The Thoughtful Entrepreneur

Navigating Startup Funding: Insights from Denise Edwards of SaaS LaunchIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Denise Edwards, the dynamic founder and CEO of SaaS Launch. With over a decade of experience in the tech world and a global footprint, Denise brings a wealth of expertise in helping early-stage SaaS founders secure funding, craft compelling pitches, and connect with ideal investors. This conversation uncovers key strategies and actionable tips for founders seeking capital and clarity in today’s competitive startup environment.Startup Capital and SaaS Growth: How Denise Edwards Helps Founders Fund Their VisionDenise’s passion lies in helping tech entrepreneurs—especially SaaS founders—navigate the complex journey of fundraising. SaaS Launch supports pre-seed to Series A startups with value proposition refinement, pitch deck development, and investor matchmaking. For founders unsure if they’re ready to raise, Denise recommends starting with bootstrapping to demonstrate traction and keep ownership intact.Her global perspective—born in Curaçao and now operating from Amsterdam—adds depth to her consulting. She understands the nuances of international entrepreneurship and believes in empowering underrepresented founders, particularly women, in tech.Key milestones in the funding process include market validation, a clear business plan, and a minimum viable product. Denise stresses that investors look for more than a great idea—they want a strong, coachable founder with a solid team, industry insight, and measurable traction. For founders who lack a vast network, SaaS Launch opens doors through its investor partnerships and educational content.Whether you’re considering traditional financing, venture capital, or angel investors, Denise helps clients explore the right fit. She also advocates for non-dilutive funding, especially when the goal is growth without giving up equity. Through strategic marketing, social media, and a YouTube channel packed with fundraising insights, Denise and her team continue to educate and support founders from around the globe.About Denise EdwardsDenise Edwards is a fundraising and growth expert and the founder of SaaS Launch. A speaker, consultant, and international businesswoman, she works with early-stage SaaS startups to secure funding and scale effectively. Denise is also a champion for diversity in tech, committed to helping women and underrepresented founders build investor-ready businesses.About SaaS LaunchSaaS Launch is a boutique consultancy based in Amsterdam that helps SaaS and tech founders raise early-stage capital, build powerful value propositions, and connect with aligned investors. Through coaching, investor matchmaking, and fundraising education, SaaS Launch empowers founders to confidently pitch and grow their businesses.Links Mentioned in This EpisodeSaaS Launch WebsiteDenise Edwards on LinkedInSaaS Launch YouTube ChannelKey Episode HighlightsBootstrapping before raising capital helps retain equity and validate the marketStrong pitch decks must combine vision, traction, and financial clarityNon-dilutive funding is a viable option for growth-minded SaaS startupsInvestors seek teams with deep market knowledge and coachabilityFundraising is a numbers game—build a robust pipeline of investor conversationsConclusionDenise Edwards delivers a masterclass in early-stage startup fundraising. Her insights reveal not only how to attract funding but how to build long-term investor relationships based on value and vision. Whether you’re just launching your SaaS company or preparing for a Series A round, this episode is packed with strategies to fund and scale your startup with confidence.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Navigating the Complex Landscape of Modern Advertising: Insights from Maxwell FinnIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Maxwell Finn, President of Unicorn Innovations. Maxwell shares expert insights into the fast-changing world of digital advertising, the psychological foundations of effective marketing, and how his company partners with brands for long-term, scalable growth. Whether you’re a seasoned business owner or an emerging entrepreneur, this episode is packed with timeless strategies and modern tactics for cutting through the noise in a crowded digital landscape.Rethinking Paid Advertising: Psychology First, Platforms SecondMaxwell’s central message is clear: success in advertising begins with an understanding of human behavior, not flashy trends or platform tricks. He challenges the obsession many marketers have with tools like Facebook Ads or TikTok hacks, emphasizing instead the importance of marketing psychology, behavioral economics, and storytelling.He reflects on historical campaigns such as the “Torches of Freedom” movement—an early example of influencer marketing and narrative-driven advertising created by Edward Bernays. These time-tested strategies continue to influence how successful brands earn trust and drive conversions today.Maxwell encourages business owners to dive into foundational literature from authors like Rory Sutherland (Alchemy), Daniel Kahneman (Thinking, Fast and Slow), and Richard Thaler (Nudge). These books unpack the mental shortcuts and irrational tendencies that influence how customers behave—and ultimately, buy.About Maxwell FinnMaxwell Finn is a growth-focused entrepreneur and the President of