The Marketing Misfits Why Your Newsletter Strategy is FAILING | Matt McGarry
Dec 9, 2025
Matt McGarry, a newsletter expert and founder of Newsletter Operator, shares insights on why newsletters are the ultimate tool for creators seeking trust and monetization. He discusses the pivotal differences between newsletters and marketing emails, emphasizing value-first strategies. Learn how to build a loyal subscriber base, the importance of consistency, and why small unsubscribe rates are acceptable. Matt also reveals effective tactics for segmenting your audience and working with AI, making email a profitable business venture.
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Newsletter Built A Business Fast
- Kevin built Billion Dollar Sellers from 1,700 to 56,000 signups and now hits 62% open rates.
- He says the newsletter is the most powerful thing he's done and will make over $500k profit this year.
Start With A Short Weekly Cadence
- Do a short weekly newsletter you can reliably publish for at least a year.
- Cut cadence to what you can sustain and publish consistently to build momentum and revenue.
Separate Editorial And Marketing Emails
- Use a barbell strategy: publish an editorial newsletter for value and send separate marketing emails for sales.
- Keep the newsletter ~80–100% value and reserve targeted marketing emails for promotions.