The Marketing Misfits

In this episode of Marketing Misfits, Ian Sells dives into the fast-changing world of the creator economy and how brands can leverage influencers, UGC, and affiliate strategies to dominate their markets. From building trust with creators to navigating the complexities of IP compliance, Ian shares invaluable insights on staying ahead in the ever-evolving world of e-commerce and social media marketing. He also unpacks why authenticity matters now more than ever and reveals strategies brands can use to succeed on platforms like TikTok, Amazon, and beyond. Packed with actionable advice and real-world examples, this is a must-watch for anyone looking to level up their marketing game. Check out Joinbrands -> https://joinbrands.com/This episode is brought to you by: 8fig: Get 25% off 8fig off at https://8fig.co Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 📩 What’s your biggest challenge in landing sponsorships? Drop your questions in the comments below! ✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies. Timestamps 00:00 Understanding Video Exposure 00:19 Ice Cream Adventures 02:07 The Dog Ice Cream Incident 05:29 The Rise of the Creator Economy 08:15 Introducing Ian and Dog Ice Cream Influencers 10:12 Creators vs. Influencers 21:37 Building Trust as a Creator 29:22 The Importance of IP and Compliance 32:33 Discussing Creator Trends 33:39 The Rise of Live Selling 35:11 Affiliate Marketing Insights 35:26 TikTok's Closed Loop System 37:16 Challenges for Brands on TikTok 37:48 Effective Influencer Strategies 50:12 Building and Protecting Your Audience 59:32 Final Thoughts and Future PredictionsHosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by sponsorship coach Justin Moore who shares insider tips on landing high-value sponsorship deals, creating long-term brand partnerships, and navigating the evolving world of influencer marketing. Justin reveals the secrets behind his ARC framework—Awareness, Repurposing, Conversion—and how creators can use it to pitch effectively to brands. He also dives into pricing strategies, avoiding common mistakes, and why listening to a sponsor's needs is the ultimate game-changer. Packed with actionable advice for both creators and brands, this episode will teach you how to build trust, negotiate like a pro, and secure the sponsorship deals you’ve been missing out on. Key takeaways include: - The ARC Framework: Awareness, Repurposing, and Conversion goals for successful campaigns. - How to price your deals and avoid undercharging for your work. - Tips for identifying the right sponsors and building repeat partnerships. - How to communicate value and manage expectations with brands.This episode is brought to you by: 8fig: Get 25% off 8fig off at https://8fig.co Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Justin also shares his 8-Step Sponsorship Wheel Framework, revealing how creators and businesses can scale their income while serving their audience authentically. Whether you’re a seasoned entrepreneur or just starting your creator journey, this episode is packed with actionable advice.Timestamps 00:00 Understanding Sponsorship Goals 00:17 Casual Catch-Up and Event Highlights 01:47 Challenges of Securing Sponsorships 02:41 Maximizing Niche Communities 03:21 Newsletter and Podcast Sponsorship Strategies 06:11 Introducing Justin Moore: The Sponsorship Coach 07:46 Justin's Journey and Insights 12:34 Effective Sponsorship Negotiation Techniques 38:48 Understanding Sponsorship Dollars 39:37 The Ethics of Sponsorships 40:17 Involving Your Audience in Sponsorships 41:59 Finding Potential Sponsors 43:09 Proactive Sponsorship Strategies 45:50 Educating Brands and Managing Expectations 53:41 Handling Sponsorship Challenges 01:06:44 Upcoming EventsHosted by Ausha. See ausha.co/privacy-policy for more information.

