In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Chief Executive Officer, Founder & President of Pace Public Relations, Annie Pace Scranton.Annie started the conversation by acknowledging the rapid changes in the media landscape, with traditional media outlets facing layoffs and closures. Despite these challenges, she emphasized that earned media will always hold weight and credibility, making it more meaningful than any ad or marketing campaign.Annie highlighted the importance of earned media for different types of clients. For companies seeking funding, being featured in respected publications or news programs can enhance their credibility and increase their chances of securing investments. For smaller clients looking to expand their customer base, digital placements in high-traffic websites can drive traffic to their websites and result in conversions.Beyond immediate visibility, Annie explained the long-term benefits of earned media, such as its impact on search engine optimization (SEO). Being quoted or mentioned in high domain authority websites can improve a company's reputation and attract prospective customers.However, she quickly pointed out that securing earned media is not a guarantee of overnight success. It requires additional efforts to maximize the visibility and impact of the media placement. This can include investing in SEO, creating a content calendar for social media, featuring the clip prominently on the company's website, and promoting it to the customer base through newsletters.Annie also discussed her book, "The Guide to Earned Media: How to Use PR Strategies to Enhance Your Brand." She explained that the book primarily targets students and PR communications professionals. Still, there is also a growing need for mid-level executives who may not have a dedicated PR professional or external agency. These individuals can benefit from learning PR skills to advance their careers and benefit their companies.Key Points from the Episode:Importance and value of earned mediaBenefits of earned media for different types of clientsLong-term benefits of earned media, including impact on SEOAdditional efforts required to maximize the visibility and impact of media placementsCase study of working with Andrew Yang and the Forward PartyDiscussion of Annie Scranton's book, "The Guide to Earned Media"Ongoing process of securing media placementsInsights into pitching the media and working effectively with journalists and producersAbout Annie Pace Scranton:Annie Pace Scranton is a prominent figure in the world of public relations, renowned for her role as the founder and President of Pace Public Relations, a distinguished global PR firm headquartered in New York City, NY.Scranton has established herself as a leading force in the industry with a track record of serving notable clients such as Away, Inc., Fast Company, and NewsNation. Her unwavering commitment to helping PR professionals secure meaningful placements for their companies is evident through her extensive contributions.Scranton's influence extends beyond her firm, as she frequently imparts her expertise at industry events, including Digital Summit, Silicon Slopes, Elevate, INBOUND, and Adweek. Furthermore, she plays a crucial role in shaping the next generation of PR practitioners as an adjunct professor at New York University (NYU).Annie Pace Scranton's remarkable career is marked by her dedication to elevating the field of public relations and mentoring future professionals in this dynamic industry.About Pace Public Relations:Pace Public Relations (PPR) is a highly regarded full-service media relations and communications agency headquartered in the vibrant hub of New York City. At PPR, their hallmark is strategic customization where each client's unique PR objectives are meticulously tailored to ensure maximum media exposure.With a specialized focus on securing placements in television, radio, print, and digital platforms, PPR is the vital link between clients and the press, effectively connecting them with the media exposure they desire and require.Distinguished by their exceptional performance, PPR has earned a spot on the prestigious Inc. 5000 list, a testament to their excellence and growth within the industry.PPR is also a Certified Minority and Women's Business Enterprise in New York, highlighting its commitment to diversity and inclusion while delivering top-tier PR services to its clientele.Tweetable Moments:03:30 - "Earned media will always still be here. It's never going to go away and the credibility and legitimacy that getting featured in a TV news program or a respected journal or publication is always going to hold weight and it's always going to be more meaningful in my opinion than any ad campaign or marketing campaign."Apply to be a Guest on The Thoughtful Entrepreneur:https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Pace Public Relations website athttps://www.pacepublicrelations.com/Check out Pace Public Relations on LinkedIn athttps://www.linkedin.com/company/pace-public-relations/Check out Annie Pace Scranton on LinkedIn athttps://www.linkedin.com/in/anniescranton/Check out Annie Pace Scranton Book: The Guide to Earned Media: How to Use PR Strategies to Enhance Your Brand on Amazon athttps://www.amazon.com/Guide-Earned-Media-Strategies-Enhance/dp/1398611077Check out Annie Pace Scranton on Twitter athttps://twitter.com/anniescrantonCheck out Annie Pace Scranton on Instagram athttps://www.instagram.com/pace_prDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of VirtualDOO, Lloyd Thompson.Lloyd Thompson, who has carved a niche for himself in operational leadership, shed light on the common pitfall founders often encounter. They get entangled in the day-to-day operations of their business, which hampers their ability to focus on strategy and sales.This is where Virtual Dojo steps in. They provide busy online business owners with a fractional director of operations who can lead their team, oversee operations, and drive process improvement.According to Lloyd, the founder's ideal role should shift when a company reaches a certain size, around ten or more employees. They should focus on where to take the business, making deals, and forming relationships. They should be the visionary driving the strategy while an operator, like a director of operations, handles the day-to-day operations. If a founder tries to do both, they get stuck in the weeds and can't effectively focus on growth.Lloyd emphasized the importance of bringing in external help to run a team when founders struggle to delegate decision-making. He suggested implementing regular rhythms and systems within the group to create a smoother workflow, such as team meetings, daily huddles, and feedback loops.Key Points from the Episodes:Importance of operational leadership in a growing companyFounders getting stuck in day-to-day operationsVirtual Dojo providing fractional director of operations for online business ownersFounder's role in focusing on strategy and salesChallenges of finding the right talent for operational leadershipImplementing regular rhythms and systems within the teamOrganizational audit to understand challenges and goalsVirtual Dojo's findings and recommendations for improvementWorking with businesses with 10 to 30 staff membersAbout Lloyd Thompson:Lloyd Thompson is the visionary founder of VirtualDOO and the accomplished author of "9 Ways to Leave Your Day-to-Day Operations." With a career spanning more than two decades in the corporate sector, Lloyd recognized an untapped niche in the market.He set out to empower busy business owners by relieving them of the burdensome daily operational responsibilities, allowing them to refocus their energy on their passions, strategic endeavors, and business expansion.At VirtualDOO, Lloyd and his team offer fractional "Director of Operations" services tailored to smaller, agile, non-corporate entities' unique needs. This innovative approach helps these businesses streamline operations, optimize efficiency, and thrive in their respective industries.Lloyd Thompson's expertise and dedication have made him a valuable asset to entrepreneurs and small business owners seeking to scale their ventures while maintaining their distinctive character and agility.About VirtualDOO:VirtualDOO is a dynamic online business solution designed to liberate online business owners from the constraints of daily management tasks. This innovative platform empowers entrepreneurs by relieving them of the day-to-day operational burdens, allowing them to redirect their valuable time and energy towards pursuing their passions, refining their strategic vision, and actively seeking new business opportunities.VirtualDOO's services cater specifically to the unique needs of online businesses, offering tailored support and expertise in areas like operations management, administrative tasks, and logistical challenges.By outsourcing these essential functions to VirtualDOO, business owners gain the freedom to scale their operations, enhance efficiency, and foster innovation, all while maintaining their focus on the core aspects of their enterprise.Apply to be a Guest on The Thoughtful Entrepreneur:https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out VirtualDOO website athttps://www.virtualdoo.com/Check out VirtualDOO on LinkedIn athttps://www.linkedin.com/company/virtualdoo/Check out Lloyd Thompson on LinkedIn athttps://www.linkedin.com/in/lloydt/Check out Lloyd Thompson on Instagram athttps://www.instagram.com/lloydsthompson/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Chairman of Wesrom, Robert Indries.Robert Indries is not just a business advisor; he's a visionary with a purpose. His vision for the next 25 years is to help humanity achieve complete peace and abundance. This is not just a lofty ideal; it's a goal that drives his businesses. Robert's companies are geared towards making this vision a reality, from healthcare to energy.One of his companies, a marketing agency, has generated over a quarter billion dollars in sales for other entities. This success has changed lives and earned him wedding invites from grateful clients. It's a testament to the impact that a business can have when a purpose beyond profit drives it.According to Robert, operations are the glue that holds all aspects of a business together. From marketing to sales to delivery, operational excellence ensures these components work together seamlessly. It brings clarity and order to a business, leading to unimaginable growth.Robert highlights a saying that an empire can only crumble from within, which also applies to businesses. He explains that failure in a business is often caused by internal factors, such as lack of innovation, poor treatment of employees, or failure to provide value to clients.Robert suggests focusing on these three areas to assess weaknesses within an organization. He emphasizes the importance of one-on-one conversations with clients to understand their needs and experiences truly.Key Points from the Episode:Robert Indres' main impact in the worldRobert's vision for the futureWhat Robert would speak about in a TED talkThe importance of operations in businessAssessing weaknesses within an organizationRobert's vision for achieving peace and abundanceThe role of operations in business growthInternal factors that can cause failure in a businessImportance of open communication with clientsAbout Robert Indries:Robert Indries is a self-made entrepreneur hailing from Transylvania, Romania. Born into modest beginnings, he cultivated a strong work ethic through tending to livestock and farmland. Guided by the belief that learning transcends boundaries, he embarked on a journey that led to remarkable achievements.His global travels gave him invaluable insights into international businesses, enabling him to establish a prosperous empire of eight ventures generating seven-figure revenues annually.Robert's achievements extend beyond entrepreneurship, encompassing public speaking engagements across 17 countries in three languages. He has facilitated profound transformations for over 1,000 professionals, elevating their effectiveness two to tenfold, and has generated business value exceeding $500 million for clients.He has orchestrated the convergence of exceptional physical health and a fulfilling marriage, emphasizing holistic success. Robert's journey epitomizes resilience, resourcefulness, and a steadfast commitment to continuous growth.About Wesrom:Wesrom is a prominent Software Development and Marketing Firm in the UK, with a core focus on assisting businesses across the software development spectrum. Beyond typical agencies and internal teams, Wesrom sets itself apart through its comprehensive approach.In addition to providing access to a skilled team of developers, Wesrom offers a dedicated group of business and marketing experts. This ensures not only the technical success of a project but also its effective market positioning.Wesrom's commitment to transparency and client assurance is evident in its budgetary clarity, flexible payment options, and a distinctive 1-year warranty. This warranty covers any post-delivery software-related issues, mitigating financial risks for clients.Moreover, Wesrom's ethos includes a remarkable philanthropic initiative. Half of the revenue generated at standard rates is channeled into services for nonprofits or charities, as designated by their clients. This demonstrates Wesrom's dedication to social impact, enhancing their clients' investments with expanded connections, positive public relations, and heightened brand awareness.Apply to be a Guest on The Thoughtful Entrepreneur:https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Wesrom website athttps://wesrom.com/Check out Wesrom on LinkedIn athttps://www.linkedin.com/company/wesrom-corporation/Check out Wesrom on Twitter athttps://twitter.com/WesromCorpCheck out Wesrom on Facebook athttps://www.facebook.com/WesromCorporationCheck out Robert Indries on LinkedIn athttps://www.linkedin.com/in/robertindries/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Keynote Speaker & Facilitator of Growth.how™, Eduardo Briceño.Eduardo's work is centered around the concept of a growth mindset, a belief that we can change and improve. It's not just about believing in the potential for change, but also understanding how to change and develop effective habits and systems for continuous improvement.His book, "The Performance Paradox," delves into the idea that focusing solely on performance can hinder growth and results. Eduardo shared insights on how professionals and leaders can overcome this paradox.Eduardo emphasized the importance of balancing performance with learning. Solely focusing on performance can hinder growth. He suggests that individuals need to be self-aware of their ineffective work habits and make shifts to work smarter. The book also serves as a guide for organizations, helping leaders align their teams and develop strategies for continuous improvement and learning.Key Points from the Episode:Introduction of Eduardo Briceño and his work on personal growth and the growth mindsetDiscussion on the importance of understanding how to change and develop effective habits for continuous improvementIntroduction of Eduardo's book, "The Performance Paradox," and its focus on balancing performance and growthPersonal experiences with learning and improvement, including playing musical instrumentsImportance of praising effort over innate abilityBreakdown of Eduardo's book into three parts: key ideas for individuals, overcoming the performance paradox for teams and organizations, and engaging in the performance zone to make an impactBalancing performance with learning and the need for self-awareness and effective work habitsValue of mistakes as opportunities for improvement and innovationFostering cultures of learning and high performance in organizationsAbout Eduardo Briceño:Eduardo Briceño is a renowned global keynote speaker and facilitator known for his expertise in cultivating cultures of learning and high performance within leading companies worldwide. He co-founded and served as CEO of Mindset Works, an innovative company offering growth mindset development services. Previously, he worked as a venture capital investor with the Sprout Group.Eduardo is celebrated for his impactful TED Talks, including "How to Get Better at the Things You Care About" and "The Power of Belief," which collectively garnered over nine million views. He is a distinguished Pahara-Aspen Fellow, a member of the prestigious Aspen Institute's Global Leadership Network, and has been honored with induction into the Happiness Hall of Fame.His book, "The Performance Paradox: Turning the Power of Mindset into Action," was recognized as a "Must-Read" by the Next Big Idea Club, a distinguished platform curated by influential thinkers such as Susan Cain, Malcolm Gladwell, Adam Grant, and Dan Pink. Eduardo Briceño's work continues to inspire and transform individuals and organizations globally.About Growth.how™:Growth.how™ is an innovative platform dedicated to assisting organizations in fostering growth mindset cultures among their teams. At its core, Growth.how™ is a guiding force for companies seeking to empower their employees with the beliefs and attitudes necessary for personal and professional development.This platform offers a comprehensive toolkit and resources designed to instil and nurture the concept of a growth mindset within the organizational framework. It equips leaders, managers, and employees with the knowledge and strategies to embrace challenges, learn from failures, and continually improve their skills.Growth.how™ operates as a strategic partner, helping organizations create environments encouraging curiosity, adaptability, and resilience. By emphasizing the importance of growth mindsets, this platform contributes to increased innovation, enhanced problem-solving abilities, and a more motivated and engaged workforce.Tweetable Moments:06:19 - "In order to improve, we have to change...that's how we learn."21:33 - "We believe that every person has a message that can positively impact the world."Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Growth.how™ website athttps://growth.how/Check out Growth.how™ on LinkedIn athttps://www.linkedin.com/company/growth-how/Check out Eduardo Briceño on LinkedIn athttps://www.linkedin.com/in/eduardo-briceno/Check out Eduardo Briceño on Twitter athttps://twitter.com/ebriceno8Check out Eduardo Briceño on Facebook athttps://www.facebook.com/ebriceno8Check out Eduardo Briceño on Instagram athttps://www.instagram.com/ebriceno8/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founder & CEO of Delia Associates, Ed Delia.Delia Associates works with clients who are part of the supply chain of larger brands, helping them position themselves to win in the market and drive growth. One recurring challenge they face is attracting talent to these B2B companies, which may not always appear attractive to the rising generation.Ed also discussed the importance of brand building and the need to communicate effectively with existing customers and prospects. Their work with clients typically starts with a conversation about the brand's vision and whether it is living up to its potential. They aim to help companies overcome brand-related obstacles and become more competitive.Ed emphasizes the importance of quality over quantity when it comes to prospects. They aim to provide their clients with five incredible prospect opportunities rather than 100 mediocre ones. They believe a quality brand will attract quality prospects by focusing on quality, leading to successful business partnerships.The conversation then shifted to the balance between what a brand does and who they are. Many companies focus on their brand's functional aspect, highlighting what they do. However, Delia Associates believes in incorporating an emotional component into the brand positioning. They aim to tap into the emotions of their target audience positively and authentically, as even professional buyers are influenced by emotion.Key Points from the Episode:Ed Delia's background and Delia AssociatesImportance of branding and attracting talent in B2B landscapeChallenges of attracting talent to B2B companiesImportance of brand building and effective communicationDelia Associates' approach to marketing communicationsFocus on quality over quantity in prospect opportunitiesBalancing what a brand does and who they areEmotional component in brand positioningAbout Ed Delia:Ed Delia is the President of Delia Associates, a position he assumed in 2000 after joining the company in 1995. He succeeded his father and company founder, Michael Delia.Under Ed's leadership, Delia Associates has significantly transformed from a traditional advertising and PR agency into a digital-focused hub for B2B brands. This transformation has led to substantial growth, with the company more than tripling.Its proprietary B2B growth platform, the Brand Leadership Solution®, introduced in 2003, is a cornerstone of the company's success. This methodology has been instrumental in developing, transforming, or revitalizing over 150 brands. Ed heads a team of 15 professionals who provide brand development and digital and traditional marketing services to a global clientele.Delia Associates has also established itself as a HubSpot B2B Implementation Partner for over a decade and has earned 49 industry awards in the last three years alone. Ed holds a B.A. in English from Dickinson College and is a respected speaker at various business organizations and a guest lecturer at regional colleges and universities.About Delia Associates:Delia Associates is a versatile agency offering comprehensive branding and marketing services, including web design and development, social media management, PR, tradeshow support, and strategic search engine marketing and SEO solutions.Their expertise lies in enhancing the identities of businesses that operate within various B2B sectors, such as Specialty Manufacturing, Industrial, Materials Development, Product Development, and Financial Services.With a focus on "brands behind the brands," Delia Associates excels in elevating their clients' visibility and market presence. Whether you're looking to revitalize your brand or seek guidance on marketing strategies, Delia Associates is a dedicated partner ready to assist in achieving your objectives.Their multifaceted approach and industry-specific knowledge make them a valuable resource for businesses seeking to thrive in competitive B2B markets.Tweetable Moments:06:28 -"Sometimes our work on the brand is making them look not just like an attractive place to place business but an attractive place to start a career."14:50 - "We believe that a lot of B2B brands sometimes forget about that emotional component and even professional buyers are influenced by emotion."Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Delia Associates website athttps://www.delianet.com/Check out their Brand Leadership Action Plan Assessment at:https://www.delianet.com/delia-brand-assessment/Check out Delia Associates on LinkedIn athttps://www.linkedin.com/company/strata-identity/Check out Delia Associates on Facebook athttps://www.facebook.com/deliaassociates/Check out Delia Associates on Twitter athttps://twitter.com/deliaassociatesCheck out Delia Associates on Instagram athttps://www.instagram.com/delia_associates/Check out Delia Associates on YouTube athttps://www.youtube.com/user/deliaassociatesCheck out Ed Delia on LinkedIn athttps://www.linkedin.com/in/eddelia/Check out Ed Delia’s website athttp://www.delianet.com/Check out Ed Delia on Twitter athttps://twitter.com/EdDeliaCheck out Ed Delia on Facebook athttps://www.facebook.com/ed.delia.16Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founder & CEO of Strata Identity, Eric Olden.Eric broke down the concept of identity orchestration. He explained that it falls within a new software category designed to enable organizations to maintain identity management across multiple cloud platforms consistently and automatically.This software ensures secure access to websites, applications, and data, effectively eliminating the need for manual and repetitive processes.From a user's perspective, identity orchestration often operates seamlessly in the background. For instance, when someone logs into a website using their Google ID, it exemplifies identity management.While this process may appear straightforward for individual users, complexity arises when managing identities for numerous users or a substantial workforce numbering in the thousands. This is precisely where identity orchestration steps in, simplifying the entire process and promoting interoperability.Strata Identity primarily collaborates with large enterprises like Kroger, 3M, and the State of Minnesota, managing identity for their customers, employees, and partners. Eric's experience running Oracle's security and identity division gave him insights into big enterprises' challenges in managing identity across multiple clouds. This led him to establish Strata Identity and develop software to address this issue.Strata Identity's pricing model is unique. Instead of charging based on the number of users, they focus on securing applications and the number of identity providers used. This allows organizations to pay for their needs, making the service more accessible and cost-effective.Key Points from the Episode:Introduction of Eric Olden, co-founder and CEO of Strata IdentityExplanation of identity orchestration as a new category of softwareImportance of identity orchestration in managing identity across multiple cloud platformsStrata Identity's focus on large enterprises and their experience in managing identity for customers, employees, and partnersUnique pricing model based on securing applications and number of identity providers usedBenefits of deploying Strata Identity's software, including cost savings and system upgrades without changing applicationsSpecialization in solving complex use cases, such as mergers and acquisitionsImportance of using standards like SAML or OpenID ConnectAbout Eric Olden:Eric Olden is a visionary technical leader known for his profound contributions to internet security and identity management. With a career spanning innovation in web security and cloud technology, he co-founded and served as CEO of Symplified, a pioneer in cloud identity and access management.At Symplified, Eric played a pivotal role in developing one of the earliest cloud identity management solutions and forged integrations with major cloud platforms like AWS, establishing a global cloud service for Identity and Access Management (IAM).His journey in identity management began as the CTO and co-founder of Securant/ClearTrust, where he co-authored AuthXML and contributed to its incorporation into the SAML standard, a cornerstone in modern identity management. RSA acquired Securant, cementing Eric's legacy in the field. He's founded three software companies, generating over $235 million in equity value and holds multiple patents.Eric is known for his hands-on approach to product strategy and team building, emphasizing customer development and fostering a strong team culture, significantly impacting the tech startup ecosystem. His passion lies in solving overlooked problems and creating pioneering markets in web SSO, Identity Federation, and Cloud SSO.About Strata Identity:Strata Identity is a pioneering company dedicated to providing secure identity solutions for all applications across various cloud platforms and identity providers, all while avoiding vendor lock-ins, complex modernization projects, and application abandonment.Founded by Eric Olden, Eric Leach, and Topher Marie, Strata Identity strongly emphasizes culture and core values, including openness, honesty, integrity, transparency, accountability, and empowerment.The company's mission revolves around breaking the shackles of identity and access management challenges by aligning its values with its actions.Strata Identity's distributed team of Maverics spans North America, with the founders exemplifying the company's culture by starting the venture while on a surfing trip despite living in different parts of the United States.This commitment to culture and shared values drives the team to believe in what they are building, akin to catching the perfect wave – a moment of pure magic. Strata Identity's team plays a central role in its ambitious endeavors.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Strata Identity website athttps://www.strata.io/Check out Strata Identity podcast atstrata.io/podcastCheck out Strata Identity on LinkedIn athttps://www.linkedin.com/company/strata-identity/Check out Strata Identity on Twitter athttps://twitter.com/StrataIdentityCheck out Eric Olden on LinkedIn athttps://www.linkedin.com/in/boughtnotsold/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founder & Publisher of GracePoint Matrix Publishing, Michelle Vandepas.Michelle Vandepas is not just a publisher; she's a catalyst for authors, helping them discern their standpoints and broadcast their messages to the world. Through her company, GracePoint Publishing, she offers book coaching and publishing services, guiding authors to clarity in their ideas and assisting them in publishing their work, whether through traditional or self-publishing.When asked about the current state of book publishing, Michelle painted a picture of an industry undergoing a significant revamp. She highlighted the various ways to sell books today, including self-publishing and collaborations with big publishing companies.Interestingly, she also pointed out the shift in book consumption patterns. Traditional book reading takes a backseat with more people tuning into podcasts and watching videos. However, Michelle sees this as an opportunity rather than a setback. She believes it's a chance to find innovative ways to get books into the hands of readers.Key Points from the Episode:Overview of the current state of book publishingDiscussion on the changing landscape of book consumptionImportance of authors connecting with readers through various channelsBusiness model for nonfiction authorsServices offered by GracePoint Publishing, including audiobooks and production studioHelping authors with organizing ideas and structuring booksWorking with authors who have inspiring stories to tellPreference for collaborative work and editingAbout Michelle Vandepas:Michelle Vandepas is renowned in entrepreneurship, personal development, and quantum healing, particularly for those eager to share their knowledge as authors. She co-founded GracePoint Matrix Publishing, a prestigious concierge publishing company that sets industry standards. Vandepas is a TEDx speaker and a respected TEDx Speaker Coach.With two decades of experience as a book coach and publisher, Michelle has aided countless authors in realizing their dreams of publishing and promoting their works.As a serial entrepreneur and a multiple bestselling author, she profoundly understands the strategies, messaging, and creative flair required to establish a robust platform. Her visionary marketing approach melds creativity with astute business acumen, enabling her clients to unleash their potential.Michelle Vandepas is frequently featured in various media outlets, where she passionately discusses the intersection of 'purpose and profit.' Her participation in the upcoming documentary film, "Wisdom from Thought Leaders," alongside notable figures like Sting and the Dalai Lama, attests to her status as a thought leader in the field.About GracePoint Matrix Publishing:GracePoint Matrix Publishing is a dynamic and visionary organization that empowers leaders, educators, global change agents, and cultural creatives. Their mission revolves around enhancing the impact and visibility of these individuals, fostering abundance and wealth, expanding their influence, and helping them fulfill their unique purposes.The core principles of GracePoint Matrix involve assisting individuals in discovering their voices, aligning with their callings, and magnifying their influence. They provide essential resources and support to guide leaders' journeys to inspire and lead the world effectively.This publishing entity firmly believes that meaningful work can be financially rewarding and strives to create value in the world by enabling thought leaders to generate resources that contribute to global well-being and elevate the overall frequency of abundance on the planet. Their philosophy centers on the idea that collective prosperity thrives when individuals align with their wealth and resources, enabling them to uplift others.GracePoint Matrix Publishing sees itself as a catalyst for a Creative Revolution, poised to transform the world into a place of abundance, sustainability, justice, and equity, unlocking humanity's full potential as cosmic revolutionaries leading the charge for positive change.Tweetable Moment:03:20 - "I really do help people discern what they really stand for and get that message out into the world."Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out GracePoint Matrix Publishing website athttp://gracepointmatrix.com/Check out Michelle Vandepass on LinkedIn athttps://www.linkedin.com/in/michellevandepass/Check out Michelle Vandepass on Twitter athttps://twitter.com/MichelleVanCheck out Michelle Vandepass on Facebook athttps://www.facebook.com/michelle.vandepasCheck out Michelle Vandepass on Instagram athttps://www.instagram.com/michelle.vandepasCheck out Michelle Vandepass on YouTube athttps://www.youtube.com/@michellevandepasDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO & Founder of AdOutreach, Aleric HeckAleric Heck is not just a CEO; he's a changemaker whose work transcends the boundaries of advertising. Aleric spoke passionately about his mission to create a positive impact in the world. He believes that marketing, particularly video-based ads, can serve as a catalyst for growth, not only for businesses but for entire communities. Aleric shared an inspiring success story of a client who, through the strategic use of YouTube ads, was able to support hundreds of local businesses. This story is a testament to the far-reaching influence that thoughtful marketing can have.In today's digital landscape, video content reigns supreme, and Alaric is at the forefront of this revolution. He explained why video-based ads are so effective, emphasizing their ability to forge a deeper connection with audiences. Unlike text or image content, videos have the unique capacity to engage viewers on multiple levels—visually, audibly, and emotionally. Aleric highlighted YouTube ads as particularly potent, given their precision targeting capabilities and the platform's vast, diverse user base.Aleric's expertise isn't limited to a single niche. He and his team at Ad Outreach work with a wide array of clients, from information and service providers to e-commerce giants. He underscored the importance of delivering value and education through YouTube ads. Since users often flock to YouTube for entertainment or to learn something new, ads on the platform should align with these intentions to be truly effective.Key Points from the Episode:Aleric Heck's impact in the world through marketing and advertisingEffectiveness of video-based ads in creating a deeper connection with the audienceSuccess story of a client reaching and helping local businesses through