Unicorn Innovations. He has over a decade of experience scaling digital advertising campaigns for brands across e-commerce, SaaS, and personal branding. With more than $150 million in trackable ad spend, Maxwell brings unparalleled expertise to his clients through strategic advisory, education, and hands-on ad management.About Unicorn InnovationsUnicorn Innovations is a boutique digital marketing agency that works with high-growth businesses through a unique hybrid model. The agency selectively partners with clients, often taking equity in addition to providing marketing services. Unicorn's specialty lies in high-impact paid ad campaigns combined with strategic oversight to drive long-term value and profitability.Links Mentioned in this EpisodeUnicorn InnovationsMaxwell Finn on LinkedInKey Episode HighlightsWhy psychological triggers and behavioral science should guide your ad strategyThe dangers of chasing ad trends without foundational knowledgeHow Unicorn Innovations partners with brands using equity and advisory modelsWhy creative content and unique “angles” still outperform ad tech aloneThe future of paid advertising and why brand identity is more important than everConclusionThis episode with Maxwell Finn is a masterclass in modern advertising. His deep understanding of marketing psychology, paired with real-world experience scaling ad campaigns, offers entrepreneurs a clear roadmap for building smarter, more resilient strategies. If you’re ready to stop guessing and start building ads that convert, this conversation is a must-listen.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Unlocking the Secrets of Social Media Marketing: Insights from Emma Tessler of Ninety Five MediaIn this episode of The Thoughtful Entrepreneur, host Josh Elledge chats with Emma Tessler, the Founder and CEO of Ninety Five Media. Emma shares her journey from solopreneur to agency leader, offering insight into how small businesses can scale through intentional content marketing. She also discusses the balance between creativity and data, the evolving role of social platforms, and why longer-form video is the future of digital engagement.Finding Balance in a Digital WorldEmma began the conversation by opening up about her personal growth journey—specifically how she’s cultivated balance in a world driven by digital noise. After spending years pouring everything into her business, she realized the importance of unplugging and finding a creative outlet. For Emma, that outlet is needlepoint. It’s a meditative activity that brings joy, social connection, and a refreshing break from screen time.Transitioning into her business, Emma introduced Ninety Five Media, a digital marketing agency that serves small businesses looking to grow their audience and convert followers into paying customers. The agency provides a full suite of services including strategy, content creation, community engagement, and performance tracking—so founders can stay focused on running their business without the overwhelm of managing their online presence.Emma also shared her outlook on social media trends. While many users feel disenchanted by algorithm shifts and platform saturation, she believes there's opportunity for brands that deliver meaningful, educational, and story-driven content. Longer-form video, especially on platforms like TikTok and Instagram, is outperforming short clips by increasing audience retention and deepening brand connection.About Emma TesslerEmma Tessler is the Founder and CEO of Ninety Five Media and host of the podcast Stop Scrolling, Start Scaling. With nearly a decade of experience in the digital marketing space, Emma leads a powerhouse team that helps small businesses create content that drives real growth. Her mission is to empower founders with strategies that convert and build community-driven brands.About Ninety Five MediaNinety Five Media is a full-service digital marketing agency helping entrepreneurs grow through strategic content creation and social media engagement. From content calendars to analytics, the agency specializes in delivering results without locking clients into long-term contracts. Their motto: create content that converts and builds lasting community.Links Mentioned in this EpisodeNinety Five Media WebsiteEmma Tessler on LinkedInStop Scrolling, Start Scaling PodcastKey Episode HighlightsWhy Emma uses needlepoint as a creative and mindful outletHow Ninety Five Media supports small business owners with done-for-you marketingThe importance of video—especially long-form content—for building trust and conversionsWhy data should drive your content strategy, not trendsThe power of community building in growing an online presenceConclusionEmma Tessler reminds us that smart marketing isn’t about churning out content—it’s about creating with purpose. Through strategy, storytelling, and analytics, her team at Ninety Five Media is helping small businesses build brands that last. If you’re ready to stop guessing and start scaling, this episode is packed with the expert insights you need.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Unlocking the Future of Smart Home Technology: Insights from Hagan Kappler, CEO of DaisyIn this episode of The Thoughtful Entrepreneur, host Josh Elledge welcomes Hagan Kappler, the founder and CEO of Daisy, a company on a mission to redefine smart home and small business technology services. Hagan shares how Daisy is creating a national brand in an otherwise fragmented industry—one that offers not just installation, but also consistent, long-term support.Whether you're a consumer seeking a better smart home experience or an entrepreneur interested in franchise ownership, this conversation uncovers the technology trends, business models, and growth opportunities shaping the future of connected living.Redefining Smart Home Services Through Standardization and SupportAs the smart home market continues to expand—now exceeding $30 billion in the U.S. alone—it still faces serious fragmentation. Many technology contractors are small, local operators with deep product knowledge but limited business infrastructure. Hagan Kappler launched Daisy to solve this problem by offering a platform where talented installers can operate under one cohesive, national brand with the support they need to scale.Daisy provides solutions ranging from home audio and visual systems to smart lighting, security, motorized shades, and fully integrated control panels. But what truly sets Daisy apart is their ongoing commitment to service. Unlike typical one-off installations, Daisy ensures homeowners, builders, and property managers receive continual updates, maintenance, and training—maximizing the longevity and effectiveness of their smart systems.For small business owners, Daisy’s franchise model opens doors. Entrepreneurs can either start a new operation, convert an existing business, or acquire a company, all while receiving centralized support in operations, marketing, customer service, and technology. It’s a win-win: customers enjoy trusted expertise, and franchisees get to grow under a brand backed by national reach.About Hagan KapplerHagan Kappler is the founder and CEO of Daisy, the first national brand in smart space installation and services. Previously, she served as CEO of Threshold Brands, leading nine service businesses across 550+ locations. Hagan has held leadership roles with ServiceMaster Clean, Merry Maids, and Ingersoll Rand/Trane, and began her career at McKinsey & Company and Goldman Sachs. She also helped launch Starbucks Blonde Roast. Hagan holds a bachelor’s in history from Williams College and an MBA from the University of Virginia’s Darden School. She lives in Newport Beach, CA with her four children.About DaisyDaisy is redefining smart home and business technology with a comprehensive, customer-first approach. By combining expert installation with long-term service, Daisy offers audio-visual, lighting, security, and automation solutions tailored to every client. Franchise partners benefit from marketing, HR, customer support, and operational tools that make running a tech business easier and more profitable. Learn more at joindaisy.com.Links Mentioned in this EpisodeVisit Daisy's WebsiteConnect with Hagan Kappler on LinkedInKey Episode HighlightsHow Daisy fills a major gap in the smart home market by providing both installation and ongoing serviceThe opportunity for small business owners to scale through Daisy’s national franchise modelWhy the smart home industry—despite its size—has lacked standardization and how Daisy is changing thatHow emerging protocols like Matter and Thread are pushing the industry toward greater interoperabilityWhat potential franchisees can expect in terms of onboarding, support, and ROIConclusionHagan Kappler’s vision for Daisy goes far beyond simply installing smart devices—she’s building the connective tissue of an industry ready for transformation. With a scalable franchise model and a service-first mindset, Daisy helps consumers enjoy smart technology the way it was meant to be: secure, seamless, and supported.Whether you’re a tech-savvy homeowner or an entrepreneur ready to lead the smart home revolution, Daisy is shaping the future of this fast-growing sector. Don’t miss this inspiring conversation filled with real-world insights and future-forward thinking.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Embracing the Power of Learning: Insights from Gina AndersonIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Gina Anderson, CEO and co-founder of Luma Brighter Learning, to discuss how learning can drive personal transformation, support resilience, and inspire innovation in an AI-powered world. Gina—also an accomplished author and learning scientist—shares her insights on why hard tasks can unlock personal breakthroughs, how to maintain creativity in an automated world, and the future of authentic learning experiences.Why Embracing Discomfort Fuels GrowthGina begins by reflecting on her own relationship with discomfort, particularly through her routine of running—not because she loves it, but because it challenges her. She pairs this tough activity with joyful elements like scavenger hunts for colorful shells, turning a mental hurdle into an opportunity for mindfulness and reward. This playful mindset parallels how we should approach personal development: by pairing tough goals with incentives that make the journey sustainable.This theme connects to her core belief that learning, like running, requires repetition and resilience. Gina underscores that discomfort is not a sign of failure—it's evidence that growth is happening. When learners push past their comfort zones, they open the door to confidence, creativity, and capability. She offers practical tips like breaking big goals into small milestones and celebrating small wins to build momentum.For those struggling with change or burnout, Gina recommends re-evaluating how you engage with challenges. Are you avoiding them—or are you learning from them? Her advice is clear: lean into discomfort, but bring a little joy with you.About Gina AndersonDr. Gina Anderson is the co-founder and CEO of Luma Brighter Learning, a learning design and technology company specializing in training solutions for transportation and logistics companies. She is the author of Thrive: How Learning Can Ignite a New Way Forward and co-author of Perspectives on Invisible Illnesses. A former educator, administrator, and e-learning innovator, Gina is passionate about the intersection of emotional wellness and applied learning science. Her work has helped thousands of learners across industries adopt lasting behavior change through authentic, engaging educational experiences.About Luma Brighter LearningLuma Brighter Learning is a trailblazer in custom learning solutions for frontline industries. With a focus on transportation, logistics, and safety-critical roles, Luma combines the power of learning science, technology, and human connection to deliver behavior-changing educational programs. The company’s 5-Mode Learning approach ensures deeper engagement through learner-to-learner, learner-to-coach, learner-to-self, learner-to-content, and learner-to-technology interactions.Links Mentioned in this EpisodeLuma Brighter LearningLearningWithGina.comEpisode HighlightsWhy pairing hard tasks with fun rewards helps make difficult learning sustainableHow AI should enhance—not replace—human creativity and problem-solvingThe importance of self-reflection and authenticity in learning designWhy real-world context is essential in education that drives behavior changeHow Luma uses its 5-Mode Learning framework to personalize training in frontline industriesConclusionGina Anderson reminds us that learning is not just about acquiring knowledge—it's about becoming. By welcoming discomfort, using technology wisely, and designing learning around the real lives of learners, we can ignite true transformation. Whether you're a business leader, educator, or lifelong learner, Gina’s insights will help you embrace growth with confidence and compassion.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Mastering SEO for Law Firms: Insights from Lindsey Busfield of Optimize My Firm🎧 Listen to this episodeOn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Lindsey Busfield, Vice President, Chief Operating Officer, and partner at Optimize My Firm, a disruptive leader in legal SEO. Lindsey shares the strategies her team uses to help law firms dominate search engine rankings through human-written content, niche targeting, and a client-first approach that forgoes long-term contracts. Whether you’re a solo attorney or part of a large legal team, this conversation offers powerful SEO insights tailored to the legal profession.The Critical Edge of SEO in Legal MarketingLindsey opens the episode by reminding listeners that when people need legal help, they go straight to Google. If your law firm isn’t showing up on the first page—especially in the coveted Google local 3-pack—you’re missing a massive number of potential clients. That’s where Optimize My Firm steps in, helping attorneys build a content and SEO strategy grounded in trust, authority, and user experience.But what makes Lindsey’s approach unique is her stance on AI. While AI tools can assist with drafting, she warns against relying on them in legal marketing. Inaccurate legal content can have serious consequences, both reputationally and legally. Her firm ensures all content is created and reviewed by humans—so it’s not only optimized for Google, but also for accuracy, tone, and trust. She even shares a cautionary tale of a personal injury firm that published AI-generated case information, only to learn it was completely fabricated—putting their brand at risk.Optimize My Firm also stands out with its no-contract model. Lindsey explains that attorneys love this approach—it builds trust, keeps her team accountable, and allows for mutually beneficial, results-based relationships. This client-first mindset, paired with deep SEO expertise, has helped her firm become one of the most respected players in legal marketing today.About Lindsey BusfieldLindsey Busfield is one of the nation’s leading experts in legal SEO and content marketing. As the Vice President, COO, and partner at Optimize My Firm, she’s behind some of the most powerful law firm websites in the U.S. Lindsey is also the host of the award-winning Personal Injury Marketing Minute podcast, named one of the Best Legal Podcasts of 2024 by Attorney At Law Magazine. Her client-first, no-contract model has reshaped how law firms approach digital marketing.A seasoned entrepreneur from a family of trailblazers—her relatives founded Handsome Brook Farms, the largest organic pasture-raised egg provider in the U.S.—Lindsey brings innovation and authenticity to everything she does. Outside of work, she’s an avid pickleball player and proud mom of two young daughters.About Optimize My FirmOptimize My Firm is a boutique SEO agency that works exclusively with law firms. Their focus: helping attorneys generate more qualified leads by increasing online visibility and authority. With a no-contract policy, personalized service, and deep industry expertise, they’re redefining what SEO partnerships look like in the legal space.Links Mentioned in this EpisodeOptimize My Firm WebsitePersonal Injury Marketing Minute PodcastLindsey Busfield on LinkedInAward Recognition: Best Legal Podcasts 2024Key Episode HighlightsWhy human-written legal content still outperforms AIThe real risks of relying on AI for legal SEOHow to rank in Google’s local 3-pack for your legal nicheWhy Optimize My Firm never uses long-term contractsHow law firms can convert traffic into leads through trust-building contentConclusionLindsey Busfield is reshaping the way law firms approach SEO—through transparency, flexibility, and a relentless focus on quality. If you're a legal professional looking to stand out in a saturated digital space, this episode is full of insights you can't afford to miss.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Navigating Leadership in the Age of Digital Disruption: Insights from Mike Peterson🎧 Listen to this episodeIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Mike Peterson, founder and managing partner of Apex Consulting Partners and author of Leading in the Age of Digital Disruption. Mike brings decades of experience to this insightful conversation about the evolving demands of leadership in a technology-first world. He unpacks how leaders can stay grounded in human connection while embracing rapid change—and why these skills are critical now more than ever.Building Trust and Accountability in a Digital WorldAt the core of Mike’s leadership philosophy is the belief that trust, communication, and accountability form the backbone of high-performing teams—even more so in today’s hybrid and remote work environments. He emphasizes that while tools like Zoom and Slack have revolutionized collaboration, they don’t automatically create alignment. Leaders must be intentional about transparency, consistency, and empathy to foster a strong team culture across digital spaces.Mike explains that building trust begins with clear communication and follow-through. Leaders must ensure that distributed teams receive consistent messages and feel equally engaged, whether they’re working from HQ or their home office. In a digital context, trust also comes from creating predictable rhythms—like weekly updates or open office hours—that keep everyone connected and informed. These small acts of consistency build confidence across teams navigating ongoing disruption.Importantly, Mike doesn’t believe trust is built overnight or recovered easily after it's broken. He encourages leaders to model accountability themselves—owning mistakes, giving credit where it’s due, and making decisions that reflect shared values. Even without big budgets for retreats or offsites, leaders can create connection through creative virtual experiences and simple moments of recognition. It’s this blend of personal leadership and practical innovation that defines success in the digital age.About Mike PetersonMike Peterson is a visionary executive coach, author, and founder of Apex Consulting Partners. He draws from over 25 years of corporate leadership experience in high-stakes environments, including senior roles in pharmaceutical, IT, and operations teams. Mike helps organizations elevate team performance, embrace digital tools, and lead with clarity in times of rapid change. Through Apex, he partners with executives and leadership teams to instill a culture of accountability, innovation, and resilience.About Apex Consulting PartnersApex Consulting Partners is a leadership development and consulting firm focused on helping organizations thrive in the digital age. Specializing in executive coaching, strategic alignment, and operational performance, Apex helps companies build high-performing teams that deliver results.Links Mentioned in this Episode:Mike Peterson on LinkedInApex Consulting Partners WebsiteGet the Book: Leading in the Age of Digital DisruptionKey Episode Highlights:Building Trust Remotely: What transparency and consistency look like in a hybrid workplace.Leadership in the Digital Era: Why emotional intelligence is more critical than ever alongside tech adoption.Tools for Connection: How to create team cohesion through simple, repeatable practices.Narrative Leadership: Why Mike chose to share leadership frameworks through storytelling.Equipping First-Time Leaders: What new managers need to thrive in digitally disrupted environments.ConclusionMike Peterson reminds us that great leadership isn’t about mastering every tool—it’s about staying grounded in the values that build strong teams. His insights into trust, communication, and adaptability offer a powerful guide for anyone leading in a hybrid, fast-changing workplace.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Transforming Startup Legal Processes with Anthony Rose, Co-Founder and CEO of SeedLegals🎧 Listen to this episodeIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Anthony Rose, Co-Founder and CEO of SeedLegals, the revolutionary platform simplifying startup legal documentation. Anthony, best known as the man behind BBC iPlayer, shares his journey from digital innovator to startup legal disruptor, and how SeedLegals is saving founders time, money, and headaches by making legal processes smarter, faster, and more accessible.Reinventing Startup Law Through Tech InnovationAnthony Rose has spent his career building and scaling startups—and now he’s helping others do the same by reimagining one of the most painful parts of entrepreneurship: legal work. With SeedLegals, Anthony and his team have turned traditionally expensive, slow legal processes into an intuitive platform that enables startups to raise capital, create equity agreements, and stay compliant with just a few clicks.In this conversation, Anthony shares how his own frustrations with outdated legal workflows inspired SeedLegals. Whether it’s generating a SAFE agreement, building a cap table, or managing stock options, SeedLegals equips founders with the tools they need—no law degree required.Josh and Anthony also dive into how artificial intelligence is influencing the legal tech space, and why startups must focus on being lean and investment-ready in today’s evolving fundraising climate.About Anthony RoseAnthony Rose is the Co-Founder and CEO of SeedLegals, the UK’s largest closer of startup funding rounds. A serial entrepreneur with a deep background in technology, Anthony built and sold several startups across sectors like 3D graphics, P2P music, internet video, and online communities. From 2007 to 2010, he led the launch of the BBC iPlayer, transforming it into one of the broadcaster’s biggest digital successes. The idea for SeedLegals was born after a chance meeting with investor Laurent Laffy, and together they set out to fix the inefficiencies of startup legal processes. Today, Anthony is a trusted mentor, frequent speaker, and innovator helping founders grow with less friction—and more speed.About SeedLegalsSeedLegals is the leading platform for startup legals, enabling founders to raise investment, issue shares, build cap tables, and manage employment agreements all in one place. Serving thousands of startups across the UK and beyond, SeedLegals automates routine legal workflows with startup-specific templates, smart tools, and expert guidance. Whether you're closing your first round or preparing to scale, SeedLegals helps you stay compliant and investor-ready—without breaking the bank.Links Mentioned in this Episode:SeedLegals WebsiteAnthony Rose on LinkedInSeedLegals Blog & ResourcesKey Episode Highlights:The Birth of SeedLegals: How Anthony’s own pain points led to the creation of a platform now closing over 1,000 funding rounds a year.Legal Tech Meets AI: Anthony’s thoughts on AI tools like ChatGPT and why a hybrid approach still matters in legal documentation.Scaling Smart: What today’s investors want—and how founders can adapt by raising smaller rounds and focusing on profitability.Empowering Diverse Founders: How SeedLegals is helping level the playing field through educational tools and accessibility.Startup Success Stories: Real-world examples of companies raising capital and growing fast with SeedLegals.ConclusionAnthony Rose’s career is a masterclass in identifying inefficiencies and building smarter systems. With SeedLegals, he’s removing the red tape from startup growth and giving founders more time to focus on what really matters: building great businesses. Whether you’re closing your first round or preparing your next, this episode offers essential insight into how technology can transform even the most traditional of industries.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Authenticity is Your Superpower: Building Expert Authority with Christine Blosdale🎧 Listen to this episodeIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Christine Blosdale, a leading Expert Authority Coach, media personality, and international bestselling author. Christine empowers entrepreneurs, coaches, and creatives to build magnetic personal brands by embracing authenticity and sharing their stories boldly and unapologetically. This episode dives into why being real—not just polished—is what truly builds trust, authority, and connection in today’s market.Ditch the Filters and Embrace the Real YouChristine opens the conversation with a refreshing take on the power of being yourself online. From her obsession with TikTok to her guilty pleasure of watching Hoarders, Christine reminds us that our quirks make us human—and relatable. These personal stories aren't distractions from your brand—they are your brand.She challenges professionals to let go of stiff, corporate communication and show up as they truly are—funny, messy, compassionate, and real. Especially on platforms like LinkedIn, where many feel the pressure to be overly polished, Christine urges listeners to embrace humor, personal storytelling, and vulnerability to foster real engagement.If you’ve ever hesitated to post content out of fear of judgment, Christine’s advice is liberating: people are too focused on their own lives to nitpick yours. The key is to focus on your journey, own your story, and speak directly to the people you're here to help.About Christine BlosdaleChristine Blosdale is an internationally recognized Expert Authority Coach, award-winning media personality, and #1 Amazon bestselling author. With over 25 years of experience in broadcasting, branding, and digital marketing, Christine has worked with global thought leaders, bestselling authors, coaches, and creatives to amplify their voices and establish themselves as trusted authorities in their fields. She’s been a featured contributor to America Online, MSN, Woman’s Day, Ticker News, Pacifica Radio, and Take 5 Magazine. Christine blends powerful storytelling with media strategy to help clients grow their visibility, impact, and confidence.About The Social Media and Branding Survival GuideIn her bestselling book, The Social Media and Branding Survival Guide: Digital Marketing So Irresistible Even Your Ex Will Want to Follow You, Christine offers real-world strategies for building a personal brand that gets noticed—without selling your soul. It’s a no-fluff, high-value resource for entrepreneurs ready to ditch boring content and show up with bold, relatable messaging.Links Mentioned in this Episode:Christine Blosdale’s WebsiteExpert Authority CoachingChristine Blosdale on LinkedInGet Christine’s Free BookKey Episode Highlights:Authenticity Over Perfection: Why people connect with real stories—not curated perfection.The Power of Personal Branding: How Christine helps solopreneurs and coaches become known, liked, and trusted.Overcoming Imposter Syndrome: How to silence self-doubt and step into your authority.Storytelling That Sells: Leveraging humor and honesty to stand out and connect.Creating Expert Content: Building value-driven content that positions you as a thought leader—without the burnout.ConclusionChristine Blosdale’s message is a rallying cry for anyone tired of blending in online: be yourself, loudly and proudly. In a digital world filled with sameness, authenticity is what builds trust and authority. Whether you're launching your first brand or evolving your voice as a seasoned pro, Christine's approach will help you stand out, own your story, and turn your expertise into impact.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Redefining Success Through Family: Insights from Terence Chatmon of Victorious Family🎧 Listen to this episodeIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Terence Chatmon, founder and CEO of Victorious Family. Terence brings a timely and transformational message to business leaders about redefining success—not only in boardrooms, but around the kitchen table. He shares how creating intentional family cultures can produce lasting impact, and why personal legacy begins at home. This episode is a must-listen for entrepreneurs and executives seeking a more holistic approach to leadership that includes strong, flourishing families.Leadership Starts at Home: Building Intentional Family CultureTerence’s journey from corporate leadership at Coca-Cola, Johnson & Johnson, and Citibank to launching a global family discipleship movement is rooted in one profound truth: your greatest leadership legacy is in your home. Through his work at Victorious Family, Terence has helped over 100,000 parents implement a step-by-step family planning process to foster connection, purpose, and faith.In this conversation, Terence and Josh explore how business leaders can bring the same intentionality they use in their companies to their parenting and home life. From crafting a family mission statement to understanding the emotional and spiritual development of children, Terence lays out a blueprint for turning your family into a thriving, values-driven team.With relatable anecdotes, including a story of his grandfather’s influence, Terence emphasizes the power of storytelling, connection, and legacy. He challenges leaders to move beyond performance-based identities and start focusing on the relationships that matter most.About Terence ChatmonFrom soda bottle recycling entrepreneur at the age of six to senior executive roles at global giants like Coca-Cola, Johnson & Johnson, and Citibank, Terence Chatmon’s leadership journey is anything but conventional. Today, he channels his business acumen and deep passion for discipleship into Victorious Family, a global ministry dedicated to equipping and empowering parents to raise spiritually mature children. Terence is the author of the bestselling book Do Your Children Believe?, and his work has reached families in over 43 U.S. states and five continents. A graduate of the University of Illinois and longtime leader in his church community, Terence lives in Alpharetta, Georgia, with his wife Wanda and their three children.About Victorious FamilyVictorious Family is a global discipleship ministry that empowers parents to become spiritual leaders in their homes. Through a proven family planning model, digital training resources, and live workshops, Victorious Family helps parents build intentional, Christ-centered families—creating multi-generational impact that endures.Links Mentioned in this Episode:Victorious Family WebsiteDo Your Children Believe? BookTerence Chatmon on LinkedInKey Episode Highlights:Redefining Success: Terence challenges the traditional definitions of achievement and encourages leaders to consider how they’re investing in their family legacy.Family Mission Statements: Learn how to co-create a mission with your children to align your home around shared values.Stages of Child Development: Terence breaks down what children need at various stages—from affection to affirmation to independence.Storytelling as a Teaching Tool: How personal family stories can be powerful tools for transmitting values across generations.Supporting Employees with Family in Mind: Practical ways leaders can foster family-first cultures in the workplace.ConclusionTerence Chatmon’s message is both inspiring and actionable. For entrepreneurs and executives striving for success, this episode is a powerful reminder that real impact begins at home. Through intentional planning, values-based leadership, and open communication, you can build a family legacy that outlives your career.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!