

Marketing in an AI-First World: How to Sell Smarter | Adam Gilad
9 snips May 28, 2025
Adam Gilad, an Emmy-nominated TV producer and consultant, dives into how AI is reshaping our marketing and personal connections. He discusses the need for authentic engagement in a tech-driven landscape and how creativity plays a crucial role in relationship dynamics. The conversation touches on the evolution of connections from transactional to emotional, emphasizing the importance of genuine communication in both dating and business. Adam also shares insights on navigating crises and adapting marketing strategies to maintain human interaction in an AI-focused world.
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AI Changing Selling & Connection
- AI is replacing traditional selling as people have endless information access now.
- Human connection remains essential, but AI's seductive qualities pose concerns for genuine relationships.
Loneliness and AI Friendships
- Loneliness is a major issue for men, with most having very few close friends.
- Zuckerberg predicts 80% of people's friends will be AI due to this loneliness.
Women, Connection, and AI Companions
- Women biologically crave connection more deeply than men.
- AI companions may fulfill emotional needs, possibly surpassing human partners in appeal.