The Three Pillars of Prosperity: How Well-Being, Spirituality, and Relationships Shape Our FinancesIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages with Ruchi Pinniger, the founder and CEO of "Watch Her Prosper." The conversation explores the concept of prosperity, expanding it beyond financial wealth to include well-being, spirituality, and healthy relationships with money. Ruchi shares her journey from Wall Street to empowering others, particularly women, to feel more confident in their financial decisions. This blog post highlights the key insights and actionable advice from the episode, offering a comprehensive guide for listeners.Ruchi Pinniger redefines prosperity through three essential pillars: well-being, spirituality, and relationships. She encourages individuals to prioritize self-care and joyful activities, emphasizing that true prosperity involves a holistic approach. Ruchi also highlights the importance of a spiritual mindset, focusing on abundance and gratitude rather than scarcity. Additionally, she stresses the need for healthy relationships with both people and money, urging individuals to reflect on their beliefs about money and engage in open financial communication.Ruchi underscores the importance of financial literacy, especially for women, who often feel less confident discussing money. She advocates for educational resources, mentorship, and community support to empower women in their financial journeys. Ruchi also addresses the impact of education trends on women and money, noting the increasing number of women pursuing higher education. By fostering a positive money mindset and providing tools for financial empowerment, Ruchi Pinniger is making a significant impact in the world of financial literacy. Listeners are encouraged to visit "Watch Her Prosper" for more resources and support in their financial journeys.About Ruchi Pinniger:Ruchi Pinniger is the founder of Watch Her Prosper®, an organization committed to providing the financial mentorship, support, and services that women-led, service-based business owners need to thrive in today’s competitive landscape. What sets Watch Her Prosper apart from other financial service firms is its unwavering dedication to small business owners and the strong, long-lasting relationships built with clients.With over 25 years of experience in financial management, including a successful career as a Wall Street executive, [Name] brings invaluable expertise in helping business owners navigate economic fluctuations. Often referred to as a "financial therapist" by her clients, her mentorship goes beyond traditional financial advice, addressing both personal and business challenges. [Name] is passionate about empowering women business owners to create prosperity on all levels, ensuring that their inner passion and purpose are reflected in their financial success.About Watch Her Prosper®:Watch Her Prosper® is an organization dedicated to providing the financial mentorship, support, and services that creative, women-led business owners need to succeed in today’s competitive landscape. What sets Watch Her Prosper apart from other financial support firms is its unwavering commitment to small business owners and the strong, lasting relationships it builds with clients.Founded by Ruchi Pinniger, a former Wall Street executive, Watch Her Prosper draws on over 25 years of financial management experience. Ruchi has a proven track record of helping business owners navigate economic ups and downs. Often referred to as a "financial therapist" by her clients, her mentorship is deeply rooted in addressing both personal and business needs. Ruchi takes pride in offering a personal touch, ensuring that women entrepreneurs create prosperity on all levels, so their passion and purpose are reflected in both their business and their bank account.and grow, offering the support needed to navigate financial challenges with confidence.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Watch Her Prosper® website athttps://watchherprosper.com/Check out Watch Her Prosper® on LinkedIn athttps://www.linkedin.com/company/watch-her-prosper/Check out Ruchi Pinniger on LinkedIn athttps://www.linkedin.com/in/ruchipinnigerDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

Unlocking the Power of AI Analytics for Small and Medium BusinessesIn a recent episode of "The Thoughtful Entrepreneur," host Josh Elledge engaged in a compelling conversation with Krunal Patel, the co-founder and Chief Product Officer of Bordo AI. The discussion centered around the transformative potential of AI analytics in helping small and medium businesses (SMBs) and financial institutions better understand their customers and make data-driven decisions. This blog post delves into the key themes and insights from the episode, offering actionable advice and expert recommendations for leveraging AI in business.Krunal Patel introduces Bordo AI, an AI analytics platform designed to assist SMBs and financial institutions in gaining deeper insights into their customers. The platform leverages transaction and sales data to help businesses understand their customer base better, convert one-time customers into loyal ones, and identify opportunities for cross-selling and upselling. Krunal explains the necessity of AI analytics in today's business landscape, noting that while the need for advanced analytics has existed for some time, the underlying technology was not available until recently. With the rise of generative AI, the maturation of machine learning models, and the decreasing