The Thoughtful Entrepreneur

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of Uniquely Normal, LLC, Matt Lesser. Matt's approach to leadership development is as unique as the organizations he works with. He tailors his strategies based on the specific needs of each organization, whether it's conflict management, communication, or other areas. Matt's work isn't limited to individual leaders; he extends his expertise to the entire organization. He provides executive coaching to senior leaders or teams and plays a crucial role in developing new organizational leaders. Matt's new book, "Unengaged: Building Flourishing Organizations," is a treasure trove of practical guidance for leaders. It explores three pillars of building a flourishing organization: empathy, empowerment, and excellence. Regarding empathy, Matt can't stress enough the importance of genuinely knowing and understanding people. He encourages leaders to take a relational approach rather than a transactional one. According to Matt, sharing stories is a great starting point as it opens the door to a person's heart. Matt believes leaders who embrace empathy, empowerment, and equipping their teams will have lower turnover and engagement issues than those who do not prioritize these aspects. Key Points from the Episode: Introduction of Matt Lesser, founder of Uniquely Normal and author of two books Matt's work with family businesses and focus on leadership development Matt's approach to working with individual leaders and the entire organization Discussion of Matt's new book, "Unengaged: Building Flourishing Organizations" Exploration of the three pillars of building a flourishing organization: empathy, empowerment, and excellence Emphasis on the importance of empathy and understanding in leadership Discussion on effectively communicating sensitive information within an organization The importance of empowering employees and allowing them to do their job Addressing employee concerns and taking action based on feedback About Matt Lesser: Matt Lesser, a resilient entrepreneur and seasoned executive, initially faced adversity when his family business faltered, leading him into a dark period of suicidal depression. Rising from this setback, he founded a successful company that expanded from three to nearly two hundred employees, experiencing a remarkable twenty-fold increase in revenue before a strategic sale to trusted competitors. With a twelve-year tenure in private equity C-Suite roles and subsequent transitional roles in banking and commercial uniforms, Lesser accumulated a wealth of experience. In 2021, he established Uniquely Normal, LLC, empowering leaders to address people-related challenges through empathy, empowerment, and excellence. A bestselling author with "unSatisfied: When Less is More," Lesser is also a certified executive coach adept in numerous personality, preference, and leadership assessments. He has been a sought-after keynote speaker and facilitator for over two decades, engaging leaders globally. His upcoming book, "unEngaged: Building Flourishing Organizations," is slated for release on October 24, 2023. Matt, who married his elementary school sweetheart in 1996, resides in northeast Indiana with his family. About Uniquely Normal, LLC: Uniquely Normal, LLC addresses workforce management challenges, offering a comprehensive solution to concerns such as high turnover, low engagement, and productivity issues. Specializing in equipping leaders and leadership teams, the company provides practical tools, training, coaching, and resources. By fostering the intentional development of team members, Uniquely Normal aims to transform organizations into flourishing entities. The approach yields tangible benefits, including a significant reduction in turnover, heightened engagement and productivity, efficient filling of open positions, and a notable increase in commitment and loyalty. The Uniquely Normal team employs proven practices and practical applications, focusing on three core principles: empathy, empowerment, and excellence. By intentionally integrating these principles, leaders and teams are equipped to build and sustain flourishing organizations. Uniquely Normal, LLC, thus, serves as a valuable partner for businesses seeking to enhance their team dynamics and overall organizational success. Tweetable Moments: 08:08 - "Once you see a person's heart, you will not view that person the same way again." Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Uniquely Normal, LLC website at https://www.uniquelynormal.com/ Check out Uniquely Normal, LLC on LinkedIn at https://www.linkedin.com/company/uniquely-normal-llc/ Check out Matt Lesser on Facebook at https://www.facebook.com/deb.crowe/ Check out Matt Lesser on LinkedIn at https://www.linkedin.com/in/matthew-lesser/ Check out Matt Lesser 2nd New book: unEngaged: Building Flourishing Organizations at https://www.amazon.com/unEngaged-Flourishing-Organizations-Matthew-Lesser/dp/1955026858 More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Certified Life & Leadership Coach, Deb Crowe. Deb defines heart-centered leadership as honoring your connection with people. She firmly believes that everyone has the potential to be a leader, regardless of their title or status. Deb explained that thriving leaders possess high self-awareness and model heart-centered leadership. She emphasized the importance of looking after your people and fostering a healthy organizational culture. Deb talked about her insights on the state of leading people and what people want today. She underscored the importance of checking in with introverts on the team and creating a safe space for open communication. According to Deb, leadership belongs to all of us in our personal lives and business. She emphasizes the importance of integrating heart-centered leadership into business acumen, something she believes has been missing for a long time. She emphasizes that she coaches the whole person and focuses on creating goals and achieving them without creating codependency. Key Points from the Episode: Importance of kindness and connection in leadership State of leading people in today's world Challenges and considerations of remote work and employee engagement The definition of heart-centered leadership as honoring connection with people Thriving as a leader and imbuing heart-centered qualities Evolution of corporate wellness and looking after the whole person Importance of checking in with introverts and creating a safe space for communication Every leader should read Deb's book on heart-centered leadership Transformation leaders can expect from reading the book Deb's work as a life and leadership coach for executives at all levels About Deborah Crowe: Deborah Crowe, author of "The Heart-Centered Leadership Playbook," is a visionary leader reshaping the traditional leadership landscape. Deborah's transformative guide offers practical tools and strategies to inspire purposeful and passionate leadership at both individual and organizational levels. Praised by Claude Silver, Chief Heart Officer at VaynerMedia, and Dr. Chris Stout, bestselling author and clinical psychologist, Deborah's playbook combines personal anecdotes, research-backed insights, and practical strategies. It illuminates a path toward authentic leadership, challenging conventional norms with valuable tools and self-reflections that nurture genuine self-awareness. Deborah's book delves into the significance of embracing vulnerability, active listening, and fostering meaningful connections to unlock the true potential of leaders and their teams. Drawing on extensive research, real-world examples, and personal experiences, she provides a comprehensive roadmap for cultivating self-awareness, emotional intelligence, and ethical decision-making. "The Heart-Centered Leadership Playbook" is a must-read for aspiring leaders, seasoned executives, and anyone seeking positive change in their personal and professional lives. Deborah's work reflects a commitment to redefining leadership through heart-centered principles, making her a trailblazer in transformative leadership. Tweetable Moments: 02:53 - "They know who they are because they have an immeasurable level of self-awareness. Who wouldn't want to work for somebody like that? A heart-centered leader at the helm of any organization is fostering the creation of a healthy, vital culture." 16:43 - " I think during COVID, we got to see how we all became zombies on computers and our phones, and we were kind of stuck at home, and it was important to get up." Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Deborah Crowe’s website at https://debcrowe.com/ Check out Deborah Crowe on LinkedIn at https://www.linkedin.com/in/debcrowe/ Check out Deborah Crowe on Facebook at https://www.facebook.com/deb.crowe/ Check out Deborah Crowe on Instagram at https://www.instagram.com/heartcenteredleader/?hl=en Check out Deborah Crowe on Twitter at https://twitter.com/Over40Wisdom More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the General Manager at Meow Wolf, Jeff Lund. Jeff Lund, the General Manager of Meow Wolf's Omega Mart in Las Vegas, shared his insights and experiences about this unique art exhibition. Meow Wolf's Omega Mart is not your typical art exhibition; it is an immersive and interactive art installation that aims to make art accessible to people of all ages. One of the highlights of Jeff's discussion was the joy and fascination he witnessed among visitors. The experience captivated children and adults, and the exhibition provided numerous opportunities for capturing memorable moments for social media enthusiasts. Jeff mentioned that the average visitor spends about an hour and a half to two hours exploring the exhibition. He also mentioned a game called "boop" that allows visitors to become grocery store employees. Jeff encouraged visitors to approach the experience openly and embrace their creativity. He hopes the exhibition will inspire visitors to explore their creativity in various art forms, such as music, painting, or other mediums. Key Points from the Episode: Description of MeowWolf as an experiential, touch-and-feel, exploratory art installation Meow Wolf's mission to make art accessible to all ages and encourage exploration Introduction of Jeff Lund as the General Manager of Omega Mart in Las Vegas Omega Mart as a grocery store with unique products and a mysterious storyline Sense of glee and fascination among visitors, including children Average time spent exploring Omega Mart (1.5 to 2 hours) Operating hours of Omega Mart (noon to midnight, weekends open at 10 am) About Jeff Lund: Jeff Lund is a seasoned professional with a diverse aviation, live events, and cruise management background. With over 13 years of experience, he honed his leadership and financial management skills in the dynamic world of business aviation, overseeing a massive marketplace of 200+ corporate jets. Jeff's journey led him to Cirque du Soleil's touring production, TOTEM, where he excelled in overseeing global operations for 130 technicians, artists, and staff across 26 cities. His innovative thinking successfully launched the VIP Behind the Scenes Tour, enhancing the guest experience and contributing millions in additional revenue. Transitioning to Carnival Cruise Line, Jeff's leadership propelled a ship from 14th to 2nd in the fleet, showcasing his ability to thrive in uncertain environments. Known for setting clear expectations and fostering high-performing teams, Jeff Lund is a proven leader with a positive attitude and a track record of success. About Meow Wolf: Meow Wolf, an avant-garde arts and entertainment company, revolutionizes immersive experiences, captivating millions with fantastical realms of imagination. Renowned for groundbreaking achievements, including Time Out's #1 Immersive Experience in the US (2023) and Fast Company's World's 50 Most Innovative Companies (2022, 2020), Meow Wolf engages curious minds through discovery and play. Collaborating with visionary artists sets them apart. This is evident in their inaugural creation, the THEA Award-winning House Of Eternal Return in Santa Fe (2016), a mystery house blending hidden passages and captivating art. Meow Wolf's recent unveiling, The Real Unreal, in the Dallas-Fort Worth metroplex (July 2023), and plans for a 2024 Houston location showcase their commitment to defying conventions and blurring the lines between reality and fantasy. As a certified B-Corporation, Meow Wolf stands at the forefront of themed entertainment, celebrating and innovating the boundless realm of human imagination. Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Meow Wolf  website at https://meowwolf.com/ Check out Meow Wolf  on LinkedIn at https://www.linkedin.com/company/meow-wolf/ Check out Meow Wolf  on Facebook at https://www.facebook.com/meowwolf.sf Check out Meow Wolf  on Instagram at https://www.instagram.com/meow__wolf/ Check out Meow Wolf  on Twitter at https://twitter.com/meowwolf Check out Jeff Lund on LinkedIn at https://www.linkedin.com/in/jeff-lund-60aa761/ Check out Bill Simmons on Twitter at https://twitter.com/jeffdlund More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder & CEO of Thrive Business Operations, Bill Simmons. Bill Simmons founded Thrive Business Operations with a clear vision in mind. He saw a gap in the market for outsourced executive leadership, specifically on the operations side of businesses. For over a decade, Thrive Business Operations has been offering fractional SEO services and serving as a chief operations officer for various businesses. Bill's role is to assist business owners whose vision is outpacing their operations. While he acknowledges that he can't eliminate the gap entirely, his goal is to shrink it and help operations meet the demands of the company's vision. Bill emphasized the importance of a clear vision for founders. He believes that founders are visionaries and creators who aspire to be part of something bigger than themselves. However, he also warned against the trap of thinking that nobody can manage or love the business like the founder. This mindset, he cautioned, can limit growth and prevent the founder from scaling their business. Key Points from the Episode: Bill Simmons' role at Thrive Business Operations The need for outsourced executive leadership in operations Shrinking the gap between vision and operations The role of a founder and the importance of a clear vision The five-step process called the Thrive Ops Cycle Connecting and aligning with client values and vision Identifying impactful goals and initiatives using the OKR framework The involvement of the Thrive team in client's operations About Bill Simmons: Bill Simmons is a seasoned entrepreneur with over 30 years of experience dedicated to aiding business owners in enhancing profits and reducing frustrations through strategic execution and organizational advancement. As the founder of Thrive Business Operations, he specializes in Fractional COO Services, addressing operational challenges for growing businesses. Bill's expertise extends to leadership and success, and he has captivated audiences worldwide, delivering impactful speeches to over 250,000 individuals. His gift as a storyteller inspires and imparts valuable insights from his wealth of experience. Thrive Business Operations focuses on unlocking business growth by integrating a Fractional Team and optimizing operations through The Thrive OpsCycle, emphasizing smooth operations, improved communication, and heightened accountability. About Thrive Business Operations: Thrive Business Operations specializes in Fractional COO Services, offering expertise in team building to bring entrepreneurial visions to fruition. Targeting entrepreneurs and small business leaders seeking relief from the challenges of having their business run them, Thrive excels in minimizing operational frustrations, even for those opposed to systems and processes. The company's strategies are designed to optimize time management, enhance team efficiency, and yield cost savings. Thrive Business Operations stands out for its commitment to streamlining operations by addressing the common struggle of businesses running individuals. Whether you dislike systems and processes or seek improved effectiveness, Thrive's approach is tailored to reduce frustrations and empower business leaders to regain control. Tweetable Moments: 03:25 - "Don't be a founder or business owner that we've all fallen into that trap where we may be tempted to say nobody does it like me, nobody will manage this or love this like me.” Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Thrive Business Operations  website at https://saragilbert.coach/ Check out Thrive Business Operations on LinkedIn at https://www.linkedin.com/company/thrivebusinessoperations/ Check out Thrive Business Operations on Facebook at https://www.facebook.com/thrivebusinessoperations Check out Thrive Business Operations on Instagram at https://www.instagram.com/thrivebusinessoperations/ Check out Bill Simmons on LinkedIn at https://www.linkedin.com/in/billsimmonslive Check out Bill Simmons on Facebook at https://www.facebook.com/BillSimmonsLive Check out Bill Simmons on Instagram at https://www.instagram.com/billsimmonslive/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks to the Business Strategist & Certified Coach of Strategist Business Development, Sara Gilbert. Sara Gilbert is not your average business strategist. She believes that the success of a business is not solely dependent on its strategy but also on the mindset of its leaders. According to Sara, the alignment of the business and the direction of the strategy are crucial, but they can only go as far as the mindset of the entrepreneur and leaders allow. This perspective emphasizes the importance of psychology in the success or failure of a business. Sara works closely with her clients to develop a strategic framework for their business. This framework includes the positioning of the business in the marketplace, its brand promise, values, and vision. Leveraging her expertise in psycholinguistics, Sara understands how words influence behavior. She strategically positions linguistic elements in the framework to engage both the entrepreneur and their team. By repeating and embodying these linguistic elements, they become part of the organization's vocabulary and guide decision-making. One of the challenges Sara addresses is the disconnect between organizations' mission statements and values and their daily operations. She suggests using linguistic techniques to bring these elements to life. This exercise helps create a standard and a sense of identity within the organization. By incorporating these linguistic elements into meetings, brainstorming sessions, and physical or tangible outputs, the organization can consistently live its values and demonstrate its positioning in the marketplace. Key Points from the Episode: Sara Gilbert's work as a business strategist and mindset coach The importance of business strategy and mindset in entrepreneurship The alignment of business strategy and mindset Sara's strategic framework for businesses The use of psycholinguistics in strategic positioning Bringing mission statements and values to life through linguistic techniques How to know if someone is ready for disruption and change in their life or organization Recommendations for individuals resonating with the conversation About Sara Gilbert: Sara Gilbert is a distinguished business strategist, mindset coach, and keynote speaker, recognized as a "Top 10 Up-and-Coming Entrepreneurs in 2023" by Success Magazine. Holding a Bachelor of Commerce degree in Marketing from Concordia University, she boasts top designations in wealth management and double certification in personal and professional coaching with neurolinguistic programming (NLP). Sara is among the select Canadian coaches invited to the Forbes Coaches Council, an honor reserved for eminent business coaches. She's also a Harvard Business Review Advisory Council member and the Canadian Association of Professional Speakers. A multi-passionate entrepreneur, Sara is deeply intrigued by business, consumer psychology, and human behavior. Her unconventional journey led her to create a unique business model that addresses the intersection of business, mindset, and behavioral patterns. Sara's turnkey approach assists entrepreneurs and business leaders develop a growth mindset, implement efficient processes, and execute profitable marketing strategies. As a trusted coach, she empowers individuals and corporations to structure their businesses for success and a balanced lifestyle, earning accolades for her impactful work in business development and coaching. Tweetable Moments: 09:03 - "Being an anti-drifter is about bringing intentionality into our life and bringing life into our life and our business.” 9:30 - “Complaining is not a bad thing. Complaining is like, 'I know there's more and I know there's more in me as well.'" Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Strategist Business Development website at https://saragilbert.coach/ Check out Strategist Business Development Inc on LinkedIn at https://www.linkedin.com/company/strategist-business-development/ Check out Sara Gilbert on Facebook at https://www.facebook.com/SaraGilbertStrategist Check out Sara Gilbert on Instagram at https://www.instagram.com/saragilbertstrategist/ Check out Sara Gilbert on LinkedIn at https://www.linkedin.com/in/saragilbert/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO of Afterburner Inc., Christian Boucousis. Boo, a former fighter pilot, shed light on the Afterburner mindset, a concept deeply rooted in his experiences in the cockpit. He explained that this mindset is not just about grit and determination, but also about analytical thinking and the ability to thrive in a fast-paced environment. As a fighter pilot, Boo explained, everything happens quickly. There is a constant need to balance the unknown (the airplane's trajectory) with the known (the pilot's control). This mindset, he believes, is a blend of the art of strategy and the science of getting things done. Boo emphasized the importance of storytelling and creating a compelling narrative in business. He drew parallels between the captivating narratives of "Lord of the Rings" and "Star Wars" and the often lackluster stories in the business world. Afterburner, he explained, helps organizations create a high-definition destination, a clear and purposeful story that aligns everyone's actions. Boo stressed the importance of debriefing in a supportive peer group, as they can help identify blind spots and provide valuable insights. He compared this process to cognitive behavioral therapy, where emotions are unpacked through action. He also highlighted the significance of having a clear purpose and the need to achieve tangible results, as positive thoughts alone may not be enough. Key Points from the Episode: Afterburner mindset and its connection to being a fighter pilot Importance of analytical thinking and working in a fast-paced environment The art of strategy and the science of getting things done Importance of storytelling and creating a compelling narrative in business Afterburner methodology: plan, brief, execute, and debrief ORCA process: Objective, Result, Cause, and Action Importance of debriefing in a supportive peer group Working with large enterprises and small/medium-sized businesses Afterburner offerings: keynotes, experiential programs, learning and development modules About Christian Boucousis: Christian Boucousis, widely known as "Boo," serves as the CEO of Afterburner, a global human and organizational performance company. Renowned as a world-class keynote speaker, Boo employs a results-oriented approach that has left a lasting impact on individuals and organizations worldwide.   Boo's revolutionary "Evolutionary Way of Thinking" has transformed the approach to achieving immediate and sustained performance leaps, discarding outdated models. His innovative concept of "Thought Loops" imparts fast-thinking, fast-acting skills to leaders and teams, fostering a growth mindset and enabling consistent surpassing of expectations. With a proven track record, Boo has received countless positive reviews from satisfied clients, showcasing the tangible impact of his insights. His life story, marked by adaptability and reinvention, reflects his ability to succeed in adversity. From fighter pilot to building a humanitarian business with a $200 million turnover and leading transformative projects, Boo's diverse experiences enrich his motivational speeches. Boo's unique blend of expertise, energy, and passion positions him as an ideal keynote speaker for those seeking inspiration and empowerment. Beyond providing tools for goal achievement, Boo inspires individuals to unlock their full potential, fostering positive impacts in both personal and professional spheres. About Afterburner Inc: Established in 1996, Afterburner Inc. pioneered integrating battlefield mission planning and strategic tactics into the corporate realm. Comprising consultants with backgrounds in elite military teams and extensive business leadership experience, Afterburner has dedicated two decades to aligning strategy with daily activities and ensuring disciplined execution of mission-critical systems. The company's renowned methodology and flawless Execution is a powerful force multiplier for organizations, facilitating alignment, focus, and effective execution of key leverage points. As practitioners of a hands-on and embedded approach, Afterburner is committed to developing leaders, enhancing communication and collaboration, fostering agility, and instilling team and individual accountability through a shared mental model. Beyond immediate engagements, Afterburner's goal is to contribute to the sustained success of organizations. With a mission to make client success its own, Afterburner remains a trusted partner in driving organizational excellence. Tweetable Moments: 5:17 - “So if you start with known and unknown and you want to turn that into success, so the unknown is more the art of strategy. If we take those two states and we say yes, despite that being unknown, I still have to get things done and I still have to be successful.” 11:11 - “Self awareness is one of the hardest things to have. We want to be self aware, but at the same time we don't know how to do it.” Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Afterburner Inc. website at https://www.afterburner.com/ Check out Afterburner Inc on LinkedIn at https://www.linkedin.com/company/afterburner/ Check out Afterburner Inc on Twitter at https://twitter.com/AfterburnerInc Check out Afterburner Inc on Facebook at https://www.facebook.com/AfterburnerIncPage/ Check out Afterburner Inc on Instagram at https://www.instagram.com/afterburner_inc/ Check out Christian Boucousis on LinkedIn at https://www.linkedin.com/in/christian-boo-boucousis/ Check out Christian Boucousis on Facebook at https://web.facebook.com/christian.boucousis Check out Christian Boucousis on Instagram at instagram.com/christianbooboucousis More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of Edinger Consulting, Scott K. Edinger. Scott emphasizes that growth is not just a sales issue, but a leadership one. He underscores the importance of aligning sales with strategy. A shocking statistic he shared is that 86% of CEOs do little to nothing to align sales with strategy, which he finds tragic. Many executives, he explains, focus on the capabilities of their products and services and expect the sales team to simply go out and sell them. Scott also talks about the need for sales teams to focus on creating value in the sales experience rather than just communicating the product or service's value. He suggests having conversations with customers where expertise is shared and insights are provided to help them achieve their objectives. This approach differentiates the sales team and eliminates the need for pressuring customers for a close at the end of the quarter. However, Scott believes executives should be more engaged with their sales team and recognize that the sales experience can be a differentiating factor. He emphasizes that sales is executing the company's strategy and that success or failure occurs on every sales call. Scott generously discusses the free resources available on his website, scottedinger.com. He has written a hundred articles for publications such as Harvard Business Review, Forbes, Fast Company, and Chief Executive, and provides links to all of them on the website's articles page. These articles cover topics related to leadership, strategy, and sales. Scott also mentions a 30-page workbook called the Growth Leader Workbook, which can be downloaded from the website's books page. This workbook is a companion to his book and provides practical application of its ideas. The workbook contains charts and graphs that can be helpful for sales professionals. Key Points from the Episode: Importance of aligning sales with strategy Sales as the execution of the company's strategy Differentiating through the sales experience Inspiring and motivating teams for growth Free resources available on Scott Edinger's website Articles covering leadership, strategy, and sales The Growth Leader Workbook as a companion to the book Importance of creating value in the sales experience Eliminating the need for pressuring customers for a close Focusing on delivering value and advocating for customers' objectives About Scott K. Edinger: Renowned business growth consultant Scott K. Edinger, in his latest book, "The Growth Leader: Strategies to Drive the Top and Bottom Lines," addresses the critical link between C-Suite strategy and sales force execution for sustainable business growth. Drawing on his extensive experience working with CEOs and Senior Leaders of Fortune 500 companies, Scott emphasizes the importance of shifting focus from mere sales transactions to creating enduring customer value. As he terms it, the key to achieving "graceful growth" is fostering effective communication between leadership and sales teams. By closing the gap between strategic vision and its implementation on the front lines, businesses can achieve a harmonious synergy that combines speed, power, and coordination. Scott's insights underscore that genuine and lasting growth is not solely a sales challenge but a leadership imperative for organizations aiming to thrive in today's competitive landscape. About Edinger Consulting: Edinger Consulting is a sought-after firm, attracting clients such as AT&T, Lenovo, McDonald's, and The Los Angeles Times, all driven by the desire for substantial growth. The consultancy, led by Scott K. Edinger, specializes in collaborating with senior leaders to formulate and implement strategies that yield enhanced top and bottom-line outcomes. Scott, a distinguished consultant, author, advisor, and speaker, is renowned for catalyzing positive transformations within client organizations. His expertise mainly centers on leadership strategies geared towards achieving revenue growth. Through strategic insight and practical execution, Edinger Consulting has established itself as a trusted partner for companies seeking to navigate the complexities of business expansion and achieve sustainable success in today's competitive market landscape. Tweetable Moments: 03:50 - "When all things look equal or similar, then it's the sales experience that can differentiate you and not enough executives put their focus on that or at least put enough focus on that." Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Edinger Consulting website at https://www.juliankharris.co.uk/ Check out Edinger Consulting on LinkedIn at https://www.linkedin.com/company/edinger-consulting/ Check out Scott K. Edinger on LinkedIn at https://www.linkedin.com/in/scott-edinger/ Check out Scott K. Edinger on Twitter at https://twitter.com/scottkedinger More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of Julian Harris Services Limited, Julian Harris. Julian Harris, a seasoned leadership coach delved into the often overlooked challenges and isolation faced by leaders, particularly founders and CEOs. Julian shared his insights on the importance of having a mentor or sounding board to share concerns and seek guidance. With his extensive experience working with leaders, Julian emphasized the importance of having someone to talk to about these concerns. As a business grows, these two roles can become distinct, each with its responsibilities and challenges. Julian, leveraging his background as a former attorney, explained how he helps clients identify their passions and delegate tasks effectively, a crucial skill for both founders and CEOs. Without a sounding board, leaders can find themselves lost in their thoughts, leading to unclear decision-making. Julian's coaching approach focuses on helping clients find clarity, connect with their innate wisdom, and tap into their creativity. Julian also stressed the importance of self-care, comparing it to the safety briefing on an airplane, where you must put on your oxygen mask before helping others. Looking after oneself is crucial for effectively managing business and personal relationships. Key Points from the Episode: Challenges and isolation faced by leaders, particularly founders and CEOs Importance of having a sounding board or mentor for leaders Role of a founder versus a CEO Potential consequences of not having a mentor Pains and complaints that leaders often share with a coach Coaching philosophy and approach to helping clients find clarity and connect with their innate wisdom and creativity Importance of slowing down and taking time for reflection in decision-making Julian Harris' experience as a leadership coach and working with leaders who feel lonely and struggle to find someone to talk to Value of a decelerated day for deep thinking, self-reflection, and exploring important questions About Julian Harris: Julian Harris, founder of Julian Harris Services, is a seasoned commercial lawyer with a 20-year track record, having served notable brands like Nike, Twinings, Sports Direct, Asda, Manchester United, and Primark. His vision for making a substantial impact led him to establish his coaching venture, where he now specializes in working with business leaders aiming to change the world. Based in London, Julian seamlessly integrates his legal expertise with leadership coaching, helping clients on both sides of the Atlantic. With a passion for drawing out the untapped potential in individuals, he empowers business owners and leaders to become the best versions of themselves. Known for his attentiveness and thought-provoking questions, Julian facilitates clarity and confidence among his clients, even when they struggle to recognize their strengths. About Julian Harris Services Limited: Julian Harris Services, founded by Julian Harris, reflects his transformative journey from a legal career to coaching, driven by a desire to create a more profound impact on the world. Motivated by the brevity and preciousness of life, Julian aspires to leave a meaningful legacy by facilitating positive change. As a coach, he focuses on aiding individuals who share a vision of making a difference in the world, aligning their goals with his own aspiration to contribute to a better global future. With a commitment to helping others, Julian's coaching endeavors become a conduit for realizing his vision by empowering those who seek to bring about positive change, embodying the ethos that small actions can collectively make a significant impact on the world. Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Julian Harris Services website at https://www.juliankharris.co.uk/ Check out Julian Harris Services on LinkedIn at https://www.linkedin.com/company/julian-harris-legacy-coach/ Check out Julian Harris on LinkedIn at https://www.linkedin.com/in/juliankharris/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Chief Information Security Officer Co-Founder of SIE Monster, Chris Rock. Chris Rock is not your typical CSO. He's a hacker by trade with a dual role that involves finding system flaws and presenting them at conferences like Defcon. Simultaneously, he serves as the CEO of SIEMonster, which provides security services for large enterprises. His clients range from governments to private organizations, each with unique objectives and security needs. Chris shared some intriguing stories from his work. He's uncovered employees setting up illegal activities within companies, helped track people escaping authorities in the Middle East, and dealt with a myriad of other complex situations. These stories, while fascinating, also highlight the darker side of our increasingly digital world. When asked Chris if there was any hope for a safer digital world, his response was sobering. The flaws he identified years ago still exist today, and the transition from paper-based systems to electronic systems has only increased the potential for security breaches. He also recommended using account IDs and virtual credit cards instead of traditional credit card numbers to further enhance security. Key Points from the Episode: Introduction of Chris Rock as CSO of Sea Monster and cyber mercenary Chris's work as a hacker and consultant Clients and objectives of Chris's work Stories and insights into vulnerabilities of systems Need for increased security measures Use of tokens instead of passwords for account security Risks of using passwords and benefits of tokens Importance of VPNs for data protection Choosing a reliable VPN provider Importance of encryption and protecting personal information About Chris Rock: As the Chief Information Security Officer and co-founder of SIEMonster, Chris has traversed the cyber landscapes of the Middle East, the United States, and Asia, lending his expertise to governmental and private entities. Renowned for his presentations at DEFCON, the world's largest hacking conference in Las Vegas, Chris has delved into contentious vulnerabilities. His talks covered topics such as the potential manipulation of Birth and Death Registration systems, the collaboration of cyber mercenaries in government overthrows, and innovative methods of bypassing jammers by utilizing the Earth as an antenna. As a thought leader, he authored "Baby Harvest," a compelling exploration of criminals and terrorists exploiting virtual babies and fabricated deaths for financial gain. Notably, Rock has graced the TED Global stage, further solidifying his status as a cybersecurity luminary. About SIEMonster: SIEMonster, established in 2015, is an innovative and cost-effective Security Information and Event Management (SIEM) solution. Founded by experienced hackers Chris and Dez Rock, the platform emerged from a recognized gap in the SIEM market. With over 20 years of penetration testing and white-hat hacking expertise, the founders and their team crafted a scalable and customizable SIEM tool. SIEMonster's pricing model doesn't penalize based on Events Per Second (EPS), offering affordability and automatic scalability as clients expand. SIEMonster incorporates automated tasks and data enrichment, reducing the reliance on external security consultants. The vision, shared by Chris and Lead Solutions Designer Jim Bycroft, focuses on constant evolution and scalability, positioning SIEMonster as a leader in the dynamic cybersecurity landscape. The platform's commitment to forward-thinking security solutions makes it a formidable choice for organizations seeking robust defense against evolving threats. Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out SIEMonster website at https://siemonster.com/ Check out SIEMonster on LinkedIn at https://www.linkedin.com/company/siemonster/ Check out SIEMonster on Twitter at https://twitter.com/_SIEMonster Check out Chris Rock on LinkedIn at https://www.linkedin.com/in/chris-rock-siemonster/ Check out Chris Rock on Twitter at https://twitter.com/chrisrockhacker Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with CEO & Founder of Core Matters, Ryan Englin. Ryan emphasized the importance of having the right people on your team for business growth and success. He pointed out that the hiring environment has drastically changed due to the pandemic, with job seekers now having more options and seeking workplaces where they feel valued and belong. According to Ryan, entrepreneurs can attract and excite potential employees by offering them what they want. This includes a sense of belonging, meaningful work, and positive relationships with colleagues. Ryan advised entrepreneurs to focus on being attractive to the people they want to hire rather than solely relying on higher pay to attract employees. Understanding who the right fit is for your company and creating a supportive and enjoyable work environment are key factors in attracting and retaining top talent. Ryan cautioned against using the term "family" to describe the work environment but encouraged employers to adopt a supportive and caring approach towards their employees, just like a family would. Ryan emphasized the need to create a process that removes these biases, such as using job ads and interview questions that promote diversity. He cautioned against promoting diversity without addressing biases, as it can backfire. Key Points from the Episode: Challenges of hiring and attracting great employees in the current hiring environment Importance of having the right people on your team for business growth and success Changes in the hiring environment due to the pandemic Attracting and exciting potential employees by offering what they truly want Focusing on being attractive to the people you want to hire rather than relying solely on higher pay Understanding the right fit for your company and creating a supportive and enjoyable work environment Value of diversity in the workplace and addressing biases Economic argument for diversity and its benefits to a company Ryan's book "Hire Better People Faster" and its intended audience About Ryan Englin: Ryan Englin is a dedicated advocate for the success of growing businesses, particularly in blue-collar sectors. Motivated by his father's experiences as a tireless owner/operator, Ryan witnessed the challenges these industries face in recruiting quality frontline employees. Committed to finding a solution, he founded Core Matters, a company specializing in coaching and training to help businesses attract, hire, and retain top-tier employees. Through his renowned Core Fit Hiring System, Ryan empowers small and midsize businesses to streamline hiring processes and swiftly bring in exceptional talent. With nearly a decade of expertise, he has been instrumental in enabling business owners to achieve their goals by ensuring they assemble the right team. Ryan Englin's passion lies in transforming companies by connecting them with the best-fit employees for sustained success. About Core Matters: Core Matters specializes in assisting field service companies in attracting, recruiting, and retaining frontline talent, utilizing their tried-and-true methodology, the Core Fit Hiring System. The company is dedicated to enhancing the effectiveness of clients' recruiting endeavors, offering innovative and unconventional strategies to foster consistent growth for their businesses. Whether you're seeking to optimize your recruitment processes or develop unique approaches to talent acquisition, Core Matters is a reliable partner. With a focus on helping field service businesses thrive, Core Matters stands out as a valuable resource, providing tailored solutions to ensure sustained success in building and maintaining high-performing teams. Tweetable Moments: 4:01 - “You have to go where you know the fish are or the people, and you have to attract them to your business with the things that they are attracted by.” 4:05 - “If you're not attracting good people. Just consider that you may not be attractive to good people.” 4:58 - “If you want to be able to hire people and compete and still be profitable and not overpay, you've got to give them the things that people want.” Apply to be a Guest on The Thoughtful Entrepreneur:  https://go.upmyinfluence.com/podcast-guest Links Mentioned in this Episode: Want to learn more? Check out Core Matters website at https://corematters.com/ Check out  Core Matters on LinkedIn at https://www.linkedin.com/company/corematters/ Check out Core Matters on Twitter at https://twitter.com/corematters Check out Core Matters on Facebook at https://www.facebook.com/thecorematters Check out Ryan Englin on LinkedIn at https://www.linkedin.com/in/ryanenglin/ Check out Rayan Englin’s New book "Hire Better People Faster" at https://www.amazon.com/Hire-Better-People-Faster-Attracting/dp/B0CHD4LZJZ/ Don’t forget to subscribe to The Thoughtful Entrepreneur and thank you for listening. Tune in next time! More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.