In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder of APEX Conversion, Nate Morse.Nate Morse is the brains behind Apex Conversion System, a company dedicated to helping industry leaders generate high-quality leads on LinkedIn. Apex's mission is to assist those with valuable offerings who struggle to find and attract the right clients. They have a three-phase approach that begins with a discovery phase, where they identify the client's values and target audience.Nate's experience in the online world has taught him that understanding the buyer's journey can significantly impact lead generation. Apex Conversion System works with coaches, consultants, agencies, nonprofits, and financial advisors who offer high-ticket products or services.Nate has also authored a book, "The LinkedIn High Ticket Handbook," which guides optimizing LinkedIn profiles and building an audience for conversion. This book is a valuable resource for individuals who know they should be on LinkedIn but need help getting started and making their profiles stand out.Nate emphasizes being hyper-relevant during the first discovery call and tailoring the conversation to the specific market and opportunity. During the call, they audit the prospect's LinkedIn account and provide insights based on their successful methodologies.Key Points from the Episode:Introduction of Nate Morse, founder of Apex Conversion SystemExplanation of Apex Conversion System's three-phase approach for lead generation on LinkedInEmphasis on the importance of talking to the right people and delivering personalized messagingMention of Nate's book, "The LinkedIn High Ticket Handbook," for optimizing LinkedIn profilesDiscussion on the importance of networking and reaching out to the right people for content promotionExplanation of leveraging LinkedIn groups for engagement and connecting with a larger audienceInsight into the questions asked during the first discovery call with prospectsExplanation of the ideal stage of a company to work with Apex Conversion SystemAbout Nate Morse:Nate Morse is the innovative founder behind the APEX Conversion System, renowned for transforming how business leaders harness the power of LinkedIn. With over seven years of expertise, he guides revolutionary entrepreneurs towards unprecedented client success.Nate's approach, rooted in tried-and-tested principles and methodologies, empowers professionals to transition from uncertainty to predictable triumph. One of his key strengths lies in meticulous data research, enabling clients to identify lucrative opportunities with precision.Through Nate's guidance, businesses can navigate LinkedIn's complexities, ensuring visibility and genuine connections that translate into tangible success.His impactful strategies have reshaped the landscape of client engagement, making him a trusted advisor for those seeking to enhance their online presence and achieve consistent, measurable results.About APEX Conversion:The Apex Conversion System is a cutting-edge business enhancement solution designed to elevate enterprises by implementing the most influential global conversion strategies.Specializing in maximizing business potential, Apex Conversion System supercharges ventures with unparalleled techniques that ensure optimal conversion rates. This system empowers businesses to reach their peak performance by leveraging innovative and proven methods.Whether refining sales processes, optimizing marketing campaigns, or enhancing customer interactions, Apex Conversion System offers comprehensive solutions tailored to individual business needs.Its strategies are meticulously crafted to drive tangible results, making it an indispensable asset for companies aiming to thrive in today's competitive market.With a focus on delivering exceptional outcomes, Apex Conversion System is a beacon for businesses seeking transformative approaches to achieve unparalleled success.Apply to be a Guest on The Thoughtful Entrepreneur:https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out APEX Conversion website athttps://apexconversionsystem.com/Check out their Free LinkedIn Audit at https://nmc.tucalendi.com/discovery/gra-a2239a1bCheck out APEX Conversion on LinkedIn athttps://www.linkedin.com/company/apex-conversion-system/Check out PurposePoint on Instagram athttps://www.instagram.com/thecourtavenue/Check out Nate Morse book at:https://keys.natemorse.com/bookCheck out Nate Morse on LinkedIn athttps://www.linkedin.com/in/conversion-marketing/Check out Nate Morse on Facebook athttps://www.facebook.com/NatejmorseCheck out Nate Morse on Twitter athttps://twitter.com/TheMorseForceCheck out Nate Morse on Instagram athttps://www.instagram.com/nate_morse/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Chief Impact Officer of PurposePoint, Paul Epstein.Paul Epstein, the author of the book "Better Decisions Faster," emphasizes that life and business are essentially a series of decisions and actions. Drawing from his experience as a sports executive and working with elite performers, he underscores the importance of being decisive and confident in making decisions. According to Paul, indecision is the worst possible decision, leading to inaction and missed opportunities.One of the key insights Paul shared is that highly successful individuals are comfortable with imperfect action. They focus on the process rather than solely on the outcomes. This approach, Paul believes, is a formula for building and sustaining unshakable confidence. He introduces the "head heart hands equation," which emphasizes the significance of purpose and how it drives sustained high performance.Leadership comes with its own set of challenges, particularly in maintaining high standards and integrity. Paul explains that confidence is built by consistently acting on one's values. He encourages individuals to identify their core values and act upon them consistently. He believes this is the key to building