cost of computing power, now is the ideal time to build solutions that promote financial equity.The conversation shifts to the topic of critical thinking and decision-making. Josh highlights the tendency for individuals to make decisions based on emotions, which can sometimes lead to flawed judgments. Krunal agrees, stating that the goal of Bordo AI is to augment human decision-making, not replace it. AI can enhance decision-making by providing additional data points and insights. The episode concludes with Josh thanking Krunal for the insightful conversation and encouraging listeners to explore the potential of AI in their own businesses. By combining human intuition with advanced AI analytics, businesses can achieve optimal outcomes and stay competitive in today's dynamic market.About Krunal Patel:Krunal Patel is a seasoned product and engineering leader with over 20 years of experience across multiple industries, including Finance, Life Sciences, Healthcare, and Public Safety. He specializes in driving innovation through SaaS and AI products, with a proven track record in developing cutting-edge solutions. As a two-time founder, Krunal successfully raised $10M in seed funding for an AI enterprise platform and scaled a SaaS analytics platform from 5 to 1,800+ trials, achieving a 50% YoY revenue growth. He has led global product and engineering teams of up to 75 people across four countries and holds a patent for "Abstractly Implemented Data Analysis Systems and Methods."Krunal’s expertise spans the full product lifecycle, from ideation to market launch, and he is skilled at leveraging AI, ML, and cloud computing to create data-driven solutions. He is passionate about building and mentoring high-performance, diverse teams and aligning product development with strategic business objectives. With a user-centric, agile approach, Krunal is committed to delivering genuine customer value and fostering continuous innovation to drive long-term success.About Bordo:Bordo is an AI software-as-a-service (SaaS) that helps organizations connect, contextualize, and derive deep-rooted insights from their high-dimensional data.Equip your teams with our Explainable & Context-Aware Recognition AI, experienced through an intuitive, conversational interface.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Bordo website athttps://bordo.ai/Check out Bordo on LinkedIn athttps://www.linkedin.com/company/bordoaiCheck out Krunal Patel on LinkedIn athttps://www.linkedin.com/in/krunaljpDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

The Art of Consistency: Aligning Beliefs and Actions for Unstoppable Success  In a recent episode of "The Thoughtful Entrepreneur," the host engages in a dynamic conversation with David C. Olcott, the founder and CEO of Samurai Success. This episode delves into themes of personal and professional development, emphasizing the alignment of beliefs and behaviors to achieve success. Below, we break down the key insights and actionable advice shared during the episode, providing a comprehensive guide for listeners seeking to enhance their personal and professional lives.David C. Olcott shares his background, growing up in the Florida Keys, and how his unique upbringing influenced his perspective on success. He discusses his educational journey and the principles that led him to found Samurai Success, a coaching business focused on personal development and aligning beliefs with behaviors. A central theme of the conversation is the congruency between beliefs, behaviors, and results. David emphasizes that successful individuals create their own identities rather than waiting for others to define them. He introduces the concept of the "attractor factor," where coherence between beliefs and behaviors attracts positive events and opportunities.David elaborates on the unique coaching system offered by Samurai Success, which has been in operation for 27 years. Unlike traditional coaching models, clients work with a team of three coaches, each focusing on different aspects of personal and business development. David discusses the common experience of entrepreneurs losing their passion for their businesses and emphasizes the importance of rekindling that passion. As the new year approaches, he encourages listeners to revisit their core values, mission, and purpose. This episode of "The Thoughtful Entrepreneur" offers valuable insights into personal and professional development through the lens of David C. Olcott’s experiences and the philosophy of Samurai Success.About David C. Olcott:David C. Olcott is the founder, president, and CEO of Samurai Success, Inc., an international coaching firm based in Denver, CO. With 35 years of experience, David has developed the Samurai Success coaching system, a proven roadmap that helps individuals and organizations achieve greater purpose, sustainability, and profitability. Drawing from both Newtonian and metaphysical principles, David guides his clients in remembering their true essence, empowering them to navigate challenges and create a legacy of success. His expertise as a coach, motivational speaker, and trainer has impacted people worldwide, from entrepreneurs to corporate leaders, as well as those seeking personal growth.Before founding Samurai Success, David was a top national trainer for Anthony Robbins and served as the business manager for the world’s top-selling real estate agent. He also had a distinguished career in public service, working as chief of staff for a Florida state senator and as campaign manager for one of the youngest