YouTube adsTypes of clients Aleric works with, including information and service providers to e-commerce businessesAd Outreach's consistent growth and focus on YouTube adsAleric's offer of a free 19-page YouTube ad strategy PDF for listenersImportance of providing value and education in YouTube adsThe unique approach of training clients' internal teams to run and manage their ads effectivelyAbout Aleric Heck:Aleric Heck is a renowned YouTube Ads Expert and the Founder of AdOutreach, boasting a remarkable 12-year presence on YouTube. Initially amassing over 500,000 subscribers on his channel, Aleric has since dedicated the last seven years to instructing numerous entrepreneurs and business owners on effectively expanding and scaling their businesses through precision-targeted YouTube Ads. With a proven track record, Aleric's expertise has facilitated his clients in generating a cumulative sales revenue exceeding $200 million through YouTube Ads. Notably, he has successfully scaled his own business to an impressive eight-figure valuation. Aleric Heck's extensive experience and commitment to empowering others by leveraging the potential of YouTube Ads underscore his influential role in the digital marketing landscape.About AdOutreach:AdOutreach is a dynamic platform empowering entrepreneurs and marketers to harness the immense potential of YouTube Ads for exponential growth in leads and sales. The comprehensive program offered by AdOutreach guides business owners through the entire process of creating highly lucrative YouTube Ads, covering aspects such as scripting, campaign launch, and the crucial steps of optimization and scaling.While the majority of AdOutreach's clientele comprises coaches, consultants, and course creators, the platform's versatility is evident in its collaboration with diverse industries, including e-commerce, solar, healthcare, local businesses, and more. A testament to its effectiveness, a client emphasized the universal applicability of YouTube advertising, stating, "If you have a business and you have a face…Then you should be advertising on YouTube." AdOutreach's commitment to personalized guidance and its proven success across various sectors underscore its significance in the realm of digital marketing.Tweetable Moments:03:52 - "If a picture is worth a thousand words, a video is worth a million."16:22 - "There is so much opportunity for you to connect with your ideal clients on video. I would really encourage you to do it because video is the primary way to connect with people when you can't be there in person."Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out AdOutreach website athttps://adoutreach.com/Check out AdOutreach on LinkedIn athttps://www.linkedin.com/company/adoutreach/Check out AdOutreach on Facebook athttps://www.facebook.com/groups/advancedyoutubeadsCheck out Aleric Heck on LinkedIn athttps://www.linkedin.com/in/alericheck/Check out Aleric Heck on Instagram athttps://www.instagram.com/alericheck/?hl=enCheck out Aleric Heck on Facebook athttps://www.facebook.com/AlericHeckMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO & Co-founder of Gembah, Henrik Johansson.One of the critical aspects Henrik discussed was the potential time savings that Gemba offers. In today's fast-paced landscape, time is a precious commodity. According to Henrik, Gemba can reduce the time and cost of product development by up to 50% or even 70%.Henrik also mentioned the recent launch of Gemba's Future Product Marketplace. This platform allows companies to develop their own ideas and explore ideas designed by other network designers. This feature accelerates the process of bringing products to market.When asked about matching with appropriate vendors or manufacturers, Henrik explained that Gemba has over 600 experts on their platform. These experts, not typically found on platforms like Upwork or Fiverr, include industrial designers, electrical engineers, and mechanical engineers.Key Points from the Episode:Overview about GembahHenrik stresses research pre-product launchHosts "Innovator Insights" podcast with entrepreneurs600+ experts offer unique collaboration opportunitiesAbout Henrik Johansson:Henrik is a seasoned entrepreneur and business leader known for his significant contributions to the tech industry. Currently serving as the CEO of Gembah, he has a rich background in founding and leading successful ventures. Before his role at Gembah, Henrik co-founded and served as CEO of Boundless, demonstrating his innovative prowess in the business world. Additionally, he has been actively involved in fostering startups as an incubator and board member at OutboundEngine. Henrik's extensive experience includes holding the position of President at EverydayWealth and playing a pivotal role as the co-founder and President of Creditland. His expertise also extends to management and IT consulting, where he honed his skills at Andersen Consulting. With a track record of building and scaling businesses, Henrik is a notable figure in the entrepreneurial landscape, contributing significantly to the growth and development of the companies he's been associated with.About Gembah:Gembah is a revolutionary platform that revolutionizes product creation by connecting businesses with top-tier Product Designers, Manufacturers, and Supply Chain Experts worldwide. Their mission is to simplify the complex product development journey for entrepreneurs, e-commerce sellers, and small-to-midsize businesses. Gembah empowers clients to innovate and create products effectively by demystifying the intricate process.Understanding the challenges businesses face in launching new products, Gembah offers an end-to-end solution. They provide invaluable assistance in research, design, and manufacturing, addressing hurdles from sourcing to vetting manufacturers ensuring a smooth market entry for new products. Gembah's team comprises specialists, leading product designers, and engineers, functioning as an extension of their clients' teams. Moreover, Gembah collaborates with an exclusive network of vetted factories in various countries, including China, Vietnam, Thailand, India, Mexico, ASEAN, and Eastern Europe, ensuring high-quality production and global reach for their clients.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Gembah website athttps://gembah.com/Check out Gembah on LinkedIn athttps://www.linkedin.com/company/gembah-inc/Check out Gembah on Instagram athttps://www.instagram.com/madewithgembah/Check out Gembah on Twitter athttps://twitter.com/MadeWithGembahCheck out Gembah on Facebook athttps://www.facebook.com/MadeWithGembah/Check out Henrik Johansson on LinkedIn at https://www.linkedin.com/in/hjohansson/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of ATAK Interactive, Austin LaRoche.Austin started the conversation by exploring the importance of marketing technology, or martech, in bridging the gap between sales and marketing teams. As Austin explained, the traditional silos separating these two crucial departments are gradually crumbling, thanks to technological advancements.Tools like Salesforce and HubSpot are revolutionizing how teams collaborate and communicate, making aligning sales and marketing efforts more accessible. This is a B2B game-changer, where seamless integration between these teams can significantly boost efficiency and resultsRegarding sales strategies, Austin had some valuable advice for businesses. He emphasized the need to clarify vision, messaging, and target audience and to focus on attracting, converting, closing, and delighting customers.Austin recommended leveraging existing connections for businesses on an accelerated timeline and seeking referrals from satisfied customers. He also stressed the importance of structure in networking and guided approaching potential leads through mutual connections.Key Points from the Episode:Importance of marketing technology (martech) in connecting sales and marketing teamsIncreasing demand for technical marketing supportBreaking down silos between sales and marketing through advancements in technologyAI tools won't replace critical thinking, but leveraging them effectively provides a competitive advantageOriginal, value-driven content is becoming more important in marketing and salesSlower transition of voice-activated searches in B2B compared to B2CSales strategies: clarify vision, messaging, target audience, attract, convert, close, and delight customersLeveraging existing connections and asking for referrals for businesses with an accelerated timelineImportance of structure in networking and approaching potential leads through mutual connectionsEstablishing KPIs, roles, and filling the implementation gap in marketing tacticsATAK Interactive's role as an outsourced marketing department for smaller companies and technical work for larger companiesImportance of automating processes for easier communication and note-takingAssessing gaps and exploring service pages on ATAK Interactive's websiteAbout Austin LaRoche:Austin LaRoche is the CEO of ATAK Interactive and the brain behind the M2S (Marketing-to-Sales) Framework, a game-changing B2B growth strategy. Hailing from Pasadena, California, his company, ATAK Interactive, serves clients worldwide as a comprehensive marketing agency.Austin, a dedicated entrepreneur, is driven by his desire to help fellow business owners realize their visions. His motto, "Strength in Structure," reflects his commitment to transforming clients from sporadic marketing efforts into organized, measurable, and optimized operations at every customer touchpoint.Austin's journey began with founding The Next Stop, a 501(c)3 organization providing recreational programs for special needs adults in Atlanta. Armed with a master's degree in new media from DePaul, he launched his first marketing company, the Exacta Group, in 2009. Five years later, he sold it to ATAK Interactive, where he has remained a principal for nearly a decade.His creative spirit and penchant for organization have led him to develop frameworks that extend into all aspects of his life, instilling accountability and purpose. Austin's dedication to "Strength in Structure" is a business philosophy and a way of life.About ATAK Interactive:ATAK Interactive is a results-oriented full-service agency prioritizing tangible outcomes over empty promises. They are unwaveringly committed to achieving results directly contributing to increased company revenue, dismissing misleading metrics and superficial social media acclaim.With a dedication to helping their clients unleash their growth potential, ATAK Interactive relies on data-driven strategies and analytics as the cornerstone of their approach. Conversion optimization is their primary focus, whether driving direct sales for eCommerce businesses, generating high-quality leads for B2B companies, or increasing foot traffic for brick-and-mortar stores.Regarding web development, ATAK Interactive designs websites with the intent of converting the target audience into leads or customers. They're transparent about delivering a 3x ROI and work tirelessly to optimize campaigns to reach this goal promptly.If a brand isn't resonating with its desired customers, ATAK Interactive dives into refining its value propositions, mission, and visual identity to create a more compelling company image.Tweetable Moments:04:01- "Outbound cold outbound outreach is just at an all-time saturation level."Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out ATAK Interactive website athttps://www.atakinteractive.com/Check out ATAK Interactive on LinkedIn athttps://www.linkedin.com/company/atak-interactive/Check out ATAK Interactive on YouTube athttps://www.youtube.com/@AtakInteractiveCheck out Austin LaRoche on LinkedIn athttps://www.linkedin.com/in/austinlaroche/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.