In this episode of Marketing Misfits, Kevin King and Norm Farrar sit down with Adam Ackerman, a 7-figure Amazon seller and founder of Turnkey Health & Beauty to expose what most sellers are doing wrong in the highly competitive supplement space. You’ll learn why your generic white-label bottle isn’t enough anymore, how shady manufacturers are hurting your brand, and the critical red flags you should avoid when sourcing or launching supplements on Amazon.
We also cover:
- Why transparency and certificates of analysis (COAs) matter more than ever
- The shocking truth about counterfeit supplements and Amazon’s new testing requirements
- What sellers should know about formulation, claims, compliance, and storytelling
- How AI, TikTok Shop, and creator-driven UGC are changing the supplement game
And yes, the real reason your pet supplements might be more profitable than human ones…
Whether you're a private label seller or building a true brand, this episode will reshape how you think about supplements, compliance, and community-building in 2025. This episode is brought to you by:
- Sellerboard: https://sellerboard.com/misfits
- House of AMZ: Elevate your brand today at https://www.amazonseo.com/
- 8fig: Get 25% off 8fig off at https://8fig.co
- Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/
- Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits
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Timestamps
00:00 Why Most Brands Fail
04:21 Fake Supplements on Amazon
08:16 Hidden Red Flags for Sellers
12:14 Are Manufacturers Lying?
16:03 Protecting Buyers from Scams
20:16 Why You Need a COA
24:04 Sketchy Claims on Amazon
28:01 Risky Supplement Formats
32:37 TikTok Million Dollar Hack
36:48 Pet Supplements Profit
41:21 Launching a New Brand
46:02 Gut Microbiome Trends
50:23 Affiliate Sales Strategy
55:12 Best Packaging Format
59:10 Trademark Ingredient Protection
01:03:01 Gummy Market Surge
01:07:13 Amazon Insider Tips
01:11:26 Pill-Swallowing Solutions
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