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The Thoughtful Entrepreneur

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Nov 21, 2023 • 19min

1735 – Scaling your Agency with Solomon Thimothy of Clickx

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the President & Co-Founder of Clickx, Solomon Thimothy. Solomon, who recently launched his book "0 to 10k Scale Playbook," shared some invaluable insights on lead generation strategies and the importance of inbound marketing. Solomon emphasized the importance of a hybrid approach to lead generation. He pointed out that relying solely on outbound strategies like cold prospecting and email outreach can be challenging, as only a small percentage of businesses actively seek these services. Instead, he suggested focusing on inbound strategies that create a system running 24/7 without the need for constant prospecting. This can be achieved through master classes, webinars, free training, or even offering a free version of their platform. Solomon also touched on the concept of perfectionism that many entrepreneurs grapple with. He shared that his book aims to help individuals looking to start their agency business transition from their current jobs. He emphasized that agency businesses do not require an office location or certifications, making them accessible to anyone. The book focuses on affordability and provides a roadmap to creating a six-figure income right from the start. Key Points from the Episode: Overview of Clickx and its role in helping marketing agencies scale their businesses Discussion on lead generation strategies and the importance of inbound marketing Mention of Solomon Thimothy's book, "0 to 10k Scale Playbook," aimed at helping agencies scale to $10,000 a month and beyond Importance of a hybrid approach in lead generation, combining outbound and inbound strategies Focus on inbound strategies that create a system or engine for consistent lead generation Debate on starting with a tripwire or making it easy for prospects to spend time with the agency Discussion on perfectionism and the need to launch products without delay Accessibility of agency businesses, not requiring an office location or certifications Tips on improving webinars, whether to focus on selling or booking calls Importance of compelling content and clear goals in webinars, whether to sell or book calls About Solomon Thimothy: Solomon Thimothy is a seasoned consultant with over a decade of experience dedicated to assisting businesses to thrive within hyper-competitive landscapes. Serving as the CEO and Co-Founder of Clickx, Thimothy collaborates with both emerging and established agency owners, fostering the development of scalable business models. Clickx's comprehensive platform equips agency owners with the essential tools and resources required to cultivate profitable digital marketing agencies, whether aiming for a $10k milestone or surpassing $50k MRR. As the CEO of OneIMS, Thimothy actively seeks avenues to expand and share his expertise with like-minded businesses. Committed to empowering small and medium-sized enterprises, he provides scalable marketing solutions to enhance online reach and significantly boost return on investment. Thimothy's overarching philosophy revolves around "ALL-IN" success in digital marketing, emphasizing the pivotal role of a firm's dedication to investing time and resources for optimal results. Clients leveraging his expertise and determination to grow can achieve limitless success in the digital landscape. About Clickx: Clickx is a versatile software designed to facilitate your agency's seamless initiation, growth, and scaling. It's tailored for businesses of all sizes and industries, and the platform focuses on essential success metrics: traffic, leads, and customers. Offering adaptability, Clickx provides a White Label option, enabling agencies to leverage case studies, generate client reports 24/7, and utilize the Clickx Academy for team training. The platform ensures a personalized and prioritized support system for Agency Partners, optimizing customer experiences and addressing concerns throughout their journey. With Clickx, agencies gain a comprehensive toolset to monitor crucial metrics, access educational resources, and enhance overall client satisfaction, making it an invaluable asset for those seeking efficiency and success in the competitive business landscape. Tweetable Moments: 17:14 - "I really believe that if you can figure out how to run a business that is the greatest personal development that you could ever have." Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Clickx website at https://www.clickx.io/ Check out Clickx on LinkedIn at https://www.linkedin.com/company/clickx/ Check out Clickx on Instagram at https://www.instagram.com/clickxio/ Check out Clickx on Twitter at https://twitter.com/clickxio/ Check out Clickx on Facebook at https://www.facebook.com/clickxio/ Check out Solomon Thimothy on LinkedIn at https://www.linkedin.com/in/solomonthimothy/ Check out Solomon Thimothy on Twitter at https://twitter.com/sthimothy Check out Solomon Thimothy website at https://www.thimothy.com/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
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Nov 20, 2023 • 17min

