1768 – The Most Powerful Sales Techniques with Benjamin Brown
The Thoughtful Entrepreneur
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Understanding Sales and Overcoming Resistance
This chapter explores the constant exposure to brand messages and advertising, and how it has made people resistant to being sold to. It highlights the importance of understanding that sales is about getting somebody to take action, and discusses the universal concept of sales and its changing methods of reaching people.
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In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Owner of 360 Sales Consulting, Benjamin Brown.
Benjamin started his consulting business with a mission to teach others the language and skills of sales. He has helped build sales teams, hire salespeople, and provide coaching and training.
According to Benjamin, sales is a simple concept of getting someone to move, whether it's through a billboard, website, or phone call. He emphasizes that sales is everywhere, and understanding the process can help salespeople avoid being perceived as pushy or salesy.
One of Benjamin's unique approaches to working with clients involves role-playing and practicing sales skills. He firmly believes that sales is a skill that can only be learned through practice and experience.
He also emphasizes the importance of asking questions and not making assumptions in sales conversations. By asking the right questions, salespeople can better understand their clients' needs and provide the right solutions.
Benjamin stresses the importance of understanding your product and selling it effectively. He points out that potential clients constantly judge you, especially in verbal or in-person interactions. He suggests imagining a scenario where all modern technology is removed, and you must sell your product on the street.
Key Points from the Episode:
- Introduction of Benjamin Brown, founder of 360 Sales Consulting
- Benjamin's experience in sales and his consulting business
- Sales is a simple concept of getting someone to move
- Importance of role-playing and practicing sales skills
- Emphasis on asking questions and not making assumptions in sales conversations
- Sales is a skill that can only be learned through practice and experience
- Understanding the core value of your product and communicating it effectively
- Utilizing the power of the cell phone for sales
- Caution against relying too heavily on others to sell for you
About Benjamin Brown:
Meet Benjamin Brown, a seasoned sales expert, accomplished author, and dedicated father of two. With an impressive 23-year career in sales, Benjamin has navigated diverse sectors, from stock brokerage-style cold calling to selling gym memberships and medical devices. Leveraging his extensive experience, he has crafted a comprehensive 10-step sales process designed to address the challenges faced by small businesses struggling with sales issues and low revenue. Benjamin's journey into sales coaching began during his tenure with Business Network International (BNI), where he identified a common deficiency among small businesses— the absence of a structured sales process. Recognizing the pivotal role sales training plays in business success, he embarked on a mission to share his wealth of knowledge with business owners. This initiative led to the creation of the Rapid Success Sales Process, a proven and tested methodology that empowers individuals and business owners to enhance their revenue and overall success. Benjamin Brown's dedication to refining the sales experience highlights the transformative impact of a well-executed sales strategy.About 360 Sales Consulting:
360 Sales Consulting offers a transformative solution to elevate your sales performance and propel you to new heights. This specialized service is designed to unlock your sales potential, providing essential skills training for business owners and sales representatives. By leveraging 360 Sales Consulting, you can significantly enhance your closing rate, resulting in increased revenue and financial success. Whether you're a seasoned business owner or a sales professional, this consulting service focuses on honing the crucial skills needed to thrive in the competitive sales landscape. Elevate your sales game, boost your earning potential, and take your business to the next level with the comprehensive guidance and expertise offered by 360 Sales Consulting.Tweetable Moments:
04:46, "For a salesperson, you have to understand that the things that I teach is never about you." 05:48 - "Sales is everywhere if you're married like I was and you stop selling you get divorced.Apply to be a Guest on The Thoughtful Entrepreneur:
https://go.upmyinfluence.com/podcast-guestLinks Mentioned in this Episode:
Want to learn more? Check out 360 Sales Consulting website at https://www.360salesconsulting.com/ Check out 360 Sales Consulting on LinkedIn at https://www.linkedin.com/company/mindspansystems/ Check out Benjamin Brown on LinkedIn at https://www.linkedin.com/in/360sales/ Check out Benjamin Brown new book: “7 Steps to Close Sales Deals” at https://www.360salesconsulting.com/freeguide/ Check out Benjamin Brown on Facebook at https://facebook.com/ben.brown.102361 Check out Benjamin Brown on Instagram at https://instagram.com/benbrowntreMore from UpMyInfluence:
We are actively booking guests for our The Thoughtful Entrepreneur. Schedule HERE. Are you a 6-figure consultant? I’ve got high-level intros for you. Learn more here. What is your #1 Lead Generation BLOCKER? Take my free quiz here. Want to learn more about all the podcasts managed by UpMyInfluence? Opt in here.The AI-powered Podcast Player
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