The Marketing Misfits Why Landing Pages Are Failing in 2025 | Luca Borreani
Jan 6, 2026
Luca Borreani, founder of ZipChat.ai, delves into the evolution of e-commerce marketing by emphasizing the power of conversational marketing. He explains how static landing pages fall short in today's market, where buyers prefer real-time interactions with AI chat solutions. Luca reveals that small changes in copy can lead to significant conversion boosts and discusses the critical role of understanding buyer objections through chat data. With insights on leveraging WhatsApp for personalized campaigns, he presents a compelling case for brands to embrace AI and conversation.
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Landing Pages Are Losing Their Edge
- Landing pages alone no longer remove last-mile buyer doubts effectively.
- Conversational marketing mirrors how people research with ChatGPT and closes those doubts faster.
Fix Last-Mile Doubts Immediately
- Identify and resolve last-minute doubts on the landing page to prevent drop-off.
- Use conversation to immediately answer category-specific objections like sizing or material.
Chats Reveal What Analytics Hide
- Analytics rarely reveal deep buyer objections because they capture behavior, not intent.
- Conversation logs expose precise concerns that analytics miss and guide copy fixes.