🎥 Learn How to Make Videos That Sell with Humor! In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by Joseph Wilkins, founder of Funny Sales Videos, to explore the art and science of creating funny, engaging sales videos that convert. In this episode find out: - The 8-step process to crafting videos that hook your audience. - Why humor can skyrocket your sales if done right. - Real-world success stories, including a campaign with over 1 billion views! - How to brainstorm and test ideas for maximum ROI. - Joseph shares actionable strategies to help small brands and Amazon sellers stand out in a crowded market, with insights from his work with top brands like True Earth and HelloFresh. Whether you’re a solopreneur or scaling an eCommerce empire, this episode is packed with expert advice and practical tips! This episode is brought to you by: 8fig: Get 25% off 8fig off at https://8fig.co Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 📩 Have you tried humor in your marketing? Share your experiences in the comments below! ✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more expert insights on marketing, branding, and eCommerce strategies. Links Mentioned: Free eBook: funnysalesvideos.com/ebook Contact Joseph: Joseph@funnysalesvideos.com Timestamps 00:00 Introduction to Video Hooks 00:27 Meet the Hosts: Norm and Kevin 01:10 The Importance of Authenticity 02:16 Guest Introduction: Joseph Wilkins 05:34 Joseph's Journey in Video Production 06:56 The Evolution of Infomercials 12:15 Balancing Humor and Brand Messaging 16:28 The Power of Humor in Advertising 36:42 Emerging E-commerce Brands 37:15 Budget Considerations 38:32 Free Resources for Small Brands 39:06 The Importance of Multiple Writers 41:17 Brainstorming and Idea Generation 43:46 The Creative Process 48:38 Testing and Refining Ads 01:01:50 Final Thoughts and Contact InformationHosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Doug Pick, founder of the iconic Heroes brand, to unpack the secrets of succeeding in the Consumer Packaged Goods (CPG) space. From humble beginnings to landing multi-decade partnerships with Walmart, Target, and Walgreens, Doug shares: - Proven strategies for creating standout packaging that sells. - The hidden costs and risks of retail partnerships. - How to prepare your CPG products for retail success. - Discover why retail remains the biggest untapped opportunity for eCommerce sellers and what it takes to stand out in a crowded market. Whether you’re looking to get on the shelves of big-box stores or understand the intricacies of retail packaging and marketing, this episode is packed with actionable insights! This episode is brought to you by: Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits 🎯 What’s your biggest challenge in breaking into retail? Share it in the comments below! ✅ Don’t forget to LIKE, SHARE, and SUBSCRIBE for more episodes filled with expert advice on marketing, branding, and entrepreneurship. Links Mentioned: Doug Pick’s Book – Stop or Go: DougPick.com Learn more about Heroes Earplugs: Heroes.com Timestamps 00:00 Grabbing Attention in Marketing 00:41 Ice Cream Stories 05:07 Consumer Packaged Goods (CPG) Insights 07:36 Introducing Doug Pick: Packaging Expert 12:24 Doug's Journey: From Music to Earplugs 15:42 Building a Successful Brand: Heroes Earplugs 20:14 The Importance of Packaging in Retail 26:48 Challenges and Strategies in CPG Packaging 36:25 Choosing the Right Color for Your Brand 37:03 Navigating Retail Partnerships: Walmart and Target 38:30 The Importance of Inventory Management 42:24 Understanding Retail Link and Vendor Responsibilities 43:28 The High Stakes of Retail Relationships 50:23 Hidden Costs and Fees in Retail 01:04:52 Writing 'Stop or Go' 01:07:26 Final ThoughtsHosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Amber Spears shares her journey from SEO beginnings to becoming a leader in affiliate marketing and partnership strategies. Amber dives into her proven affiliate marketing tips, offering insights on building affiliate programs that drive results and creating trust in business relationships. She also highlights sustainable marketing tactics and the power of diversification to ensure business stability. Packed with actionable advice on relationship-driven marketing and affiliate growth strategies, this episode is a must-watch for entrepreneurs and marketers looking to create impactful partnerships and long-term success.This episode is brought to you by: Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Timestamps 00:00 Introduction to Customer Acquisition 00:28 Welcome to Marketing Misfits 00:48 Casual Banter and Podcast Routine 01:24 Introducing Today's Topic and Guest 05:13 Amber Spears' Background and Journey 10:29 SEO and Affiliate Marketing Insights 12:22 The Evolution of SEO and AI Impact 15:40 Building a Competitive Affiliate Program 38:50 The Essence of a Good Affiliate 39:31 Performance vs. Awareness in Affiliate Marketing 39:49 Building Strong Partnerships 40:25 Maximizing Affiliate Commissions 41:58 The Power of Relationships 43:58 Personal Stories and Business Lessons 50:29 The Four Rooms Mastermind Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by Maximillian Seijo from PostcardMania to dive deep into the surprising power of direct mail marketing. Maximillian explains why physical mail is far from outdated and how businesses can combine it with modern technology like automation and QR codes for incredible results. From abandoned cart recovery to hyper-targeted campaigns, they cover strategies that turn mail into a high-performing marketing channel. Whether you’re an e-commerce seller or local business owner, you’ll learn how direct mail can cut through digital noise and reach your customers in ways email and social media just can’t. This episode is brought to you by: Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits Timestamps 00:00 Intro 03:57 Kevin’s Marketing Journey 06:27 Meet Maximilian Seijo 07:02 Direct Mail Strategies 30:02 Mail vs. Email Marketing 33:44 Engagement Tips & Tricks 39:45 Direct Mail Best Practices 44:34 Using Lists & Data 53:48 Final Thoughts & Wrap-Up Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!Hosted by Ausha. See ausha.co/privacy-policy for more information.

