EP. 53- EMAIL Signature is a BIG DEAL! I Ask Us ANYTHING

Welcome to another exciting episode of Ask Us ANTHING, where Jay Schwedelson answers burning work-related questions and indulges in some hilariously ridiculous ones. In this episode, we dive into the crucial topic of email signatures and how they can be a game-changer for your marketing efforts! Discover the key tactics and tips to maximize the impact of your email signatures, including adding call-to-actions and banner ads to generate higher click-through rates. Learn how to track performance and regularly update your signatures for optimal results.

Main Discussion Points:

- Email signatures have low tracking rates but high engagement when optimized

- Including calls-to-action and banner ads in email signatures can drastically increase clickthrough rates

- Changing email signatures 2-3 times per year is key to keeping engagement high

- Jay's top show to rewatch for the first time is Sons of Anarchy

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