and sustaining confidence over time.Paul introduces an interesting analogy, comparing confidence to a dimmer switch. He explains that confident individuals approach each day with the mindset of improving their confidence level, incrementally increasing it. This gradual adjustment of confidence levels resembles how a dimmer switch works.Key Points from the Episode:Importance of better decision-making in business and lifeThe role of decisiveness and taking action in achieving success and happinessThe concept of imperfect action and focusing on the processThe "head heart hands equation" for building unshakable confidenceThe significance of purpose in driving high performanceMaintaining high standards and integrity as a leaderSustaining confidence over timeBalancing consensus and decisive actionThe importance of confidence in organizations and its impact on various aspectsAbout Paul Epstein:Paul Epstein boasts an impressive 15-year career in professional sports management, having worked with several NFL and NBA teams, a global sports agency, and the NFL league office. He has achieved remarkable milestones, including breaking premium revenue records in Super Bowl history, inaugurating a billion-dollar stadium, and establishing the San Francisco 49ers Talent Academy, earning him the nickname “Why Coach.”Paul is a renowned sports executive and an award-winning keynote speaker, recognized by SUCCESS Magazine as a top thought leader. His influence extends to leadership development and culture transformation programs for prominent organizations like Amazon, Disney, Johnson & Johnson, NASA, the Los Angeles Lakers, and the Dallas Cowboys.Paul’s expertise has been featured in major media outlets such as ESPN, NBC, Fox Business, and USA Today. Additionally, he is an accomplished author, having penned the bestseller "The Power of Playing Offense" and is set to release his second book, "Better Decisions Faster," in 2023.About PurposePoint:PurposePoint is a collective of inspirational thought leaders, authors, speakers, coaches, and consultants who foster purpose-driven initiatives. This diverse team collaborates to ignite a sense of purpose, inspire individuals, and create a positive global impact.Their approach emphasizes aligning actions with meaningful intentions, encouraging people to find purpose in their lives and work. By leveraging their expertise and insights, PurposePoint strives to empower others, fostering a sense of direction and fulfillment.Through their combined efforts, this team emphasizes the transformative power of purpose for personal growth and making a difference on a broader scale.With a shared commitment to creating positive change, PurposePoint is a beacon of inspiration, guiding individuals and organizations toward a more purposeful existence.Tweetable Moments:12:37 - "Head and heart on board, green light, do it every time. Red light, no head, no heart, that's a slow, slow death and that's a silent killer."Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Check out Paul Epstein New Book "Make Decisions Faster" athttps://www.paulepsteinspeaks.com/aboutTake the Confidence Quiz to know how confident you are at https://www.paulepsteinspeaks.com/confidence-quizWant to learn more? Check out PurposePoint website athttps://www.purposepoint.com/Check out PurposePoint on LinkedIn athttps://www.linkedin.com/company/purposepoint/Check out PurposePoint on Instagram athttps://www.instagram.com/thecourtavenue/Check out Paul Epstein on LinkedIn athttps://www.linkedin.com/in/kennytomlin/Check out Paul Epstein on Facebook athttps://www.facebook.com/PaulEpsteinSpeaks Check out Paul Epstein on Twitter at https://twitter.com/PaulEpsteinLA Check out Paul Epstein on Instagram athttps://www.instagram.com/paulepsteinspeaks/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founde & Partner of CourtAvenue, Kenny Tomlin.Court Avenue primarily works with Fortune 1000 companies and emerging challengers in the venture-backed and private equity-funded space. They offer various services, including managing and operating clients' digital presence, utilizing AI and emerging technologies for customer engagement, developing digital products and software, and optimizing platforms like Salesforce and Adobe.Kenny shared that the industry has evolved significantly due to the rapid emergence of new technologies. This evolution presents both challenges and opportunities for their clients.Court Avenue is known for its expertise in digital strategy, helping clients navigate the competitive landscape and improve their business by adopting emerging technologies. They also specialize in the shopper e-commerce category, assisting clients in succeeding in omnichannel retail, including online and in-store experiences.Kenny believes digital transformation has a return on investment and can help companies operate more effectively and efficiently. He mentioned that Court Avenue is expanding globally, with an office in Latin America, and they are actively looking for new clients.Key Points from the Episode:Introduction of Kenny Tomlin, co-founder and partner of Court AvenueCourt Avenue's specialization in digital transformation and working with Fortune 1000 companiesServices offered by Court Avenue, including managing digital presence and utilizing AI for customer engagementCourt Avenue's expertise in digital strategy and helping clients navigate the competitive landscapeFocus on shopper e-commerce and assisting clients in omnichannel retailBrands Court Avenue has worked with, such as General Mills and DellGrowth and future plans of Court Avenue, including expansion globally and seeking new clientsIdeal client for Court Avenue, someone in the C-suite who recognizes the importance of digital transformationAbout Kenny Tomlin:Kenny Tomlin, a prominent figure in the digital transformation realm, boasts a remarkable career spanning over 20 years. Notably, he founded Rockfish, a pioneering digital innovation agency celebrated globally for seamlessly merging strategy, creativity, and technology. Under his guidance, Rockfish experienced explosive growth and was eventually acquired by WPP in 2011.Tomlin's entrepreneurial spirit led him to co-found ventures in diverse sectors, including real estate (AnthemIQ), hospitality (Superstition and Frame Hotels), and immersive technology (Subvrsive).His track record includes incubating award-winning software products like YouEarnedIt, acquired by Vista Equity in 2018. Currently, at CourtAvenue, he spearheads the product innovation lab and acquisitions, underscoring his enduring influence in shaping the digital landscape.About CourtAvenue:CourtAvenue, established in 2020, stands as a beacon of digital innovation crafted by a cadre of entrepreneurs, agency veterans, and business experts. This dynamic entity empowers some of the world's largest and most ambitious brands to expedite digital transformations. With a robust foundation rooted in expertise and entrepreneurial spirit, CourtAvenue catalyzes businesses aiming to navigate the complexities of the digital landscape.By leveraging a wealth of industry knowledge and innovative strategies, the company facilitates seamless transitions into the digital realm for its clients. Embracing the challenges posed by the ever-evolving digital sphere, CourtAvenue emerges as a trusted partner, steering organizations toward success in the digital age and making significant strides in reshaping the future of businesses globally.Tweetable Moments:09:54 - "Building a great company is about relationships over time, which have huge compounding dividends."Apply to be a Guest on The Thoughtful Entrepreneur:https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out CourtAvenue website athttps://courtavenue.com/Check out CourtAvenue on LinkedIn athttps://www.linkedin.com/company/courtavenue/Check out CourtAvenue on Instagram athttps://www.instagram.com/thecourtavenue/Check out Kenny Tomlin on LinkedIn athttps://www.linkedin.com/in/kennytomlin/Check out Kenny Tomlin on Twitter athttps://twitter.com/kennytomlinDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Chief Revenue Officer (CRO) and Co-Owner of Jafton, Sardor Akhmedov.Jafton has been in the business for ten years, working with various clients, from startups to enterprise clients like Alaska Airlines. Their main focus is on app development, and they have worked on projects for well-known companies such as Kroger and Allbirds.Sardor shared some examples of the clients they have worked with and the impact they have had. He highlighted their work on mobile apps for companies like Kroger, Allbirds, and Alaska Airlines. But their expertise doesn't stop there. They also excel in staff augmentation, providing designers and developers to existing tech teams.Sardor expressed his excitement about working with startup clients, creating something new and disruptive in the industry. They are building social media and dating apps that promise to bring innovation to the market. He even mentioned a unique app they developed for dogs, where users can match their dogs with other dogs.Sardor also shared his advice on choosing a development partner for app development. He warned about the saturated market and advised checking the number of employees listed on a company's LinkedIn profile to ensure they have their talent. He cautioned against over-negotiating, as it can affect the agency's motivation to complete the project.Key Points from the Episode:Overview of Jafton's app development services and clientsDiscussion of Jafton's work with startups and disruptive appsTrends and advancements in the app development industry, including no code and low code platformsPotential impact of AI on businesses in the next five yearsGrowth strategies and attracting clients for JaftonAdvice on choosing a development partner for app developmentFastest ways to get in touch with Jafton for project discussionsTransparency and documentation practices at Jafton, including call recordingsAbout Sardor Akhmedov:Sardor Akhmedov is a prominent serial tech entrepreneur and public speaker known for his multifaceted roles in the tech industry. As the COO and managing partner at Jafton.com and Missed.com, Akhmedov plays a crucial role in these innovative tech companies. Additionally, he is a co-founder of UzbekDiaspora.com, a global nonprofit organization that unites Uzbekistanians living abroad.Akhmedov's career showcases his commitment to leveraging technology for meaningful impact. His leadership at Jafton.com and Missed.com demonstrates his expertise in managing and scaling tech ventures. Furthermore, his involvement in UzbekDiaspora.com highlights his dedication to fostering connections within the Uzbekistani diaspora community worldwide.With a reputation for excellence in the tech sector and a commitment to community-building, Sardor Akhmedov continues to be a driving force in the intersection of technology and social impact.About Jafton:Jafton is a pioneering tech company known for its core values and innovative approach. Their commitment to transparency fosters trust among clients and team members, enabling clear communication of goals and visions. Speed and quality are paramount at Jafton, especially when collaborating with funded startups, allowing clients to outpace their competitors through rapid and high-quality project development.Embracing innovation, Jafton consistently incorporates cutting-edge technologies into its projects, ensuring a dynamic and forward-thinking approach. Their curiosity drives them to explore unique solutions for each project, constantly seeking novel ways to develop and innovate. Unlike many companies, Jafton thrives on challenges, viewing them as opportunities for growth and learning, which has been fundamental to their existence.Collaborating closely with clients, Jafton transforms ideas into reality by guiding them through product development. Their holistic approach encompasses creativity, speed, and a dedication to overcoming challenges, making Jafton a trailblazer in the tech industry.Apply to be a Guest on The Thoughtful Entrepreneur:https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Jafton website athttps://www.jafton.com/Check out Jafton on LinkedIn athttps://www.linkedin.com/company/jafton/Check out Jafton on Instagram athttps://www.instagram.com/jaftoncom/Check out Jafton on Twitter athttps://twitter.com/jaftoncomCheck out Jafton on Facebook athttps://www.facebook.com/jaftoncom/Check out Sardor Akhmedov on LinkedIn athttps://www.linkedin.com/in/sardor-akhmedov/Check out Sardor Akhmedov on Facebook athttps://www.facebook.com/sardor333?mibextid=ZbWKwLCheck out Sardor Akhmedov on Instagram athttps://instagram.com/akhmedov.co?igshid=NTc4MTIwNjQ2YQ==Check out Sardor Akhmedov on Twitter athttps://twitter.com/akhmedovco?t=ZbqDZGs319Ir-BLijTrJ1A&s=09Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Executive Coach, Former Chief of Staff, Founder & ICF-Certified Coach of Next Level Coaching, LLC, Emily Sander.Emily likens herself to "Yoda" for leaders, guiding them to operate at the peak of their potential. She believes that while leaders can gain a lot from books and videos, there comes a point where they need someone else to provide training and offer an outside perspective.According to Emily, executive coaching is particularly beneficial for leaders in high authority roles. It provides a safe space for them to vent, brainstorm, and receive feedback on their blind spots. She also touched on the loneliness of being a CEO or founder and the importance of having someone to confide in.Coaching can help leaders manage their time, energy, and mindset, enabling them to perform at their best. The structure of coaching sessions can vary depending on the specific needs of the leader, whether it's preparing for an interview, navigating a new role, or addressing mindset and beliefs.Emily explained the importance of hiring a Chief of Staff for early-stage founders. While it may not be necessary when a company only has 2 or 3 employees, once the team grows and there is a need for coordination and strategic initiatives, a Chief of Staff becomes invaluable.A Chief of Staff is a gap filler, taking on various responsibilities and filling in the gaps in the founder's skillset. Emily gave an example of a CEO with a technical background but lacked expertise in people operations and HR. In this case, a Chief of Staff was brought in to handle those areas.Key Points from the Episode:The value of coaching for leaders in high authority rolesThe benefits of coaching in providing a safe space for venting, brainstorming, and receiving feedbackThe importance of having someone to confide in as a CEO or founderHow coaching can help leaders manage their time, energy, and mindsetThe varying structure of coaching sessions based on specific needsThe significance of coaching certifications, particularly the ICF certificationDiscussion on when founders should consider hiring a Chief of StaffThe role of a Chief of Staff in coordinating and filling gaps in a founder's skillsetAbout Emily Sander:Emily Sander is a seasoned business professional with over 15 years of experience in various leadership roles. Her career highlights include being part of the initial testing team for the groundbreaking Kindle device and co-founding a startup with just six team members.Emily's expertise extends to building global client management teams from the ground up and optimizing processes within established companies. She has also served as Chief of Staff for CEOs and leadership teams, demonstrating her ability to operate at the highest levels of corporate leadership.Driven by her passion for helping individuals reach their full potential, Emily transitioned into a full-time coaching role. She now works with business leaders worldwide, from early-career professionals to seasoned executives and entrepreneurs.Emily's unique blend of corporate and coaching experience culminated in the authorship of "Hacking Executive Leadership," a concise and accessible book that distills her insights into effective leadership.She also authored a book "An Insider's Perspective on the Chief of Staff," shedding light on the often-underappreciated role in corporate settings. Emily Sander's career journey exemplifies her commitment to personal growth and helping others excel in business.About Next Level Coaching, LLC:Next Level Coaching, founded and led by the ICF-Certified coach Emily Sander, is a distinguished coaching service that empowers business leaders and career professionals. With a strong commitment to personal and professional development, Emily utilizes well-established methods and frameworks to assist her clients in several critical areas.These include enhancing confidence, equipping individuals with advanced management techniques, refining communication skills, clarifying career goals, and optimizing time management abilities.Through personalized one-on-one coaching sessions, Emily and her team ensure clients receive tailored guidance to reach their full potential as effective leaders. The coaching service has a proven track record of numerous success stories, with satisfied clients continuously growing.Apply to be a Guest on The Thoughtful Entrepreneur:https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Next Level Coaching, LLC website athttps://www.nextlevel.coach/https://www.nextlevel.coach/blog/chief-of-staff-executive-coachingCheck out Next Level Coaching, LLC on LinkedIn athttps://www.linkedin.com/company/next-level-emily/Check out Emily Sander on LinkedIn athttps://www.linkedin.com/in/emilysander/Check out Emily Sander on Twitter athttps://twitter.com/NextLevelEmilyDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Chief Executive Officer, Founder & President of Pace Public Relations, Annie Pace Scranton.Annie started the conversation by acknowledging the rapid changes in the media landscape, with traditional media outlets facing layoffs and closures. Despite these challenges, she emphasized that earned media will always hold weight and credibility, making it more meaningful than any ad or marketing campaign.Annie highlighted the importance of earned media for different types of clients. For companies seeking funding, being featured in respected publications or news programs can enhance their credibility and increase their chances of securing investments. For smaller clients looking to expand their customer base, digital placements in high-traffic websites can drive traffic to their websites and result in conversions.Beyond immediate visibility, Annie explained the long-term benefits of earned media, such as its impact on search engine optimization (SEO). Being quoted or mentioned in high domain authority websites can improve a company's reputation and attract prospective customers.However, she quickly pointed out that securing earned media is not a guarantee of overnight success. It requires additional efforts to maximize the visibility and impact of the media placement. This can include investing in SEO, creating a content calendar for social media, featuring the clip prominently on the company's website, and promoting it to the customer base through newsletters.Annie also discussed her book, "The Guide to Earned Media: How to Use PR Strategies to Enhance Your Brand." She explained that the book primarily targets students and PR communications professionals. Still, there is also a growing need for mid-level executives who may not have a dedicated PR professional or external agency. These individuals can benefit from learning PR skills to advance their careers and benefit their companies.Key Points from the Episode:Importance and value of earned mediaBenefits of earned media for different types of clientsLong-term benefits of earned media, including impact on SEOAdditional efforts required to maximize the visibility and impact of media placementsCase study of working with Andrew Yang and the Forward PartyDiscussion of Annie Scranton's book, "The Guide to Earned Media"Ongoing process of securing media placementsInsights into pitching the media and working effectively with journalists and producersAbout Annie Pace Scranton:Annie Pace Scranton is a prominent figure in the world of public relations, renowned for her role as the founder and President of Pace Public Relations, a distinguished global PR firm headquartered in New York City, NY.Scranton has established herself as a leading force in the industry with a track record of serving notable clients such as Away, Inc., Fast Company, and NewsNation. Her unwavering commitment to helping PR professionals secure meaningful placements for their companies is evident through her extensive contributions.Scranton's influence extends beyond her firm, as she frequently imparts her expertise at industry events, including Digital Summit, Silicon Slopes, Elevate, INBOUND, and Adweek. Furthermore, she plays a crucial role in shaping the next generation of PR practitioners as an adjunct professor at New York University (NYU).Annie Pace Scranton's remarkable career is marked by her dedication to elevating the field of public relations and mentoring future professionals in this dynamic industry.About Pace Public Relations:Pace Public Relations (PPR) is a highly regarded full-service media relations and communications agency headquartered in the vibrant hub of New York City. At PPR, their hallmark is strategic customization where each client's unique PR objectives are meticulously tailored to ensure maximum media exposure.With a specialized focus on securing placements in television, radio, print, and digital platforms, PPR is the vital link between clients and the press, effectively connecting them with the media exposure they desire and require.Distinguished by their exceptional performance, PPR has earned a spot on the prestigious Inc. 5000 list, a testament to their excellence and growth within the industry.PPR is also a Certified Minority and Women's Business Enterprise in New York, highlighting its commitment to diversity and inclusion while delivering top-tier PR services to its clientele.Tweetable Moments:03:30 - "Earned media will always still be here. It's never going to go away and the credibility and legitimacy that getting featured in a TV news program or a respected journal or publication is always going to hold weight and it's always going to be more meaningful in my opinion than any ad campaign or marketing campaign."Apply to be a Guest on The Thoughtful Entrepreneur:https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Pace Public Relations website athttps://www.pacepublicrelations.com/Check out Pace Public Relations on LinkedIn athttps://www.linkedin.com/company/pace-public-relations/Check out Annie Pace Scranton on LinkedIn athttps://www.linkedin.com/in/anniescranton/Check out Annie Pace Scranton Book: The Guide to Earned Media: How to Use PR Strategies to Enhance Your Brand on Amazon athttps://www.amazon.com/Guide-Earned-Media-Strategies-Enhance/dp/1398611077Check out Annie Pace Scranton on Twitter athttps://twitter.com/anniescrantonCheck out Annie Pace Scranton on Instagram athttps://www.instagram.com/pace_prDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of VirtualDOO, Lloyd Thompson.Lloyd Thompson, who has carved a niche for himself in operational leadership, shed light on the common pitfall founders often encounter. They get entangled in the day-to-day operations of their business, which hampers their ability to focus on strategy and sales.This is where Virtual Dojo steps in. They provide busy online business owners with a fractional director of operations who can lead their team, oversee operations, and drive process improvement.According to Lloyd, the founder's ideal role should shift when a company reaches a certain size, around ten or more employees. They should focus on where to take the business, making deals, and forming relationships. They should be the visionary driving the strategy while an operator, like a director of operations, handles the day-to-day operations. If a founder tries to do both, they get stuck in the weeds and can't effectively focus on growth.Lloyd emphasized the importance of bringing in external help to run a team when founders struggle to delegate decision-making. He suggested implementing regular rhythms and systems within the group to create a smoother workflow, such as team meetings, daily huddles, and feedback loops.Key Points from the Episodes:Importance of operational leadership in a growing companyFounders getting stuck in day-to-day operationsVirtual Dojo providing fractional director of operations for online business ownersFounder's role in focusing on strategy and salesChallenges of finding the right talent for operational leadershipImplementing regular rhythms and systems within the teamOrganizational audit to understand challenges and goalsVirtual Dojo's findings and recommendations for improvementWorking with businesses with 10 to 30 staff membersAbout Lloyd Thompson:Lloyd Thompson is the visionary founder of VirtualDOO and the accomplished author of "9 Ways to Leave Your Day-to-Day Operations." With a career spanning more than two decades in the corporate sector, Lloyd recognized an untapped niche in the market.He set out to empower busy business owners by relieving them of the burdensome daily operational responsibilities, allowing them to refocus their energy on their passions, strategic endeavors, and business expansion.At VirtualDOO, Lloyd and his team offer fractional "Director of Operations" services tailored to smaller, agile, non-corporate entities' unique needs. This innovative approach helps these businesses streamline operations, optimize efficiency, and thrive in their respective industries.Lloyd Thompson's expertise and dedication have made him a valuable asset to entrepreneurs and small business owners seeking to scale their ventures while maintaining their distinctive character and agility.About VirtualDOO:VirtualDOO is a dynamic online business solution designed to liberate online business owners from the constraints of daily management tasks. This innovative platform empowers entrepreneurs by relieving them of the day-to-day operational burdens, allowing them to redirect their valuable time and energy towards pursuing their passions, refining their strategic vision, and actively seeking new business opportunities.VirtualDOO's services cater specifically to the unique needs of online businesses, offering tailored support and expertise in areas like operations management, administrative tasks, and logistical challenges.By outsourcing these essential functions to VirtualDOO, business owners gain the freedom to scale their operations, enhance efficiency, and foster innovation, all while maintaining their focus on the core aspects of their enterprise.Apply to be a Guest on The Thoughtful Entrepreneur:https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out VirtualDOO website athttps://www.virtualdoo.com/Check out VirtualDOO on LinkedIn athttps://www.linkedin.com/company/virtualdoo/Check out Lloyd Thompson on LinkedIn athttps://www.linkedin.com/in/lloydt/Check out Lloyd Thompson on Instagram athttps://www.instagram.com/lloydsthompson/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Chairman of Wesrom, Robert Indries.Robert Indries is not just a business advisor; he's a visionary with a purpose. His vision for the next 25 years is to help humanity achieve complete peace and abundance. This is not just a lofty ideal; it's a goal that drives his businesses. Robert's companies are geared towards making this vision a reality, from healthcare to energy.One of his companies, a marketing agency, has generated over a quarter billion dollars in sales for other entities. This success has changed lives and earned him wedding invites from grateful clients. It's a testament to the impact that a business can have when a purpose beyond profit drives it.According to Robert, operations are the glue that holds all aspects of a business together. From marketing to sales to delivery, operational excellence ensures these components work together seamlessly. It brings clarity and order to a business, leading to unimaginable growth.Robert highlights a saying that an empire can only crumble from within, which also applies to businesses. He explains that failure in a business is often caused by internal factors, such as lack of innovation, poor treatment of employees, or failure to provide value to clients.Robert suggests focusing on these three areas to assess weaknesses within an organization. He emphasizes the importance of one-on-one conversations with clients to understand their needs and experiences truly.Key Points from the Episode:Robert Indres' main impact in the worldRobert's vision for the futureWhat Robert would speak about in a TED talkThe importance of operations in businessAssessing weaknesses within an organizationRobert's vision for achieving peace and abundanceThe role of operations in business growthInternal factors that can cause failure in a businessImportance of open communication with clientsAbout Robert Indries:Robert Indries is a self-made entrepreneur hailing from Transylvania, Romania. Born into modest beginnings, he cultivated a strong work ethic through tending to livestock and farmland. Guided by the belief that learning transcends boundaries, he embarked on a journey that led to remarkable achievements.His global travels gave him invaluable insights into international businesses, enabling him to establish a prosperous empire of eight ventures generating seven-figure revenues annually.Robert's achievements extend beyond entrepreneurship, encompassing public speaking