

The Marketing Misfits
The Marketing Misfits
Discussion with the greatest minds in business today in a casual format. Kevin King and Norman Farrar dig into the stories that make up some of the most forward thinking entrepreneurial minds and the pivotal moments along their roads to success.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Episodes
Mentioned books

29 snips
Jun 4, 2025 • 57min
The Future of Shoe Design: How AI Is Redefining the Sneaker Industry
Join Ben Weiss, an innovator behind an AI-driven footwear company, who’s teaming up with Reebok's founder, Joe Foster, to change the sneaker game. They dive into how AI and 3D printing are revolutionizing shoe design, making it possible to produce custom-built footwear that fits perfectly and is sustainable. Discover the potential for creators to design their own shoes, the balance between innovation and waste reduction, and how this tech is reshaping the future of fashion and consumer experience.

18 snips
May 28, 2025 • 1h 5min
Marketing in an AI-First World: How to Sell Smarter | Adam Gilad
Adam Gilad, an Emmy-nominated TV producer and consultant, dives into how AI is reshaping our marketing and personal connections. He discusses the need for authentic engagement in a tech-driven landscape and how creativity plays a crucial role in relationship dynamics. The conversation touches on the evolution of connections from transactional to emotional, emphasizing the importance of genuine communication in both dating and business. Adam also shares insights on navigating crises and adapting marketing strategies to maintain human interaction in an AI-focused world.

19 snips
May 20, 2025 • 1h 14min
The ICE Method: A Framework for Nine-Figure Business Growth | Josh Hadley
Join Josh Hadley, an e-commerce entrepreneur and host of the Ecom Breakthrough Podcast, as he shares insights from his journey with Hadley Designs, an eight-figure stationary business. He dives into the ICE method for evaluating growth opportunities and addresses the myths surrounding overnight success. Discover innovative hiring practices that emphasize candidate motivation and learn how to maintain focus amidst distractions. With a blend of personal stories and powerful strategies, Josh inspires entrepreneurs to balance ambition with family life while scaling their brands.

12 snips
May 13, 2025 • 1h 8min
This Secret Newsletter Strategy Will BLOW UP Your Business
Discover how newsletters can become your secret weapon for business growth. Learn why controlling your list is more valuable than relying on social media. Explore powerful strategies to boost open rates and audience engagement. Dive into AI's role in modern newsletters and the importance of quality over quantity. Uncover effective referral tactics to expand your subscriber base, and hear personal stories that prove newsletters can drive substantial revenue. This insightful discussion reveals the enduring power of email communication.

20 snips
May 6, 2025 • 1h 8min
How Quitting Your Business Can Make You A Millionaire | Mary Harcourt
Mary Harcourt, founder of Cosmo Glow, shares her inspiring journey from salon owner to global entrepreneur. She reveals how the pandemic fueled her innovation in lighting solutions for beauty professionals. Mary discusses the power of brand storytelling and the art of patent protection to safeguard creativity. Dive into her insights on navigating market adaptation, the significance of community engagement, and the rollercoaster ride of entrepreneurship. Get ready for valuable lessons on resilience and pivoting your business strategy!

Apr 30, 2025 • 1h 18min
How to Achieve Long-Term Success For Founders and CEOs | Mayur Sethi
What if the secret to scaling your brand lies not in doing more, but in letting go? Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/ Uncover the mindset shifts, systems, and stories behind 8-figure exits with this Marketing Misfits episode featuring the electrifying Mayur Sethi. Discover why founders who focus only on their strengths could be holding themselves and their companies back. Join us as we dive deep into: - The three things every founder should focus on, and what you MUST delegate - Battle-tested lessons from billion-dollar boardrooms - Why instant gratification is killing e-commerce potential - Real talk: how to build lasting teams (and avoid the VA trap) - Powerful networking strategies most sellers overlook - Creative product growth using psychology, partnerships, and leverage - Hard-won cash flow lessons no one else will tell you - A blueprint for transitioning from 7 to 8 figures…and beyond Don’t miss the stories, laughs, and actionable gold you can use starting today. Listen, learn, and lead like a misfit! ⏰ Timestamps: 00:00 - Founders’ Fatal Flaw Exposed 00:34 - Hot Dogs & High Stakes Hustle 03:53 - Smart Money Moves & Lessons 07:40 - Small Brand, Big Leverage 09:26 - Inside the Boardroom Numbers Game: Myth or Mindset? This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Ready to unlock the next level for your business? Join the Marketing Misfits crew for weekly breakthroughs in marketing, creativity, and game-changing innovation. Don’t miss out!Hosted by Ausha. See ausha.co/privacy-policy for more information.

8 snips
Apr 24, 2025 • 1h 4min
How Smart Businesses Are Using AI to 10x Their Income (AI-Powered Video Content Strategies)
Dive into the hilarious hustle of Las Vegas as the speakers explore AI's role in transforming marketing strategies. Discover how innovative tools enhance content creation, boost Amazon sales, and personalize customer outreach. With anecdotes ranging from stage fright to a dog ice cream mix-up, the episode is packed with insights on leveraging AI for video marketing, email campaigns, and optimizing YouTube. Learn how to repurpose content effectively and connect with audiences through data-driven strategies while staying ahead in the tech-driven business landscape.