1734 – Making Content more accessible with Disctopia’s Patrick Hill

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO & Founder of Disctopia, Patrick Hill. Patrick Hill, the visionary behind Disctopia, explained that the platform offers content owners full transparency of their data and the opportunity to monetize it. Disctopia primarily focuses on audio and video content, providing insights into audience engagement. They distinguish between regular plays and highly engaged plays, which they term "true plays." This data allows content owners to charge different rates for different levels of engagement, thereby increasing their revenue potential. When asked about the implementation of Disctopia in school systems, Patrick revealed that they have already signed up a couple of schools for their program. They provide mobile podcast kits for students and teachers to set up podcast studios on campus, typically placed in the library or media center for easy access. Every student gets a Dystopia account to upload their content. Patrick acknowledged that implementing in schools can be challenging due to long billing cycles, but they work with schools off-cycle to make it easier. Key Points from the Episode: Disctopia: a platform for content owners to monetize their data Focus on audio and video content Insights on audience engagement, distinguishing between regular plays and "true plays" Example of client, Jet Magazine, using Disctopia 's engagementmodel Partnership with SEMrush for keyword optimization Implementation of Disctopia in school systems Mobile podcast kits for students and teachers Pricing for independent creators, SMBs, and larger applications Integration with Microsoft Teams and SharePoint About Patrick Hill: Patrick Hill is the visionary Founder and CEO of Disctopia, a pioneering music streaming and podcast hosting platform. Motivated by the unjust treatment of artists in the industry, Patrick established Disctopia to revolutionize the streaming market. His platform pays artists the highest per stream, addressing the financial struggles many creators face today. Under Patrick's leadership, Disctopia has swiftly grown to host over 4 million podcasts, music from 10,000 indie artists, and a library of 20,000 audiobooks. Patrick's expertise spans over 20 years, making him a stalwart in global data solutions and technology design. His extensive experience in API development, integration, and system design ensures Disctopia operates seamlessly, both in user experience and backend efficiency. Furthermore, his role as a Certified Microsoft Infrastructure Developer guarantees Disctopia's presence on the cloud is not just a hosting solution but a robust, scalable, and secure platform. A forward-thinking entrepreneur, Patrick's creative genius and technical acumen blend seamlessly, positioning Disctopia as a trendsetter in the digital content engagement realm. His dedication to empowering artists and reshaping the digital landscape makes him a leader of exceptional influence and impact. About Disctopia: Disctopia is a unique platform tailored exclusively for creative individuals, recognizing the artist within everyone. Regardless of background or expertise, Disctopia embraces the philosophy that everyone possesses artistic capabilities. This innovative platform empowers individuals to express their creativity by offering a space to create, upload, and share their artistic endeavors effortlessly. Unlike conventional streaming services, Disctopia's core mission is to amplify diverse voices and talents, fostering a community where every individual's artistic expression is celebrated and heard. By providing a user-friendly interface and seamless uploading capabilities, Disctopia democratizes the creative process, ensuring that artists of all kinds, from musicians and podcasters to writers and visual artists, can showcase their work to a global audience. Disctopia's inclusive approach redefines the traditional boundaries of artistry, encouraging individuals to explore their creative potential and connect with like-minded enthusiasts. In a world where creativity knows no bounds, Disctopia serves as a dynamic platform, uniting people through their passion for artistic expression and enabling them to share their talents with the world. Tweetable Moments: 15:03 - "Go to where they are. Make it insanely easy for them, and your consumption rate is going to go through the roof." Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Disctopia website at https://disctopia.com/ Check out Disctopia on LinkedIn at https://www.linkedin.com/company/disctopia/ Check out Disctopia on Instagram at https://www.instagram.com/disctopia/ Check out Disctopia on Twitter at https://twitter.com/Disctopia?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Check out Disctopia on Facebook at http://facebook.com/playdisctopia Check out Patrick Hill on LinkedIn at https://www.linkedin.com/in/acmceo/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
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Nov 19, 2023 • 16min

1733 – Getting The Point Across with Steve Woodruff

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO of Impactiviti/ClarityFuel, Steve Woodruff. Steve Woodruff's work primarily focuses on communication skills in the corporate world, including sales, marketing, training, and leadership development. He emphasizes that effective communication is essential in business and that many people struggle with providing too much information or being vague and confusing. According to Steve, the two main problems in communication are information overload and vagueness. Overwhelming recipients with excessive information can shut down their attention, whether it's through lengthy emails or rambling presentations. On the other hand, being vague and using jargon or technical terms can also lead to confusion. Many people, especially those new to marketing, may struggle with communication because it's not their primary skill set. Steve agrees and emphasizes that less is more when it comes to communication. He reveals that our brains process 11 million bits of information per second, but we can only focus on 60 bits simultaneously. Therefore, the competition for attention is fierce, and getting to the point quickly is crucial. Steve emphasizes the significance of having a clear and concise message that will stick in the minds of others. He refers to this as a "memory dart," a precise and memorable description that can easily be referred to. He suggests moving away from the term "elevator pitch" as it implies a forced and salesy approach. Instead, he advocates for using a word picture that captures the essence of what you offer, such as comparing oneself to the "Mercedes of podcasters for entrepreneurs." Key Points from the Episode: Importance of clear communication in various forms Problems of information overload and vagueness in communication Less is more in communication, getting to the point quickly Applying principles of clear communication in workshops and keynotes Creating a memorable and concise message ("memory dart") Moving away from the term "elevator pitch" Using word pictures to capture the essence of what you offer Wrapping up offerings into something tight and memorable Importance of clarity for others to remember and refer to you About Steve Woodruff: Steve Woodruff, often called the "King of Clarity," boasts an impressive 37-year sales, marketing, consulting, and entrepreneurship career. This extensive experience uniquely positions him to impart the principles of clear and effective communication to others. Steve has a rich corporate training and workshop facilitation background, catering to a broad spectrum of companies, from startups to major players in the pharmaceutical industry. As the Founder and President of Impactiviti, Steve is sometimes dubbed the "Mayor of pharmaceutical sales training." His consultancy work spans various life sciences companies, where he advises on training solutions, including technology platforms and global implementations. His expertise is designing and executing diverse learning initiatives, such as workshops, pre-launch training, online modules, assessments, and webcasts. Notably, Steve is the author of the influential business book, "Clarity Wins" (2018), and he has recently released "The Point" (October 2023). His workshops on communication, collaboration, vendor/project management, and leadership networking, all rooted in clarity principles, are highly sought after by clients in the Life Sciences sector. Beyond his professional life, Steve is a devoted family man, a proud father of five sons, and has been happily married for 40 years. He resides in the historic town of Franklin, TN, and holds a degree from Vanderbilt University, harkening back to the era when computers relied on punch cards. About Impactiviti/ClarityFuel: Impactiviti/ClarityFuel embarked on its mission over 14 years ago, driven by the singular goal of enhancing the efficacy of collaboration between vendors and training clients. Today, it is a trusted partner to numerous top-tier Life Sciences companies, encompassing pharmaceuticals, biotechnology, and medical devices. Its core function is to assist these organizations in precisely defining their training requirements and identifying the ideal vendor partners. With an extensive network spanning over 60 vendors/providers specializing in diverse training solutions, Impactiviti/ClarityFuel has established enduring partnerships. It goes beyond mere networking; it comprehends clients' unique needs and leverages its robust network to connect them with experts capable of fulfilling those needs. As a testament to its value, it also imparts crucial collaboration skills to client personnel, equipping them with the tools required to excel in their training roles. Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Impactiviti/ClarityFuel website at https://impactiviti.com/ Check out Impactiviti/ClarityFuel on LinkedIn at https://www.linkedin.com/company/atak-interactive/ Check out Steve Woodruff’s New book: The Point  at https://www.amazon.com/Point-How-Win-Clarity-Fueled-Communications/dp/1636982387/ Check out Steve Woodruff on LinkedIn at https://www.linkedin.com/in/swoodruff/ Check out Steve Woodruff on Twitter at https://www.twitter.com/swoodruff Check out Steve Woodruff website at https://www.stevewoodruff.com Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
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Nov 18, 2023 • 56min

1732 – Special Episode: How to Scale Your Business and Sales with Josh Elledge

Josh Elledge, founder of Up My Influence, discusses sales and marketing, building relationships and participating in whisper networks, being genuinely curious in client meetings, setting boundaries with demanding clients, and the power of generosity in scaling a business and building relationships.
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Nov 17, 2023 • 20min

