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Luca Borreani
Founder of ZipChat.ai and conversion practitioner focused on conversational commerce and AI-driven chat solutions for e-commerce, with a background in affiliate marketing and CRO.
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Jan 6, 2026
• 1h 9min
Why Landing Pages Are Failing in 2025 | Luca Borreani
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Luca Borreani, founder of ZipChat.ai, delves into the evolution of e-commerce marketing by emphasizing the power of conversational marketing. He explains how static landing pages fall short in today's market, where buyers prefer real-time interactions with AI chat solutions. Luca reveals that small changes in copy can lead to significant conversion boosts and discusses the critical role of understanding buyer objections through chat data. With insights on leveraging WhatsApp for personalized campaigns, he presents a compelling case for brands to embrace AI and conversation.
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