In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the CEO of ATAK Interactive, Austin LaRoche.Austin started the conversation by exploring the importance of marketing technology, or martech, in bridging the gap between sales and marketing teams. As Austin explained, the traditional silos separating these two crucial departments are gradually crumbling, thanks to technological advancements.Tools like Salesforce and HubSpot are revolutionizing how teams collaborate and communicate, making aligning sales and marketing efforts more accessible. This is a B2B game-changer, where seamless integration between these teams can significantly boost efficiency and resultsRegarding sales strategies, Austin had some valuable advice for businesses. He emphasized the need to clarify vision, messaging, and target audience and to focus on attracting, converting, closing, and delighting customers.Austin recommended leveraging existing connections for businesses on an accelerated timeline and seeking referrals from satisfied customers. He also stressed the importance of structure in networking and guided approaching potential leads through mutual connections.Key Points from the Episode:Importance of marketing technology (martech) in connecting sales and marketing teamsIncreasing demand for technical marketing supportBreaking down silos between sales and marketing through advancements in technologyAI tools won't replace critical thinking, but leveraging them effectively provides a competitive advantageOriginal, value-driven content is becoming more important in marketing and salesSlower transition of voice-activated searches in B2B compared to B2CSales strategies: clarify vision, messaging, target audience, attract, convert, close, and delight customersLeveraging existing connections and asking for referrals for businesses with an accelerated timelineImportance of structure in networking and approaching potential leads through mutual connectionsEstablishing KPIs, roles, and filling the implementation gap in marketing tacticsATAK Interactive's role as an outsourced marketing department for smaller companies and technical work for larger companiesImportance of automating processes for easier communication and note-takingAssessing gaps and exploring service pages on ATAK Interactive's websiteAbout Austin LaRoche:Austin LaRoche is the CEO of ATAK Interactive and the brain behind the M2S (Marketing-to-Sales) Framework, a game-changing B2B growth strategy. Hailing from Pasadena, California, his company, ATAK Interactive, serves clients worldwide as a comprehensive marketing agency.Austin, a dedicated entrepreneur, is driven by his desire to help fellow business owners realize their visions. His motto, "Strength in Structure," reflects his commitment to transforming clients from sporadic marketing efforts into organized, measurable, and optimized operations at every customer touchpoint.Austin's journey began with founding The Next Stop, a 501(c)3 organization providing recreational programs for special needs adults in Atlanta. Armed with a master's degree in new media from DePaul, he launched his first marketing company, the Exacta Group, in 2009. Five years later, he sold it to ATAK Interactive, where he has remained a principal for nearly a decade.His creative spirit and penchant for organization have led him to develop frameworks that extend into all aspects of his life, instilling accountability and purpose. Austin's dedication to "Strength in Structure" is a business philosophy and a way of life.About ATAK Interactive:ATAK Interactive is a results-oriented full-service agency prioritizing tangible outcomes over empty promises. They are unwaveringly committed to achieving results directly contributing to increased company revenue, dismissing misleading metrics and superficial social media acclaim.With a dedication to helping their clients unleash their growth potential, ATAK Interactive relies on data-driven strategies and analytics as the cornerstone of their approach. Conversion optimization is their primary focus, whether driving direct sales for eCommerce businesses, generating high-quality leads for B2B companies, or increasing foot traffic for brick-and-mortar stores.Regarding web development, ATAK Interactive designs websites with the intent of converting the target audience into leads or customers. They're transparent about delivering a 3x ROI and work tirelessly to optimize campaigns to reach this goal promptly.If a brand isn't resonating with its desired customers, ATAK Interactive dives into refining its value propositions, mission, and visual identity to create a more compelling company image.Tweetable Moments:04:01- "Outbound cold outbound outreach is just at an all-time saturation level."Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out ATAK Interactive website athttps://www.atakinteractive.com/Check out ATAK Interactive on LinkedIn athttps://www.linkedin.com/company/atak-interactive/Check out ATAK Interactive on YouTube athttps://www.youtube.com/@AtakInteractiveCheck out Austin LaRoche on LinkedIn athttps://www.linkedin.com/in/austinlaroche/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Chief Executive Officer of Automation Empire LLC, Ron Earley.Automation Empire is an investment company focusing uniquely on the wholesale world. They partner with big brands and manufacturers to start Amazon storefronts for investors. Their To build robust investment portfolios. Automation Empire handles everything from sourcing products to managing storefronts, providing investors with a passive income flow.One of the critical points Ron discussed was the advantages of investing in an Amazon storefront compared to real estate. Ron explained that while physical assets like real estate have a value ceiling, digital storefronts on Amazon can scale and grow in value as more money is invested into them. The more cash flows through an Amazon storefront, the more it produces monthly, making it a lucrative asset class.Starting an Amazon storefront over building an online storefront from scratch has advantages. Ron acknowledged that working with Amazon can be challenging due to their strict guidelines and policies. However, he highlighted the benefits of leveraging Amazon's platform, such as access to a large customer base and the ability to capitalize on partnerships with big brands.Key Points from the Episode:Explanation of Automation Empire as an investment company focusing on the wholesale worldPartnership with big brands and manufacturers to start storefronts on Amazon for investorsAdvantages of investing in an Amazon storefront compared to real estatePotential for multiple returns on investment when selling an Amazon storefrontDiscussion on the growth and value of the online commerce industryAdvantages of starting an Amazon storefront compared to building from scratchScope and organization of Automation Empire, including different investment packagesInvolvement of investors in the process, including guidance and supportAbout Ron Earley:Ron Earley is a prominent entrepreneur renowned for founding Automation Empire and Wholesale Automation. Hailing from Gulf Gate, Florida, his remarkable journey from a modest construction business to pioneering e-commerce ventures is truly impressive. Ron is distinguished by his unwavering commitment to excellence, innovation, and mentorship, making him a highly respected figure within the entrepreneurial community.Ron's reputation as a philanthropist also stands out. When a devastating hurricane struck his hometown, he swiftly mobilized and used his legendary 6x6 Jeep Apocalypse to deliver life-saving supplies to unreachable areas. His selfless actions earned him widespread recognition, and he later generously donated the Jeep to a first responder.In recognition of his outstanding contributions, Ron was honored with a key to the city of Sarasota by the mayor and celebrated by the local community. His entrepreneurial success, commitment to community, and humanitarian efforts continue to inspire and make him a notable figure in the business world.About Automation Empire LLC:Automation Empire operates as a wholesale-partnered investment management company specializing in FBA (Fulfillment by Amazon) automation. Their primary mission is to assist investors in creating additional income streams by harnessing the vast potential of Amazon's multi-billion dollar platform.The team at Automation Empire oversees the entire operational process, which includes managing wholesale partnerships, selecting products, handling inventory, overseeing store operations, and managing shipments to and from Amazon.What sets Automation Empire apart is its exceptional expertise within the Amazon ecosystem. Unlike other companies that delegate operational tasks to virtual assistants overseas, Automation Empire handles all aspects internally with dedicated employees. This hands-on approach ensures direct management of their clients' investments, reducing potential risks.Automation Empire's commitment to delivering high-quality service and maintaining complete control over assets distinguishes them as a leader in the field. Automation Empire provides a trusted solution for those searching for a reliable partner to navigate the intricacies of FBA automation.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Automation Empire LLC website athttps://www.automationempire.com/Check out Automation Empire LLC on LinkedIn athttps://www.linkedin.com/company/automation-empire-llc/Check out Automation Empire LLC on Facebook athttps://www.facebook.com/profile.php?id=61550194942416Check out Automation Empire LLC on Instagram athttp://instagram.com/automationempireCheck out Ron Earley on LinkedIn athttps://www.linkedin.com/in/ron-earley-71848425b/Check out Ron Earley  on Facebook athttps://www.facebook.com/ronearleyofficial/Check out Ron Earley on Twitter athttps://twitter.com/RonearleySGCheck out Ron Earley on Instagram athttps://www.instagram.com/salesgod/?hl=enDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Founder & Google Ads Lead Generation Expert of Level 28 Media, Michelle Kop.Michelle began by explaining the difference between SEO and PPC advertising. While SEO focuses on ranking a website organically on Google, PPC advertising helps clients appear at the top of organic listings through paid advertising. This strategy allows potential customers to find and contact the business, increasing sales easily.However, it's important to note that PPC advertising can be expensive and competitive, especially in the B2B industry. Michelle emphasized viewing PPC advertising as an investment rather than expecting immediate results. She explained that having a sufficient budget is crucial for success in PPC advertising, as it allows for testing and optimization.One of the critical advantages of PPC advertising over organic tactics like SEO is that it provides faster results. Michelle also highlighted the increasing automation in platforms like Google and Facebook. While automation can be beneficial, she emphasized needing a strategic advisor who understands the platforms and the target audience.Michelle shared valuable insights on running successful PPC campaigns. She emphasized the importance of understanding the target persona and conducting thorough keyword research to reach the desired audience effectively. She advised against agencies that offer guarantees, as PPC results cannot be guaranteed. Another red flag is when an agency provides a flat price without researching the client's business upfront.Key Points from the Episode:Explanation of how paid advertising helps businesses appear at the top of organic listings on GoogleDiscussion on the importance of viewing paid advertising as an investment and having a sufficient budget for testing and optimizationMention of trends in the pay-per-click world, including increasing automation and the integration of artificial intelligenceEmphasis on the importance of relevancy in paid search ads and providing users with the information they are looking forInsights on running successful PPC campaigns, including understanding the target persona and conducting thorough keyword researchMention of the platforms Michelle works with, including Google Search, YouTube, and Microsoft Ads (Bing)Explanation of Michelle's agency and their focus on strategy, optimization, account builds, landing page development, and lead generation marketing campaignsAbout Michelle Kop:Michelle Kop is an accomplished marketing consultant renowned for her pay-per-click (PPC) strategies expertise. With an impressive eight-year background, she excels in Google and Microsoft Ads, focusing on B2B and B2C lead generation. Michelle's career journey includes prominent roles within corporate marketing, where she contributed her skills to powerhouse brands such as Toyota and BP. Leveraging this extensive experience, she established Level 28 Media—an award-winning microagency specializing in lead generation for small to medium enterprises. Michelle's profound understanding of PPC dynamics and her ability to tailor strategies for diverse business needs solidifies her reputation as a top-tier marketing strategist.About Level 28 Media:Level 28 Media is a distinguished choice for strategic digital marketing solutions, driven by a set of core principles defining their approach. Their commitment to transparency ensures clients' ownership and access to their accounts, establishing trust and clarity. Campaigns benefit from the expertise of certified professionals, setting them apart from outsourced teams or automated methods. Client empowerment is paramount, as the clients retain all intellectual property rights.Level 28's dedication to accountability guarantees the fulfillment of promises and prioritizes clients' best interests. Their reporting approach prioritizes honesty, delivering accurate insights without embellishments. Notably, Level 28 Media offers flexibility through freedom from long-term contracts, recognizing and respecting clients' needs and decisions.Tweetable Moments:14:20 - "We want to make a difference, we want to help clients grow their business. That's really what it is, it's not just about being in business just to be in business. We want to really make an impact, so I think that's really what the purpose is and what drives us to do what we do."Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Level 28 Media athttps://level28media.com/Check out Level 28 Media on LinkedIn athttps://www.linkedin.com/company/amz-advisers/Check out Michelle Kop on LinkedIn at https://www.linkedin.com/in/michellekop/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-founder of Boast.AI & Traction, Lloyed Lobo.Lloyed's story is a compelling one. Growing up in the slums of Mumbai, he experienced firsthand the power of community. He saw how people came together for safety during the Gulf War and how this sense of community was a lifeline in times of crisis.His experiences with the community continued as he joined HubSpot's inbound marketing community and worked for startups. He learned the importance of surrounding oneself with like-minded individuals and how this can fuel personal and professional growth.Lloyed's belief in the power of community didn't stop at personal experiences. He and his friend started their company, Boast, and had to build a community to grow their business. This community eventually rose to 120,000 subscribers and played a crucial role in their success, attracting customers, partners, and investors.However, despite achieving financial success, Lloyed found himself feeling depressed. He realized that it was because he had lost his community. This realization led him to write a book about the power of community and its role in building iconic brands. He distilled his learnings into 13 rules for community-led growth, hoping to inspire others to embrace the power of community.Lloyed emphasized the significance of community and its impact on individuals' well-being. He mentioned that loneliness is America's number one killer and shared his experience of feeling depressed when he lacked a sense of community.Lloyed introduced the concept of "blue zones," five places where people live long and functional lives. He highlighted that belonging, social connection, and community are essential for a fulfilling life.Key Points from the Episode:Importance of community in personal and professional lifeLloyed Lobo's personal journey and experiences with communityBuilding a community for business growthThe role of community in achieving success and attracting customers, partners, and investorsThe impact of losing community on mental healthLloyed Lobo's book "From Grassroots to Greatness" and its focus on community-led growthAvoiding common mistakes in building and maintaining a communityThe significance of community for well-being and longevityStarting with purpose, vision, mission, and values when building a communityAbout Lloyed Lobo:Lloyed Lobo is a multifaceted entrepreneur, podcast host, and community leader with a remarkable journey. Having endured the Gulf War as a young refugee in Kuwait, he developed a profound appreciation for the power of community during times of crisis.Lloyed's entrepreneurial prowess shines as the co-founder of Boast.AI, a fintech platform that achieved incredible success using the Community-Led Growth model. Under his leadership, Boast.AI reached eight-figure revenues and secured over $100 million in funding.In addition to his fintech endeavors, Lloyed co-founded Traction, a dynamic community that empowers over 100,000 innovators through valuable connections, enriching content, and access to capital. His expertise extends to the written word, as he authored "From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth," a book offering tactical insights from iconic community-led businesses like Apple, Nike, and HubSpot. This literary gem quickly rose to the top of Amazon's new release charts in various categories.Lloyed's accomplishments have garnered media attention from Forbes, TechCrunch, Fox Business, and more. He's a sought-after speaker, having graced over 100 conferences and podcasts, sharing his wisdom and experiences with audiences worldwide. In summary, Lloyed Lobo's inspiring journey and entrepreneurial achievements underscore the immense impact of community-driven growth in today's business landscape.About Boast.AI:Boast.AI is a cutting-edge platform designed to supercharge innovation and enhance R&D intelligence for businesses. With Boast, organizations can tap into the vast pool of available R&D tax credits and funding opportunities to gain valuable insights and accelerate their growth.The platform achieves this by seamlessly integrating financial, engineering, and project data, substantially boosting the speed, precision, and magnitude of eligible tax incentives. Boast.AI stands out as the sole solution that empowers businesses to maximize their claims while fostering a culture of rapid innovation.In essence, Boast.AI acts as a catalyst for companies seeking to leverage financial incentives and optimize their research and development efforts. By harnessing the power of this platform, businesses can access the billions of dollars earmarked for R&D support, ultimately propelling their growth and competitiveness in today's dynamic marketplace.About Traction:Traction is a thriving global community that unites over 100,000 entrepreneurs and innovators worldwide. This dynamic network is a hub for thought leadership and knowledge exchange, offering various platforms such as webinars, podcasts, meetups, retreats, and conferences.What sets Traction apart is its remarkable lineup of industry leaders and visionaries who participate in these events. Founders and CXOs from renowned companies like Atlassian, Shopify, Twilio, LinkedIn, Slack, HubSpot, MongoDB, and Y Combinator, among others, have graced Traction's stages and platforms, sharing invaluable business insights and experiences.Through this impressive lineup and diverse engagement opportunities, Traction empowers its members to gain essential Traction in their entrepreneurial journeys. It provides a unique learning, networking, and collaboration space, making it an invaluable resource for anyone looking to accelerate their business growth and innovation.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Traction website athttp://tractionconf.io/Check out Traction on LinkedIn athttps://www.linkedin.com/groups/5050849/Check out Traction on Facebook athttps://www.facebook.com/tractionconfCheck out Traction on Twitter athttps://twitter.com/TractionConf_ioCheck out Boast.AI website athttp://boast.ai/Check out Boast.AI on LinkedIn athttps://www.linkedin.com/company/boast-ai/Check out Boast.AI on Twitter athttps://twitter.com/boastcapitalCheck out Lloyed Lobo on LinkedIn athttps://www.linkedin.com/in/lloyedlobo/Check out Lloyed Lobo on Instagram athttps://instagram.com/lloyedloboCheck out Lloyed Lobo on Twitter athttps://twitter.com/lloyedloboDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Business Coach & Consultant of Cassa Grant Communications, Cassa Grant.Cassa Grant is not your typical leadership coach. She works with offbeat leaders, focusing on psychographics rather than demographics. Her clients have unique identities and a sense of adventure in their business. Depending on the stage of their business, Cassa tailors her approach to meet their needs.By working with offbeat leaders, she effectively communicates who she works best with. Cassa has noticed a pattern of attracting people inspired by her eclectic background and adventurous spirit. She believes imposter syndrome often arises because traditional systems are not designed for offbeat leaders. By embracing her personality and experiences, Cassa has attracted the right clients who resonate with her approach.Casa explained her approach to working with leaders, offering different programs based on their needs. She starts with a 15-minute meeting to determine if they are a good fit and then proceeds with a two-hour session to give them a taste of coaching with her.Based on this session, she recommends her business or leadership programs, focusing on foundational elements and value-adding activities. Depending on the leader's needs, she addresses various areas such as delegation, conflict management, communication, and storytelling.Casa highlighted the significance of resilience and self-reflection in learning from experiences and transforming oneself. She also discussed the impact of emotional regulation on leadership and the importance of prioritizing self-care as a leader.Key Points from the Episode:Cassa's approach to working with offbeat leadersImportance of working with the right clientsCassa's experience in Antarctica and its lessons for entrepreneurshipImportance of self-care and emotional regulation in leadershipCassa's approach to working with leaders and offering different programsImportance of seeking appropriate feedback and supportCassa's personal experience with coaching and its transformative impactAbout Cassa Grant:Cassa Grant is a seasoned business coach, consultant, trainer, and speaker specializing in brand and leadership development for small to mid-sized organizations. With over two decades of experience in the leadership field, Cassa brings a wealth of knowledge to her clients. Her corporate training expertise spans various areas, including goal achievement, ownership, culture, communication, and leadership.Cassa's unique blend of brand and storytelling strategy, performance coaching, and subconscious mindset work sets her apart. She helps businesses boost their performance, enhance engagement, and ultimately increase profits through these techniques. Cassa's approach isn't just theoretical; she lives by the concepts she teaches, ensuring practical and impactful results for her clients.In addition to her impressive career, Cassa's adventurous spirit shines through as she shares her experiences of traveling the world and working in Antarctica, adding an intriguing dimension to her professional journey.About  Cassa Grant Communications:Cassa Grant Communications understands the power of storytelling in defining and strengthening a brand's identity. With a core belief that "Your stories define your brand," they specialize in crafting narratives that resonate with authenticity, significance, and relevance.In today's competitive market, connecting with customers personally is crucial, and Cassa Grant Communications excels at achieving this through its storytelling expertise. By shaping and controlling the stories about a brand, they enable businesses to establish genuine connections with their target audience.This approach caters to the desires of modern consumers who seek authentic and meaningful interactions with the brands they support. Cassa Grant Communications empowers businesses to meet these customer expectations, helping them stand out and thrive in an increasingly competitive landscape. Their dedication to storytelling as a means of brand communication sets them apart as a valuable partner in marketing and communication.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Cassa Grant Communications website athttps://www.cassagrant.com/Check out Cassa Grant on LinkedIn athttps://www.linkedin.com/in/cassagrant/Check out Cassa Grant on Instagram athttps://www.instagram.com/cassagrant/Check out Cassa Grant on Twitter athttps://twitter.com/cassa_grantCheck out Cassa Grant on Facebook athttps://www.facebook.com/cassagrantcoaching/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Owner & Founder of Go Bold Digital, Daniel Goers.Daniel Goers is the mastermind behind Go Bold Digital, a marketing solution that transcends the traditional website. His company assists coaches, experts, and consultants in effectively presenting themselves and utilizing marketing strategies like lead magnets and email sequences to capture leads and interested clients.Go Bold Digital emphasizes brand strategy, transforming websites into effective sales tools for consulting businesses, keynote speakers, and high-ticket sales. Dan's approach is a testament to the power of a well-crafted brand strategy in today's digital landscape.Dan stressed that selling becomes easier when you truly believe in your product or service and have a strong brand that resonates. Your passion and conviction shine through, making your offering more appealing to potential clients.He advised doing the deep work to understand your offering and target audience, which will help build believability. This insight is particularly valuable for our audience of SMB founders, consultants, and high-level coaches.Dan also touched on his passion for networking and building high-value relationships, which he considers essential in today's business landscape. He shared his interests, such as playing the bass guitar and his podcast "Overcome Mountains," where he interviews industry experts about their journeys. His fascination with people and their stories fuels his love for building relationships.Key Points from the Episode:Overview of Dan Goers' work as a brand strategist and web designerImportance of believability in sales and marketingConveying boldness in visual and written communicationTrend of personal branding in businessesGo Bold Digital's marketing solution for coaches, experts, and consultantsImportance of understanding your offering and target audience for believabilityPower of taking risks and making bold moves in businessImportance of networking and building high-value relationshipsDan's personal interests, such as playing the bass guitar and hosting a podcastAbout Daniel Goers:Daniel Goers is a dedicated professional with over a decade of experience helping businesses develop comprehensive marketing strategies. With expertise in brand development, logo design, website creation, and digital marketing, he has assisted companies of all sizes craft effective marketing collateral.Daniel is skilled in marketing and deeply passionate about helping people. He genuinely desires to support others by offering a listening ear during challenging times or assisting entrepreneurs in their ventures.Inspired by his passion and expertise, Daniel founded Go Bold Digital, a platform that provides premium brand strategies and websites to help coaches attract high-ticket clients.He aims to empower coaches by enabling them to focus on their core strengths, such as changing lives, while he takes care of their marketing needs.Through Go Bold Digital, Daniel serves as a valuable resource, acting as a springboard for coaches to achieve financial freedom and make a meaningful impact on their clients' lives.About Go Bold Digital:Go Bold Digital is a leading agency that designs high-performance websites tailored specifically for coaches. Their comprehensive services encompass premium website development, incorporating eye-catching designs, compelling copywriting, irresistible lead magnets, built-in sales funnels, magnetic call-to-actions (CTAs), and automated email systems, among other essential elements.With over a decade of experience in design, marketing, and copywriting, Go Bold Digital empowers coaches to attract clients effortlessly. By leveraging their expertise, coaches can automate client acquisition, freeing their time from sales efforts and enabling them to focus solely on coaching.Go Bold Digital prioritizes breakthrough design, ensuring each client's brand shines brightly, reflecting their unique identity and value proposition in the digital landscape.Through their all-inclusive services, Go Bold Digital maximizes revenue potential for coaches and helps them establish a solid online presence, facilitating business growth and client engagement.Tweetable Moments:05:03 - "When you believe in something and you want it and you love it and you're really passionate about it, it sells by itself."23:45 - "We believe that every person has a message that can positively impact the world."Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Go Bold Digital website athttps://gobolddigital.com/Check out Go Bold Digital on LinkedIn athttps://www.linkedin.com/company/go-bold-digital/Check out Go Bold Digital on Facebook athttps://www.facebook.com/gobolddigitalCheck out Go Bold Digital on Instagram athttps://www.instagram.com/gobolddigital/Check out Daniel Goers on LinkedIn athttps://www.linkedin.com/in/dangoers/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Business Consultant of Jump Consulting, Bella Vasta.Bella's journey in the pet industry began in 2002 with her first company, Bella's House. Since then, she has grown her business, sold it, and ventured into coaching and speaking. Bella's passion lies in leadership and hiring, and she firmly believes that having a great team is essential for business success.Bella shared how the pet industry has evolved over the years. The emergence of social media and online platforms has made it easier for pet owners to find services. Bella was one of the first to utilize platforms like Facebook Live and blogging to educate people about the options available for pet care.The industry has also seen shifts in the employment model, with more regulations requiring businesses to have employees rather than independent contractors.As a coach and consultant, Bella focuses on helping pet industry professionals attract and build great teams. She emphasizes the importance of personal leadership and being conscious of what we allow into our lives, such as the media we consume and the relationships we nurture. Bella believes strong leadership starts from within and extends to interpersonal relationships and the business community.Key Points from the Episode:The evolution of the pet industry with the rise of social media and online platformsThe importance of having a great team for business successBella's focus on leadership and hiring in the pet industryThe importance of personal leadership and being conscious of what we allow into our livesThe importance of clarity in hiring and creating a strong company cultureChanges in the job market post-COVID and the need for a compassionate approachThe analogy of hiring and attracting clients as two wheels for business growthBella's use of platforms like radio and podcasts to establish credibility and reach a wider audienceAbout Bella Vasta:Bella Vasta is the driving force behind the one-woman coaching company, Jump Consulting, which she named after jumping out of a (perfect) airplane at 13 000 feet. Her motto is “Always Keep Jumping.” Her dynamic and engaging speaking style encourages people to leap to the next level for their businesses.From systems and processes to leadership and networking skills, Bella has coached pet-sitting businesses since 2007 and published some of the most comprehensive research on relevant industry topics.You could say she wrote the book on it because she did. The Four Types of Dogs Every Business Needs: How to Build the Right Team to Grow Your Business and Have a Balanced Life uses popular breeds as a metaphor for the personalities that work best on a teamBella has always been a trailblazer in the pet industry, forging a path for others to follow. Bella won the National Pet Sitting Business of the Year award by 25, building and selling her first company by 30 and her second by 34. She was also selected as one of 35 Entrepreneurs Under 35 in the Arizona Republic.After her micro-preemie daughter, who weighed only 12 oz., was born in July 2014, Bella sold her pet-sitting business and now lives out her passion for being a boss mom while using her business experience to inspire, motivate, and challenge business owners through coaching, consulting, and speaking.She has been featured in Entrepreneur, Huffington Post, NBC, ABC, FOX, NPR, and more. Her podcast, Bella in Your Business, is popular with business owners in and out of the pet industry.About Jump Consulting:Jump Solutions is a dynamic resource for pet sitters seeking innovative strategies to elevate and revolutionize their businesses within a competitive landscape. Focused on scalability, they offer unconventional yet effective methods to empower pet sitters, aiming to reshape the industry. The core belief is that pet-sitting business owners deserve a fulfilling personal life and a thriving asset in their pet business.Jump Solutions provides multifaceted growth avenues, notably through the Jump Mastermind – a collaborative platform fostering idea exchange, planning, accountability, and goal tracking. Alternatively, the Better Marketing With Bella program propels business expansion and brand visibility with comprehensive monthly support.An impressive 80% of the valuable content is freely accessible, encompassing podcasts, active Facebook groups, YouTube videos, and an extensive library of 300+ blogs. Functioning as a pet industry-centric Google, the website serves as a comprehensive resource hub, catering to every aspect of pet business needs.Tweetable Moments:18:34 - "My goal in life is to inspire people to action."Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Jump Solutions website athttps://jumpconsulting.net/Check out Jump Solutions on LinkedIn athttps://www.linkedin.com/company/jumpconsulting/Check out Jump Solutions on Instagram athttps://www.instagram.com/bellavasta/Check out Jump Solutions on Facebook athttps://www.facebook.com/jumpconsultingCheck out Bella Vasta on LinkedIn athttps://www.linkedin.com/in/bellavasta/Check out Bella Vasta on Instagram athttps://instagram.com/bellavastaDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Author & Director of Experience of Social Media Examiner, Phil Mershon.Phil Mershon emphasizes the need to go beyond just providing good content or service. He believes the key to success is delivering a great overall experience. This can be achieved by adding surprise and delight, personalization, and going above and beyond to turn negative experiences into positive ones.For instance, consider the example of Disney. They've implemented creative solutions, such as fast passes and interactive experiences within lines, to enhance the overall experience for visitors.Phil also delves into the power of creating memorable experiences in events. He acknowledges that while there may be unavoidable negative aspects in any event, such as long lines or uncomfortable weather, the key is to focus on creating strong and powerful moments that overshadow the negatives.By doing so, people will remember the highlights, like meeting characters or watching fireworks, and forget about the less enjoyable parts. This strategy, referred to as "stacking," emphasizes positive moments to make the negative ones seem less consequential.Key Points from the Episode:Importance of creating memorable experiences in various settingsElements of surprise and delight, personalization, and going above and beyondIdentifying and addressing potential friction pointsExamples of Disney's creative solutions to enhance experiencesPower of creating memorable experiences in eventsStrategy of "stacking" positive moments to overshadow negativesIntroduction of the concept of "DRiED" challenges for event plannersRecommendation of the book "Unforgettable" for event planningApplicability of the book to various contextsAbout Phil Mershon:Phil Mershon is a creative innovator who combines existing products and ideas to craft unforgettable experiences. Notably, in fourth grade, he conceptualized the barbequed Pringles potato chip and garnered hundreds of signatures on a petition to Pringles, although the idea didn't materialize.Today, Mershon's imaginative approach is evident in his role as the Director of Experience for Social Media Examiner, where he curates the exceptional atmosphere of their signature event, Social Media Marketing World.He also enhances the experiences across products like the Social Media Marketing Society and Crypto Business Conference. His innovative touch includes incorporating live music, original performances, and professional emcees into conferences, making them stand out.Beyond event planning, Mershon is a skilled conference speaker, workshop leader, and upcoming author of "Unforgettable: The Art and Science of Creating Memorable Experiences." He also hosts the "Man in the Pew" show, guiding Christian men seeking to integrate their faith into all aspects of life. With expertise in leadership, public speaking, writing, and event organization, Phil Mershon is a trailblazer in creating impactful and memorable experiences.About Social Media Examiner:Social Media Examiner is the premier destination for small businesses seeking effective marketing strategies in the digital age. Serving as the world's largest small business marketing resource, it empowers millions of companies by offering insights on connecting with customers, driving web traffic, boosting brand awareness, and increasing sales.At its core, Social Media Examiner believes that strategic marketing can level the playing field, enabling even small businesses to compete with industry giants. Their mission revolves around helping companies navigate the ever-evolving marketing landscape, providing valuable resources to stay competitive.Social Media Examiner delivers a wealth of information through original articles, expert interviews, groundbreaking research, and up-to-date news to enhance marketing efforts. Additionally, they host large-scale events and training sessions that grant access to top industry experts, ensuring businesses can stay at the forefront of marketing trends and innovation.Apply to be a Guest on The Thoughtful Entrepreneur:https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Social Media Examiner website athttps://www.socialmediaexaminer.com/smmworld/Check out Social Media Examiner on LinkedIn athttps://www.linkedin.com/company/social-media-examiner/Check out Phil Mershon on LinkedIn athttps://www.linkedin.com/in/philmershon/Check out Phil Mershon website atphilmershon.comCheck out Phil Mershon on Facebook athttps://www.facebook.com/phil.mershonCheck out Phil Mershon on Instagram athttps://instagram.com/phil_mershonCheck out Phil Mershon on Twitter athttps://twitter.com/phil_mershonDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founder of Metaforce, Allen Adamson.Metaforce, the marketing and brand consulting firm co-founded by Allan, is dedicated to helping clients tell their stories effectively. They work with B2B companies, both enterprise and small businesses, whose narratives are not sharp or memorable. Their mission is to help these companies craft a creative story that captures their audience's attention and makes them want to know more.Allen emphasized the importance of storytelling and compelling communication in marketing. He pointed out that simply being aware of a product or company is insufficient to generate interest or engagement. Instead, businesses must convey a clear message about their product or service and how it can benefit their target audience.One common mistake Allan highlighted is the tendency of marketers to prioritize awareness over message clarity. Many marketers jump straight to increasing awareness through platforms like TikTok or viral marketing without first defining and expressing their unique value proposition. Allen cautioned against this approach, as it often leads to forgettable advertisements that fail to resonate with consumers.To overcome this challenge, Allen suggests businesses step out of their comfort zones and seek diverse perspectives. He encourages marketers to surround themselves with people who see the world differently and are unafraid to challenge their ideas. By doing so, businesses can gain fresh insights and avoid becoming complacent.Allen also emphasized the need for continuous learning and adaptation in today's rapidly changing business landscape. He advises businesses to stay curious and slightly paranoid about the potential obsolescence of their offerings. Companies can stay ahead of the curve by constantly exploring new experiences, engaging with different people, and staying informed about industry trends.Key Points from the Episode:Metaforce as a marketing and brand consulting firm that helps clients tell their story effectivelyFocus on helping clients define and communicate their story clearly and crisplyWorking with B2B companies, both enterprise and small businesses, to craft a captivating storyExample of weak stories and how they can be transformed to be more compellingImportance of identifying the most compelling aspect of a product or service to grab audience attentionParallel between this approach and movie trailersEmphasis on storytelling and effective communication in marketingCaution against prioritizing awareness over message clarityAbout Allen Adamson:Allen Adamson is a renowned branding expert with a diverse background spanning various industries. With experience in consumer goods, technology, healthcare, financial services, hospitality, and entertainment, he excels in helping clients identify and capitalize on opportunities in their markets.His latest book, "Seeing the How," published in May 2023, emphasizes the importance of the consumer experience as a competitive advantage in today's marketing landscape.Adamson's extensive knowledge is rooted in his career on both the agency and client sides. He began at Unilever, gaining insights into consumer perspectives before moving to agencies like Ogilvy & Mather and Landor Associates, where he partnered with global brands. He also contributed to non-profit organizations such as the 9/11 Memorial and Museum.As an educator, Adamson has served as an Adjunct Professor at New York University and Cornell University, sharing his expertise on brand challenges in a dynamic marketplace. He is a sought-after industry