1731 – Making a Millionaire’s Mind with Daniel Gomez

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the  Success Coach, Executive Coach & Motivational Keynote Speaker of Daniel Gomez Enterprises, Daniel Gomez. Daniel Gomez shared his personal experience of becoming complacent in his success. He highlighted a common pitfall many business leaders and owners succumb to - the trap of satisfaction with their current level of success. This often leads to a halt in efforts to grow their businesses. Daniel emphasized the importance of maintaining a growth mindset and continuously creating new revenue streams. Daniel stressed the importance of focusing not just on revenue numbers, but also on the percentage of compensation to the sales team and the business's overall financial health. He shared an example of a business that lost a million dollars every year but turned it around to make a million dollars in profit within a year and three months. Daniel suggests that leaders start by self-assessing themselves monthly to interrupt stagnancy in a business's culture. They need to ask themselves if they are giving 110% and identify areas for improvement. He shared his personal experience of realizing that taking shortcuts in his workouts reflected in his business performance and how he made the necessary changes. Key Points from the Episode: Business stagnancy and the trap of complacency Importance of maintaining a growth mindset Success story of a business increasing revenue with guidance Focusing on revenue numbers, compensation to sales team, and financial health Self-assessment and identifying areas for improvement Importance of self-reflection and self-awareness About Daniel Gomez: Daniel Gomez, a distinguished Award-Winning Keynote Speaker and Business Coach, has built an impressive reputation worldwide. His passion lies in empowering entrepreneurs and businesses to achieve their potential through his dynamic training programs. As an International Best-Selling Author, Gomez imparts invaluable wisdom through his book, "The Makings of a Millionaire Mind," guiding readers on the path to financial success with the right mindset and heart. Gomez's impactful presence is not limited to the pages of his book; he takes the stage as a captivating speaker and corporate trainer, inspiring audiences. His high-energy approach and innate ability to unlock untapped potential have made him a highly sought-after professional. Organizations, including the U.S. Air Force, have benefited from his expertise, earning him recognition with multiple awards, including the prestigious "Best of" accolades in 2019, 2020, and 2021. Beyond his professional accomplishments, Gomez, alongside his wife Mari Gomez, is deeply committed to giving back to the community. Together, they run the nonprofit organization "The Mari Strong Foundation," providing support to women whose lives have been impacted by breast cancer. Daniel Gomez's collaborative and compassionate spirit continues to make a lasting impact, transforming businesses and individuals alike. About Daniel Gomez Interprises: Daniel Gomez Enterprises, led by the accomplished Daniel Gomez, is a beacon of expertise and empowerment in the business world. As the President and Founder, Gomez's enterprise is synonymous with transformative coaching, training, and strategic guidance for businesses and entrepreneurs globally. With a passion for elevating others, Gomez's enterprise specializes in unlocking the untapped potential within individuals and organizations. His innovative training and coaching programs have empowered clients to achieve remarkable success in both personal and professional spheres. Gomez's acclaimed book, "You Were Born to Fly," is a testament to his commitment to instilling high-performance habits and confidence in his audience. Renowned for his high-energy approach, Gomez is a sought-after speaker and trainer, catering to top organizations such as the U.S. Air Force. Recognized with the esteemed "Best of 2019" award, Daniel Gomez Enterprises sets the standard for confidence coaching and business strategies. Moreover, the enterprise's philanthropic efforts, exemplified through "The Mari Strong Foundation," showcase a deep commitment to giving back to the community. Daniel Gomez Enterprises is a paragon of professionalism and impactful collaboration, making it a leader in business transformation. Tweetable Moments: 07:56 - "The way I do something is the way I do everything.” Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Daniel Gomez Interprises website at https://danielgomezspeaker.com/ Check out Daniel Gomez on LinkedIn at https://www.linkedin.com/in/daniel-gomez-3345876/ Check out Daniel Gomez on Instagram at www.instagram.com/danielgomezinspires Check out Daniel Gomez on Twitter at https://twitter.com/DanielInspires Check out Daniel Gomez on Facebook at https://www.facebook.com/danielgomezinspires Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
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Nov 16, 2023 • 16min

