Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

In this episode, host Jay Schwedelson discusses how staying in tune with current trends, such as AI and the Super Bowl, can skyrocket your engagement rates. Jay also dives into the benefits of leveraging Pinterest Predicts, a trend predictor that helps marketers stay ahead of the game.Main Discussion Points:- Talking about current events and trends like AI can dramatically boost engagement- Including "AI" in email subject lines has increased open rates 20% recently- Using Super Bowl related words like "MVP" and "touchdown" in emails the week before the big game can increase open rates 30%- Monitor Google Trends and sites like What's Trending to identify rising topics to discuss- Check out Pinterest's "Pinterest Predicts" to get ahead of emerging trendsAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Welcome to another exciting episode of Ask Us ANTHING, where Jay Schwedelson answers burning work-related questions and indulges in some hilariously ridiculous ones. In this episode, we dive into the crucial topic of email signatures and how they can be a game-changer for your marketing efforts! Discover the key tactics and tips to maximize the impact of your email signatures, including adding call-to-actions and banner ads to generate higher click-through rates. Learn how to track performance and regularly update your signatures for optimal results.Main Discussion Points:- Email signatures have low tracking rates but high engagement when optimized- Including calls-to-action and banner ads in email signatures can drastically increase clickthrough rates- Changing email signatures 2-3 times per year is key to keeping engagement high- Jay's top show to rewatch for the first time is Sons of AnarchyAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this week's "What's Up this Week" episode, host Jay Schwedelson provides updates on recent changes and trends in marketing platforms like Twitter (now Elon Musk's X), LinkedIn, and more. He discusses how shifts in one platform create ripple effects across other platforms, the decline in X's performance, LinkedIn's increasing ad costs, and the growth of AI-generated content.Main Discussion Points:- X (formerly Twitter) has seen drops in performance and major brands pulling back spend. They cut verification costs to attract small biz customers.- The shifts with X have led to more ad dollars moving to LinkedIn. LinkedIn ad costs are up 30% in some cases.- LinkedIn is prioritizing AI-generated "collaborative articles" as top traffic drivers. Interacting with these articles can boost reach/engagement.- It's the time of year when most people bail on New Year's resolutions - 23% in the first week of January and 43% by end of January.And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode of his podcast, host Jay Schwedelson shares some effective email marketing tips for increasing open and click-through rates. He provides specific advice around using hero stats in subject lines, optimizing email length, structuring paragraphs, and limiting form fields. Listeners can expect to learn data-driven best practices to improve email campaign performance.Main Discussion Points:- Using a compelling "hero stat" instead of promotional language in subject lines lifts open rates over 20% (00:00:34)- Keep emails under 75 words for prospects and 100 words for customers for the best click-through rates on offers (00:04:29, 00:05:02)- Shorter paragraphs perform better - 3 lines per paragraph boosts clicks 25% vs 5 lines (00:06:11)- Every additional required form field reduces form completion rate by 8% (00:07:08)And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode, Jay interviews Alina Vandenberghe, the co-founder and CEO of Chili Piper, a unicorn startup that helps companies book more meetings and increase inbound conversion. They discuss entrepreneurship, marketing strategies, company culture, personal development tips, and more.Main Discussion Points:- Getting initial customer validation by having prospects sign up and pay for a product idea before it's built- Taking on the role of CMO to better understand marketing even though her background was in engineering and product- The power of customer marketing and customer advocacy- Building a community and culture focused on helping others- Consistency being key in content creation and social media- Constantly seeking customer feedback to improveAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this week's Ask Us Anything episode, Jay tackles a work question about the biggest marketing mistake marketers make and a fun question asking which coffee chain has the best coffee - Starbucks, Dunkin' or McDonald's.Main Discussion Points:- The biggest marketing mistake is related to speed - not getting back to leads and customers fast enough (around 24 hours for business, 5 minutes for consumers)- For business leads, follow up within 24 hours or open and response rates drop 30%+- For consumers getting discounts and promo codes, send within 5 minutes or usage drops 40%- Abandoned shopping carts - send email around 6 hours later for best re-engagement- Jay drinks too much coffee and doesn't want to hear about it- Dunkin' coffee tastes better but Starbucks pulls you in moreAnd MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this week's "What's Up This Week" episode, Jay discusses key insights from a recent study on optimal platforms for short-form video content. He also shares updates on the latest season of The Bachelor.Main Discussion Points:- A study by Amplify analyzing 1300 brands on TikTok and Instagram found Instagram Reels delivers significantly higher reach and engagement for short-form video compared to other platforms.- Instagram Reels delivers 6x the reach compared to Instagram Stories, yet brands are posting 5x more Stories.- Business brands should lean more into Instagram Reels for short-form video instead of assuming it's only for consumer audiences.And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

In this episode of 'Do This, Not That', Jay Schwedelson reveals the latest subject line trends to maximize email open rates. As an email marketer, boosting your open rate is crucial for success. Join Jay as he shares actionable tips and real-life examples on crafting compelling subject lines that grab attention and drive engagement. From pain point marketing to leveraging the power of comparison, learn how to optimize your subject lines for the highest email open rates in the new year. Don't miss out on this valuable insight that will supercharge your email marketing campaigns!Key Discussion Points:- Pain point marketing in subject lines lifts open rates by 25% on average- Comparison subject lines asking "how do you measure up" boosts open rates by 30%- Using 1-3 word subject lines increases open rates by over 25%- "Secrets of" subject lines also lift rates over 20%And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Description:In this special edition episode, host Jay Schwedelson and director of Guru Events, Stania Antoine, recap behind-the-scenes details from Guru Conference 2023. They discuss highlights like having Martha Stewart as a keynote speaker, challenges with not offering on-demand access, and ideas for improving the event in 2024. Tune in for industry insights and behind-the-scenes stories from the minds behind Guru Conference!Key Discussion Points:- Having Martha Stewart as a big name keynote was a major highlight. Her session featured her miniature donkeys in the background.- They got backlash for not offering on-demand access to sessions after the live event. Trying to find a middle ground approach for 2024.- Tried innovations like a "Hot Ones" chicken wing challenge and surprise reality TV guests. Some hits and some misses.- Email marketing is critical for driving registrations and attendance. Sent many reminder emails.- Social media efforts were weak overall. Will focus more on Instagram and LinkedIn moving forward.- Fun swag giveaways like hoodies were more popular than expected. Shipment delayed but coming soon.And MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Learn tips on how to grow your network on LinkedIn by consistently posting over time. Debate whether families should still send out holiday cards once kids are grown. Discover how Marigold can help your business with loyalty solutions.