In this episode, Jay talks about the importance of not ignoring your best prospects in email marketing. He shares data showing that a significant percentage of clicks happen after an offer expires, and that those late responders have much higher lifetime value. Jay stresses the need to provide relevant follow-up content to these late responders instead of just showing a generic "offer expired" page.
Main Discussion Points
- 22% of click through traffic happens after an offer expires
- Lifetime value of late responders is about 200% higher than those who respond during the offer window
- Late responders are more engaged since they are consciously going back to the email later
- Don't just show a boring "sorry you missed it" page to these valuable prospects
- Provide other relevant offers or content that would interest them
- This valuable traffic lasts for up to 150 days after offer expires
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold