The Thoughtful Entrepreneur 1823 – The Importance of Strategic Thinking in Business with Katriona Lee
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO & Co-founder of Kaya, Katriona Lee.
Kat introduced Kaya, a platform that ingeniously combines top-tier strategy consulting with the agility and tailored support that small businesses, startups, and scale-ups desperately need. Kat explained that in today's fast-paced business environment, making rapid, well-informed decisions is crucial, and that's where Kaya steps in.
Kaya's target customers are the entrepreneurs and decision-makers who often need more strategic support to navigate their industries effectively. Kat detailed how Kaya serves diverse businesses, from technical services to waste management and education companies. She emphasized that leveraging technology and innovation is critical to differentiation and success in competitive markets.
Kat stressed that entrepreneurs must be forward-thinking, considering their business's future and potential exit strategies. She highlighted Kaya's role in helping businesses expand and increase their valuation through strategic planning.
Kat passionately spoke about Kaya's mission to democratize consulting. By making strategic guidance accessible, even to businesses with limited resources, Kaya is changing the game. Their team of consultants offers personalized attention, ensuring a human touch and a tailored approach to each business challenge.
Key Points from the Episode:
- Overview of Kaya, a strategy as a service platform
- Kaya's tailored strategy consulting for small businesses, startups, and scale-ups
- Collaboration with private equity funds and target customer base
- Kaya's approach to long-term partnerships and outcomes-driven strategies
- Value of partnering with Kaya for effective execution and decision-making
- Addressing blind spots in organizations and leaders
- Kaya's accessibility and affordability compared to traditional consultancy services
- Kaya's offerings, including starter plans and chief of staff support
About Katriana Lee:
Katriona Lee is a dynamic force in the business strategy landscape, expertly aiding companies from sprouting startups to established global giants in sculpting robust strategies for stellar outcomes. She's the architect behind Kaya Ventures, a pioneering strategy-as-a-service platform designed to support entrepreneurs pressed for time but in dire need of a strategic partnership.
This platform is a beacon for startup leaders and small business owners, offering comprehensive strategic guidance on demand. Katriona spearheads BVG Advisory, where she and her team of elite strategists and seasoned experts specialize in SaaS, financial services, tech, and consumer products.
At BVG Advisory, they're celebrated for devising cutting-edge pricing strategies, facilitating smooth entries into new markets, and innovating novel products for some of the globe's most cherished brands. Katriona's work epitomizes the blend of visionary leadership and practical strategy, significantly impacting various sectors.
About Kaya:
Kaya is revolutionizing business consulting, making strategic advice accessible and affordable for startups and small businesses. With a mission to simplify high-quality consulting, Kaya caters to ambitious entrepreneurs facing the dynamic challenges of the business world.
By fractionalizing the consulting value chain and leveraging technology, Kaya offers "just-in-time" support, adapting to the immediate needs of businesses. From building corporate development teams, navigating new market entries, and managing fundraising processes, Kaya is committed to delivering tangible results.
Beyond professional guidance, Kaya fosters a community of diverse, like-minded entrepreneurs, providing both companionship and networking opportunities on the entrepreneurial journey.
The membership model is flexible, adapting to changing business needs, and includes unlimited consultations and strategy document reviews. Kaya stands out by blending innovative consulting models with a strong community focus, ensuring businesses have the support they need to thrive.
Links Mentioned in this Episode:
Want to learn more? Check out Kaya website at
Check out Kaya on LinkedIn at
https://www.linkedin.com/company/kayaventures/
Check out Katriona Lee on LinkedIn at
https://www.linkedin.com/in/katrionalee/
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