Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

In this short Tuesday episode, Jay and Kristin Nagel discuss some of the interesting things going on this week, including a new EU AI law, their thoughts on the hit Netflix movie "Leave the World Behind", and more.Main Discussion Points:- The EU has reached a deal on a sweeping AI law called the AI Act. It will require companies to label AI-generated content and design systems so AI content can be detected. This could have major implications as EU laws often make their way to the US.-The current #1 Netflix movie in the US is "Leave the World Behind" starring Julia Roberts, Mahershala Ali, and Ethan Hawke. Jay did not like the movie but Kristin gave it an 8/10. There seems to be two camps - people who liked it and people who think it absolutely sucked.And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this wide-ranging episode, Jay discusses key marketing trends and strategies for 2024. He talks about what to expect in the first few weeks of January when marketing performance tends to dip, how to account for depressed performance during the 2024 election year, and shares some chaotic personal stories.Main Discussion Points:- First 2 weeks of January see low marketing performance; don't expect much from webinars or high-number lists- Back in stock and massive discounts work in early January- Unsubscribes remain high in early January- Good tactic: Email existing contacts about new hires and request adding them to your lists- 2024 is a presidential election year which brings high noise levels and depressed marketing performance- Jay's events company moved its November event earlier to avoid proximity to election- Chaotic personal story about awkward dinner conversationsAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this short holiday episode of "Ask Us Anything", Jay and Kristin Nagel tackle a work question about proving the effectiveness of email marketing and a lighthearted question about whether there's anything Jay doesn't like about the holidays. Listeners can expect tips on using "holdout groups" to quantify email marketing performance and a funny discussion about Jay's inability to properly wrap presents.Main Discussion Points:- Using a "holdout group" to prove email marketing effectiveness by isolating a segment of your list and not sending any emails to them, allowing you to clearly see the incremental lift generated by the emails.- Jay shouts out Houston and recalls an odd experience ice skating at a mall there.- The podcast is sponsored by Marigold, an email marketing and loyalty platform.- Jay reminisces about growing up near the Long Island town Sayasset.- Jay admits he's terrible at wrapping holiday gifts, no matter how hard he tries. He uses too much tape and paper but is oblivious to his lack of skill.And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this short episode, Jay and  Kristin discuss some interesting news and happenings from the past week, including SmileDirectClub going out of business, Meta's Threads app expanding into the EU, and the never-ending barrage of holiday sales.Key Discussion Points:- SmileDirectClub abruptly shutting down despite huge marketing campaigns and leaving customers on payment plans responsible for finishing payments- Meta's Threads app launching in the EU and why it's an opportunity to get in early on a platform that could grow substantially- The constant sales after Black Friday making Jay feel like he bought too earlyAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode of his podcast, host Jay Schwedelson discusses the importance of email preheaders. He defines what preheaders are, common mistakes marketers make with them, and best practices for leveraging preheaders to improve email open and click-through rates.Main Discussion Points:- What is an email preheader and why it's important- Common mistake - only testing emails on desktop and not phones, resulting in preheader code issues- Tips for effective preheaders- Using continuation preheaders starting with "and", "but", or "plus"- Testing no preheader at allAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this short midweek podcast episode, host Jay Schwedelson tackles a work question about deciding when to redo your company's email newsletter program. Tune in to find out if it's time for a redo of your company's newsletter program and learn tips and tricks to make it more engaging. Jay shares his own experiences, including variations in delivery, subject lines, and content, to help you rethink and revamp your email newsletter strategy. He also addresses a ridiculous question about what to do with holiday gifts you don't like from someone close to you.Key Discussion Points:- Deciding when your email newsletter needs rethinking- Keeping ugly holiday gifts to avoid offending the gift giverAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode, host Jay Schwedelson explores the significant impact of time in the marketing sphere. Discover how the value people place on their time influences their decision-making process and learn key strategies to optimize engagement. Jay shares fascinating studies that reveal the power of time indicators in promotional materials, including webinars, email newsletters, subject lines, and pre-headers. Tune into this episode to boost your marketing efforts and to learn where to have the best steak knife-buying experience!Key Discussion Points:- A study found promoting a 30-minute webinar instead of a 60-minute one on the same topic led to a 35% higher registration rate. Telling people something will take less of their time makes them more likely to commit.- Putting "3 min read" or "4 min read" after blurbs in newsletters vastly improves clickthrough rate, by over 30%. Again, this convinces readers they won't have to invest much time.- The trend applies to on-demand videos too. Boldly stating a short length upfront leads to more views.- This podcast keeps segments short since people are drawn to quick hits of content.And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode of Do This Not That, Jay chats with Ashley Faus, Head of Lifecycle Marketing at Atlassian, about the importance of capturing intent and using explicit CTAs in B2B marketing. They discuss common misconceptions around intent, how to design content and CTAs that attract high-intent leads, and why relying on marketing-qualified leads (MQLs) can hurt both marketing and sales teams.Key Discussion Points- The difference between inferred intent and explicit, stated intent- Titling and promoting content in a way that attracts the right intent levels- Why number-based lead targets can result in low-quality leads- Being explicit and prominent with sales CTAs instead of hiding them- Why "learn more" is a harmful CTA- Tips for creating CTAs that drive the desired actionAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this short episode of "Do This, NOT That", host Jay Schwedelson first answers a work-related question. He shares valuable advice on enhancing your LinkedIn feed experience. Discover how to avoid repetitive content and stay updated with the latest posts from people you find interesting.  He then shares an embarrassing reveal of the music artists and songs that showed up in his annual Spotify Wrapped.Key Discussion Points:How to make your LinkedIn feed more relevant by changing the default "Top" posts to "Recent" postsUsing the notification "bell" feature on LinkedIn to follow specific people whose content you find valuableAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode of "Do This, NOT That.", host Jay Schwedelson talks about how to grow your email list using contact capture forms (also known as popups). He makes the argument that while some people find popups annoying, they are a highly effective tactic for capturing leads and growing your list at no additional cost. Jay also shares stats on the high conversion rates of popups. Plus, get ready to discuss holiday films as Jay shares his favorite picks, including the ultimate holiday classic, 'Elf.'Main Discussion Points: - Why you should use popups/contact capture forms even if some people find them annoying- How easy it is to set up popups - Stats on high conversion rates of popups: 7-9% for first-time site visitors, up to 14% for return visitors- Why popups work especially well this time of year with increased site traffic- Getting internal buy-in can be the biggest obstacleAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!