Norm Farrar and Kevin King explore the deeper meaning of branding and why it’s more than just a logo or name. They share stories about their latest venture, Dragonfish Communications, and how they spent countless hours perfecting its identity to ensure it resonated emotionally with their audience. From the psychology behind iconic ad campaigns to the power of solving real customer pain points, they highlight how emotional connections drive the success of the world’s most memorable brands. Packed with humor, personal anecdotes, and actionable advice, this episode is a must-listen for anyone serious about taking their marketing strategy to the next level. This episode is brought to you by: Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfitsTimestamps 00:00 Welcome to the Show 01:20 Montreal Stories & Meetings 05:11 Dragonfish Announcement 09:07 Why Branding Matters 15:14 Creative Marketing Ideas 26:11 Emotional Appeal Strategies 28:22 Germ Awareness Evolution 32:59 Diamonds’ Real Value 41:41 Wrap-Up & Insights Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this engaging discussion, Joshua Johnston, a seasoned agency owner and e-commerce expert, shares his journey of building a million-dollar agency. He highlights the critical importance of leadership and operational systems in avoiding common pitfalls. Joshua also tackles the evolving landscape of marketing, emphasizing client retention strategies, the impact of AI on agency operations, and innovative pricing models. With firsthand insights, he offers invaluable advice on scaling and standing out in a competitive environment, making this a must-listen for aspiring agency owners.

In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by Melisa Vong, a dynamic entrepreneur who’s turned her expertise in Amazon FBA into a masterclass in brand building and creative marketing. Melisa shares her journey from launching a successful beauty brand to scaling and selling multiple businesses, all while navigating the challenges of the supplement and consumables space. She offers insights into subscription models, partnerships with manufacturers, and leveraging TikTok and social media for organic growth. Melisa’s scrappy marketing techniques, including viral campaigns and building personal connections, highlight the importance of innovation and relationships in growing a thriving business. If you’re looking for fresh ideas to elevate your brand, this episode is packed with actionable advice and inspiring stories.This episode is brought to you by: Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfitsTimestamps00:00 The Lottery Ticket Analogy 00:23 Introduction to Marketing Misfits 01:15 Kevin's Amazon Business Story 02:25 The Value of Connections in Business 03:41 Vegas Adventures and Taxi Strategies 04:59 Introducing Melissa 20:07 Melisa's Journey in E-commerce 23:31 Building and Exiting Brands 25:20 Challenges in the Supplement Industry 30:18 Effective Marketing Strategies 36:25 Added Value Bonuses and Customer Retention 39:25 Challenges in Marketing Supplements 40:51 Leveraging AI in Marketing 42:46 Gathering and Utilizing Testimonials 44:53 Exploring Multiple Sales Channels 50:00 The Power of Networking and Connections 59:16 Creative Marketing Strategies 01:02:35 The Escape Room Venture 01:04:59 Final Thoughts and TipsCheck out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!Hosted by Ausha. See ausha.co/privacy-policy for more information.

Are you ready to unlock the secrets of TikTok marketing that could propel your brand into the viral spotlight? Join Norm Farrar and Kevin King in this exciting episode of The Marketing Misfits as they delve into the dynamic world of marketing on TikTok, specifically tailored for big brands facing unique challenges. Drawing from their recent experiences at the Big Smoke cigar event in Las Vegas, where they networked and gathered insights while enjoying premium cigars, the hosts reveal how authenticity reigns supreme on TikTok compared to the polished content often found on Instagram.This episode is brought to you by: Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/ Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits TImestamps 00:00 Introduction and Greetings 01:08 Cigar Adventures in Las Vegas04:34 Customer Service Strategies 07:37 Welcome Michelle Barnum Smith 10:02 Michelle's Background 35:51 Work from Home Wardrobe Woes 36:57 Gender Disparities in Business 39:06 The Evolution of Personal Branding 45:38 TikTok's Impact on Marketing 01:04:43 Getting Started with TikTok Shop As they dissect the struggles that large corporations encounter in adapting to TikTok's casual and spontaneous nature, they uncover the surprising success stories driven by individual creators who have harnessed the platform's potential. This episode features an inspiring interview with guest Michelle Barnum-Smith, a former corporate marketing professional turned TikTok Shop expert. Michelle shares her transformative journey and emphasizes the importance of personal branding in today’s fast-paced social media landscape.Listeners will gain invaluable business insights as the trio discusses how TikTok has emerged as a powerhouse for eCommerce, providing actionable marketing strategies that sellers can implement right away. The conversation is packed with viral marketing techniques and innovative approaches that empower entrepreneurs to embrace flexibility and creativity in their marketing efforts.Whether you’re a seasoned marketer or an aspiring entrepreneur, this episode of The Marketing Misfits is your gateway to understanding the evolving landscape of social media marketing. Discover how to leverage TikTok for entrepreneurial success and learn from stories of successful entrepreneurs who have navigated the challenges of solo entrepreneurship. With insights from marketing experts like Kevin King and Norm Farrar, you’ll be equipped with the tools you need for business growth strategies that resonate with conscious consumers.Don’t miss out on this opportunity to elevate your marketing game! Tune in to The Marketing Misfits and transform your approach to capturing the attention of your audience in a world where authenticity is key and traditional strategies may fall short. Join us for a journey filled with entrepreneurial success stories, career development in marketing, and the innovative insights that can turn your brand into a million-dollar success!Hosted by Ausha. See ausha.co/privacy-policy for more information.