The Marketing Misfits The Dark Truth About The Amazon Supplement Industry | Adam Ackerman
Aug 5, 2025
Adam Ackerman, a successful 7-figure Amazon seller and founder of Turnkey Health & Beauty, dives into the dark side of the Amazon supplement industry. He sheds light on the critical importance of transparency and compliance to protect your brand. The conversation uncovers alarming truths about counterfeit products and the necessity for thorough quality assurance. Adam also discusses innovative marketing strategies powered by AI and social media, revealing why pet supplements may outperform human ones in profitability. If you're in the game, this is vital info!
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Verify Manufacturer Certifications
- Always verify if a manufacturer is NSF certified and FDA compliant before partnering.
- Ask for CGMP certifications and vet manufacturers thoroughly to avoid poor quality products.
Triple Testing Ensures Supplement Quality
- Supplement quality requires three levels of testing: raw ingredients, product after mixing, and finished packaging.
- These tests must be performed in NSF, CMG, and FDA certified U.S. facilities for trustworthiness.
Demand Certificates Before Buying
- Ask brands for certificates of analysis before purchasing to verify what's in the supplement.
- Amazon now requires third-party testing for supplements to ensure label claims and weed out fakes.