for the recipient, while the email address remains the same. You can customize it on any email platform.

- Including your offer in the from name (e.g. “Acme 20% Off”) boosts open rates 25%+ over just having your brand name.

- “Person from Brand” (e.g. “Jen from Acme”) improves open rates 20% over just the brand name.

- Testing different from names allows you to send more emails without seeming repetitive.

- Apple sends 5-6 emails in a day by using different from names for each product/service.

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