1730 – The Power of Words in Business with Kelsey Formost

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the  Copywriter, Content Expert & Founder of Magic Words Copywriting, Kelsey Formost. Kelsey, with her years of experience working with a diverse range of clients, from small business owners to multi-million dollar companies in the tech and entertainment industries, emphasized the pivotal role of copywriting in connecting with customers and building a brand. Copywriting, as Kelsey describes, is a blend of art and science. It's not just about crafting compelling sentences; it's about understanding the neuroscience behind what makes a message resonate with its intended audience. Interestingly, Kelsey's background as an actress and screenwriter has significantly influenced her approach to copywriting. Her experience in the entertainment industry, including appearances in popular shows like Modern Family and New Girl, has given her a unique perspective on what makes content captivating and engaging. Kelsey helps businesses build their brand voice, create conversion copy for their home and about pages, and develop effective call-to-actions and funnels of awareness. She also optimizes email marketing strategies to ensure readers feel excited and engaged when they see a brand's name in their inbox. Key Points from the Episode: Importance of copywriting in businesses Kelsey Foremost's background as an actress and screenwriter Connection between vulnerability and effective copywriting Use of AI in copywriting Kelsey's experience working with various clients Copywriting as a combination of art and science Importance of storytelling in copywriting Addressing pain points of customers in copywriting Kelsey's services: 1-to-1 copywriting, one-to-many programs, membership About Kelsey Formost: Kelsey Formost is a renowned copywriting expert, marketing educator, and mental health advocate, celebrated for guiding entrepreneurs in crafting compelling, non-salesy content. Featured in prominent publications such as Business Insider, AdAge, and Glamour, she's a sought-after public speaker at major marketing events like Hubspot’s "Inbound" and SXSW. Recognized as a 'Rising Star' on Talking Influence's "Influencer Top 50" list, Kelsey empowers businesses to surpass six figures through her accessible teaching style. Beyond financial success, her core mission is to demystify online communication, instilling empowerment and inspiration in individuals when expressing their business narratives—ultimately fostering financial growth and personal confidence and connection within the digital realm. About Magic Words Copywriting: Magic Words Copywriting, founded by Kelsey Formost, stands as a testament to her seasoned expertise in copywriting, brand strategy, and marketing. With over 6 years of experience in B2B and B2C marketing, Kelsey's "emotion-first" approach has left an indelible mark on multi-million dollar companies spanning the tech and entertainment sectors. As the former Director of Content and Brand at a prominent Influencer Marketing platform, Kelsey's innovative writing and content strategies have catalyzed explosive revenue, substantial growth, and lucrative partnerships, elevating brand awareness in consumer and enterprise markets. Beyond her corporate roles, Kelsey extends her influence through Magic Words Copywriting, emphasizing content that inspires empathy and significantly impacts business outcomes. Her dedication to this mission is further reflected in her podcast, exploring the intersection of mental health and entrepreneurship. Tweetable Moments: 06:38 - "That is the connective tissue - you have to be willing to be vulnerable to empathize with people so that you can communicate your value to those people." 13:50 - "There are so many ways that you can optimize email to make your readers feel really excited when they see your name in their inbox when they see the company name in their inbox." Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Magic Words Copywriting website at https://kelseyformost.com/ Check out Magic Words Copywriting on LinkedIn at https://www.linkedin.com/company/kelseyformost/ Check out Kelsey Formost  on Instagram at https://www.instagram.com/kelsey.writes/ Check out Kelsey Formost on LinkedIn at https://www.linkedin.com/in/kelseyformost/ Check out Kelsey Formost on Facebook at https://www.facebook.com/kelseyformostwrites/ Check out Kelsey Formost on Twitter at https://twitter.com/KelseyFormost Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
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Nov 15, 2023 • 20min

