In this episode of Do This, NOT That, Jay interviews email marketing expert Andrew Kordek from iPost. They discuss best practices for email engagement, including sending more targeted emails instead of just more emails, watching for drops in engagement sooner rather than later, and "secret shopping" your own email signup flows.
Main Discussion Points
- Sending more targeted, personalized emails instead of just sending more emails in general
- Watching for drops in engagement within the first few weeks, rather than months
- Having someone unfamiliar with your emails/site go through your signup process to uncover issues
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold