The Marketing Misfits 15 Years of Sourcing Secrets in 60 Minutes... | Kian Golzari
Nov 25, 2025
Kian Golzari, a sourcing and product development expert, dives into the intricacies of global supply chains and tariffs. He shares thrilling tales of sourcing 24k gold iPhones for football stars and reveals his insider tips for legally cutting costs on tariffs. Kian emphasizes the crucial 'China +1' manufacturing strategy and warns about common pitfalls that Kickstarter creators face. Plus, learn why entrepreneurs are flocking to Dubai for tax benefits and safety, making it a hotspot for innovative business ventures.
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China +1 Is Non-Negotiable
- China remains the best option for most brands but you must maintain a China+1 strategy.
- Suppliers often preemptively set up lines or joint ventures abroad, so leverage those moves rather than abandoning China abruptly.
Match Product To Country Strengths
- When considering alternate countries, match raw materials and local specialties to your product.
- Use Alibaba country filters and ImportYeti to discover where competitors manufacture.
Go See Your Factory Faster
- Visit factories in person to speed product development and reduce sample cycles.
- Face-to-face time builds relationships, saves money, and reveals factory capabilities useful for marketing.