The Marketing Misfits I Built a $21M TikTok Shop Empire (Steal My Strategy) | Tiffany Ivanovsky
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Jul 22, 2025 Tiffany Ivanovsky, founder of several successful businesses and known for her stint on Extreme Couponing, shares her journey of rejecting a $100,000 brand deal, revealing how this bold choice led to more genuine success. She discusses her low-overhead business model, effective cash flow strategies, and the importance of overcoming setbacks with a strong mindset. Tiffany emphasizes the need for authenticity in entrepreneurship and encourages women to stop seeking permission to pursue their goals, making her insights a treasure trove for aspiring business leaders.
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Origin of Live Selling Success
- Tiffany started live selling by manually invoicing customers after Facebook live broadcasts.
- This personal shopping experience resonated with women who couldn't shop comfortably in stores.
Exposing LuLaRoe and Termination
- Tiffany and her husband were top sellers at LuLaRoe but got terminated after exposing company issues.
- Their departure sparked mass team defections and exposed MLM problems publicly.
Intuitive Customer Timing
- Sellers must understand their customers' context, like timing and mood, to optimize sales.
- Use intuition about customer behavior to choose what and when to sell, e.g., comfy clothes at night.