In this episode, Jay interviews Alina Vandenberghe, the co-founder and CEO of Chili Piper, a unicorn startup that helps companies book more meetings and increase inbound conversion. They discuss entrepreneurship, marketing strategies, company culture, personal development tips, and more.
Main Discussion Points:
- Getting initial customer validation by having prospects sign up and pay for a product idea before it's built
- Taking on the role of CMO to better understand marketing even though her background was in engineering and product
- The power of customer marketing and customer advocacy
- Building a community and culture focused on helping others
- Consistency being key in content creation and social media
- Constantly seeking customer feedback to improve
And MASSIVE thank you to our Sponsor, Marigold!!
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Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold