The Thoughtful Entrepreneur

Mastering Marketing and Public Speaking with Profitable Impact Academy’s Kat HalushkaOn a recent episode of The Thoughtful Entrepreneur, host Josh Elledge welcomed Kat Halushka, international mentor, speaker, and co-founder of Profitable Impact Academy. Kat shared her remarkable journey from launching a six-figure marketing agency to becoming a high-impact public speaking coach. With a passion for authentic connection and storytelling, Kat delivers a fresh perspective on how entrepreneurs can amplify their marketing efforts through public speaking.The Power of Storytelling in MarketingKat began by discussing her personal love for pickleball—a hobby she picked up recently—and how such personal touches humanize entrepreneurs in the eyes of their audience. She believes that marketing success stems from more than polished campaigns; it’s rooted in storytelling and authenticity. Her evolution from running a digital agency to co-founding Profitable Impact Academy was fueled by recognizing that speaking, not just selling, was the most effective growth lever for entrepreneurs.At Profitable Impact Academy, Kat helps business owners build one powerful talk that works across platforms—from webinars and podcasts to in-person events. By teaching people to speak with intention, Kat enables entrepreneurs to attract ideal clients without resorting to aggressive sales tactics. She champions the idea of “speaking to convert” while maintaining a connection-first mindset.Kat also emphasized the importance of consistency on social media—advising entrepreneurs to document their journey rather than overthink content creation. She and Josh agreed that showcasing both personal and professional moments fosters trust and resonance in a saturated online world. In today’s marketing landscape, authenticity wins over polish.About Kat HalushkaKat Halushka is an international mentor, speaker, and coach. After moving to Canada, she built a six-figure marketing agency from scratch in under a year—only to sell it soon after to pursue her true calling: helping entrepreneurs grow businesses that support their ideal lifestyle. Over the past two years, Kat has spoken on over 200 stages and has generated more than $1 million in revenue through those appearances.About Profitable Impact AcademyProfitable Impact Academy helps entrepreneurs master the art of public speaking as a business growth tool. Through their signature programs like the Profitable Speaker Bootcamp, the Academy empowers business owners to craft compelling talks that consistently attract and convert clients across multiple platforms.Links Mentioned in this EpisodeProfitable Impact AcademyConnect with Kat on LinkedInEpisode HighlightsHow pickleball taught Kat the importance of balance and connectionWhy public speaking is a scalable, repeatable client attraction systemThe difference between content creation and content documentationHow authenticity outperforms polished perfection on social mediaThe structure of the Profitable Speaker Bootcamp and its transformative resultsThis episode offers entrepreneurs a compelling case for using public speaking as a marketing vehicle. With Kat Halushka’s insights, business owners can shift from chasing leads to attracting them—by telling their story, staying consistent, and showing up authentically across platforms.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Confidently Navigate Small Business Buying and Selling with Baton’s Chat JoglekarIn a recent episode of The Thoughtful Entrepreneur, host Josh Elledge spoke with Chat Joglekar, Co-Founder and CEO of Baton, a modern marketplace built to simplify the buying and selling of small businesses. Chat shared powerful insights into why acquiring an existing small business can be more strategic—and less risky—than starting one from scratch. He also outlined the tools Baton provides to make small business transactions more accessible, transparent, and successful.The Baton Approach to Small Business OwnershipBaton was born from a vision to demystify the complex process of small business transactions. Chat Joglekar and his team recognized that many entrepreneurs overlook the option of buying a business with built-in cash flow and customers, opting instead to launch from zero. Baton aims to shift that mindset.Chat explained that Baton functions as both a listing marketplace and an educational platform. Sellers can receive a complimentary valuation, and buyers can browse listings for free. Unlike traditional business brokers who charge up to 12%, Baton keeps its success fee at just 6%, lowering the barrier to entry for buyers.One of the most underutilized tools in small business acquisition, Chat emphasized, is the Small Business Administration (SBA) loan. For businesses valued under $5 million, SBA loans offer low-interest rates and long repayment terms. Baton helps guide buyers through the financing process and offers content and guidance to make these loans easier to understand and obtain.Whether you’re selling your first business or stepping into entrepreneurship by acquisition, Baton supports your journey with webinars, guides, and one-on-one support. Chat’s mission is clear: empower business owners with data, education, and an easy-to-navigate process.About Chat JoglekarChat Joglekar is the Co-Founder and CEO of Baton. With a background in product leadership at Google and venture-backed startups, Chat is passionate about simplifying entrepreneurship through small business acquisition. His career spans growth strategy, business development, and marketplace design.About BatonBaton is a digital marketplace designed to make buying and selling small businesses more efficient and affordable. With free business valuations, educational resources, and lower-than-average success fees, Baton is transforming how entrepreneurs approach small business transactions.Links Mentioned in this EpisodeBaton WebsiteChat Joglekar on LinkedInBaton’s Free Business Valuation ToolEpisode HighlightsWhy buying an existing business offers built-in advantages like cash flow and customersHow SBA loans can finance acquisitions under $5 millionBaton’s 6% success fee compared to traditional brokerage ratesFree business valuations and educational support offered by BatonThe growing trend of entrepreneurship through acquisitionConclusionThis conversation with Chat Joglekar offers a compelling look at the untapped opportunity in small business acquisition. Baton is making it easier, more affordable, and more informed for everyday entrepreneurs to buy and sell companies. Whether you're looking to exit your business or acquire your next one, Baton provides the tools and expertise to support a smooth transition.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Navigating the Modern Marketing Landscape with Rocket Fuel Labs' Amanda PattersonIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Amanda Patterson, the founder and CEO of Rocket Fuel Labs. With a background as a seasoned marketing executive and a passion for music, Amanda shares actionable insights on fractional CMOs, AI-powered marketing, and how to scale growth-stage companies with strategy and creativity.From crafting brand narratives to embracing AI responsibly, Amanda reveals how early-stage companies can compete in a saturated marketplace—without sacrificing authenticity.The Strategic Power of Fractional CMOsAmanda launched Rocket Fuel Labs during the early days of COVID-19, initially supporting a portfolio of high-growth startups. Today, her firm delivers fractional CMO services that provide businesses with executive-level marketing leadership—without the cost or commitment of a full-time hire.She explains how many startups—particularly pre-Series A or B—don’t yet need a full CMO but do need clear go-to-market strategies. Amanda’s team fills that gap by conducting in-depth audits, crafting tailored roadmaps, and helping founders hit revenue goals faster. Unlike traditional agencies, Rocket Fuel Labs begins with business discovery, not a plug-and-play template.Josh and Amanda also explore the value of treating marketing like an investment—not a one-size-fits-all expense. From SEO to paid ads, Amanda emphasizes that strategy must lead execution.AI in Marketing: Enhance, Don’t ReplaceAmanda has a clear stance on AI: it should augment creativity, not replace it. She regularly uses tools like ChatGPT to brainstorm headlines, summarize client calls, and accelerate workflows. But she cautions against relying too heavily on AI-generated content.She recalls the recent backlash around Coca-Cola’s fully AI-created ad—a campaign that lacked the emotional nuance only human creatives can deliver. Her advice? Keep the human in the loop. Use AI to amplify your ideas, not automate your brand voice away.Amanda also touches on how AI is reshaping search behavior. With tools like Google’s AI overviews impacting traditional SEO strategies, marketers must now prioritize intent-driven, bottom-funnel content. She encourages listeners to focus on quality, contextually relevant content rather than chasing rankings through volume alone.Music, Marketing, and Building Something MeaningfulOutside the boardroom, Amanda is a musician who performs alongside her teenage daughter in the live music capital of the world—Austin, Texas. Her artistic background influences her marketing work in a powerful way. Whether she’s writing music or designing growth campaigns, she brings the same emphasis on storytelling, collaboration, and creativity.Amanda believes the best marketing combines data with soul. Her approach weaves analytical precision with emotional resonance—helping brands not only scale but connect.About Amanda PattersonAmanda Patterson is the founder and CEO of Rocket Fuel Labs. With over 15 years of experience leading growth for startups and publicly traded companies, Amanda has built a reputation for driving revenue through sharp strategy and storytelling. Her background includes serving as CMO, helping companies scale from zero to IPO, and working closely with top investors and founders. When she’s not scaling businesses, Amanda performs music locally with her daughter in Austin, Texas.About Rocket Fuel LabsRocket Fuel Labs is a fractional CMO firm that provides strategic marketing leadership and execution for startups and growth-stage companies. From crafting brand narratives to optimizing revenue funnels, Rocket Fuel Labs partners with early-stage businesses to build custom playbooks that drive measurable results.Links Mentioned in this EpisodeRocket Fuel Labs WebsiteAmanda Patterson on LinkedInEpisode HighlightsWhat sets a fractional CMO apart from a consultant or agencyHow to use AI as a creativity amplifier, not a content crutchWhy bottom-of-funnel marketing is essential in a post-AI search worldAmanda’s process for conducting strategic audits and growth roadmapsThe role of personal creativity—like music—in professional innovationConclusionAmanda Patterson’s insights into modern marketing, leadership, and AI offer a masterclass in growth strategy for early-stage companies. Her firm’s tailored approach helps startups move with confidence—from chaos to clarity. Whether you’re exploring fractional marketing leadership or just trying to sharpen your brand message, this conversation is a must-listen.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

How to Lead Like a Maestro: Dr. Michael Brenner’s Framework for Team HarmonyIn this episode of The Thoughtful Entrepreneur, host Josh Elledge talks with Dr. Michael Brenner, Founder and CEO of Right Chord Leadership. Dr. Brenner blends his lifelong passion for music with leadership consulting, offering a unique approach that uses musical principles to help leaders and teams perform in harmony. This conversation uncovers the power of rhythm, communication, and collaboration in leadership—and how leaders can apply the CHORDS framework to foster stronger, more effective teams.Merging Music with Leadership MasteryDr. Brenner’s dual identity as a professional musician and leadership consultant sets the tone for a refreshingly creative conversation. He discusses how decades of experience playing woodwinds—saxophone, flute, and tin whistle—has shaped his understanding of teamwork and adaptability. Just as a band relies on listening and responding to each other in real time, leaders must foster an environment where communication and respect are non-negotiables.At the heart of Right Chord Leadership is the proprietary CHORDS model: Communication, Harmony, Ownership, Respect, Direction, and Support. According to Dr. Brenner, neglecting even one of these "notes" can throw an entire team off-key. He emphasizes that high-performing organizations aren’t built on rigid hierarchies, but rather on the fluid, collaborative interplay of roles—much like an ensemble working in sync.Josh and Dr. Brenner explore the pitfalls of overcomplication in leadership. While many organizations invest in tools and strategies, they often overlook the human factors that drive engagement. Through this lens, Dr. Brenner advises leaders to prioritize clear communication, empower team members with ownership, and create a bold but realistic vision. By doing so, leaders can transform a disjointed group into a synchronized, high-impact team.About Dr. Michael BrennerDr. Michael Brenner is the Founder and CEO of Right Chord Leadership, where he helps leaders and teams "find their groove, get in sync, and work in harmony." A professional musician and award-winning educator, Dr. Brenner combines over 20 years of consulting experience with his passion for music to deliver powerful, interactive leadership training. He is a frequent keynote speaker and an expert in organizational culture, communication, and team development.About Right Chord LeadershipRight Chord Leadership infuses the energy of music into leadership development and team performance. Through interactive workshops, executive coaching, and customized programs, the firm helps organizations across industries enhance collaboration, communication, and employee engagement using the CHORDS model.Links Mentioned in this Episode:Right Chord LeadershipDr. Michael Brenner on LinkedInEpisode Highlights:How musical collaboration mirrors team dynamics in businessThe six principles of the CHORDS leadership modelWhy clear communication and ownership foster high performanceTips for creating a realistic, inspiring team visionHow to balance creativity with focused execution in leadershipConclusionDr. Michael Brenner offers a fresh and engaging take on leadership—one that champions emotional intelligence, collaboration, and purpose-driven direction. By applying the CHORDS framework, leaders can move beyond managing tasks and instead cultivate thriving, in-sync teams. As he shows, leadership isn’t about control—it’s about creating harmony.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Unleashing Your Potential with Shelly Lefkoe: Eliminating Limiting Beliefs for Personal and Professional GrowthIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Shelly Lefkoe, Co-Founder of The Lefkoe Institute, about the hidden beliefs that hold us back—and how we can identify, challenge, and eliminate them. With decades of experience helping people dismantle their mental roadblocks, Shelly shares actionable insights into mindset transformation, self-worth, and what it truly means to thrive in both life and business.Unlocking Freedom: From Pickleball to Powerful Belief ChangeShelly opens up with a personal story about discovering pickleball during the pandemic—a hobby that not only kept her active but also served as a powerful metaphor for adaptability and joy. As Josh and Shelly discuss, making space for new experiences and balance in life is a key step in mental and emotional wellness.Professionally, Shelly’s work at The Lefkoe Institute revolves around identifying and eliminating limiting beliefs—the subconscious thoughts we form early in life that can hold us back from success, fulfillment, and confidence. Whether it’s fear of public speaking, procrastination, or tying your self-worth to work, Shelly emphasizes that beliefs are learned—and therefore can be unlearned.Her process is rooted in awareness, reflection, and reframing. She encourages entrepreneurs to look inward and recognize the beliefs fueling behaviors that no longer serve them. This mindset work is not just about personal development—it’s about unlocking real-world results by eliminating internal resistance. From her book Hitting the Wall to her free Belief Elimination Kit, Shelly provides tools and practices to help people step into their fullest potential.About Shelly LefkoeShelly Lefkoe is the Co-Founder of The Lefkoe Institute and a world-renowned mindset expert and speaker. With over 30 years of experience, she has helped thousands of individuals eliminate the beliefs that limit their personal and professional success. As the author of Hitting the Wall, Shelly specializes in working with entrepreneurs, leaders, and high performers who are ready to move beyond self-sabotage and reach new heights of fulfillment.About The Lefkoe InstituteThe Lefkoe Institute helps individuals and organizations permanently eliminate limiting beliefs using a proven, research-backed process developed by Morty and Shelly Lefkoe. Through workshops, private coaching, and online programs, the Institute empowers people to rewire their internal dialogue and unlock a life of clarity, confidence, and purpose.Links Mentioned in this Episode:Shelly Lefkoe on LinkedInThe Lefkoe Institute WebsiteEpisode Highlights:Why beliefs formed in childhood silently shape your decisions todayHow to identify and eliminate procrastination, fear, and self-doubtThe relationship between self-care, mindset, and leadership effectivenessStrategies from Hitting the Wall for overcoming self-sabotageShelly’s approach to transforming lives through belief eliminationConclusionShelly Lefkoe delivers a powerful message: you are not your thoughts—and you are not stuck with your beliefs. Her work empowers leaders, entrepreneurs, and everyday individuals to reprogram the invisible scripts that dictate their success and well-being. Whether it’s improving your self-image, parenting from a place of empowerment, or finally conquering the fear of failure, her insights offer a path to freedom and fulfillment.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Mastering Automated Marketing and Lead Generation with Jason WrightIn this episode of The Thoughtful Entrepreneur, host Josh Elledge talks with Jason Wright, Founder and CEO of Intentionally Inspirational, about the future of lead generation, marketing automation, and authenticity in business. Jason brings a powerful blend of technical marketing expertise and real-world client strategy—helping entrepreneurs build smarter, more sustainable lead generation systems that actually convert.From Fishing to Funnels: Lessons in Adaptability and SimplicityBefore diving into the marketing talk, Jason shares his love for the outdoors—especially fishing, hunting, and hiking. Recently relocated from Indiana to Georgia, he now enjoys saltwater fishing, where the challenge and unpredictability mirror the realities of entrepreneurship. The big takeaway? Adaptability wins. Whether in nature or in business, those who can shift strategies and stay grounded in their goals tend to win in the long run.Professionally, Jason specializes in automated marketing, sales funnels, and lead nurturing—with a no-fluff, practical approach. Through his agency, Intentionally Inspirational, he helps businesses design and implement systems using platforms like ActiveCampaign, Go High Level, and HubSpot. His core belief? The tools may evolve, but the principles of building trust, delivering value, and nurturing leads never change.Jason and Josh also dive into the state of the lead generation industry—a space cluttered with overpromises and under-delivered results. Jason emphasizes quality over quantity, setting real expectations for clients, and educating them on how their campaigns work. He also shares tips on running effective webinars—making them interactive, transparent, and focused on delivering real value from the start.About Jason WrightJason Wright is a speaker, author, entrepreneur, podcast host, and digital marketing architect. As the Founder and CEO of Intentionally Inspirational, Jason has built a reputation for simplifying sales funnels and marketing automation for business owners across industries. He has worked on more than 650 sales funnels, is an ActiveCampaign Certified Consultant, and the author of The Backward Route To Forward Progress. His work is focused on helping entrepreneurs eliminate guesswork, implement smart systems, and grow with confidence.About Intentionally InspirationalIntentionally Inspirational is a marketing agency focused on sales funnels, lead generation, and marketing automation. With a U.S.-based team and a tool-agnostic mindset, they help clients build systems that are scalable, smart, and rooted in long-term results. Whether you're launching a webinar, optimizing email deliverability, or streamlining lead nurturing, their services are designed to eliminate overwhelm and improve outcomes.Links Mentioned in this Episode:Jason Wright on LinkedInIntentionally Inspirational WebsiteJason’s Book: The Backward Route to Forward ProgressAutomated Marketing AcademyYouTube ChannelEpisode Highlights:Why adaptability in business mirrors lessons from saltwater fishingHow to approach lead generation tools with a “principle-first” mindsetBest practices for interactive and value-driven webinarsWhy the lead generation industry needs more transparency and less hypeBuilding trust through education, realistic expectations, and resultsConclusionJason Wright offers a refreshing, practical perspective on marketing automation and lead generation. With a focus on trust, systems, and sustainable success, he cuts through the noise and helps business owners build strategies that last. Whether you’re tired of “bro marketing” or simply want to get smarter with your tools, this episode will inspire you to simplify, automate, and grow with intention.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Sylvie di Giusto on Leadership and Digital Presence: A Comprehensive GuideIn this episode of The Thoughtful Entrepreneur, host Josh Elledge sits down with Sylvie di Giusto, international keynote speaker and the world’s first 3D immersive holographic presenter. With decades of corporate experience and a captivating presentation style, Sylvie shares transformative insights into leadership, self-care, digital presence, and the evolving nature of human connection in the business world. Whether you're an executive, entrepreneur, or team leader, this episode offers tools to lead with intention, influence, and impact.Intentional Leadership in a Digitally Disruptive WorldSylvie di Giusto brings innovation and insight to every stage she steps on—literally. Through her holographic keynote presentations, she uses immersive 3D visuals to engage audiences and communicate complex ideas more effectively. Imagine learning about brain performance while a 3D hologram of a brain hovers beside you on stage. Her philosophy? Use technology not as a gimmick, but as a tool to deepen understanding and human connection.Beyond the stage, Sylvie stresses the importance of stillness and reflection in leadership. Her personal ritual of watching the sunrise from her boat serves as a metaphor for modern leadership: clarity comes when you slow down and reflect. Her research across 28,000 participants reveals that trust and care are the top qualities people seek in leaders—and these begin with how leaders care for themselves.Sylvie also emphasizes managing your digital presence with as much care as your in-person reputation. Leaders should audit their online identity, be intentional about content, and foster authentic connections. In a world where automation is on the rise, the human element remains irreplaceable, and every digital touchpoint is an opportunity to lead with presence, poise, and authenticity.About Sylvie di GiustoSylvie di Giusto, CSP, is an international keynote speaker and the world’s first 3D immersive presenter. With 20+ years of corporate experience—including roles as a Fortune 100 management consultant, innovation hub leader, and Chief of Staff at Europe’s largest tourism group—she helps organizations drive leadership excellence, elevate brand reputation, and improve human impact. Sylvie is the author of The Image of Leadership and Discover Your Fair Advantage, and the creator of the online learning platform How You Impress.About Sylvie di Giusto, LLCAt SylvieDiGiusto.com, professionals and organizations discover how to lead with intention and present themselves powerfully in person and online. Through interactive keynotes, holographic presentations, and leadership tools, Sylvie equips high-performing teams to move from autopilot to intentional, results-driven communication.Links Mentioned in this Episode:Sylvie di Giusto WebsiteSylvie on LinkedInEpisode Highlights:How 3D holograms are reshaping live presentationsThe top two leadership traits: trust and care—and how to embody themStrategies for managing your digital footprint as a modern leaderThe role of self-care and stillness in leadership effectivenessWhy emotional intelligence still matters in a tech-first worldConclusionSylvie di Giusto delivers a dynamic and thoughtful perspective on what it takes to lead with excellence in a high-tech, high-touch world. From holographic storytelling to building trust and intentional digital presence, her advice is grounded in both data and deep humanity. Whether you're speaking from a stage or leading from the boardroom, Sylvie’s insights will help you present yourself with power, clarity, and authenticity.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Unlocking Marketing Success with Sheila Butler: Fractional CMOs, AI, and Brand TransformationIn this episode of The Thoughtful Entrepreneur, host Josh Elledge welcomes Sheila Butler, Founder and Chief Marketing Officer of Butler Marketing Group. Sheila brings decades of experience to the table and shares her sharp insights on the evolving role of fractional CMOs, the impact of AI in marketing, and the enduring power of brand storytelling. Whether you're a founder scaling up or a CMO seeking clarity, this conversation is packed with actionable strategies and modern marketing wisdom.Marketing with Personality: From Disney Dreams to Brand StrategySheila Butler’s love for storytelling and customer experience was inspired by her childhood dream of working for Disney—an aspiration that shaped her career in entertainment, marketing, and branding. Now based in Orlando, just a short drive from Disney parks, Sheila taps into that creative energy and sense of wonder to help businesses craft brands that truly connect.Her newest venture, a YouTube series called Marketing Over Bourbon, blends her professional expertise with her personable style. Sheila uses the show to share marketing insights, industry best practices, and commentary on emerging trends—all with a casual, conversational tone. It’s a reflection of her approach to marketing: human, insightful, and always evolving.She also dives into the rise of AI tools like ChatGPT, Claude, and Gemini in her work—emphasizing that marketers shouldn’t fear these tools but embrace them to improve productivity and creative output. Through experimentation, she identifies which AI applications best support each client’s unique goals. Combined with her hands-on role as a fractional CMO, Sheila provides strategic execution—not just advice—to businesses undergoing transformation.About Sheila ButlerSheila Butler is an accomplished Chief Marketing Officer with over 25 years of experience in brand transformation, marketing strategy, loyalty program design, and partnership marketing across both B2C and B2B sectors. She has held key leadership roles at Disney, JPMorgan Chase, Choice Hotels, and Axiom Bank. As the Founder and CMO of Butler Marketing Group in Orlando, Florida, Sheila partners with organizations to solve complex marketing challenges and deliver measurable brand growth through customer insights, CRM, and storytelling.About Butler Marketing GroupButler Marketing Group partners with businesses in transition—helping them evolve their brand, align marketing efforts with business goals, and adopt new technologies like AI to enhance content creation and strategy. Whether serving as a fractional CMO or collaborating with internal teams, the agency brings both clarity and execution to the table.Links Mentioned in this Episode:Sheila Butler on LinkedInButler Marketing Group WebsiteYouTube: Marketing Over BourbonEpisode Highlights:What sets a fractional CMO apart from traditional marketing consultantsHow to apply AI tools like ChatGPT and Gemini to enhance marketing workflowsWhy brand transformation is essential in times of business changeThe power of continuous learning and creating engaging contentSheila’s success story guiding a brand merger during a private equity dealConclusionSheila Butler delivers clear, modern insights into what it takes to lead marketing in today’s business landscape. From embracing AI and building a strong brand identity to knowing when to bring in a fractional CMO, her advice is practical and timely. If you're a business leader navigating growth, change, or complexity, Sheila’s strategies can help you sharpen your message and amplify your results.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

Fostering a Culture of Innovation with Sara Frasca of Point NortheastIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Sara Frasca, Innovation Keynote Speaker, CEO of Point Northeast, and founder of SaraFrasca.com. Known for her passion for creative thinking and business growth, Sara brings a powerful perspective on how leaders can build a culture of innovation, empower teams, and shift workplace mindsets around failure.Leading Innovation from the Ground UpSara opens the conversation with a down-to-earth personal anecdote—sharing her love for gardening and spring yard clean-up. That connection to growth, curiosity, and creativity mirrors her professional mission: helping organizations build stable foundations that allow innovation to flourish.Sara explains that many businesses operate in a state of overwhelm. When systems are chaotic, it becomes nearly impossible for teams to think clearly, creatively, or strategically. Her first step when working with a client? Stabilize. Once a business has reliable systems and operational clarity, the space for ideation, experimentation, and innovation naturally opens up.She also emphasizes that leaders must model the behavior they want to see. If leaders don’t take creative risks, their teams won’t either. A culture of innovation requires a safe space for failure, experimentation, and continuous learning.About Sara FrascaSara Frasca is a global innovation expert, positive disruptor, and award-winning entrepreneur. A former General Mills leader turned business coach and CEO, Sara empowers organizations to embrace transformation, creativity, and bold leadership. Her experience ranges from working at startups to leading inside major corporations, giving her unique insights into how to challenge the status quo and unlock innovation. Through her work, Sara teaches companies how to build strong foundations, cultivate accountability, and create environments where people thrive by embracing experimentation and risk.About Point NortheastPoint Northeast is a boutique consulting firm led by Sara Frasca. It specializes in helping companies remove operational bottlenecks, empower their teams, and build a culture of innovation. From strategic growth planning to leadership workshops, Point Northeast equips companies with the systems and mindset they need to scale successfully.Links Mentioned in this Episode:Sara Frasca’s WebsitePoint Northeast WebsiteSara Frasca on LinkedInEpisode Highlights:Why overwhelmed companies struggle to innovateHow strong systems create the space for creativityThe role of leadership in modeling experimentation and trustWhy celebrating failure is essential to long-term growthHow Sara helps mid-sized businesses scale with clarity and confidenceConclusionSara Frasca delivers a powerful reminder: innovation doesn’t start with flashy ideas—it starts with clarity, leadership, and a safe space for failure. Her work helps organizations build the systems and cultures needed to unlock creative thinking and achieve real, lasting growth. If your business is ready to scale and evolve, Sara’s insights and consulting frameworks offer a roadmap to make it happen.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!

The Power of Empathy in Leadership with Doug NollIn this episode of The Thoughtful Entrepreneur, host Josh Elledge speaks with Douglas E. Noll, owner of DougNoll.com, emotional intelligence expert, mediator, and award-winning author. Doug brings decades of insight into how empathy—often misunderstood as weakness—is in fact the foundation of strong, effective leadership. With a background that spans law, neuroscience, and international peacebuilding, Doug shares transformative tools for emotionally intelligent leadership in today’s complex world.Leading with Empathy: Why Emotions Matter More Than EverDoug opens by dismantling the myth that emotions have no place in leadership. In reality, empathy is one of the oldest and most powerful human tools for communication and connection—far older than language itself. For over a million years, humans relied on nonverbal emotional signals to form social bonds and navigate conflict. That legacy is still with us today.Through his work, Doug has developed affect labeling, a neuroscience-backed technique that helps leaders de-escalate tension by naming and reflecting others' emotions. This method calms the brain’s emotional centers, creating space for rational thought, trust, and clarity. Whether you're managing a team, facing conflict, or navigating change, Doug’s approach makes emotional intelligence both teachable and tactical.Doug also warns leaders about relying on “gut instinct” during high-stakes decision-making. Gut feelings are often just pattern recognition—and without emotional clarity, those patterns can be misleading. The best leaders, Doug argues, are emotionally attuned, vulnerable when needed, and skilled in human behavior—not authoritarian by default.About Doug NollDouglas E. Noll, JD, MA, is the owner of DougNoll.com. After leaving a successful 22-year career as a trial lawyer, Doug became a full-time peacemaker. He is an award-winning author, mediator, teacher, and trainer whose work ranges from international conflict resolution to helping life-sentenced inmates become mediators inside maximum-security prisons. He is the co-founder of the Prison of Peace project and the creator of the Noll Affect Labeling System. His fourth book, De-Escalate: How to Calm an Angry Person in 90 Seconds or Less, has been published in multiple languages and is now in its second printing.About DougNoll.comDougNoll.com is the home of Doug’s consulting, speaking, and training work. He helps leaders, educators, mediators, and organizations master emotional intelligence to build trust, resolve conflict, and foster stronger relationships in any setting. Through keynotes, workshops, online resources, and his best-selling books, Doug equips people with science-based strategies to lead with clarity and connection.Links Mentioned in this Episode:DougNoll.comDoug Noll on LinkedInDe-Escalate: How to Calm an Angry Person in 90 Seconds or LessPrison of Peace ProjectEpisode Highlights:Why empathy is one of the oldest human leadership traitsThe neuroscience behind affect labeling and how it calms conflictHow military leadership prioritizes emotional intelligenceThe flaws of gut-instinct leadership under stressSimple tools to de-escalate tension and build trust as a leaderConclusionDoug Noll reframes leadership for today’s world: it’s not about control, bravado, or instinct. True leadership is about listening, emotional mastery, and creating connection in every conversation. By integrating empathy into your leadership style, you can reduce conflict, strengthen teams, and make better decisions. Doug’s insights and tools are a game-changer for founders, executives, and changemakers alike.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestMore from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!