EP. 54- The MVP of MARKETING TIPS! (This Works!) I Jay's Scoop

In this episode, host Jay Schwedelson discusses how staying in tune with current trends, such as AI and the Super Bowl, can skyrocket your engagement rates. Jay also dives into the benefits of leveraging Pinterest Predicts, a trend predictor that helps marketers stay ahead of the game.

Main Discussion Points:

- Talking about current events and trends like AI can dramatically boost engagement

- Including "AI" in email subject lines has increased open rates 20% recently

- Using Super Bowl related words like "MVP" and "touchdown" in emails the week before the big game can increase open rates 30%

- Monitor Google Trends and sites like What's Trending to identify rising topics to discuss

- Check out Pinterest's "Pinterest Predicts" to get ahead of emerging trends

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