

1780 – Authentic Sales with Coach Dan Gordon
Jan 5, 2024
21:29
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Executive Coach & Speaker, Dan Gordon.
A fascinating concept that Coach Dan introduced was the idea of a "qualified no." This is when a prospect declines your offer with a valid reason that keeps the door open for future engagement. It's not the end of the conversation; it's an invitation to stay connected and revisit the opportunity when the time is right.
The importance of maintaining a connection with prospects, even after a "no," cannot be overstated. Coach Dan advised that we should always leave the lines of communication open. This means following up, providing additional value, and showing that you're still interested in their success, regardless of whether they've made a purchase.
One of the critical takeaways Coach Dan shared is the importance of empathy in sales. He stressed that to connect with our prospects truly, we must first understand their fears and hesitations. It's not just about pushing a product or service; it's about listening to their concerns and addressing them head-on.
Coach Dan also highlighted the significance of relentless service. In a world where everyone is selling something, the differentiator is often how much you're willing to go above and beyond for your clients. This means not only meeting their expectations but exceeding them whenever possible.
Key Points from the Episode:
- Authentic selling and building connections with potential clients
- Understanding and addressing the fears and hesitations of prospects
- The value of relentless service and asking
- The concept of a "qualified no"
- The importance of staying connected with prospects