commentator, appearing on major news networks and contributing to prominent publications.Co-founding Metaforce, a disruptive marketing consultancy, he offers clients multidisciplinary strategies to stay ahead of evolving customer needs. With degrees from Syracuse University and NYU Stern School of Business, Allen Adamson is a trusted authority in the world of branding.About Metaforce:Metaforce is a highly specialized consultancy designed to address business challenges with precision and expertise swiftly. Comprising a team of top-tier professionals spanning various domains, including strategy, branding, creative, digital, and marketing, Metaforce stands out for its unique composition of former CMOs, entrepreneurs, and agency experts.The company's approach is efficient and results-oriented, assembling tailored teams for each project, eliminating unnecessary meetings and bureaucracy. This approach ensures a strategic focus and flawless execution, delivering the right solutions precisely when needed.Metaforce's partners boast extensive experience with leading global corporations such as Amazon, American Express, Coca-Cola, Goldman Sachs, and Microsoft. With a commitment to cutting through complexity and delivering effective solutions promptly, Metaforce is a trusted resource for businesses seeking rapid and impactful outcomes.Tweetable Moments:07:49 - "Zoom out and don't start maybe selling your product by just telling about the product because they fit it into people's lives."12:53 - "If you're not always curious and a little paranoid that what you've invented is going to be obsolete, you're going to get into trouble."Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out Metaforce website athttps://www.metaforce.com/Check out Metaforce on LinkedIn athttps://www.linkedin.com/company/metaforce-com/Check out Metaforce on Twitter athttps://twitter.com/Metaforce5Check out Allen Adamson on LinkedIn athttps://www.linkedin.com/in/allenadamson/Check out Allen Adamson on Facebook athttps://www.facebook.com/SeeingtheHowCheck out Allen Adamson on Instagram athttps://www.instagram.com/allen.adamson/Check out Allen Adamson on Twitter athttps://www.twitter.com/adamsonaDon’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with Business Coach and Mentor, Jonny Cooper.Jonny's unique perspective on marketing, especially for online solopreneurs, is a breath of fresh air in an industry often seen as a necessary evil.The name "Jonny Hates Marketing" was born during a podcast interview where we discussed marketing practices that lacked respect. Johnny realized that many of his community members shared his sentiment, viewing marketing as a pain and a necessary evil. But Jonny's hatred for marketing isn't about the concept itself but how it's often executed.Jonny believes marketing should be about solving someone's problem rather than self-promotion. He quotes Seth Godin's definition of marketing as the generous act of solving someone's problem. This approach requires a deep understanding of your ideal client's challenges, hopes, and dreams.One of the critical points Johnny emphasizes is the importance of building communities and creating a sense of belonging for ideal clients. When people feel that people like them work with a particular service provider, they will likely trust and believe in that provider's products or services.Johnny works with coaches and therapists either starting their businesses or struggling to attract clients. He helps them clarify what they do in simple terms, identify their target audience, and develop their signature programs or offers.Key Points from the Episode:Jonny Cooper's work and why he hates marketing Focusing on working with online solopreneurs (coaches, therapists, consultants) How the name "Johnny Hates Marketing" came about Marketing as solving someone's problem rather than self-promotion Importance of understanding ideal clients and their challenges, hopes, and dreamsBuilding communities and creating a sense of belonging for ideal clients Helping coaches and therapists clarify what they do, identify target audience, and develop signature programs/offersThree pillars of online therapy or coaching: what, who, and how Recommendations for taking action: reviewing language and copy, understanding the audience, sharing client transformationsAbout Jonny Cooper:Jonny Cooper is a British author, accomplished piano player, and international racing driver. He is best known as the founder of JonnyHatesMarketing, where he has significantly impacted business and coaching.Having successfully grown a business to 8-figures and subsequently exited, Jonny now dedicates his expertise to supporting coaches, trainers, therapists, and consultants in establishing their personal brands and thriving practices while achieving a life of abundance.His Client Attraction Blueprint program consistently attracts eager students and aligns with his goal of impacting the lives of 1,000,000 transformation professionals by 2025.Jonny's Three Pillars of Effortless Marketing blueprints universal success and growth, particularly benefiting aspiring coaches and therapists. He is passionate about elevating the average income within the profession.Additionally, Jonny is the driving force behind the influential Jonny Hates Marketing Facebook Group, which has generated over $1 million in sales despite his humorous insistence that he still hates marketing.Apply to be a Guest on The Thoughtful Entrepreneur: https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:Want to learn more? Check out JonnyHatesMarketing website athttps://jonnyhatesmarketing.com/Check out JonnyHatesMarketing on LinkedIn athttps://www.linkedin.com/company/jonnyhatesmarketing/Check out Jonny Cooper on LinkedIn athttps://www.linkedin.com/in/jonnycooper/Check out Jonny Cooper on Facebook athttps://www.facebook.com/jonnycooperUKCheck out Jonny Cooper on Instagram at https://www.instagram.com/jonnyhatesmarketing/Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time!More from UpMyInfluence:We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE.Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here.What is your #1 Lead Generation BLOCKER? Take my free quiz here.Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.