1729 – The Power of Animation in Communication with Sherry Khan

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the  CEO,  Co-Founder, Business Leader, Entrepreneur & Business Strategist of Anideos, Sherry Khan. Sherry's story begins in Pakistan, where he grew up before moving to the UK to study business management. Despite his academic pursuits, Sherry's passion has always been art and animation. This passion led him to establish Anideos in 2020, a company that creates visually appealing websites and animations. Their client list is equally impressive, featuring prestigious names such as Toyota, Colgate, and the US Navy SEALs. Sherry's mission is to contribute to the digital realm of art and leave a timeless piece of art that can be remembered. Sherry also explained that the cost of animated explainer videos depends on the style and complexity of the animation. Anideos offers a range of styles, including 2D explainer animation, 3D explainer animation, and motion graphics. The style choice is tailored to the client's product and target audience. For instance, essential 2D explainer videos are suitable for clients like Craft Times, while realistic 3D animation is preferred for clients in the rocket industry. Sherry emphasized the importance of animation in capturing people's attention and conveying messages effectively. He believes that beautifully crafted artistic pieces, whether it's animation or a visually appealing website, have a greater impact on viewers. Sherry draws a parallel between children's natural inclination towards drawing nature elements like the sun, trees, and mountains, and how nature plays a significant role in our perception of art. According to Sherry, the goal of animation is to engage viewers and compel them to take action, whether it's making a purchase, visiting a website, or learning about a product. Animation plays a crucial role in selling products and building brand loyalty. Key Points from the Episode: Introduction of Sherry Khan, CEO and co-founder of Anideos Background of Sherri Kahn and her passion for art and animation Growth and success of Anideos as an animation and video company Impressive client list, including Toyota, Colgate, and the US Navy SEALs Budgeting and pricing for Anideos' services, including different animation styles Importance of animation in capturing attention and conveying messages effectively Natural inspiration from nature in creating animations Role of animation in selling products and building brand loyalty Recommendations for engaging with Anideos through their website and YouTube channel About Sherry Khan: Sherry Khan is a dynamic entrepreneur and the founder/CEO of Anideos, a creative agency specializing in illustrations and animations. With a strong background in the US market, Sherry embarked on his entrepreneurial journey, driven by his passion for creative arts. Starting as a business analyst, he ventured into entrepreneurship, demonstrating a willingness to take risks that proved crucial for his growth. Sherry's expertise extends beyond his company, as he consults various B2B and B2C enterprises, assisting them in refining their business strategies and fostering growth. He is dedicated to sharing his knowledge with aspiring entrepreneurs and inspiring them to pursue their dreams. Sherry's enthusiasm and innovative spirit propel Anideos to unparalleled success as he aims to elevate the company to new heights in the creative industry. About Anideos: Anideos is a pioneering video production agency operating from crucial hubs in New York, Dubai, and Karachi. Renowned for its innovative and out-of-the-box solutions, the company boasts an impressive track record of delivering over 100 projects with an outstanding 99% client satisfaction rate. Anideos thrives on embracing new challenges, catering to globally esteemed brands, and enabling them to shine in the market. Their meticulous, process-driven approach ensures seamless execution, leading to enhanced brand recognition. Specializing in high-quality animations and visuals, Anideos is instrumental in shaping brands with dynamic personalities. With a strategic presence in multiple international locations, Anideos continues to set industry standards, guiding businesses toward creative excellence and market success. Tweetable Moments: 09:55 - "I'm really looking forward to creating a timeless piece of art and playing a really important role in the digital realm of animation." 13:57 - "Nature is my personal inspiration because of which I think creating those engaging animations and making sure that there's a flow has an actual flow." Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Anideos website at https://www.anideos.com/ Check out Anideos on LinkedIn at https://www.linkedin.com/company/anideos/ Check out Anideos on Instagram at https://www.instagram.com/anideos.animatedvideos/ Check out Anideos on Twitter at https://twitter.com/anideoscom Check out Anideos on Facebook at https://www.facebook.com/anideos.animations/ Check out Sherry Khan on LinkedIn at https://www.linkedin.com/in/sherry-khan-/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
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Nov 14, 2023 • 16min

1728 – Online Marketing Strategies with Elizabeth Harr of Hinge Marketing

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the  Partner of Hinge Marketing, Elizabeth Harr. When asked about the types of clients they work with, Liz mentioned a broad spectrum of professional service firms. These include engineering firms, architectural firms, law firms, accounting firms, and financial services companies. Any business that provides advisory services falls under their purview. However, their focus is primarily on B2B rather than B2C. Liz also emphasized the importance of understanding the sophisticated audience that professional services firms serve. These clients are not interested in being sold to; they want to be educated. Websites play a crucial role in connecting professional service companies with their audience. Liz explained that websites should provide easy access to relevant content that is unique and informative. This could be in the form of articles at the beginning of the customer journey. Liz recommended visiting their website and exploring the library section, which contains a wealth of free content. She specifically suggested checking out the guides, including one on business development for professional service leaders. This guide has proven helpful, providing readers with a checklist of actionable steps. Key Points from the Episode: Overview of Hinge Marketing and their work with professional services firms Examples of professional service clients they work with (engineering, architecture, law, accounting, financial services) The importance of understanding the sophisticated audience of professional services firms Marketing strategies for professional service companies, focusing on providing valuable and informative content Connecting with the audience on a human level through websites and relevant content Engagement process with clients, including research and growth strategies Resources available on Hinge Marketing's website, including guides and the library section Introduction to Hinge University, an online learning platform with niche courses and exclusive content About Elizabeth Harr: Elizabeth Harr is a seasoned professional with over 20 years of experience in strategic planning, brand management, and communications. She co-founded a tech firm early in her career and has since become a recognized expert in the professional services industry. Elizabeth is known for her expertise in the field and is a frequent contributor to the industry's knowledge base. As a Visible Expert®, she actively shares her insights through articles, webinars, and speaking engagements at professional services events nationwide. With a strong background in technology and a passion for effective communication, Elizabeth Harr continues to make significant contributions to Hinge and the broader professional services community. Her wealth of experience and expertise make her a valuable resource for individuals and organizations seeking strategic guidance and insights in the rapidly evolving tech and professional services landscape. About Hinge Marketing: Hinge Marketing is a prominent branding and marketing firm specializing in professional services. Renowned for its expertise, Hinge Marketing conducts pioneering research on high-growth firms' marketing characteristics, enabling businesses to refine strategies, re-brand effectively, launch new services, and expand into new markets. Their comprehensive services encompass research, strategic planning, award-winning creative solutions, and online marketing, catering to various industries such as architecture, engineering, construction, technology, government contracting, accounting, finance, and consulting. Hinge Marketing's commitment to original research and tailored marketing strategies positions them as industry leaders, empowering professional service firms to elevate their presence and achieve substantial growth. With a focus on innovation and client success, Hinge Marketing remains a trusted partner for businesses seeking impactful branding and marketing solutions in the competitive professional services landscape. Tweetable Moments: 03:34 - "They're not here to be told and sold, they want to be educated." 12:01 - "Be visible for the things your audience cares about." Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Hinge Marketing website at https://hingemarketing.com/ Check out Hinge Marketing on LinkedIn at https://www.linkedin.com/company/hinge/ Check out Hinge Marketing on Twitter at https://twitter.com/HingeMarketing Check out Hinge Marketingon Facebook at https://www.facebook.com/HingeMarketing Check out Elizabeth Harr  on LinkedIn at https://www.linkedin.com/in/eharr/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
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Nov 13, 2023 • 20min

1727 – How To Have A Better Relationship With Money with Ellen Rogin

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Abundance Activist, Financial Intuitive, Speaker, Prosperity Expert & NY Times Best Selling Author, Ellen Rogin. Ellen Rogin started her career as a traditional financial advisor. However, she soon realized that her true calling was to teach people about having a healthier relationship with money, especially in business. One of the key topics she discussed was the impact of mindset on financial outcomes. Ellen emphasized that thoughts and beliefs about money can significantly influence results. She distinguished between scarcity thinking, rooted in fear and limitation, and abundance thinking, which promotes collaboration, generosity, and optimism. Ellen pointed out that childhood experiences often shape money beliefs. She suggested reflecting on what money was like growing up and gave examples of different money beliefs. Key Points from the Episode: Abundance thinking and scarcity thinking Impact of childhood experiences on money beliefs Role of debt in business growth Importance of mindset in relation to money Collaboration, generosity, and optimism in abundance thinking Finding a financial advisor who understands the entrepreneurial mindset Recommended resources for improving one's relationship with money Internal work needed to change money beliefs Importance of mindfulness and meditation in managing money-related stress About Ellen Rogin: Ellen Rogin is a renowned financial expert and intuitive specializing in transforming individuals' relationships with money to foster greater happiness and abundance. Her book, "Picture Your Prosperity," achieved New York Times bestseller status, and her financial insights have been prominently featured on significant platforms like CNBC, ABC, NPR, TIME, and Oprah Magazine. With a background as a CPA and CFP®, Ellen has a wealth of experience as a traditional financial advisor. She later sold her prosperous wealth management firm to pursue a unique path. Combining her financial acumen with intuitive abilities, she communicates "Messages from Money" to her clients, offering them valuable insights into business growth, wealth expansion, and achieving a more peaceful relationship with money. Beyond her consultations, Ellen is a highly sought-after speaker and consultant. She has trained countless conscious financial advisors and entrepreneurs worldwide in the "Art of Prosperity," empowering them to enhance their businesses and wealth. Ellen's commitment to financial well-being extends to her service on the Board of Directors for Metropolitan Capital Bank and Trust and The Ghana Scholarship Fund. She holds an MBA from NYU Stern School of Business. Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Ellen Rogin’s website at https://www.ellenrogin.com/ Check out Ellen Rogin on LinkedIn at https://www.linkedin.com/in/ellenrogin/ Check out Ellen Rogin on Instagram at https://instagram.com/ellenrogin Check out Ellen Rogin on Twitter at https://twitter.com/ellenrogin Check out Ellen Rogin on Facebook at https://facebook.com/ellenrogin Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.
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Nov 12, 2023 • 23min

