The Thoughtful Entrepreneur

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founder of YoungCaesar, Kristiyan Uzunchev. Kristiyan's entrepreneurial spirit shone through as he recounted his early foray into the world of digital marketing. Hailing from Bulgaria, he quickly realized the potential of his business endeavors, leading him to boldly drop out of college and fully commit to his company, Young Caesar Digital. His focus? To usher industrial manufacturers into the digital age, helping them expand their reach and acquire new customers through modernized sales approaches. Kristiyan highlighted a significant opportunity for manufacturers: the shift to digital marketing. With high-value products and relatively low competition in the digital space, manufacturers who embrace this change can reap substantial rewards. However, the transition isn't without its challenges. Christian stressed the importance of delivering tangible results to these companies, many of which have long relied on traditional sales methods. The manufacturing industry has been somewhat set in its ways, with trade shows and referrals being the norm for sales and marketing. Kristiyan pointed out the limitations of these methods and introduced the concept of outbound marketing as a more effective alternative. He shared his success with cold calling and targeted campaigns, which have proven advantageous in generating qualified leads and reaching a broader audience. YoungCaesar Digital's advertising strategies are tailored to the manufacturing sector, focusing on Google Ads and LinkedIn. Christian discussed the nuances of advertising on these platforms, emphasizing the power of retargeting strategies and the need to target the right audience. He also touched on the unique challenges and opportunities of advertising on LinkedIn. Key Points from the Episode: Challenges and opportunities in working with manufacturing companies Unique approach to acquiring customers through outbound marketing Trends in manufacturing sales and marketing Typical sales and marketing practices in the manufacturing industry Effectiveness of cold calling and outbound marketing in the manufacturing industry Advertising strategies employed by Young Caesar Digital, including Google Ads and LinkedIn About Kristiyan Uzunchev: Kristiyan Uzunchev, better known by his moniker Youngceaser, is a professional in the field of Internet Marketing, with a focus on Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), and Content Marketing. His expertise is leveraging various digital marketing strategies to enhance online visibility and engagement for businesses and brands. Beyond his professional endeavors, Kristiyan portrays himself as a serene individual who enjoys spending his downtime at tranquil and appealing locations. This contrast between his dynamic professional life and peaceful personal pursuits highlights a balanced approach to his career and leisure activities. Kristiyan’s ability to navigate the fast-paced digital marketing scene while maintaining a calm and collected persona outside of work reflects his multifaceted character and professional dedication. About YoungCaesar: Young Ceasar is a digital growth agency specializing in transforming qualified leads into paying customers, enabling businesses to focus more on innovation rather than sales. This approach facilitates the development of superior products and fosters a strong connection with a dedicated fan base, leading to sustainable long-term growth. By partnering with companies, Young Ceasar plays a crucial role in crafting a seamless journey for potential customers, from initial interest to final purchase, thus ensuring businesses can concentrate on enhancing their offerings and driving innovation. This strategic focus on customer conversion and product improvement positions Young Ceasar as a key player in effectively supporting businesses to achieve their growth objectives. Tweetable Moments: 09:25 - "For me, the most important thing is to make sure that our clients are happy and that we bring them tremendous results." Links Mentioned in this Episode: Want to learn more? Check out YoungCaesar website at https://youngcaesar.digital/ Check out YoungCaesar on LinkedIn at https://www.linkedin.com/company/youngcaesar/ Check out YoungCaesar on Facebook at https://www.facebook.com/youngcaesar123 Check out YoungCaesar on Instagram at https://www.instagram.com/youngcaesar123/ Check out Kristiyan Uzunchev on LinkedIn at https://www.linkedin.com/in/youngcaesar/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Co-Founder of Smart Author® Media, Chris Benetti. Chris pointed out that podcasts and books are the best business lead sources. They create deep, meaningful relationships and provide immense value. A book allows you to share your expertise and methodologies in a way that builds trust and credibility, setting you apart from the "fast AI crap" that floods the market. While audio platforms like Audible are gaining popularity among busy entrepreneurs, a significant audience still appreciates the tactile experience of a paperback or the convenience of a Kindle. Understanding these preferences is crucial for tailoring your book marketing strategy. Chris's background in sales funnels has informed his unique approach to book marketing. Rather than bombarding potential clients with messages, he advocates for a more thoughtful, inbound approach. By providing upfront value through a book, you can nurture leads and guide them towards becoming clients. Chris shared examples of authors who have thrived under his guidance, such as Ryan Dyas, Scott Holford, and Joel Airway. These authors didn't just sell books—they converted readers into high-value clients, demonstrating the effectiveness of a well-crafted book marketing campaign. Key Points from the Episode: Impact of books in business Using books as a lead generation tool Importance of deep business relationships Myths around making money from book sales Strategies for leveraging books to attract clients Book marketing and lead generation Ideal clients for Smart Author Media Importance of podcasts and books as lead sources About Chris Benetti: Chris Benetti founded Smart Author Media, a company specializing in book marketing. With extensive expertise in the field, Chris has played a pivotal role in the success of his clients, aiding them in generating more than $20 million in sales through their books and digital products. In 2023 alone, he sold over 19,000 books for his clients. His proven track record showcases his ability to effectively market books, ensuring they reach their intended audiences and achieve significant sales figures. Chris Benetti's approach combines strategic marketing techniques with a deep understanding of the digital marketplace, making him a go-to expert for authors looking to maximize their book's potential and leverage it for broader business success. About Smart Author Media: Smart Media Author is a comprehensive service designed to effectively support authors in marketing their books. It specializes in creating high-quality sales funnels, ads, and email campaign guides, utilizing authors' book creatives and sales copy resources. This service aims to boost book sales by ensuring books reach their target audience through tailored growth strategies. Smart Media Author focuses on converting readers into leads and purchasers for the author's core business, expanding business opportunities. Leveraging a skilled team positions authors as authorities in their niches, enhancing their overall business revenue. Smart Media Author's holistic approach focuses on creation, growth, and profit to help authors and their businesses thrive. Links Mentioned in this Episode: Want to learn more? Check out Smart Author® Media website at https://smartauthormedia.com/ Check out Smart Author® Media on LinkedIn at https://www.linkedin.com/company/smartauthormedia/ Check out Chris Benetti on LinkedIn at https://www.linkedin.com/in/smartauthor/ Check out Chris Benetti on Facebook at https://www.facebook.com/itsbenetti/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founder of Airtight Concepts Inc., Maiko Sakai. Maiko's story is as fascinating as it is inspiring. Born and raised in Japan, she made her way to the United States with a passion for music, working with record labels and even shredding the guitar in a Guns N' Roses cover band. Her transition from the music industry to business consulting was driven by a desire to help creative entrepreneurs navigate the often turbulent waters of business operations. Maiko highlighted a common thread among creative entrepreneurs. While they excel in their craft and client acquisition, they frequently struggle with the operational side of their businesses. This struggle can hinder their ability to scale and grow. Maiko's approach to consulting focuses on decluttering and streamlining business processes, preparing these creative powerhouses for the next level of their entrepreneurial journey. Maiko doesn't believe in one-size-fits-all solutions. Instead, she offers strategies tailored to the specific stage of an entrepreneur's business, whether budding entrepreneurs, in the growth stage, mature stage, or even legacy planning. Her sales programs are designed to address the unique challenges at each stage, from inconsistent client acquisition to cash flow management. Maiko challenged the notion that simply creating great work is enough. Instead, she urged creatives to actively share their ideas, content, and products to gain visibility. Authentic engagement with their audience and sharing the creative process can be powerful tools for building a loyal following. Key Points from the Episode: Maiko Sakai's background and work with creative entrepreneurs Challenges faced by creative entrepreneurs in managing their businesses Strategies for attracting more business using superpowers Leveraging social media and client attraction from a creative perspective The impact of AI on creative entrepreneurs Maiko's approach to working with clients and her tailored programs Signs indicating the need for entrepreneurs to seek assistance Importance of authenticity and human connection in business communications About Maiko Sakai: Maiko Sakai, founder of Airtight Concepts, stands out as a strategic business consultant, assisting visionary entrepreneurs in evolving their businesses into profitable ventures. Dubbing her clients "Grounded Go-Getters," she transforms transactional models into transformational successes through programs like "10 Leads in 10 Weeks Challenge," "Define + Refine Your Profitable Niche," and "Business Optimizer 360." Maiko aims to streamline expertpreneurs' and creative agency owners' paths to scalability within six months, using established frameworks and systems to minimize trial and error. Born in Japan but feeling deeply connected to New York, her passions extend to ethnic cuisine, ultra-contemporary design, and exotic houseplants. Maiko's academic credentials include an MBA from Cornell University, enhancing her expertise in guiding businesses towards operational efficiency and market leadership. About Airtight Concepts Inc.: Airtight Concepts is a dynamic consultancy focusing on back-office optimization and business development for seven-figure businesses in the creative, lifestyle, and entertainment sectors in NYC and beyond. Specializing in guiding overworked founders and owners towards sustainability, scalability, and profitability, the firm offers comprehensive services, including growth advisory, business development, restructuring, and strategic placement of SOPs. The Business Optimizer 360 program is central to its methodology, which provides a thorough assessment and strategic planning to propel businesses forward. By working with Airtight Concepts, business owners gain control, shift focus to impactful activities, alleviate anxiety through increased business intelligence, and refine their leadership skills. Founded in 2003, Airtight Concepts aims to enhance business operations and ensure clients can deliver transformational experiences to their customers without being bogged down by minutiae. The company positions itself as a crucial strategist, complementing the roles of mentors, coaches, and accountability partners and providing the leverage businesses need to outpace competitors. Links Mentioned in this Episode: Want to learn more? Check out Airtight Concepts Inc. website at https://www.maikosakai.com/ Check out Airtight Concepts Inc. on Facebook at https://facebook.com/airtightconceptsnyc Check out Maiko Sakai on LinkedIn at https://www.linkedin.com/in/maikosakai/ Check out Maiko Sakai on Instagram at https://www.instagram.com/maikosakaibiz Check out Maiko Sakai on Twitter at https://twitter.com/maikosakaibiz More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the CEO & Founder Coach of Sorgenfrei ApS, Peter Sorgenfrei. Peter Sorgenfrei is a seasoned entrepreneur and coach intimately familiar with the solitary path of a founder. With six companies and clients in seven countries, Peter's extensive experience ranges from a plastic bag manufacturer in Romania to a tech startup in California, where he has been instrumental in guiding CEOs and founders through business complexities. Peter Sorgenfrei specializes in human behavior and the personal challenges that founders encounter. He recognizes the stressful nature of entrepreneurship and offers his services as a psychologist, motivator, and strategic partner, tailoring his approach to meet the unique needs of each founder. Peter has observed common patterns among entrepreneurs, such as imposter syndrome, co-founder relationships, and the management of boards and investors. His coaching is customized to confront these challenges directly, equipping founders with the necessary tools for success. Peter strongly emphasizes founders' mental and emotional well-being, stressing the importance of distinguishing personal identity from professional roles. He offers practical advice for stress management, including exercise, meditation, diet, and sleep, which are crucial for maintaining a healthy mindset and improving business performance. Key Points from the Episode: Sales strategies for agency owners, consultants, coaches, and B2B service providers The role of a founder and CEO in navigating business challenges Specialization in human behavior and personal development for founders and CEOs Common patterns and challenges faced by founders and CEOs Managing mental health and stress in the entrepreneurial role Strategies for managing anxiety and depression in the business world Addressing substance abuse and addiction among CEOs The impact of online content and social media on entrepreneurs About Peter Sorgenfrei: Peter Sorgenfrei is a seasoned coach assisting CEOs and founders with personal and professional development. With over 43,000 followers on LinkedIn and recognition as a LinkedIn Top Voice, Sorgenfrei has established a significant online presence. He also runs a popular weekly newsletter, "Intentional Leadership," with over 10,000 subscribers. Peter's career spans 15 years of founding and leading companies in the US, UK, and Denmark, experiencing both small-scale and sizeable multi-country team leadership. Sorgenfrei's journey includes overcoming a personal crisis, leading him to advocate for the Whole Human Approach. This philosophy emphasizes a balanced life, integrating professional ambitions with mental, physical, and relational well-being. Sorgenfrei's extensive international experience and personal insights equip him to offer valuable advice and strategies to his clients, promoting both professional success and personal harmony. About Sorgenfrei ApS: Sorgenfrei ApS is a personal and professional development consultancy that supports CEOs and founders through professional challenges and personal growth. The service offers comprehensive support, whether clients face tactical dilemmas or strategic decision-making, regardless of their perceived need for guidance. The core mission is to assist leaders in navigating the complexities of running a company while maintaining a balanced, healthy, and fulfilling life. This involves managing the highs and lows of entrepreneurship and addressing internal struggles and interpersonal dynamics. The consultancy's hands-on approach involves regular meetings, written communications, and discussions as needed, emphasizing a commitment to rigorous, serious, and intense engagement. Clients are encouraged to commit fully to their development path, including personalized homework assignments aimed at behavior change and recommendations for reading and listening to foster growth. Sorgenfrei ApS distinguishes itself through radical transparency and constructive candor, guiding clients to find and trust their inner answers rather than providing direct solutions. Tweetable Moments: 03:50 - "There's a disproportionate amount of founders and CEOs who are actually battling anxiety and depression because of the stresses of the role and of the job." 17:34 - "People need to have a life outside of work. They know it, similar to how they know they need to diet and exercise; they just don't do it." Links Mentioned in this Episode: Want to learn more? Check out Sorgenfrei ApS website at https://www.petersorgenfrei.com/#3 Check out Sorgenfrei ApS LinkedIn at https://www.linkedin.com/company/sorgenfrei-aps/ Check out Sorgenfrei ApS Instagram at https://www.instagram.com/sorgenfrei_co/ Check out Peter Sorgenfrei on LinkedIn at https://www.linkedin.com/in/sorgenfrei/ Check out Peter Sorgenfrei on Instagram at https://www.instagram.com/sorgenfrei_co/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-Founder of Empire Partners, Brook Bishop. Empire Partners is committed to transforming skilled individuals into profitable business owners. Brook Bishop and his team specialize in guiding those who have monetized their message, assisting them in marketing, sales, and fulfillment. Their goal is to amplify these professionals' reach, ensuring they connect with more people and establish themselves as successful entrepreneurs. Bishop emphasized the critical role of effective branding and marketing and the finesse required in sales conversations. Drawing from his experience with Tony Robbins' business mastery program, he shared invaluable insights on training and experience that can elevate a business's acumen. Bishop highlighted two major traps aspiring coaches and consultants often fall into: the desire to serve every potential client and the premature leap into paid advertising. He advised listeners to focus on defining their target audience and to build a solid marketing foundation before investing in paid ads. Bishop delved into finding a niche and establishing a robust referral network. Word-of-mouth referrals and recognition for specific expertise can be game-changers in the coaching and consulting industry. They discussed how specializing in a niche can lead to a stronger market presence and more consistent business. Bishop also provided a glimpse into the structure of Empire Partners, which includes a mastermind program centered on marketing, sales, and fulfillment, alongside a sales training program that helps coaches authentically enroll clients. He emphasized the significance of understanding sales psychology and confronting limiting beliefs that can hinder the sales process. Key Points from the Episode: Challenges faced by coaches and consultants in attracting new business and maintainng sales predictability Importance of branding, effective marketing, and mastering sales conversations Avoiding common pitfalls for aspiring coaches and consultants Significance of building a strong referral network and establishing a clear niche Overview of Empire Partners' mastermind program and sales training program Understanding the psychology of sales and overcoming limiting beliefs About Brook Bishop: Brook Bishop is a seasoned expert in Personal Development with over 20 years of experience, covering Business Consulting, Practice Management, Coaching, and Product Development. Having worked with leading figures like Tony Robbins and renowned companies such as Buffini and Company, Brook has profoundly impacted the Personal Development sector. His global engagement with over 50,000 coaching clients showcases his extensive influence and dedication.  Brook's innovative approach extends to his personal life, where he embodies a "Rogue-Maverick" persona, engaging in unconventional fitness, diet routines, and a unique parenting style dubbed "Passionate Parenting" alongside his wife Rain. Together, they focus on teaching their children through experiences, emphasizing diverse cultures, survival skills, and critical thinking.  Brook's commitment to giving back is evident through his support for causes like Operation Underground Railroad and local community contributions, particularly in teaching martial arts, where he holds multiple black belts. His life and work reflect innovation, dedication, and a deep commitment to personal and community development. About Empire Partners: Empire Partners is a beacon of support and guidance for coaching businesses seeking to elevate their operations and impact. Specializing in transforming coaching enterprises, Empire introduces fresh perspectives, innovative ideas, and proven strategies tailored to enhance business growth and operational efficiency.  With a rich background in collaborating with diverse businesses, the team at Empire is well-equipped with the knowledge and experience necessary to tackle the unique challenges faced by coaches. They offer invaluable insights and best practices, fostering growth and improvement.  Empire's commitment extends beyond strategic planning, providing ongoing support and guidance to ensure the successful implementation of strategies and the navigation of any arising challenges. Empire Partners is an indispensable ally for coaching professionals aiming for excellence and sustainability in their ventures by keeping businesses focused on their long-term objectives and ensuring alignment with their goals Tweetable Moments: 06:07 - "Don't be a coach to all people on all things. If you're throwing your net that wide, it's too hard to narrow in that scope." 06:55 - "Don't start with paid ads. This is where I see a lot of people burn out. You've got the plane, you've got fuel on the plane, but you got a really short runway. You're going to keep crashing." Links Mentioned in this Episode: Want to learn more? Check out Empire Partners website at https://www.empirepartners.io/ Check out Empire Partners LinkedIn at https://www.linkedin.com/company/tandadigital/ Check out Brook Bishop on LinkedIn at https://www.linkedin.com/in/brookbishop/ Check out Brook Bishop on Instagram at https://www.instagram.com/brookthebishop1/ Check out Brook Bishop on Facebook at https://www.facebook.com/brookthebishop More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder of TANDA Digital, Tudor Dumitrescu. Tudor Dumitrescu and his company, Tanda Digital, are at the forefront of helping businesses scale their relationships, especially in the B2B sector. One of the key takeaways from our conversation was the importance of positioning your business in the market to stand out. Tudor introduced the "input methodology," a proprietary framework developed by Tanda Digital that emphasizes the significance of market positioning. Tudor shares his perspective on qualifying prospects and closing with value. Understanding client needs and aligning offerings to meet those needs ensures mutually beneficial deals and lays the groundwork for enduring business relationships. Tudor also points to the extensive resources on Tanda Digital's website, including the LinkedIn playbook. He outlines the services offered by his company, which cater to businesses that either prefer the work done for them or those who wish to apply the strategies with tools and coaching. Key Points from the Episode: Tanda Digital boosts B2B connections. Engaging and converting B2B leads with Tanda's strategies. Tanda's frameworks: Input Methodology, N Cubed, and Win-Win Deals. The importance of standout positioning in crowded markets. Nurturing leads for credibility and leadership in the industry. About Tudor Dumitrescu: Tudor Dumitrescu is a distinguished Romanian international serial entrepreneur with ventures spanning marketing, artificial intelligence, debt collection, and publishing. Globetrotting and splitting his time between Romania and the UK, Tudor's passion for technology and business is evident in his founding of a leading direct-response marketing agency.  Tudor's notable contributions include developing the NPOT Methodology™ and the N³ Agency Growth Model™, tools that have propelled over 1,000 agencies to scale effectively. Over the past three years, he has cultivated an audience of 8,500 agency owners on LinkedIn, demonstrating his influence and expertise.  Through TANDA Digital, his current focus is aiding agencies in securing a steady stream of elite clients by leveraging LinkedIn. His system, a blend of authority building, direct outreach, and problem identification, ensures a consistent and predictable pipeline for top-tier client acquisition. About TANDA Digital: TANDA Digital is revolutionizing the digital services sector by empowering businesses to eclipse established competitors through strategic niche authority development, superior market intelligence for identifying and engaging with premium clients, and crafting win-win deals.  Leveraging LinkedIn, the world's largest B2B network, TANDA Digital employs its unique N³ Growth Model™, integrating Network Building, Nurturing with Authority Content, and Negotiation strategies to secure high-value contracts.  In an industry where new players emerge daily, yet trust remains scarce, TANDA Digital stands out by enabling service providers to gain confidence through niche specialization, use cutting-edge technology for market intelligence, and prioritize delivering value to secure clients. This approach differentiates service providers in a crowded market and establishes a new paradigm for client engagement and retention.  TANDA Digital's methodologies are meticulously crafted and tested, ensuring clients receive sustainable, proven strategies for growth, setting them apart from competitors who may rely on transient, untested tactics. Tweetable Moments: 04:12 - "If you don't stand out to the client instantly, then nothing else is going to work." 11:49 - "What content does really well is that it predisposes people to think well of you and to respond positively when you do reach out to them." Links Mentioned in this Episode: Want to learn more? Check out TANDA Digital website at https://tanda.digital/ Check out TANDA Digital LinkedIn at https://www.linkedin.com/company/tandadigital/ Check out Tudor Dumitrescu on LinkedIn at https://www.linkedin.com/in/tudorfd/ Check out Tudor Dumitrescu on Twitter at https://twitter.com/realtudorfd More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with theCEO & Founder of Elumynt, LLC, William Harris. William Harris has highlighted the critical need to shift focus to the bottom line. He pointed out that chasing top-line revenue only sometimes equates to increased profitability and can sometimes have the opposite effect. Element's innovative systems are designed to help businesses optimize their campaigns while closely monitoring EBITDA. William introduced two vital concepts: aggregate EBITDA and unit-level profitability. By analyzing each product's profit margin and customer acquisition cost, Element guides businesses in making decisions that substantially enhance their bottom line. This strategy is not only logical but also crucial for achieving sustainable growth. One may question why not all businesses focus on EBITDA if it is so advantageous. The challenge lies in the difficulty of integrating profit data into advertising platforms. Many businesses and media buyers are more comfortable with straightforward top-line metrics, which can be deceptive. William stressed that a profound comprehension of the business, beyond just the industry, is required to master this complexity. Although unable to divulge specific client information due to confidentiality agreements, William recounted the success of an outdoor apparel brand that revolutionized its advertising approach. By targeting their campaigns on more profitable products, such as their premium coats, the brand saw a marked improvement in profitability. Key Points from the Episode: EBITDA-focused growth optimization for e-commerce Prioritizing bottom-line over top-line growth Enhancing acquisition or exit potential with EBITDA strategies E-commerce challenges and growth via advertising and media buys Tactics for EBITDA-centric campaign optimization Linking media buying to bottom-line profitability Success stories from EBITDA-optimized campaigns How EBITDA optimization boosts acquisition or exit attractiveness EBITDA focus altering marketing team outcomes and views Financial upsides of EBITDA optimization, despite higher costs About William Harris: William Harris is a distinguished figure in digital marketing, particularly known for his expertise in accelerating the revenue and user growth of e-commerce and SaaS businesses. As the founder and CEO of Elumynt, an e-commerce marketing agency, and the head of marketing for Sellbrite, a company specializing in multichannel e-commerce growth and management, Harris has a proven track record of success.  William's work has benefited significant brands like Nike, Nickelodeon, and Jack Daniels, demonstrating his capacity to deliver significant results, such as achieving a 5,601% ROAS on Facebook ads and doubling a client's organic search traffic in a month through SEO.  Harris contributed to a B2B SaaS blog's audience growth from 20k to over 100k monthly visitors in less than two years. His insights and strategies are also shared through contributions to top publications like Entrepreneur and Fast Company, and he frequently speaks at major industry events. About Elumynt, LLC: Elumynt has established itself as a leading Growth & Marketing Agency, humorously acclaimed as the #1 agency in Minnesota for two consecutive years by the founder's mother. Though shared in jest, this accolade hints at the agency's strong reputation and the high esteem it's held, even among its clients. Specializing in rapid business growth, Elumynt serves a diverse clientele, including venture capital-backed SaaS companies, e-commerce stores, and local small businesses.  Their expertise is not confined to any industry, allowing them to apply their growth strategies across various sectors. The agency's ability to work with a broad range of businesses—from tech startups to traditional brick-and-mortar shops—underscores its versatility and effectiveness in driving significant growth and marketing success for its clients. Links Mentioned in this Episode: Want to learn more? Check out Elumynt, LLC website at https://www.elumynt.com/ Check out Elumynt, LLC on LinkedIn at https://www.linkedin.com/company/elumynt/ Check out William Harris on LinkedIn at https://www.linkedin.com/in/wmharris/ Check out William Harris on Instagram at https://www.instagram.com/wmharris101x Check out William Harris on Twitter at https://twitter.com/wmharris101 Check out William Harris on Facebook at https://www.facebook.com/realwilliamharris Check out The Up Arrow Podcast at https://www.youtube.com/@uparrowpodcast https://podcasts.apple.com/us/podcast/up-arrow-podcast/id1686736096 https://open.spotify.com/show/3VOqxnoXRyNNq1nsvL3P24?si=c0e3d91291ed46c0 More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.

1863 - Business Flow and Efficiency with Goaldi Coaching & Consulting's Traci Bermingham

1862 - Personality-Driven Sales & Marketing with Usman Sheikh of xiQ, Inc.

In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Chief Executive Officer of Custom Box Agency, Mark Stern. Mark Stern and his team at Custom Box Agency have mastered the art of enhancing the customer journey. They believe you can unlock a world of possibilities by genuinely understanding the path you ask your customers to take. From accelerating results to introducing new monetization strategies, the focus is optimizing every step of the experience. Mark shared an intriguing strategy involving a concept called "collection." By creating a series of boxes that customers receive over time, you can encourage continued engagement and create a sense of anticipation. This approach is inspired by the success of initiatives like the Spartan Race, where participants are motivated to complete a series of challenges to collect all parts of a medal Mark mentioned his work with Joey Coleman, author of "Never Lose a Customer Again," highlighting the importance of clarity in the customer journey. By dissecting a client's offerings, Custom Box Agency ensures a clear and compelling pathway for customers, which has led to significant impacts for their clients, particularly in the print-on-demand space. Key Points from the Episode: Importance of understanding the customer journey Custom Box Agency's approach to optimizing the customer journey The role of physical experiences in a digital age Three core objectives for businesses: acquisition, delivery, and retention Components of a custom box experience: welcome note, getting started guide, dedicated journey map, and additional tools for success Eliminating friction points in the customer journey Using custom boxes as activation and retention tools About Mark Stern: Mark Stern is the entrepreneurial mind behind the Custom Box Agency, a pioneering experience design firm dedicated to transforming the customer journey through innovative direct mail solutions. Celebrated in Forbes as a transformative figure in the Next 1,000 Entrepreneurs, Stern's work is symbolic of a new American Dream.  Mark's insights into employee retention were highlighted in Joey Coleman's Wall Street Journal Bestseller, Never Lose an Employee Again. Before his entrepreneurial journey, Stern excelled as a strategy consultant at Deloitte Consulting, the globe's premier consulting entity. An alumnus of Duke University, he holds an MBA.  Beyond his professional achievements, Stern is a fitness enthusiast, a five-time Spartan Trifecta achiever, and a mentor at South-by-Southwest Start-up events. His passions extend to being a lifelong fan of tacos and BBQ. Stern makes his home in Austin, Texas, where he continues to innovate and inspire. About Custom Box Agency: Custom Box Agency stands out in marketing and customer engagement by masterfully integrating three key elements: Acquisition, Engagement, and Monetization. Unlike typical swag shops that focus solely on customer acquisition or jump directly to monetization, Custom Box Agency emphasizes the critical role of engagement in driving customer success. Their distinctive approach involves a thorough discovery and planning process, ensuring that each custom box not only delights recipients but also aligns with and advances the client's strategic objectives. Clients of Custom Box Agency have reported remarkable outcomes, including sales increases of over 200%, by leveraging the strategically designed tools included in each box. This success is attributed to the agency's ability to create an engaging and meaningful customer experience, providing valuable content and solutions that foster growth. By addressing and resolving potential customer issues preemptively, Custom Box Agency strengthens the client-customer relationship, transforming it in a way that poses the exciting possibility of limitless growth. Tweetable Moments: 02:52 - "The biggest thing that we try to solve for our clients is, do you really understand what it is you're asking your customers to do?" 03:27 - "Swag means stuff without a goal. Our goal here is to give your customers everything they need to be set up for success out of the gate." Links Mentioned in this Episode: Want to learn more? Check out Custom Box Agency website at https://customboxagency.com/ Check out Custom Box Agency on LinkedIn at https://www.linkedin.com/company/custom-box-agency/ Check out Mark Stern on LinkedIn at https://www.linkedin.com/in/marustern/ More from UpMyInfluence: We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.