Introduction:
This podcast episode is hosted by Jay, who discusses the importance of the first email you send to new subscribers or customers. He explains why this initial email is so critical for establishing a relationship and getting your future emails delivered to the inbox. Jay also shares tips on crafting compelling subject lines and content to get high open and click rates.
Main Points:
- The first email you send when acquiring a new subscriber establishes a technical relationship between you and the recipient's email provider. If they open and click, future emails are 80% more likely to go to the inbox.
- Thank you emails get low engagement. Craft compelling subject lines like "VIP gift inside" to increase opens.
- Include awesome content in the first email to get them to click and fully engage - this "closes the loop".
- Send the first email within 15 minutes or open rates drop 50%. People check to see if it went through.
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold