The Marketing Misfits This Secret Newsletter Strategy Will BLOW UP Your Business
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May 13, 2025 Discover how newsletters can become your secret weapon for business growth. Learn why controlling your list is more valuable than relying on social media. Explore powerful strategies to boost open rates and audience engagement. Dive into AI's role in modern newsletters and the importance of quality over quantity. Uncover effective referral tactics to expand your subscriber base, and hear personal stories that prove newsletters can drive substantial revenue. This insightful discussion reveals the enduring power of email communication.
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1990s Daily Newsletter Success
- Kevin King built a daily newsletter in the late 90s with 250,000 subscribers about bikini models and collectibles.
- They sent simple text emails with clickable headlines and photos, growing a large engaged audience before spam regulations hit.
Opt-In and Refine Newsletter
- Build your newsletter by requiring people to opt-in instead of blasting entire email lists.
- Test formats, include stories, games, and refine over time to grow subscribers effectively.
Newsletter Builds Authority
- Achieve 25%-50% open rates with a targeted newsletter; over 10,000 subscribers hitting 40%-50% opens shows strong engagement.
- Your newsletter can build more authority than podcasts, seminars, or other marketing channels.