In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the President & Co-Founder of
GoAvance,
Ramiro Velasco.
Ramiro kicked off our conversation by highlighting the current buzz around Latin America. With nearly 700 million potential customers being digitized daily, the region presents many opportunities for businesses in terms of insourcing, outsourcing, and shipping.
The growing e-commerce market in Latin America is a goldmine waiting to be tapped, and GoAvance is at the forefront of this revolution.
Many brands have started looking to Mexico as a reliable partner for manufacturing, with shorter lead times and comparable freight costs. The rise of remote work has resulted in a Mexican workforce joining US-based companies, thereby increasing the purchasing power of the middle class.
Ramiro predicts a gold rush in Latin America over the next five to ten years, as brands explore the market and take advantage of the flow of capital, information, and infrastructure. GoAvance is playing a crucial role in this by assisting brands in establishing a strong presence in Mexico.
Ramiro emphasized the importance of win-win situations and believes that a good system should work even when people are not motivated to work. The readiness for GoAvance' services varies depending on the market, competition, and price points.
Key Points from the Episode:
- Introduction of Ramiro Velasco Romero, co-founder of GoVans
- Opportunities for businesses in Latin America in terms of insourcing, outsourcing, and shipping
- Growing e-commerce market in Latin America with potential customers being digitized
- GoAvance aims to make it easier for brands to sell in Mexico and overcome roadblocks
- Shift from doing business in China to near-shoring in Latin America
- Disruption of supply chains during the pandemic led to reevaluation of practices
- Rise of remote work and Mexican workforce joining US-based companies
- Predicted gold rush in Latin America in the next five to ten years
- GoVans offers services such as importing, logistics, and market management
About Ramiro Velasco:
Ramiro Velasco, an engineer and entrepreneur, co-founded an e-commerce company focused on bridging the consumer goods gap in Mexico and Latin America. Recognizing these regions as secondary markets, Ramiro applied his e-commerce expertise to make global products accessible.
Initially adopting traditional methods like drop-shipping, he soon pivoted towards a more innovative model. His company evolved into an e-commerce enablement platform, serving as a proxy seller for foreign brands. This role involves importing products, marketing, and ensuring a high-quality consumer experience.
Ramiro's dedication is evident in his company's promise to sell products within 30 days of contract signing, showcasing efficiency and commitment to market equality. His journey reflects a blend of problem-solving, determination, and a passion for leveling the field in global market access.
Ramiros's ongoing work challenges the norm, positioning Mexican and Latin American consumers prominently in the worldwide consumer goods arena.
About GoAvance:
GoAvance is a digital-first company specializing in aiding brands to penetrate the Latin American market successfully. The company's core focus lies in strategizing marketplace entry, localizing brands, and creating smooth workflows, offering comprehensive solutions for businesses looking to expand into new territories.
GoAvance's team comprises seasoned professionals in branding, logistics, and digital marketing, all boasting significant expertise in the Latin American landscape. They stay abreast of evolving trends and best practices, applying this knowledge to foster client success.
Understanding the challenges of entering new markets, GoAvance has developed an efficient process that handles everything from logistical complexities to executing potent PPC campaigns.
The company's commitment to alleviating the burdens of market expansion for its clients is a testament to its passion for consumer engagement and dedication to contributing to its clients' triumphs in Latin America.
Tweetable Moments:
10:50 - "After you're an agency for that long, you're just trying to make win-wins, man. Like, you don't want people mad at you."
Links Mentioned in this Episode:
Want to learn more? Check out GoAvance website at
https://goavance.com/
Check out GoAvance on LinkedIn at
https://www.linkedin.com/company/goavance/
Check out GoAvance on Instagram at
https://instagram.com/go.avance
Check out GoAvance on Facebook at
https://facebook.com/goavance
Check out GoAvance on Twitter at
https://twitter.com/gogoavance
Check out Ramiro Velasco on LinkedIn at
https://www.linkedin.com/in/ramiro-velasco-mesina-a96bb8143/
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