The Thoughtful Entrepreneur

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder and President of Interview Connections,Jessica Rhodes. Jessica Rhodes, the founder of Interview Connections, a leading podcast booking agency, recently shared her insights on the transformative power of podcast guesting as a marketing strategy. Jessica emphasized that successful podcast guesting hinges on authentic connections with hosts, which can open doors to future collaborations and opportunities. Jessica also covered the importance of repurposing interview content. She suggested that transforming a single podcast appearance into various forms of content, such as blog posts, social media snippets, or YouTube videos, can significantly enhance visibility and audience engagement across multiple platforms. Interview Connections operates by representing entrepreneurs and business owners, assisting them in monetizing their interviews and converting listeners into leads. The agency offers a tailored approach, including creating a guest expert media kit and strategically selecting podcasts that align with the client's objectives. Additional support is provided through group coaching calls and interview audits to ensure sustained engagement and success. Jessica also addressed a common misconception about the importance of audience size in podcast guesting. They highlighted the advantages of focusing on quality over quantity, advocating for appearances on niche podcasts that target ideal customers to foster more profound impacts and higher conversion rates. Key Points from the Episode: Impact of podcast guesting as a marketing strategy Value of relationships and networking in podcast guesting Repurposing interview content for increased visibility and engagement Importance of targeting specific audiences through podcast guesting Democratization of voices in podcasting Role of Interview Connections in representing entrepreneurs and business owners Strategies for monetizing interviews and converting listeners into leads Misconception of focusing solely on audience size Importance of diversity in the podcasting industry Support provided to clients by Interview Connections About Jessica Rhodes: Jessica Rhodes is the visionary founder of Interview Connections, the world’s pioneering podcast booking agency established in 2013. At a time when the concept was novel, Jessica’s agency broke new ground by being the first dedicated service of its kind. Under her leadership, Interview Connections has achieved remarkable success, booking over 30,000 podcast interviews for more than 800 clients, significantly enhancing their online presence and business growth. Her innovative approach to marketing and commitment to creating authentic connections have been pivotal in transforming the digital landscape for entrepreneurs. Beyond her professional achievements, Jessica has diverse personal interests that ground her in community and wellness. She actively participates in health practices such as using a sauna and cold plunge and enjoys managing her backyard chickens. Despite her initial hesitance, Jessica has also embraced the role of team mom for her daughter’s all-star cheer team. Her multifaceted life reflects her dedication to her career, her personal life, and community involvement in Rhode Island. About Interview Connections: Interview Connections, co-owned by Jessica Rhodes and Margy Feldhuhn, is a trailblazer in the podcasting industry. It is credited with being the first-ever podcast booking agency. Since its inception in 2013, the agency has transformed how entrepreneurs gain visibility and leverage strategic connections to advance their businesses. Recognized by Corporate Vision Magazine as the Best Specialty Podcast Booking Agency of 2021, Jessica and Margy have demonstrated exceptional leadership, guiding their team in providing impactful publicity solutions that have reshaped the landscape for service-based entrepreneurs. The ethos of Interview Connections is rooted in innovation and a commitment to excellence, focusing on aligning client appearances to specific business objectives rather than convenience. This approach ensures that each podcast interview is a strategic tool for business growth. The company employs over 25 full-time local staff and offers business mentorship, emphasizing their investment in client success and community development. Through dedicated service and strategic insights, Interview Connections has cemented its role as a pivotal player in enhancing entrepreneurial success through podcasting. Tweetable Moments: 2:39 -  "We represent entrepreneurs and business owners who often feel like the best kept secret." Links Mentioned in this Episode: Want to learn more? Check out Interview Connections’ website at https://interviewconnections.com/ Check out Interview Connections on LinkedIn at https://www.linkedin.com/company/interviewconnections/ Check out Jessica Rhodes on LinkedIn at https://www.linkedin.com/in/jessica-rhodes-9a291020/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to a Corporate Advisor, Co-Author, and Senior Partner of Brunswick Group, Lucy Parker. Lucy Parker, a pioneer in social value and sustainable business practices, co-authored "The Activist Leader: A New Mindset for Doing Business." She explores the complex relationship between corporate leadership and social activism, highlighting how contemporary leaders can manage businesses conscientiously. Lucy focused on the significant changes in business operations in response to societal challenges. She underscored the need for leaders to understand their company's influence on the world and actively ensure this impact is positive and significant. As the founder of the Brunswick Group's social value initiatives, Lucy provided insights into how companies can incorporate sustainable practices into their main strategies. She cited examples of organizations that have effectively leveraged social value to bolster their brand and contribute positively to society. Key Points from the Episode: Social value and sustainable business The Activist Leader: A New Mindset for Doing Business (book) The role of activism in leadership and business Strategies for integrating social value into business practices The impact of sustainable business on society and the environment About Lucy Parker: Lucy Parker is a distinguished corporate advisor and coach renowned for her leadership at the Brunswick Group, where she co-founded the firm’s practice on social value and sustainable business. Her work predominantly focuses on guiding global companies through complex societal challenges, particularly environmental, social, and governance (ESG) issues. With over two decades of experience across diverse sectors such as pharmaceuticals, engineering, retail, and telecoms, Lucy has been pivotal in shaping corporate strategies that address critical societal impacts. She regularly writes on the role of business in society and has co-authored two influential books with Jon Miller, Everybody’s Business, and The Activist Leader. Before her tenure in corporate advisory, Lucy’s career began in journalism as a documentary maker at the BBC, where she produced content on social issues. Transitioning to a business context, she has effectively utilized her storytelling skills to enhance corporate communication with various stakeholders, including investors, employees, and governments. From 2008 to 2010, Lucy chaired the UK Prime Minister’s Taskforce for Talent and Enterprise under Gordon Brown, emphasizing the strategic importance of high-value skills for maintaining a competitive edge in the global economy. About Brunswick Group: Brunswick Group is a global advisory firm specializing in critical business issues, helping companies build and maintain trusted relationships with all their stakeholders. Known for its robust background in financial communications, Brunswick understands the intricate dynamics of how businesses operate. The firm emphasizes the importance of integrity, reflected in its commitment to diligence, openness, and accuracy in all dealings. This approach is essential not just for managing perceptions but for the effective overall functioning of a business. Operating as a unified firm worldwide, Brunswick boasts a diverse team of highly skilled professionals from various backgrounds, ensuring high-caliber and experienced consultancy. No matter the complexity of the task or its geographic location, Brunswick is adept at assembling the right experts from across its network to address each client's specific needs. The firm’s overarching goal is to assist the world’s leading value-creating organizations play a more successful and constructive role in society. Tweetable Moments: 02:15 - "If you're running a business today or you have a leadership role in a business today, you need to be looking at these issues very seriously and stepping into them on your own momentum. You own the change that needs to happen; don't have it forced out of you." Links Mentioned in this Episode: Want to learn more? Check out Brunswick Group’s website at https://www.brunswickgroup.com/ Check out Brunswick Group on LinkedIn at https://www.linkedin.com/company/brunswick-group/ Check out Brunswick Group on Facebook at https://www.facebook.com/brunswickgroupllp Check out Brunswick Group on Twitter at https://twitter.com/BrunswickGroup Check out these two books Lucy Parker co-authored: “Everybody's Business” https://www.amazon.co.uk/Everybodys-Business-Jon-Miller/dp/1849546088 “The Activist Leader” https://www.theactivistleader.online/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to a Franchise Consultant, Author and Founder of Your Franchise Fast Pass, Liz Leonard. Liz Leonard presents a realistic perspective and deep expertise to those interested in franchise ownership. She shares insights and lessons from her conversation with a journalist, offering potential game-changers for aspiring franchisees. Liz's journey from education to franchise industry ownership is intriguing and informative. Her background in education uniquely prepared her for the complexities of business and franchise management. Liz discussed her experiences with franchise ownership, which sharpened her business skills and fueled her desire to mentor others navigating the intricate process of owning a franchise. A significant focus of the conversation was Liz's book, "Your Franchise Fast Pass”. More than a mere publication, this book provides a comprehensive guide for prospective entrepreneurs to identify their ideal franchise venture. Liz emphasized the critical importance of detailed research and careful evaluation of franchise opportunities, underlining that such decisions should always be made with time. Her book is essential for those prepared to begin their franchising journey. Key Points from the Episode: Liz Leonard's background in the franchise industry Insights into the franchise industry and trends Liz's approach to helping individuals explore franchise ownership Liz's transition from education to the franchise world The content and purpose of Liz's book, "Your Franchise Fast Pass" Importance of thorough investigation and evaluation in franchise opportunities Liz's engagement process and the support she provides Real-life stories of successful and unsuccessful franchise ownership Benefits of franchising, including risk mitigation and leveraging proven track records Valuable information for anyone considering franchise ownership About Liz Leonard: Liz Leonard is a recognized expert in the franchising industry, having established herself as a Franchise Advisor after a successful stint in corporate America. She authored "Your Franchise Fast Pass: Your Guide to Finding Your Ideal Business," drawing from her experiences in founding, operating, and selling her own business before venturing into franchise ownership. Since 2014, Liz has been guiding aspiring entrepreneurs through the complexities of finding and acquiring franchises that align with their personal goals and lifestyles. Her commitment extends beyond mere business matching; Liz is focused on enabling individuals to build wealth and attain entrepreneurial success through tailored franchise opportunities. As a speaker, she shares her insights and strategies, influencing a broad audience that includes industry novices and seasoned entrepreneurs. Liz's approach is informed by her journey and achievements in the franchise world, making her a pivotal figure for those looking to navigate the path of entrepreneurship through franchising. About Your Franchise Fast Pass: "Your Franchise Fast Pass" is a comprehensive guide designed to simplify the complex world of franchising for aspiring entrepreneurs. Authored by seasoned Franchise Advisor Liz Leonard, this step-by-step guide offers a structured approach to finding and securing the ideal franchise opportunity. It is a crucial resource, providing free expert guidance, effective franchise matchmaking, and a unique FranchisEEE Education Portal. The book is tailored to help readers understand their options and navigate the often intimidating landscape of franchise investment and management. Under Liz Leonard's expert direction, "Your Franchise Fast Pass" emphasizes education and empowerment in the franchise selection process. It provides diverse franchise options and assistance with franchise funding, ensuring entrepreneurs are well-equipped to make decisions that align with their personal and financial goals. Liz's extensive experience and individual success in the field add invaluable credibility and depth to the guidance offered, making this book an essential tool for anyone looking to enter the franchise industry and achieve entrepreneurial success. Tweetable Moments: 13:30 - "Motivations drive success, and that's really what their stories are about." Links Mentioned in this Episode: Want to learn more? Check out Your Franchise Fast Pass’ website at https://www.franchisefastpassbook.com/ Check out Your Franchise Fast Pass on LinkedIn at https://www.linkedin.com/company/your-franchise-fast-pass/ Check out Your Franchise Fast Pass on Facebook at https://www.facebook.com/yourfranchisefastpass Check out Your Franchise Fast Pass on Twitter at https://twitter.com/franchisefast Check out Your Franchise Fast Pass on Instagram at https://www.instagram.com/franchisefastpass/ Check out Liz Leonard’s website at https://lizleonardfranchiseadvisor.com/ Check out Liz Leonard on LinkedIn at https://www.linkedin.com/in/lizaleonard/ Check out Liz Leonard on Youtube at https://www.youtube.com/channel/UCKDAwUcp1wN-0z6s86yUHJw More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder and CEO of ENTRE Institute, Jeff Lerner. Jeff is the founder and CEO of Entre Institute, an author, musician, podcaster, husband, and father. His early experiences performing in affluent homes inspired his pursuit of entrepreneurship, drawing parallels between jazz improvisation and business innovation. Jeff openly shares his struggles during the 2008 recession, which left him deeply indebted, but these challenges paved the way for his recovery. He found success in the internet economy through online marketing and lead generation, leading to the creation of a digital agency that he later sold, allowing him to retire at 39. Jeff emphasizes the importance of freedom and creativity, which motivated him to start the Entre Institute. This educational platform focuses on reshaping the mindsets and skills of aspiring entrepreneurs. Key Points from the Episode: Jeff Lerner's personal journey and experiences as an entrepreneur and leader Jeff's unconventional path to success and his transition into the online marketing and lead generation industry The establishment of Entre Institute, an entrepreneurial education platform Key skills essential for entrepreneurial success, including technical, organizational, and human skills Introduction to love-based leadership and nonviolent communication as transformative concepts in work environments Resources available for aspiring entrepreneurs and business leaders, including Jeff's book and the Entre Institute's YouTube channel About Jeff Lerner: Jeff Lerner's journey from a struggling jazz musician to a distinguished entrepreneur with over $100 million in online sales exemplifies a dramatic transformation driven by his "3 Ps of Success" (Physical, Personal, & Professional). His tale has amassed a considerable social media following and motivated millions to take charge of their futures. In 2019, he founded the ENTRE Institute, an innovative educational platform dedicated to entrepreneurship, which has since instructed over 150,000 students and earned a place on the INC 5000 list under his leadership. Beyond education, Jeff has continuously expanded his entrepreneurial pursuits to address specific needs within his community. In 2021, he launched Entresoft, a popular small business software suite, to alleviate significant pain points for his students. Simultaneously, Jeff contributes to various initiatives, including hosting a top 100 business podcast and actively growing his YouTube channel. Despite his business commitments, Jeff remains a devoted husband and father, ensuring he spends quality time with his four children and continuing his passion for playing the piano daily. About ENTRE Institute: ENTRE Institute positions itself as a pioneering platform, uniquely blending entrepreneurship education with life design since its inception in 2019. The institute differentiates itself with its holistic approach, offering an all-in-one solution for entrepreneurs keen on building successful ventures. This encompasses a comprehensive suite of services, including education, coaching, community engagement, software, and live events—all designed to help entrepreneurs achieve their business goals. At the core of ENTRE's educational philosophy is the provision of "Transformational Education" delivered by successful entrepreneurs. This method ensures that learning is transactional and transformative, aiming to change students' personal and professional lives profoundly. ENTRE emphasizes a well-rounded development strategy focusing on physical, personal, and professional growth, ensuring that entrepreneurs achieve success and fulfillment. This approach is supported by a strong community, ENTRE Nation, fostering connections that contribute to immediate success and lasting legacies. Tweetable Moments: 02:18 - "I always felt disconnected, and I view that as a huge blessing because it led me to ask questions most people never even consider." 14:24 - "Until work is a loving environment, we're not going to be fully loving people." Links Mentioned in this Episode: Want to learn more? Check out ENTRE Institute’s website at https://entreinstitute.com/ Check out ENTRE Institute on LinkedIn at https://www.linkedin.com/company/entre-institute/ Check out ENTRE Institute on Facebook at https://www.facebook.com/EntreInstitute Check out ENTRE Institute on Instagram at https://www.instagram.com/entreinstitute/ Check out Jeff Lerner’s website at https://jefflernerofficial.com/meet-jeff/ Check out Jeff Lerner on LinkedIn at https://www.linkedin.com/in/jefflernerofficial/ Check out Jeff Lerner on Facebook at https://www.facebook.com/jefflernerofficial Check out Jeff Lerner on Twitter at https://twitter.com/thejefflerner Check out Jeff Lerner on Instagram at https://www.instagram.com/jefflernerofficial/ Check out Jeff Lerner on Youtube at https://www.youtube.com/c/JeffLernerofficial Check out Jeff Lerner’s book “Unlock Your Potential” at https://jefflernerofficial.com/bookstore/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the President and CEO of Fast Slow Motion, John Burdett. John Burdett discussed the transformative power of Customer Relationship Management (CRM) platforms and how businesses can leverage these tools to scale and thrive. Fast Slow Motion specializes in helping companies grow by maximizing the capabilities of CRM platforms like Salesforce and HubSpot. Fast Slow Motion offers key services such as standardizing business processes within CRM platforms. By centralizing all data, businesses can achieve consistency and efficiency across their organization, allowing for more streamlined operations and better decision-making based on accurate and comprehensive data. John also highlighted the role of empathy in sales. CRM platforms can qualify potential clients, ensuring a good fit for the service provider and the client. John emphasized the importance of systems and processes enabling businesses to help the right clients and build meaningful relationships based on a deep understanding of their needs. Key Points from the Episode: Importance of fully utilizing CRM platforms for business growth Standardizing business processes within CRM platforms Implementing structured sales stages and cadences Role of empathy in sales and using CRM platforms to qualify potential clients Evolving landscape of CRM platforms and integration of AI into sales processes Mission and engagement approach of Fast Slow Motion in helping small businesses grow using technology Commitment to adding value and making a positive impact on clients' businesses Invitation to visit Fast Slow Motion website to learn more about their services Insights into the potential of AI in enhancing sales processes Emphasis on helping businesses that are ready to be helped and adding value to their growth journey About John Burdett:. John Burdett is an accomplished entrepreneur and the visionary founder of Fast Slow Motion, a company celebrated for its significant impact on the tech industry and noted for being listed among the Inc. 5000 fastest-growing private companies in America for five consecutive years. With a robust background in computer science and a knack for building technology businesses, John's expertise lies in creating scalable systems that help companies thrive. His journey, marked by a blend of athletic discipline and technological acumen, underscores his commitment to detailed, intentional execution and leadership. John has directly contributed to scaling nearly a thousand businesses, showcasing his broad impact across various sectors. He is exceptionally skilled in utilizing Salesforce to enhance business operations, emphasizing organizational design, enterprise software development, and technology consulting. John is also committed to mentoring and coaching, underpinned by his values of integrity, hard work, and a healthy lifestyle, making him a beacon for aspiring entrepreneurs worldwide. About Fast Slow Motion: Fast Slow Motion is renowned for its expertise in optimizing business operations and leveraging advanced CRM and marketing automation platforms like Salesforce and HubSpot. Since its inception, the company has managed over 1,900 projects for nearly 1,000 clients, demonstrating a strong capability in tailoring scalable processes for diverse industries. This adaptability is further exemplified by their effective remote workforce model, implemented since 2014, which ensures efficiency and continuous service delivery regardless of geographical boundaries. The team at Fast Slow Motion brings a wealth of experience from their backgrounds in Fortune 500 companies, focusing this deep expertise on aiding small to medium-sized businesses. They specialize in custom technology integrations that streamline operations and facilitate growth, allowing companies to concentrate on core business activities rather than managing technology. Their comprehensive service includes advising on CRM capabilities, implementing essential add-ons, and providing training and mentorship, making them a crucial partner for businesses aiming to establish a robust foundation for sustained success. Tweetable Moments: 08:35 - "Capturing both the qualitative and the quantitative information throughout the sales process allows you to be smarter and more empathetic with the person you're selling to." Links Mentioned in this Episode: Want to learn more? Check outFast Slow Motion’s website at https://www.fastslowmotion.com/ Check out Fast Slow Motion on LinkedIn at https://www.linkedin.com/company/fast-slow-motion/ Check out Fast Slow Motion on Facebook at https://www.facebook.com/fastslo Check out Fast Slow Motion on Twitter at https://twitter.com/fastslowmotion Check out Fast Slow Motion on Instagram at https://www.instagram.com/fastslowmotionconsultants/ Check out Fast Slow Motion on Youtube at https://www.youtube.com/channel/UC-f1RnX3vU97PuVjUDc2RLA Check out John Burdett on LinkedIn at https://www.linkedin.com/in/jburdett/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Business & Leadership Success Coach of Effortless, Erin Andrea Craske. Erin Andrea Craske, a renowned business and leadership success coach, emphasized the critical intersection of purpose and business. She stressed that understanding one's 'why' is essential for building a financially successful company that contributes positively to society. Erin detailed a process for discovering and integrating purpose into business models, aligning operations and strategies with a greater mission. Leadership was another key theme. Erin provided strategies for cultivating leadership skills that resonate with teams and foster innovation and growth. She highlighted the importance of empathy, clear communication, and the ability to inspire others. These elements, she argued, are crucial for effective leadership and a dynamic, engaged workforce. Key Points from the Episode: Business and leadership success coaching Transitioning from purpose to profit Strategies for achieving business success Overcoming challenges in entrepreneurship The importance of mindset in business Building a purpose-driven business Navigating the entrepreneurial journey Finding fulfillment and success in business Personal development and growth in leadership Creating a positive impact through business About Erin Andrea Craske: Erin Andrea Craske is a highly acclaimed strategist with an extensive 20-year career leading her to the Global Head of Consumer Brands role. She is an ICF-certified business and leadership success coach with 16 years of leadership experience. Erin specializes in strategic development, profitability, leadership, and communication, focusing on empowering businesses and prioritizing social good. She has managed 42 brands across 18 product categories in various sectors, including FMCG, B2C, B2B, and P2P, working in over 40 countries with significant budget responsibilities. Erin combines transactional and transformational coaching techniques with NLP, mindfulness, art, and psychology in her transformational coaching practice. Her integration of philosophical wisdom, education, and business advisory services enhances this approach to create a lasting impact. Through her work, Erin seeks to help ethical leaders of positive-impact-driven businesses succeed financially and amplify their positive influence in the world. Her methods are designed to refine clients’ business and leadership skills, elevate their mindsets, and help them master their states of mind, ultimately enabling them to spread goodness through their products, teams, and communities. About Effortless: Effortless is a transformative coaching practice designed to empower ethical business leaders to grow profitable businesses with less effort. It helps them be their best selves, achieve success on their terms, and discover freedom and meaning in their personal and professional lives. The practice is rooted in over two decades of business strategy experience and life-altering insights. It specifically caters to ethical and purpose-driven leaders, guiding them from feelings of struggle, frustration, and overwhelm to states of effortless life, leadership, and business growth. Based in the United Kingdom, Effortless extends its reach to English-speaking business leaders across Europe and North America. The founder, leveraging her substantial expertise, fosters a purposeful, genuine, and human-centered enterprise built on trust, respect, empathy, care, and integrity. The practice offers comprehensive transformational programs covering business growth, leadership, and life coaching, as well as business advisory, mentoring services, public speaking engagements, and educational initiatives, all designed to produce a positive ripple effect through clients' products, teams, customers, communities, and the environment. Tweetable Moments: 05:47 - "Improving your processes and contribution on a daily basis leads to holistic business improvement. When things get better daily, it's inevitable that it will become profitable." Links Mentioned in this Episode: Want to learn more? Check out Effortless’ website at https://www.erinandreacraske.com/ Check out Effortless on LinkedIn at https://www.linkedin.com/company/makeiteffortless/ Check out Erin Andrea Craske on LinkedIn at https://www.linkedin.com/in/erinandreacraske/ Check out Erin Andrea Craske on Instagram at https://www.instagram.com/erinandreacraske/ Check out Erin Andrea Craske on Youtube at https://www.youtube.com/@erinandreacraske Check out Erin Andrea Craske’s book “From Purpose To Profit“ at https://www.amazon.com/Purpose-Profit-self-selling-effortless-profitability/dp/1805170872 Check out Erin Andrea Craske’s gifts for the listeners at https://linktr.ee/eacraske The gifts include: - A gift of two full coaching sessions to the listeners - A 50% discount on the strategy guide - all-in-one marketing toolbox - using EFFORTLESS code at the TGBBS checkout - Freebies: business surveys, marketing frameworks, quotes, and strategy guide materials More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of Urtasker, Omer Riaz. Omer Riaz, the CEO and co-founder of Urtasker, leads an innovative company that is making significant strides in outsourcing business processes. His entrepreneurial journey, from the inception of Urtasker to its rise as a leading service provider, is marked by challenges and triumphs, offering practical lessons for aspiring entrepreneurs. Omer highlighted the importance of having a clear vision and the determination to see it through during the early days of Urtasker. His insights into the initial stages of business development are valuable for anyone looking to start their venture. He also discussed the obstacles, including financial constraints and market competition, and the strategies to overcome them. Omer emphasized the role of innovation in driving business growth, explaining how Urtasker continuously evolves its services and adapts to changing market needs. Key Points from the Episode: The Journey to the Top: Omar Riaz's Story Building a Company from the Ground Up Overcoming Obstacles The Role of Innovation in Business Growth Embracing Change and New Technologies The Power of Effective Leadership Fostering a Positive Company Culture About Omer Riaz: Omer Riaz is an established authority in e-commerce and Amazon marketing, known for his robust strategies that propel brands to maximize their online potential. With over a decade of experience as a technology solution architect, he has driven significant improvements in business processes for Fortune 500 companies. Omer's deep dive into e-commerce started as an Amazon seller, where he successfully launched profitable private-label products in beauty and personal care, laying the groundwork for his later ventures. To address the challenges businesses face in outsourcing their marketing, Omer founded Urtasker, an e-commerce marketing agency. This agency leverages a global team of about 175 experts across three international offices, specializing in optimizing brand performance on significant platforms like Amazon, eBay, and Walmart. In 2022, he launched Scale Brand, which focuses on acquiring and enhancing beauty brands. Under his leadership, Scale Brand has already marked a notable success by tripling the growth of Controlled Chaos on Amazon. Omer continues to influence the e-commerce sector by actively participating in industry events, significant publications, and public speaking engagements. About Urtasker: Urtasker is a prominent e-commerce agency established in 2015, dedicated to empowering Amazon brands to flourish in the dynamic online marketplace. The company prides itself on its specialized team of over 200 experts who employ a performance-driven methodology to ensure tailored, effective solutions for Amazon sellers. This approach has positioned Urtasker as a leader in providing innovative and strategic support designed to boost client success and adapt seamlessly to the evolving demands of e-commerce. Urtasker is built around long-term partnerships rather than short-term engagements, emphasizing a commitment to mutual growth and success with their clients, whom they view as partners. This philosophy is encapsulated in their core tenets: “One Team, One Vision” and “Whatever it Takes.” These principles reflect Urtasker’s dedication to unity across its global offices and its determination to leverage its substantial industry experience and cultural values to achieve outstanding outcomes for itself and its partners. Tweetable Moments: 10:18 - "Find something you're passionate about, something that doesn't feel like work but more like a hobby, and explore untapped categories in e-commerce." Links Mentioned in this Episode: Want to learn more? Check out Urtasker’s website at https://www.urtasker.com/ Check out Urtasker on LinkedIn at https://www.linkedin.com/company/urtasker/ Check out Urtasker on Facebook at https://www.facebook.com/urtasker Check out Urtasker on Instagram at https://www.instagram.com/urtasker Check out Urtasker on Youtube at https://www.youtube.com/channel/UClsC6cpDm_Tb9wiJwH6piww Check out Omer Riaz on LinkedIn at https://www.linkedin.com/in/omer-riaz-60a162119/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder and CEO of Hypernomics, Doug Howarth. Doug Howarth delved into the world of Hypernomics, revolutionizing how markets are understood and interacted with. He explained Hypernomics as the study of markets through a multidimensional lens. Hypernomics offers a fresh perspective on pricing strategies, emphasizing the importance of aligning prices with market perceptions and dynamics rather than relying solely on personal opinions. This approach is particularly relevant for consultancy services, where understanding the client's value perception is crucial. Doug's insights extend to B2B audiences, highlighting Hypernomics' role in revenue generation and market positioning. By grasping market dynamics, businesses can optimize their product offerings and pricing strategies to meet demand better. Key Points from the Episode: Explanation of the concept of Hypernomics Anecdote about observing an ant leading to the discovery of surveillance in ants and its relation to Hypernomics Application of Hypernomics in real estate, restaurants, cars, airplanes, and software markets Example of applying Hypernomics to help a restaurant increase revenue through seating arrangement analysis Challenge to the traditional supply and demand model Application of Hypernomics to the stock market Implications of Hypernomics for pricing strategies Broader applications of Hypernomics Practical applications of Hypernomics, including consulting services for companies such as NASA, Lockheed Martin, and Virgin Galactic About Doug Howarth: Doug Howarth is an innovative figure in economics, having pioneered the concept of Hypernomics, also known as Multidimensional Economics (ME). He founded Hypernomics Inc. to advance this discipline, developing groundbreaking tools such as the MEE4DTM software—the world’s first 4D analytics platform, for which he holds a US patent of 10,402,838. His