Apr 16, 2025 • 1h 17min
The "Billion View Formula" That Will Help Your Videos Go Viral
What if we told you that mastering the first 6 seconds of your video could put you in the top 1% of content creators? In this episode, viral video expert Adley Kinsman reveals the untold secrets behind her billion-view formula. Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/ From crafting scroll-stopping hooks to leveraging the psychology of storytelling, this is your ultimate guide to creating content that dominates algorithms and captivates audiences. Ready to unlock the formula for viral success? Discover: - How to create scroll-stopping content that hooks viewers in the first 6 seconds. - The importance of storytelling and emotional triggers in viral videos. - Why creators are the future of the economy and how to monetize your content effectively. - The role of AI, sound design, and platform-specific strategies in video creation. - How to diversify your content across platforms for maximum reach and engagement. Stay tuned for expert tips, creative strategies, and a behind-the-scenes look at what makes content go viral. Don't miss this game-changing episode! ⏰ Timestamps: 00:00 - The Secret Sauce Unveiled 05:29 - Meet the Viral Genius 08:36 - From Singer to Viral Guru 11:58 - 19 Million Views 16:53 - Cracking the Code: The Billion-View Formula 19:25 - The Power of the First 6 Seconds 22:50 - Designing Videos in Reverse 26:34 - Diversifying Content Across Platforms 36:16 - The True Success 43:29 - The Importance of Continuity 45:10 - Transitioning to Big Screens 51:57 - Multilingual Content 53:15 - Mastering the Art of Editing 59:00 - The Rise of Interest-Based Algorithms 1:04:50 - The Future of Content is Shoppable 1:07:32 - AI, The New Frontier? 1:09:51 - The Struggle with Viral Content 1:10:56 - Opportunities in the Creator Economy This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Ready to take your content creation to the next level? Hit that Subscribe button 🔔 and join the Marketing Misfits crew for weekly insights into the world of marketing, creativity, and innovation!Hosted by Ausha. See ausha.co/privacy-policy for more information.

Apr 8, 2025 • 1h 11min
YouTube Masterclass: Everything You NEED to Know About YouTube Marketing | Brett Curry
Discover the secrets to dominating YouTube and e-commerce with insights from the online marketing and advertising expert Brett Curry. Unlock proven strategies, expert insights, and game-changing tools to grow your brand and boost your sales here: ➡️https://marketingmisfits.co/ This episode of Marketing Misfits dives deep into why watch time is the ultimate YouTube metric, the power of organic content, and how YouTube is an untapped goldmine for e-commerce sellers. Learn how to leverage YouTube ads, optimize your content for maximum engagement, and scale your business like never before. Plus, hear fascinating stories about creative marketing strategies, AI-generated content, and the future of video marketing. If you're ready to grow your brand, increase watch time, and explore YouTube's potential, this episode is a must-watch! What You'll Learn: - Why watch time is the key to YouTube success - How e-commerce sellers can use YouTube for long-term growth - The role of AI in content creation and marketing - Proven strategies for boosting engagement and conversions ⏰ Timestamps: 00:00 - The Vanity Metric? 00:50 - From Cigars to Creativity 02:14 - The Amazon Fishbowl 05:09 - The Untapped Goldmine 06:44 - The Marketing Mastermind11:05 - Why YouTube is Different 20:06 - The Power of Watch Time and Engagement 27:17 - Ads That Convert: YouTube vs. Meta 32:52 - Targeting Strategies for YouTube Ads 48:47 - AI in Content Creation 55:40 - Building Long-Term YouTube Success 1:00:13 - Mistakes Brands Make on YouTube 1:06:04 - Stop Sleeping on YouTube This episode is brought to you by: - House of AMZ: Elevate your brand today at https://www.amazonseo.com/ - 8fig: Get 25% off 8fig off at https://8fig.co - Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ - Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 🔔 Don’t forget to like, subscribe, and hit the notification bell for more expert insights on marketing, branding, and eCommerce strategies! #YouTubeMarketing #EcommerceGrowth #WatchTimeHosted by Ausha. See ausha.co/privacy-policy for more information.

Apr 1, 2025 • 1h 10min
U.S. Manufacturing Is Back - Tariffs, Vertical Integration, and AI...
U.S. manufacturing is back—but not the way you think. In this episode of Marketing Misfits, factory owner and sourcing expert Jason Azevedo shares how brands like Walmart and GM are reshaping their supply chains through vertical integration, automation, and American-made products. He breaks down the real economics of reshoring, the AI tools changing factory floors, and why most sellers have no clue what’s really happening behind the scenes. Whether you're importing from China, exploring nearshoring, or want to understand how ownership, control, and speed are the new edge in eCommerce—this episode will change how you think about making products. This episode is brought to you by: House of AMZ: Elevate your brand today at https://www.amazonseo.com/ 8fig: Get 25% off 8fig off at https://8fig.co Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 📩 What’s your biggest challenge in landing sponsorships? Drop your questions in the comments below! ✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies. Timestamps 00:00 Intro 02:32 Market Masters Event Highlights 06:16 Welcome Jason Acevedo 07:04 Jason's Manufacturing Journey 10:53 Challenges in US Manufacturing 23:15 Impact of Tariffs 33:45 Future of Automation 35:09 Human Collaboration 35:40 Automation in Agriculture 36:54 The Rise of Robotics 39:04 The Future of Industrial Jobs 48:20 AI's Impact 53:58 Vertical Integration 58:24 Acquisition Strategies 01:06:07 Final ThoughtsHosted by Ausha. See ausha.co/privacy-policy for more information.