1726 – Strategies for Attracting and Acquiring Clients with Erin Marcus

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with  Business Strategy Consultant, Founder & CEO  of Conquer Your Business, Erin Marcus. Erin emphasized the importance of creating a client acquisition system on the front end of a business. This is an aspect that many businesses overlook, leading to struggles with consistently attracting and acquiring new clients. This lack of a predictable system can impact cash flow and make business owners question their abilities and offerings. Erin pointed out that being good at the core business does not necessarily translate to knowing how to build a client acquisition system. She also highlighted the importance of adapting and evolving the client acquisition system as the market and business owner change. Erin shared her experience reframing her perspective on social media to make it work for her thought leadership and content creation business. She sees social media as a platform to educate and help people, ultimately leading to client relationships. Her approach is centered around reverse engineering, where she helps business owners define their goals and build a foundation with a unique value proposition. Erin explained that their goal is to help solopreneurs and entrepreneurs transition into business ownership, comparing it to crossing a bridge. She mentioned that many people have misconceptions about the journey, thinking it's easy when it can be challenging and chaotic. Key Points from Episode: Introduction of Erin Marcus, founder and CEO of Conquer Your Business Importance of creating a client acquisition system for businesses Struggles of consistently attracting and acquiring new clients Impact of a lack of a predictable system on cash flow and business owner's confidence Adapting and evolving the client acquisition system as the market and business owner change Erin's personal experience reframing social media for his business Reverse engineering approach to defining goals and building a unique value proposition Importance of balance between growth and nurturing in business Erin's podcast "Ready Yet" and its focus on personal growth and motivation Advice on attracting more people to your business without using spammy tactics About Erin Marcus: Erin Marcus, the Founder & CEO of Conquer Your Business, is a seasoned expert in crafting effective business and branding strategies that propel entrepreneurs toward building thriving six and seven-figure enterprises. With over two decades of experience in mentoring, training, teaching, and coaching, Erin specializes in guiding individuals stuck in the transition from solopreneurs to successful business owners. She emphasizes the importance of establishing a solid brand identity that transcends quick fixes, focusing on long-term growth rather than mere transactional approaches. Erin excels in helping clients unleash their full potential by asking pertinent questions, actively listening, and discerning unspoken cues. Her unique ability lies in tailoring foundational success principles to suit each individual's strengths and challenges. Through her guidance, entrepreneurs learn to envision and achieve the business they truly desire, overcoming limitations and realizing possibilities they might not have dared to dream of. About Conquer Your Business: Conquer Your Business specializes in crafting tailored brand and business strategies designed to elevate entrepreneurs to multiple six and seven-figure success. They offer a haven for driven business owners seeking customized approaches for sustained growth, emphasizing the importance of moving beyond generic "insta-tactics." Instead, they focus on developing cohesive, engaging, and high-demand brands supported by sustainable business practices that optimize efforts for maximum returns. Conquer Your Business understands the frustration entrepreneurs experience when they sense untapped potential yet struggle to achieve it. They provide strategic guidance and hands-on implementation support, eschewing ineffective programs and courses. Entrepreneurs can schedule a strategy call with their team to explore how Conquer Your Business can help them achieve their business goals effectively and efficiently. Tweetable Moments: 16:12 - "The marketplace is much smarter now and we're not going to fall for the tactics that worked 2 or 3 years ago because we know everybody knows we're not fooling anybody." Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Conquer Your Business at https://conqueryourbusiness.com/ Check out Conquer Your Business on LinkedIn at https://www.linkedin.com/company/conquer-your-business/ Check out Conquer Your Business on Facebook at https://www.facebook.com/ErinMarcusConquerYourBusiness Check out Conquer Your Business on Twitter at https://twitter.com/universalacct Check out Erin Marcus on LinkedIn at https://www.linkedin.com/in/erinmarcusconqueryourbusiness/ Check out Erin Marcus on Instagram at https://www.instagram.com/erinmarcusconqueryourbusiness/ Check out Erin Marcus on Twitter at Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

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