professional experience includes significant roles like the F-117A Manufacturing Program Manager at Lockheed Martin Skunk Works and leadership in their Parametric Analysis Group. Doug has collaborated with significant aerospace and technology firms such as NASA, Lockheed Martin, Raytheon Technologies, Northrop Grumman, and Virgin Galactic. An accomplished academic and researcher, Doug has authored 14 peer-reviewed papers published through respected institutions across four continents, including the American Institute of Aeronautics and Astronautics (AIAA), International Cost Estimating Analysts Association (ICEAA), and the Institute of Electrical and Electronics Engineers (IEEE). He has a Bachelor of Arts in Economics from Washington State University. About Hypernomics: Hypernomics is an innovative economic field developed around the concept of multidimensional market analysis. It fundamentally challenges traditional economic theories like the Law of Supply and Demand. It proposes the Law of Value and Demand, suggesting that markets operate within four or more mathematical dimensions rather than merely responding to physical or observable factors. This revolutionary perspective offers a new way of understanding how market dynamics form and fluctuate, much like the shift from Ptolemaic to Copernican cosmology transformed the understanding of the cosmos. The practical applications of Hypernomics are vast, from assessing the viability of new products in the market to determining appropriate pricing strategies against known market competition. Hypernomics allows businesses to discover sustainable market spaces and predict consumer behavior more accurately. The field is supported by patented analytical software and backed by experts providing project analysis consulting and in-person and online training courses. This multidisciplinary approach combines over 150 years of experience from business executives, aerospace engineers, and forecasting specialists, ensuring that every project is handled with a depth of knowledge and innovative perspective. Tweetable Moments: 12:22 - "It's not based on what you think; it's based on what the market thinks." Links Mentioned in this Episode: Want to learn more? Check out Hypernomics’ website at https://hypernomics.com/ Check out Hypernomics on LinkedIn at https://www.linkedin.com/company/hypernomics/ Check out Doug Howarth on LinkedIn at https://www.linkedin.com/in/doughowarth/ Check out Doug Howarth on Facebook at https://www.facebook.com/dougkhowarth Check out Doug Howarth on Twitter at https://twitter.com/dougkhowarth More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the COO of Zero Bounce, Brian Minick. Brian Minick, the Chief Operating Officer for ZeroBounce, shared valuable insights and best practices shaping the future of email marketing. ZeroBounce, a SaaS platform, has become essential for email marketers and data collectors. Its core service is email validation and verification, ensuring contacts are valid and deliverable, a necessity in the altered data quality standards post-pandemic. Email marketing is cost-effective with a high ROI, making a solid sending reputation crucial for success. Brian emphasized the importance of a sender's reputation in determining whether emails reach the inbox, get trapped in the spam folder, or are blocked entirely. He also discussed the evolution of the inbox, emphasizing that quality trumps quantity in email marketing. Brian highlighted the impact of email hygiene on sending reputation, a concept championed by ZeroBounce through their services, including blacklist monitoring, inbox monitoring, and email warmup. ZeroBounce also offers a free version for individuals to test their services, underscoring the universal need for data cleanliness and hygiene. Key Points from the Episode: Explanation of ZeroBounce's services and focus on email validation and verification Importance of data quality and sending reputation in email marketing Evolution of the inbox and impact of email hygiene on sending reputation ZeroBounce's services Best practices for email marketing ZeroBounce's clients, including big brands like Amazon, Samsung, Netflix, Disney, and HubSpot Promotion of ZeroBounce's free account and resources Josh's promotion of his program and free video class on creating high ticket sales appointments Emphasis on the value of positivity and inspiration in daily content About Brian Minick: Brian Minick is the Chief Operating Officer at ZeroBounce, a leading platform in email validation and finding. With over 15 years of experience in the marketing and tech industries, he is recognized as an email marketing thought leader. Brian is responsible for managing day-to-day operations and ensuring that clients maximize ZeroBounce's services. Under Brian's strategic guidance, ZeroBounce has achieved significant recognition, including multiple Inc. 5000 honors, highlighting its rapid growth and impact in the email marketing sector. The platform supports many customers, from individual entrepreneurs to major corporations such as Amazon, Netflix, and Disney. It enhances email marketing effectiveness by ensuring emails reach intended recipients, boosting sales and engagement rates. About Zero Bounce: ZeroBounce is an acclaimed email validation and deliverability platform designed to optimize the accuracy of email data. ZeroBounce helps senders reach their intended audiences directly in their inboxes by ensuring that email lists are up-to-date. The platform is vital for businesses that maintain clean email lists, enhancing overall communication efficacy. ZeroBounce has proven its value by validating over 24 billion emails to date. Serving a diverse client base of more than 300,000 customers, the platform supports a wide array of businesses, from small firms to large enterprises. ZeroBounce provides its users with the confidence to press "Send," knowing their emails are far more likely to connect with real