The Marketing Misfits

Denice Duff, the founder of In Your Face Skincare and a talented actress, shares her extraordinary journey from Hollywood to a multi-million dollar skincare brand. She discusses her hands-on approach to marketing, the power of TikTok for live selling, and how personal storytelling has shaped her brand identity. Denice reveals innovative strategies like creating engaging sample packs and the vital role of email marketing in her success. Her insights into maintaining product quality while scaling and the importance of authenticity resonate with anyone in the entrepreneurial space.

Adam Ackerman, a successful 7-figure Amazon seller and founder of Turnkey Health & Beauty, dives into the dark side of the Amazon supplement industry. He sheds light on the critical importance of transparency and compliance to protect your brand. The conversation uncovers alarming truths about counterfeit products and the necessity for thorough quality assurance. Adam also discusses innovative marketing strategies powered by AI and social media, revealing why pet supplements may outperform human ones in profitability. If you're in the game, this is vital info!

Neil Patel, a leading marketing expert and founder of NP Digital, shares invaluable insights on the rapid evolution of SEO influenced by AI. He discusses the pressing need for 'search everywhere optimization' to engage consumers effectively across platforms like Amazon and YouTube. Patel emphasizes that content is no longer king, replaced by the capacity to adapt and personalize strategies. He warns marketers against relying on outdated methods and highlights how data, not just content, will drive competitive advantages in the future.

Tiffany Ivanovsky, founder of several successful businesses and known for her stint on Extreme Couponing, shares her journey of rejecting a $100,000 brand deal, revealing how this bold choice led to more genuine success. She discusses her low-overhead business model, effective cash flow strategies, and the importance of overcoming setbacks with a strong mindset. Tiffany emphasizes the need for authenticity in entrepreneurship and encourages women to stop seeking permission to pursue their goals, making her insights a treasure trove for aspiring business leaders.

In this episode of Marketing Misfits, we sit down with Kasim Aslam—founder of Solutions 8 and one of the top minds in performance marketing—to unpack how AI is reshaping the fundamentals of growth, strategy, and creative in 2025. Kasim walks us through the biggest lies marketers still believe, how to train AI agents with the right mental models, and why the future of marketing is all about frameworks—not tactics. Whether you're running a brand, building an agency, or just trying to keep up with the pace of change, this episode will shift how you think about scale, creativity, and leverage. You’ll learn: How to train AI tools like a strategist (not just a prompt monkey) The psychology behind why bad ideas win attention Why storytelling and polarizing frameworks still beat clever tactics The real opportunity for creators and founders in a world of agentic AI Kasim’s unfiltered take on industry BS and what’s coming next This one’s for the thinkers, builders, and misfits who don’t want to follow—they want to lead. Timestamps 00:00 – How LLMs Reshape Content 04:09 – What’s the Next Big Shift? 08:24 – Always Start With Traffic12:31 – Fixing the Address Mechanic 17:18 – Wild but True Marketing Ideas 21:54 – Aligning Brand & Audience Goals 26:56 – Expanding Beyond One Channel 31:06 – Fox vs. CNN: Feed Breakdown 35:35 – Gemini vs. ChatGPT Overlap 44:40 – AI SEO and Naming Things 49:44 – Using LLMs for YouTube Growth 54:04 – Prompting ChatGPT Effectively 58:25 – What Selling Dog Toys Taught Me 01:02:24 – 3D Thinking for Marketers 01:06:48 – Too Aggressive or Just Honest? 01:11:08 – AEO Community Explained 01:15:15 – Why Marketing Is Still Exciting This episode is brought to you by: - Sellerboard: https://sellerboard.com/misfits - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Hosted by Ausha. See ausha.co/privacy-policy for more information.

Nate Kennedy, an email marketing expert, shares his insights on harnessing the forgotten power of newsletters. He explains how to monetize email lists effectively and build hyper-engaged communities. The conversation covers the difference between audience and community, crafting irresistible content, and the transformative role of AI in marketing. Kennedy also discusses strategies for subscriber growth, the merits of micro-newsletters, and innovative methods for increasing engagement while maintaining a healthy list.

John Moran, a Google Ads expert with a stellar track record of managing over 440 accounts and overseeing $190 million in annual ad spend, shares invaluable insights. He discusses the pitfalls of vanity metrics and advocates for focusing on meaningful growth measurements. John emphasizes innovative customer acquisition strategies and the importance of understanding the customer journey. He also touches on balancing data analysis with creativity, highlighting the transformative role of AI in advertising and the need for emotional engagement in marketing.

In this engaging discussion, marketing expert Jordan Hall delves into how AI is revolutionizing digital marketing. He shares insights into the shrinking gap between idea and execution and the evolving significance of expertise in content creation. Hall emphasizes the importance of human connection and collaboration amidst technological advancements. The conversation also highlights strategies for high-ticket sales and seizing new business opportunities as the landscape shifts. Plus, a sneak peek into networking events adds an exciting touch!

Ever wondered how to take your successful Amazon brand from the digital shelf to the physical aisle? Discover powerful strategies, expert tips, and breakthrough tools to grow your brand and skyrocket your sales here: ➡️ https://marketingmisfits.co/ In this episode of Marketing Misfits, join Norm and Kevin as they sit down with retail expert Mike Esposito of Crossover Strategies. Mike, who helped scale brands like Love Pop and Thrazio into massive retail success, pulls back the curtain on the complex world of brick-and-mortar. Discover how to assess if your brand is retail-ready, the critical differences in packaging and compliance, navigating financing for large purchase orders, and the surprising benefits of starting with smaller, independent retailers before hitting the big box stores. Learn how to build crucial buyer relationships, avoid common pitfalls, and manage your expectations for long-term, sustainable growth in retail. If you're an e-commerce seller looking to diversify, increase enterprise value, and reach new customers, this episode is packed with actionable insights you can't afford to miss! ⏰ Timestamps: 00:00 - The Unexpected Detour 00:38 - Misfit Banter & Corrupting Influences 02:34 - The E-commerce & Retail Marriage 04:31 - Welcoming the Retail Navigator 09:40 - What Makes a Retail Brand ‘Retail Ready’? 13:14 - Outshining the Competition, On-Shelf and Online 16:18 - Retailer Roulette: Don’t Let One Buyer Make or Break You 21:24 - Packaging That Pops (Even At a ‘Brisk’ Pace) 28:11 - The Secrets of Price Points, Bundling & Shelf Survival 33:01 - How To Nail Your First Retail Catalog & Pitch 34:50 - The Hidden Costs of Doing Business in Brick & Mortar 38:31 - Show Me the Money: Financing Your First Big Retail Order 44:52 - Trade Shows & The Power of Going Local 53:47 - The Great Distributor Debate: When & Why 56:33 - Common Mistakes Brand Owners Make in Retail 1:00:13 - The Long Game: Managing Expectations for Retail Success 1:03:28 - Real Connections, Real Growth: Omnichannel & Beyond 1:06:48 - Unlikely Dreams & Why Retail Never Dies This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Don’t miss out on the insights that could transform your business! Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the tools, strategies, and stories you need to stay ahead in the ever-changing world of marketing.Hosted by Ausha. See ausha.co/privacy-policy for more information.

Join branding guru Kitty Lai, known for her work with global icons, as she reveals the secrets behind unforgettable branding. Discover the psychology of purchasing, the emotional power of packaging, and the pitfalls of rebranding through captivating stories and expert strategies. She shares insights on how exceptional packaging sparks word of mouth and builds brand loyalty, while also exploring the balance between creative design and environmental consciousness. Get ready for a treasure trove of tips for anyone looking to elevate their brand!