women elected to the Florida House of Representatives. Certified in Neuro-Linguistic Programming (NLP) and holding a degree in finance, David is also a second-degree black belt in Aikido and an accomplished motorcycle racer. He is the author of the Amazon best-selling book Swords of Illumination and has been a guest on numerous radio shows and podcasts. David lives in Colorado and Oregon with his wife, Dr. Lorena Lavarne, and their son, Josh.About Samurai Success:Samurai Success, headquartered in Lakewood, Colorado, is dedicated to one core mission: your success. The name "Samurai" is loosely translated as "in service of others," reflecting the company's philosophy of empowering clients to achieve their fullest potential. Over the past 25 years, Samurai Success has worked with more than 400 companies and organizations across the United States and abroad, helping them develop strategies and systems that foster sustainable growth and productivity. Even during challenging economic times, Samurai Success clients have experienced record growth by implementing proven methods for success, with many praising the company for its ability to simplify complex ideas and guide them toward seemingly unattainable goals.At its heart, Samurai Success is a research-driven organization. The company investigates the behaviors and motivations of people, recognizing that trends in business, sales, economy, and society are shaped by human actions. This understanding allows Samurai Success to predict future developments and offer clients insights into emerging trends, enabling them to adapt and thrive. By blending these insights with the knowledge and expertise that clients already possess, Samurai Success crafts tailored systems that produce extraordinary results. Ultimately, Samurai Success is in service of your success, guiding clients to realize their dreams and turn them into reality.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Samurai Success website athttps://samuraisuccess.com/Check out Samurai Success on LinkedIn athttps://www.linkedin.com/company/samurai-successCheck out David C. Olcott on LinkedIn athttps://www.linkedin.com/in/david-c-olcott-1107bb1/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

Achieving Business Growth Without Sacrificing Personal LifeIn the latest episode of our podcast, we had the pleasure of hosting Celi Arias, the founder of Grown Ass Business. Celi shared her profound insights on achieving business growth without compromising personal life. This episode is a treasure trove of strategies and advice for entrepreneurs at various stages of their business journey. Below, we break down the key themes and actionable tips discussed in the episode, providing a comprehensive guide for our readers.Celi emphasizes that business growth is not merely about increasing revenue. It requires a holistic approach that examines all key departments within a business. Entrepreneurs often focus on their strengths, which can lead to blind spots in other critical areas. Regularly assessing the performance and needs of each department, identifying blind spots using tools like SWOT analysis, and ensuring balanced growth strategies are crucial steps. For early-stage businesses, refining sales processes and achieving product-market fit are essential, while growth-stage businesses should focus on optimizing systems and enhancing team dynamics.The struggle to balance professional ambitions with personal responsibilities is a common challenge for entrepreneurs. Celi shares her own experience of navigating this balance, particularly as a new parent. Setting clear boundaries, prioritizing self-care, and delegating effectively are key strategies for achieving a better work-life balance. Celi also emphasizes the importance of evolving as a leader by challenging personal boundaries, investing in continuous learning, and trusting your team. By addressing both systems and people, engaging in self-reflection, and being open to evolving as leaders, entrepreneurs can create a thriving business that aligns with their personal values and goals.About Celi Arias:Celi is an expert scale strategist and the Founder of The GAB™ (Get Ahead in Business). Through her proprietary methodology and software covering the 5 Key Growth Systems, she empowers entrepreneurs to break free from revenue plateaus and build scalable businesses. Recognized as a top coach by The Upside in 2024, her approach emphasizes clarity and control, optimizing the essentials to ensure solid foundations for scaling up to seven figures and beyond.With an impressive educational background, including two bachelor's degrees, an MBA, a Master of Divinity, and two additional certificates, Celi brings a wealth of knowledge to her coaching practice. Her diverse experiences, from professional tango dancing to being a global fashion industry founder, coupled with her immigrant background from Argentina, have shaped her into a dynamic and passionate coach dedicated to helping entrepreneurs achieve their business goals and full potential.About Grown Ass Business™:Grown Ass Business is a full-service business strategy coaching firm dedicated to empowering entrepreneurs and organizations with the tools, knowledge, and guidance needed to achieve sustainable growth and long-term success.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Grown Ass Business website athttps://grownassbusiness.com/Check out Grown Ass Business on LinkedIn athttps://www.linkedin.com/company/grown-ass-business/Check out Celi Arias on LinkedIn athttps://www.linkedin.com/in/celiarias/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

The Power of Storytelling in MarketingIn the dynamic world of digital marketing, storytelling remains a timeless and powerful tool. In a recent podcast episode, Jose Escalera, CEO of The Idea Farm, shared valuable insights on the role of storytelling in marketing. The discussion highlighted how storytelling can significantly impact a business's success by creating meaningful connections with audiences. Jose emphasized that storytelling has always been a primary means of sharing experiences and knowledge, and in modern marketing, it is crucial for engaging and captivating audiences through various media.Jose introduced The Idea Farm as a digital marketing agency that offers both consulting and execution services, allowing businesses to effectively communicate their brand narratives. The agency focuses on crafting compelling narratives that resonate with target audiences, fostering deeper connections and loyalty. Jose likened this to the devotion sports fans have for their teams, illustrating the emotional bond a well-told story can create with a brand. He also discussed the importance of testing and refining narratives to ensure they resonate with audiences, using feedback to continuously improve engagement.The conversation also touched on the value of professional marketing support. Jose highlighted the cost-effectiveness of hiring a team like The Idea Farm, which provides expertise and focus that entrepreneurs juggling multiple roles might overlook. The agency begins by understanding a client's business goals and identifying key conversion points to align marketing efforts with overall objectives. Jose advised businesses to reassess their marketing strategies, focusing on thoughtful messaging and purposeful expenditures to maximize return on investment. The episode concluded with a call to action, inviting listeners to explore The Idea Farm's services and consider how storytelling can enhance their marketing strategies.About Jose Escalera:Jose leads The Idea Farm bringing with him over a decade of experience scaling successful businesses. A serial entrepreneur, he brings his considerable experience in operational excellence to the table, encouraging every client to push the limits and achieve their goals. His expertise spans financial management, goal setting, systems and operations, and the rapid adaptation necessary to succeed in a competitive business climate. He is your business's best kept secret.About The Idea Farm:The Idea Farm, Inc. is an international marketing, advertising, and public relations organization based in Danville, Kentucky. With a truly global presence, the company has served clients across four continents and maintained offices in Den Haag, The Netherlands; Kuala Lumpur, Malaysia; and Santiago, Chile.With 39 years of experience, The Idea Farm has built a reputation for developing award-winning marketing communications materials that help clients achieve their strategic marketing objectives. The firm has worked with some of the nation's most respected corporations and organizations, delivering results through innovative and impactful solutions.While The Idea Farm offers a wide range of services—including advertising, public relations, graphic design, web design, copywriting, media production, and more—its primary focus is on strategic problem solving. The company helps clients accomplish their long-term goals by developing and executing carefully crafted strategic plans, supported by a variety of tactical approaches tailored to each client’s unique needs.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out The Idea Farm website athttps://www.theideafarm.net/Check out The Idea Farm on LinkedIn athttps://www.linkedin.com/company/theideafarm/Check out Jose Escalera on LinkedIn athttps://www.linkedin.com/in/jose-escalera-b19032158Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

Unlocking the Power of GeofencingIn a recent episode of The Thoughtful Entrepreneur, the host engages in an insightful discussion with Barbara Wardell and Ernesto Cullari, co-founders of Cullari & Wardell, a marketing agency known for its innovative advertising strategies. The episode highlights how their unique approach, particularly through geofencing and smart TV ads, can significantly benefit small businesses by boosting both foot traffic and online engagement. This blog post will distill the key insights and actionable advice shared during the episode, offering a comprehensive guide for businesses eager to leverage these cutting-edge marketing techniques.Cullari & Wardell is a marketing agency that utilizes advanced geofencing technology to craft highly targeted advertising campaigns. Geofencing involves using satellite technology to set up virtual boundaries around specific locations, such as competitors' businesses. This allows them to capture data from mobile devices within those areas and deliver tailored advertisements directly to potential customers' smart devices, including smartphones and smart TVs. Ernesto Cullari explains that when a consumer enters a designated area, their mobile device can be detected, provided that location services are enabled. This data is then used to infer consumer behavior and spending patterns, enabling highly targeted marketing efforts.Barbara Wardell shares compelling success stories, such as a laundromat owner who saw a surge in foot traffic after implementing their strategies and a mezcal brand that successfully attracted over 100 attendees to a tasting event by geofencing high-end restaurants in New York. The conversation continues with examples from other industries, like an erectile dysfunction clinic and an HVAC company, which saw substantial returns on their marketing investments. Barbara emphasizes the importance of initial consultations and foot traffic studies to tailor marketing strategies effectively. As the episode concludes, listeners are encouraged to explore educational resources and consider a free consultation to discover how Cullari & Wardell can transform their marketing efforts.About Barbara Wardell:Barbara Wardell is a seasoned marketing and advertising professional who transitioned from a successful career in the specialty medicine industry to become a disruptor, supporting small businesses. Guiding her geofencing ad agency, Cullari & Wardell, Barbara embraces a growth hacker mindset that strategically focuses on identifying and amplifying her clients’ strengths while pinpointing weaknesses in the competition, utilizing GPS location data. This approach results in a significant and measurable impact on foot traffic and online engagement, making her efforts truly game-changing and successful. Beyond her business endeavors, Barbara is a proud mother of two exceptional young men. She harmoniously balances her dedication as a businesswoman with a passion for a healthy lifestyle, philanthropy, and spending quality time with family and friends.About Ernesto Cullari:Ernesto Cullari is a trailblazing Ad Man in the data-intense field of geofencing advertising, where he and Barbara have turned complete industries upside down. Each month, they drive over 5,000 satellite-verified in-store visits to small businesses all across the US, Canada, and Australia. Ernesto is a multi-talented creative who has achieved success in various fields. He is an ASCAP songwriter, as well as a producer and vocal coach. Ernesto has co-written and co-produced a number one hit that remained in the Top Ten for over 16 weeks on Disney’s XM Radio. He was also a candidate for the U.S. Congress and an editorial writer for Fox News and other publications for over a decade. Ernesto worked as a surgical medical device representative for 11 years before leaving to pursue a career in marketing and advertising. Ernesto quickly broke into food, beauty, and commercial photography and directing with clients like The Original Soup Man, Indigo Hotel, and Hynt Beauty. He was an early adopter of using automation and gaming technologies in advertising, which led him to geofencing, offering him the opportunity to merge his creative side with his analytical mind. Ernesto leverages both worlds on behalf of his ad clients.About Cullari & Wardell:Pioneers in Laundromat AdvertisingFounded by Ernesto Cullari and Barbara Wardell, Cullari & Wardell is revolutionizing the laundromat advertising industry by delivering 5,000 satellite-verified in-store customers to laundromat owners nationwide each month. Using cutting-edge technology, they employ customized maps on smartphones to guide potential customers directly to your door. Through innovative geofencing, when an individual sees an ad and visits a store, GPS satellites accurately track and record the visit, showcasing the true power of this disruptive approach.How We Do ItCullari & Wardell taps into the powerful connection between smartphones and satellites to create virtual "fences" around competitors’ locations. These geofences allow the company to identify customers who enter these areas, delivering targeted ads directly to their devices. When a customer visits a laundromat, satellite technology records the visit, including the exact day and location, providing a precise, real-world connection between the ad and the customer’s action.Industry-Wide SuccessCullari & Wardell stands out as the leading agency in the laundry industry, surpassing all others by providing laundromat owners with a higher number of satellite-verified in-store visits. The company takes great pride in helping laundromat owners increase their revenue and customer base more effectively than any other ad agency in the U.S., ensuring measurable and impactful results.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Cullari & Wardell website athttps://cwadagency.com/Check out Barbara Wardell on LinkedIn athttps://ca.linkedin.com/in/barbara-wardell-73337a31heck out Ernesto Cullari on LinkedIn athttps://www.linkedin.com/in/ernestocullari/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

A Comprehensive Guide to Modern Leadership: Embracing Diversity and Inclusion for Success  In a recent podcast episode, host Josh engages in a thought-provoking conversation with John T. Meyer, the founder of Leadmore. The discussion delves into leadership, organizational culture, and personal development, offering valuable insights for current and aspiring leaders. This blog post breaks down the key themes and actionable advice shared during the episode, providing a detailed guide to enhancing leadership skills and fostering a positive organizational culture.Josh opens the episode by inviting listeners to explore opportunities for connecting with partners, investors, influencers, and clients. He shares his experience of having private conversations with over 2,000 leaders to uncover where their best business comes from. Josh promotes a free video resource available on his website, which outlines steps to achieve 100% inbound marketing in one’s industry without relying on spam, ads, or sales tactics. He emphasizes that his methods have been successful for over 15 years, generating eight figures in revenue for his companies. Josh then introduces John T. Meyer, expressing excitement about the conversation ahead.John T. Meyer explains that Leadmore is dedicated to helping leaders become the best versions of themselves. He believes that everyone has the potential to lead, regardless of their title or background. John emphasizes the importance of stepping up to lead when the opportunity arises. His approach involves coaching entrepreneurs and delivering workshops to foster leadership skills. As the conversation progresses, Josh asks John about the trends he has observed in leadership over the past six months and what he anticipates for the future. John identifies a consistent challenge: leaders are focused on hiring, retaining, and engaging great talent. He notes that the traditional view of company culture—characterized by perks like beer in the fridge or ping pong tables—is outdated. Instead, he advocates for building values-driven cultures where leaders clearly communicate their beliefs and stand for something meaningful.About John Meyer:John T. Meyer is on a mission to inspire others to be the best version of themselves. John has spent 15 years learning leadership on the job by trying, making mistakes, and pushing himself and his teams to be Better Every Day. Today, John is the Executive Director of Leadership South Dakota, and coaches founders through his company Leadmore. In 2011, John co-founded Lemonly, a design firm that helps the world's best brands like Netflix, Marriott, Major League Baseball, and Google tell their story. As Lemonly's CEO, John built a strong company culture, gaining regional and national attention and becoming one of the best places to work in the Midwest. John is married to his wife, Paige Pearson Meyer, and loves being a girl dad to Margot and Liv. John enjoys running, traveling and finding the next big idea.About Leadmore:Leadmore is a coaching and development firm founded by CEO John T. Meyer, dedicated to helping founders and executives scale both their businesses and personal growth. Through personalized 1-on-1 coaching and dynamic cohort calls, Leadmore supports leaders in identifying their goals and challenges them to step beyond their comfort zones. The company’s approach empowers leaders to unlock their full potential, driving both professional success and personal transformation.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Leadmore website athttps://www.leadmore.com/Check out Leadmore on LinkedIn athttps://www.linkedin.com/company/leadmorecoaching/Check out John Meyer on LinkedIn athttps://www.linkedin.com/in/johntmeyer/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

Navigating Your Business Finances: Goal Setting and Strategic Planning for Sustainable ProfitabilityIn the latest episode of our podcast, hosted by Josh Elledge, we delve into the crucial topic of financial management for businesses, featuring insights from **Debbie Deknight, CEO of Right Way Profits and Bookkeeping. This episode is essential for business owners, particularly in the trades and service industries, who often struggle with financial literacy and effective bookkeeping. We summarize the key insights and actionable advice shared during the episode to help you achieve financial clarity and profitability in your business.Debbie Deknight, a seasoned professional with over 30 years of accounting experience and a mastery-level certification as a Profit First coach, shares her commitment to guiding businesses toward financial clarity and permanent profitability. She explains the Profit First methodology, which integrates profit into the core of business operations, ensuring that profitability is not just a goal but a fundamental part of the business model. Debbie addresses common misconceptions, such as the belief that more sales will solve financial problems, and emphasizes the importance of building profitability into pricing strategies from the outset.Debbie also highlights the challenges business owners face, particularly in financial literacy and strategic planning. She stresses the importance of setting specific goals, creating actionable plans, and delegating tasks to achieve business objectives. To support listeners, Debbie offers a free 15-minute "Ask Me Anything" session on her website, providing guidance on strategy, accounting, and profitability. The episode concludes with an invitation to subscribe for more inspiring content and to continue the journey as thoughtful entrepreneurs.About Debbie Deknight:Debbie, founder of Right Way Profits and Bookkeeping, brings over 30 years of accounting experience and expertise as a Profit First Master certified coach and Strategic Business Advisor. Debbie is passionate about educating, implementing, supporting, profit-driven strategies that lead to sustainable success. Debbie's personal experience with financial struggles has given her a deep understanding of the challenges business owners face and she is passionate about helping them overcome these challenges. Debbie's expertise and dedication to delivering systems that put profit at the forefront, gives entrepreneurs the structure they need to gain financial clarity, improve cash flow, and pay themselves first. Her proven methods and personalized strategies have turned struggling businesses into profitable ones.About Right Way Profits and Bookkeeping:Right Way Profits and Bookkeeping combines QuickBooks Online bookkeeping with Profit First coaching to help clients achieve powerful accountability and accelerate their profits. As certified Profit First Professionals, they align accounting practices with business goals, ensuring that bookkeeping becomes a key driver of profitability.The company offers expert guidance to business owners in areas such as cloud bookkeeping, profitability improvement, process optimization, cash planning, and budgeting. They specialize in supporting esports athletes and streamers, providing tailored solutions to meet their unique financial needs.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Right Way Profits and Bookkeeping website athttps://www.rightwayprofits.com/Check out Right Way Profits and Bookkeeping on LinkedIn athttps://www.linkedin.com/in/debbiedeknight/Check out Debbie Deknight on LinkedIn athttps://www.linkedin.com/in/debbiedeknightDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

The Evolution and Impact of Outdoor AdvertisingIn the latest episode of our podcast, we had the pleasure of hosting Kevin Bartanian, the founder and CEO of KEVANI, a premium outdoor advertising company. The conversation delved into the dynamic world of outdoor advertising, exploring its evolution, the types of businesses that benefit from it, and the innovative approaches that KEVANI brings to the table. This blog post will break down the key insights from the episode, providing actionable advice and detailed explanations for businesses looking to leverage outdoor advertising effectively.Outdoor advertising, also known as out-of-home (OOH) advertising, encompasses any advertising that reaches consumers while they are outside their homes. This includes billboards, street furniture, and transit advertising. Kevin Bartanian highlighted that outdoor advertising is one of the oldest forms of advertising, dating back to the first billboard in 1833. Despite its age, it remains the second fastest-growing advertising medium, trailing only digital advertising. Outdoor advertising is designed for mass audiences, making it suitable for a wide range of businesses, from local businesses in smaller markets to national advertisers in larger cities like Los Angeles and New York.KEVANI differentiates itself from traditional billboard companies by focusing on community engagement and innovative design. Kevin explained that many traditional outdoor advertising companies have lost touch with local communities due to consolidation. KEVANI, established in 2017, aims to fill this gap by engaging with local communities and curating visually appealing installations. Kevin shared several innovative examples of outdoor advertising, such as urbanization and digital technology, which allow brands to reach more people and create dynamic content changes. For businesses interested in exploring outdoor advertising, Kevin encourages visiting KEVANI's website to explore resources and learn more about the industry.About Kevin Bartanian:Kevin Bartanian is an Out of Home Advertising Expert and the Founder of KEVANI. Kevin is a fantastic speaker who is regularly featured by Forbes, The Drum, Digiday and more. After moving to America as a young immigrant Kevin has been able to build his media startup into one of the fattest growing companies in America according to The Inc. 5000 list (2023). He specializes in working on billboard advertising campaigns that bring art and value to the community they sit in. Their unique approach has attracted the attention of brands like Hermes, Gap, Louis Vuitton, Youtube, Dove, and more and they recently won an award for their work on Adidas’ women-centric I’m Possible campaign. They are currently partnered with several non-prots in the city of LA to help them reach underserved communities through free billboard spots. Some of Kevin's award winning work uses local artists to create hand-painted murals, which infuse art into advertising and create billboards that delight rather than detract from the communities they inhabit. Kevin currently serves as Vice Chairman of Glendale Arts, is a proud investor in local startups, and community art event organizer in Los Angeles. He also sits on the Innovations Committee at the Outdoor Advertising Association of America and brings nearly 20 years of experience in sales and marketing, P&L management, and executive leadership in the media and technology industries. Prior to founding KEVANI, Kevin played a critical role as Executive Vice President of Sales at StandardVision, driving the company to become one of the leading media development companies in North America. Kevin also applied his sales prowess at JCDecaux—the world’s largest outdoor advertising company.About KEVANI:KEVANI is an out-of-home (OOH) media company that specializes in promoting national and local brands through innovative outdoor advertising destinations. With a diverse inventory that includes iconic digital billboards and LED spectaculars, KEVANI offers a unique platform for brand and agency partners to engage and captivate their audience.The company was founded with the goal of bringing greater value to the OOH medium. From developing new advertising destinations to redefining how the medium is sold, KEVANI is committed to transforming the industry. This mission is at the core of their operations and is reflected in every aspect of their approach, guided by their strong Mission Statement.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out KEVANI website athttps://www.kevani.com/Check out KEVANI on LinkedIn athttps://www.linkedin.com/company/kevani/Check out Kevin Bartanian on LinkedIn athttps://www.linkedin.com/in/bartanianDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here. 

Revolutionizing Customer Engagement with Personalized Video ContentIn a recent episode of "The Thoughtful Entrepreneur," host Josh engages in a transformative discussion with Peter Lisoskie, the CEO of iProelio and founder of Relatable. The conversation centers around the innovative Relatable platform, which enables businesses to create personalized video content to enhance customer engagement and build meaningful relationships. This blog post will distill the key insights and actionable advice shared during the episode, offering a comprehensive guide for businesses looking to leverage personalized video content in their marketing strategies.Josh begins the episode by inviting listeners to explore new opportunities for connecting with partners, investors, influencers, and clients. Drawing from his extensive experience of speaking with over 2,000 leaders about their best business practices, Josh offers a free video resource that outlines steps to achieve 100% inbound marketing without relying on spam, ads, or traditional sales tactics. As the conversation shifts to Peter Lisoskie, Josh expresses his enthusiasm for the Relatable platform, highlighting its focus on personalization and effective communication. He notes that the platform allows users to convey the right message to the right audience through video, which he finds particularly exciting.Peter explains the foundational concept behind Relatable, identifying significant socio-economic megatrends that have influenced consumer behavior, particularly the rise of "native digitals," who now represent 51% of the global population. He emphasizes that traditional sales methods, such as lead generation and cold calling, are becoming less effective as consumers increasingly prefer to engage on their own terms. Peter encourages listeners to reflect on their own purchasing behaviors, noting that most consumers conduct research online before making decisions. This shift has led to a demand for more personalized interactions, where consumers seek relationships with individuals rather than faceless companies or brands.About Peter Lisoskie:Part mad scientist, part futurist, and an unstoppable capitalist. With over 30 years in the high-tech and product development arena, he's held division leadership roles at powerhouse companies like Hewlett Packard, Verifone, and Nike, all while amassing an impressive collection of 18 patents. Peter doesn't just foresee the future; he brings innovations to life before you even realize you need them – a true visionary.Peter's pioneering spirit sets him apart. He's been a featured expert in Inc. and made appearances on major networks such as CNN, Fox Business, and MSNBC. His expertise includes interactive videos, artificial intelligence, and the fascinating world of neuroscience as applied to sales, marketing, and customer engagement.Currently, in his labs, Peter's cooked up a new category of software called interactive video relationships. This is in response to the shift away from the Attention Economy and lead generation to the shift toward the Relationship Economy and demand generation. In fact Gartner reported 72% of all B2B and B2C buyers never want to have an interaction with a sales person. Relatable creates a choose your own adventure interactive experience plus reconnecting if the viewer pauses or re-engaging with additional Relatable's based on viewers answers and actions.  That makes it personal and relevant. Today's digital world needs to go beyond likes and comments. People want to build relationships with brands. Most importantly people want to do business with people they like, know, and trust. That's relatable delivers on your phone in the palm of your hand.About iProelio:iProelio is a software company that develops interactive solutions that help people connect in a more real and relatable way. The company's products are powered by artificial intelligence and use interactive video, interactive audio, interactive life experiences to create engaging and immersive experiences.iProelio was founded in 2017 who are passionate about creating a better way for people to connect. The company's mission is to "be relatable" and its products are designed to help people build stronger relationships.For example, our interactive video platform allows people to create and share videos that are personalized for each viewer. Our interactive audio platform allows people to listen to audio content that is tailored to their interests.We believe that our solutions can help people to build stronger relationships, learn new things, and be more productive. We are committed to creating a world where people are more connected and engaged - not in a social way but in a real way that is relatable.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Proelio website athttps://home.relatable.pro/Check out Proelio on LinkedIn athttps://www.linkedin.com/company/iproelioCheck out Peter Lisoskie on LinkedIn athttps://www.linkedin.com/in/petelisoskieDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.