people, thus increasing the potential for conversions and customer engagement. Tweetable Moments: 05:4 - "It is not a numbers game, it's a quality game. You really want to make sure that the contacts you have on your list are good, deliverable contacts who will open your mail, click your mail, and engage with it." Links Mentioned in this Episode: Want to learn more? Check out Zero Bounce’s website at https://www.zerobounce.net/ Check out Zero Bounce on LinkedIn at https://www.linkedin.com/company/zerobounce-net/ Check out Zero Bounce on Facebook at https://www.facebook.com/zerobounce/ Check out Zero Bounce  on Twitter at https://twitter.com/zerobounce1 Check out Zero Bounce  on Instagram at https://www.instagram.com/zerobounce/ Check out Zero Bounce  on Youtube at https://www.youtube.com/channel/UCgtYUvzaIabFdEXAKxDVjYg Check out Brian Minick on LinkedIn at https://www.linkedin.com/in/brian-minick/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO and Founder of Mosaic Media Films, Mark Wonderlin. Mark Wonderlin, founder and CEO of Mosaic Media Films, delves into the transformative power of video in communication and marketing. He shares insights and practical advice on leveraging video as a vital component of any communication strategy. Mark emphasized that video is not merely a tool but a critical element, combining visual and auditory stimuli to create an engaging experience that traditional media cannot match. Mosaic Media Films specializes in producing branded video content that resonates with viewers on a personal level. Mark discussed their focus on crafting narratives that tell compelling stories through brand story videos, business promos, and customer case studies, each designed to integrate seamlessly into a client's marketing funnel and directly address their audience. Mark also covered the technical aspects of improving video content quality. He detailed the key components that contribute to a video's success, emphasizing that it's not only about high-quality visuals and captivating animation but also about how these elements are integrated to tell a story effectively. Key Points from the Episode: Power of video in communication and marketing Elements of great video content Tips for improving video quality Importance of video in capturing attention Mosaic Media Films' specialization in branded video content Creating brand story videos, business promos, and customer case study stories Elements of great video: animation, visuals, storytelling Tips for recording webinars or classes Ideal clients for Mosaic Media Films Cost of video production and resources available on their website About Mark Wonderlin: Mark Wonderlin is the CEO and Founder of Mosaic Media Films, a company dedicated to transforming how businesses communicate their value through professional video content. Mark has applied his artistic talent and marketing expertise to produce engaging videos that convert viewers into buyers. His approach is not just about visual appeal; it’s about making sure that each video clearly explains what a business does, helping them reach a wider audience effectively. A unique aspect of Mark’s leadership is his philosophy, often referred to as “Markisms,” which deeply influences his team’s creative process. One significant “markism” is the immersive approach to storytelling. Mark insists that to create a compelling story, one must empathetically connect with the subject, understanding their thoughts, feelings, and pains as if they were their own. This empathetic approach aims to resonate deeply with the audience, making each project not just a presentation but a meaningful experience that positively impacts viewers. About Mosaic Media Films: Mosaic Media Films stands out in the competitive landscape of video production by focusing on the power of storytelling to convert viewers into loyal customers. Based in Austin, the company skillfully blends the art of video production with marketing acumen to create visually stunning and strategically effective videos. Their work is not just about aesthetics; it’s about crafting content that builds connections and drives sales conversions by resonating deeply with viewers and directly addressing their needs and challenges. As the highest-rated video production company in Austin, Mosaic Media Films prides itself on delivering quality, speed, and competitive pricing all at once. With a reputation for three times as many five-star Google reviews as its nearest competitors, the company ensures a positive and memorable client experience from start to finish. Unlike typical production companies that may simply deliver a video, Mosaic Media Films collaborates closely with clients from the initial concept, integrating videos with existing marketing strategies to maximize impact and ensure effective online engagement. Tweetable Moments: 01:28 - "One of the biggest reasons I'm such a fan of video is that it's a hugely powerful tool of communication. It captivates from a visual and audio perspective and really connects with people more than traditional images and text can." 02:25 - "The goal of everything we do is connecting with the client and showcasing what the client does uniquely different from their competition, elevating that brand." Links Mentioned in this Episode: Want to learn more? Check out Mosaic Media Films’ website at https://mosaicmediafilms.com/ Check out Mosaic Media Films on LinkedIn at https://www.linkedin.com/company/mosaic-media-films/ Check out Mosaic Media Films on Facebook at https://www.facebook.com/mosaicmediafilms Check out Mosaic Media Films on Twitter at https://twitter.com/MosaicMediaFilm Check out Mosaic Media Films on Instagram at https://www.instagram.com/mosaicmediafilmstx/ Check out Mosaic Media Films on Youtube at https://www.youtube.com/channel/UCWdmvgbxCUjYGQqtFZ93flw Check out Mark Wonderlin on LinkedIn at https://www.linkedin.com/in/markwonderlin/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.