In this episode of the Do This, Not That marketing podcast, Jay interviews Courtney Bagby, founder of Little Red Management, an influencer talent management agency. They discuss how the influencer marketing industry works, how much influencers charge for branded content, FTC disclosure guidelines, and predictions for the upcoming finale of "The Golden Bachelor." Listeners can expect to learn insider tips about the influencer business.
Key Discussion Points:
- How Courtney got into talent management for reality stars and influencers
- Typical rates influencers charge brands per social media post based on followers
- Legal requirements around disclosing sponsored posts as ads
- Whether reality show contestants plan to become full-time influencers
- The job-like hustle required for influencers to earn a living
- Courtney's thoughts on "The Golden Bachelor" and predictions for the finale
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Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold