
1768 – The Most Powerful Sales Techniques with Benjamin Brown
The Thoughtful Entrepreneur
The Importance of Engagement in Sales
The chapter discusses the significance of engagement in sales and how practice and role-playing are crucial for skill development. It emphasizes the need for asking the right questions, building trust with clients, and avoiding over-reliance on technology.
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In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Owner of 360 Sales Consulting, Benjamin Brown.
Benjamin started his consulting business with a mission to teach others the language and skills of sales. He has helped build sales teams, hire salespeople, and provide coaching and training.
According to Benjamin, sales is a simple concept of getting someone to move, whether it's through a billboard, website, or phone call. He emphasizes that sales is everywhere, and understanding the process can help salespeople avoid being perceived as pushy or salesy.
One of Benjamin's unique approaches to working with clients involves role-playing and practicing sales skills. He firmly believes that sales is a skill that can only be learned through practice and experience.
He also emphasizes the importance of asking questions and not making assumptions in sales conversations. By asking the right questions, salespeople can better understand their clients' needs and provide the right solutions.
Benjamin stresses the importance of understanding your product and selling it effectively. He points out that potential clients constantly judge you, especially in verbal or in-person interactions. He suggests imagining a scenario where all modern technology is removed, and you must sell your product on the street.
Key Points from the Episode:
- Introduction of Benjamin Brown, founder of 360 Sales Consulting
- Benjamin's experience in sales and his consulting business
- Sales is a simple concept of getting someone to move
- Importance of role-playing and practicing sales skills
- Emphasis on asking questions and not making assumptions in sales conversations
- Sales is a skill that can only be learned through practice and experience
- Understanding the core value of your product and communicating it effectively
- Utilizing the power of the cell phone for sales
- Caution against relying too heavily on others to sell for you