engagements across 17 countries in three languages. He has facilitated profound transformations for over 1,000 professionals, elevating their effectiveness two to tenfold, and has generated business value exceeding $500 million for clients.He has orchestrated the convergence of exceptional physical health and a fulfilling marriage, emphasizing holistic success. Robert's journey epitomizes resilience, resourcefulness, and a steadfast commitment to continuous growth.About Wesrom:Wesrom is a prominent Software Development and Marketing Firm in the UK, with a core focus on assisting businesses across the software development spectrum. Beyond typical agencies and internal teams, Wesrom sets itself apart through its comprehensive approach.In addition to providing access to a skilled team of developers, Wesrom offers a dedicated group of business and marketing experts. This ensures not only the technical success of a project but also its effective market positioning.Wesrom's commitment to transparency and client assurance is evident in its budgetary clarity, flexible payment options, and a distinctive 1-year warranty. This warranty covers any post-delivery software-related issues, mitigating financial risks for clients.Moreover, Wesrom's ethos includes a remarkable philanthropic initiative. Half of the revenue generated at standard rates is channeled into services for nonprofits or charities, as designated by their clients. This demonstrates Wesrom's dedication to social impact, enhancing their clients' investments with expanded connections, positive public relations, and heightened brand awareness.Apply to be a Guest on The Thoughtful Entrepreneur:https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Wesrom website athttps://wesrom.com/Check out Wesrom on LinkedIn athttps://www.linkedin.com/company/wesrom-corporation/Check out Wesrom on Twitter athttps://twitter.com/WesromCorpCheck out Wesrom on Facebook athttps://www.facebook.com/WesromCorporationCheck out Robert Indries on LinkedIn athttps://www.linkedin.com/in/robertindries/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Keynote Speaker & Facilitator of Growth.how™, Eduardo Briceño.Eduardo's work is centered around the concept of a growth mindset, a belief that we can change and improve. It's not just about believing in the potential for change, but also understanding how to change and develop effective habits and systems for continuous improvement.His book, "The Performance Paradox," delves into the idea that focusing solely on performance can hinder growth and results. Eduardo shared insights on how professionals and leaders can overcome this paradox.Eduardo emphasized the importance of balancing performance with learning. Solely focusing on performance can hinder growth. He suggests that individuals need to be self-aware of their ineffective work habits and make shifts to work smarter. The book also serves as a guide for organizations, helping leaders align their teams and develop strategies for continuous improvement and learning.Key Points from the Episode:Introduction of Eduardo Briceño and his work on personal growth and the growth mindsetDiscussion on the importance of understanding how to change and develop effective habits for continuous improvementIntroduction of Eduardo's book, "The Performance Paradox," and its focus on balancing performance and growthPersonal experiences with learning and improvement, including playing musical instrumentsImportance of praising effort over innate abilityBreakdown of Eduardo's book into three parts: key ideas for individuals, overcoming the performance paradox for teams and organizations, and engaging in the performance zone to make an impactBalancing performance with learning and the need for self-awareness and effective work habitsValue of mistakes as opportunities for improvement and innovationFostering cultures of learning and high performance in organizationsAbout Eduardo Briceño:Eduardo Briceño is a renowned global keynote speaker and facilitator known for his expertise in cultivating cultures of learning and high performance within leading companies worldwide. He co-founded and served as CEO of Mindset Works, an innovative company offering growth mindset development services. Previously, he worked as a venture capital investor with the Sprout Group.Eduardo is celebrated for his impactful TED Talks, including "How to Get Better at the Things You Care About" and "The Power of Belief," which collectively garnered over nine million views. He is a distinguished Pahara-Aspen Fellow, a member of the prestigious Aspen Institute's Global Leadership Network, and has been honored with induction into the Happiness Hall of Fame.His book, "The Performance Paradox: Turning the Power of Mindset into Action," was recognized as a "Must-Read" by the Next Big Idea Club, a distinguished platform curated by influential thinkers such as Susan Cain, Malcolm Gladwell, Adam Grant, and Dan Pink. Eduardo Briceño's work continues to inspire and transform individuals and organizations globally.About Growth.how™:Growth.how™ is an innovative platform dedicated to assisting organizations in fostering growth mindset cultures among their teams. At its core, Growth.how™ is a guiding force for companies seeking to empower their employees with the beliefs and attitudes necessary for personal and professional development.This platform offers a comprehensive toolkit and resources designed to instil and nurture the concept of a growth mindset within the organizational framework. It equips leaders, managers, and employees with the knowledge and strategies to embrace challenges, learn from failures, and continually improve their skills.Growth.how™ operates as a strategic partner, helping organizations create environments encouraging curiosity, adaptability, and resilience. By emphasizing the importance of growth mindsets, this platform contributes to increased innovation, enhanced problem-solving abilities, and a more motivated and engaged workforce.Tweetable Moments:06:19 - "In order to improve, we have to change...that's how we learn."21:33 - "We believe that every person has a message that can positively impact the world."Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Growth.how™ website athttps://growth.how/Check out Growth.how™ on LinkedIn athttps://www.linkedin.com/company/growth-how/Check out Eduardo Briceño on LinkedIn athttps://www.linkedin.com/in/eduardo-briceno/Check out Eduardo Briceño on Twitter athttps://twitter.com/ebriceno8Check out Eduardo Briceño on Facebook athttps://www.facebook.com/ebriceno8Check out Eduardo Briceño on Instagram athttps://www.instagram.com/ebriceno8/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founder & CEO of Delia Associates, Ed Delia.Delia Associates works with clients who are part of the supply chain of larger brands, helping them position themselves to win in the market and drive growth. One recurring challenge they face is attracting talent to these B2B companies, which may not always appear attractive to the rising generation.Ed also discussed the importance of brand building and the need to communicate effectively with existing customers and prospects. Their work with clients typically starts with a conversation about the brand's vision and whether it is living up to its potential. They aim to help companies overcome brand-related obstacles and become more competitive.Ed emphasizes the importance of quality over quantity when it comes to prospects. They aim to provide their clients with five incredible prospect opportunities rather than 100 mediocre ones. They believe a quality brand will attract quality prospects by focusing on quality, leading to successful business partnerships.The conversation then shifted to the balance between what a brand does and who they are. Many companies focus on their brand's functional aspect, highlighting what they do. However, Delia Associates believes in incorporating an emotional component into the brand positioning. They aim to tap into the emotions of their target audience positively and authentically, as even professional buyers are influenced by emotion.Key Points from the Episode:Ed Delia's background and Delia AssociatesImportance of branding and attracting talent in B2B landscapeChallenges of attracting talent to B2B companiesImportance of brand building and effective communicationDelia Associates' approach to marketing communicationsFocus on quality over quantity in prospect opportunitiesBalancing what a brand does and who they areEmotional component in brand positioningAbout Ed Delia:Ed Delia is the President of Delia Associates, a position he assumed in 2000 after joining the company in 1995. He succeeded his father and company founder, Michael Delia.Under Ed's leadership, Delia Associates has significantly transformed from a traditional advertising and PR agency into a digital-focused hub for B2B brands. This transformation has led to substantial growth, with the company more than tripling.Its proprietary B2B growth platform, the Brand Leadership Solution®, introduced in 2003, is a cornerstone of the company's success. This methodology has been instrumental in developing, transforming, or revitalizing over 150 brands. Ed heads a team of 15 professionals who provide brand development and digital and traditional marketing services to a global clientele.Delia Associates has also established itself as a HubSpot B2B Implementation Partner for over a decade and has earned 49 industry awards in the last three years alone. Ed holds a B.A. in English from Dickinson College and is a respected speaker at various business organizations and a guest lecturer at regional colleges and universities.About Delia Associates:Delia Associates is a versatile agency offering comprehensive branding and marketing services, including web design and development, social media management, PR, tradeshow support, and strategic search engine marketing and SEO solutions.Their expertise lies in enhancing the identities of businesses that operate within various B2B sectors, such as Specialty Manufacturing, Industrial, Materials Development, Product Development, and Financial Services.With a focus on "brands behind the brands," Delia Associates excels in elevating their clients' visibility and market presence. Whether you're looking to revitalize your brand or seek guidance on marketing strategies, Delia Associates is a dedicated partner ready to assist in achieving your objectives.Their multifaceted approach and industry-specific knowledge make them a valuable resource for businesses seeking to thrive in competitive B2B markets.Tweetable Moments:06:28 -"Sometimes our work on the brand is making them look not just like an attractive place to place business but an attractive place to start a career."14:50 - "We believe that a lot of B2B brands sometimes forget about that emotional component and even professional buyers are influenced by emotion."Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Delia Associates website athttps://www.delianet.com/Check out their Brand Leadership Action Plan Assessment at:https://www.delianet.com/delia-brand-assessment/Check out Delia Associates on LinkedIn athttps://www.linkedin.com/company/strata-identity/Check out Delia Associates on Facebook athttps://www.facebook.com/deliaassociates/Check out Delia Associates on Twitter athttps://twitter.com/deliaassociatesCheck out Delia Associates on Instagram athttps://www.instagram.com/delia_associates/Check out Delia Associates on YouTube athttps://www.youtube.com/user/deliaassociatesCheck out Ed Delia on LinkedIn athttps://www.linkedin.com/in/eddelia/Check out Ed Delia’s website athttp://www.delianet.com/Check out Ed Delia on Twitter athttps://twitter.com/EdDeliaCheck out Ed Delia on Facebook athttps://www.facebook.com/ed.delia.16Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.