The Thoughtful Entrepreneur 1768 – The Most Powerful Sales Techniques with Benjamin Brown
Dec 24, 2023
Benjamin Brown, Owner of 360 Sales Consulting, discusses the universal concept of sales and emphasizes the importance of practicing sales skills. He highlights the significance of asking the right questions, understanding clients' needs, and effectively selling your product. With experience in building sales teams, Benjamin shares valuable insights on overcoming resistance and engaging with clients.
16:00
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Introduction
00:00 • 2min
Working with a Range of Clients and Building Sales Teams
02:21 • 2min
Understanding Sales and Overcoming Resistance
04:05 • 3min
The Importance of Engagement in Sales
07:28 • 7min
Closing Remarks and Invitation to Engage with the Podcast Community
14:19 • 2min
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Owner of 360 Sales Consulting, Benjamin Brown.
Benjamin started his consulting business with a mission to teach others the language and skills of sales. He has helped build sales teams, hire salespeople, and provide coaching and training.
According to Benjamin, sales is a simple concept of getting someone to move, whether it's through a billboard, website, or phone call. He emphasizes that sales is everywhere, and understanding the process can help salespeople avoid being perceived as pushy or salesy.
One of Benjamin's unique approaches to working with clients involves role-playing and practicing sales skills. He firmly believes that sales is a skill that can only be learned through practice and experience.
He also emphasizes the importance of asking questions and not making assumptions in sales conversations. By asking the right questions, salespeople can better understand their clients' needs and provide the right solutions.
Benjamin stresses the importance of understanding your product and selling it effectively. He points out that potential clients constantly judge you, especially in verbal or in-person interactions. He suggests imagining a scenario where all modern technology is removed, and you must sell your product on the street.
Key Points from the Episode:
- Introduction of Benjamin Brown, founder of 360 Sales Consulting
- Benjamin's experience in sales and his consulting business
- Sales is a simple concept of getting someone to move
- Importance of role-playing and practicing sales skills
- Emphasis on asking questions and not making assumptions in sales conversations
- Sales is a skill that can only be learned through practice and experience
- Understanding the core value of your product and communicating it effectively
- Utilizing the power of the cell phone for sales
- Caution against relying too heavily on others to sell for you