Most companies are using AI wrong. They think it’s about cutting staff or automating a few tasks. But the real power of AI is something much bigger. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Rachel Woods, one of the world’s top AI operations experts, to show how businesses are turning their internal playbooks into AI-powered systems that can run entire workflows on autopilot. Rachel previously worked on the early transformer technology behind modern AI while at Facebook, then built and sold a VC-backed startup before launching her AI operations agency. Today, she helps companies replace weeks of manual work with AI systems that run in hours.
They break down what “AI operators” really are, how agentic AI works, and why companies that fail to build internal playbooks will get wiped out as models improve. This is not theory. You will hear exactly how an agency replaced a 3-week influencer vetting process with an AI system that runs in hours, plus how Amazon sellers, agencies, and SaaS companies can apply the same playbook.
What you’ll learn
• What “AI operations” actually means
• Why SOPs are more valuable than software
• How AI agents differ from basic automation
• How to turn your workflows into AI playbooks
• How companies are replacing entire departments with AI systems
• How long it really takes to deploy agentic AI
• What AI will be capable of in the next 6–12 months
• How to avoid building on tools that get wiped out by model updates
• How to future-proof your business using playbooks instead of platforms
Timestamps
00:00 AI replaces a 3-week workflow
01:01 Marketing Misfits intro
02:12 The spider prank story
04:01 Meet Rachel Woods
06:46 Facebook AI background
07:31 What is a transformer?
09:29 From Facebook to startup
11:09 Why ChatGPT changed everything
12:39 What AI operations means
14:38 How AI playbooks are built
16:25 Can you trust AI agents?
18:14 AI vs downsizing teams
20:52 Automation vs true AI
26:14 How Claude rewrote software jobs
47:25 Influencer vetting case study
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About the guest
Rachel Woods is the founder of an AI operations agency and the creator of The Exchange, a training platform for AI operators. She previously worked on transformer-based AI systems at Facebook and later built and sold a VC-backed startup using GPT before ChatGPT went mainstream. She now helps companies build AI systems that replace entire workflows instead of just single tasks.
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