Lean Marketing

Discover how hiring an intern was the KEY to unlocking $80 million in growth for AppSumo. This isn't your typical intern story – it's a masterclass in strategic delegation and focusing on what truly moves the needle.Join Allan Dib as he interviews Ayman Al-Abdullah, the former CEO of AppSumo, who shares the remarkable journey of scaling the company from $3 million to $84 million in annual revenue. Hear how seemingly small decisions, like hiring an intern, can have an outsized impact on growth when paired with strategic delegation and a laser focus on core business drivers. Ayman reveals the strategic framework he used at AppSumo, including hiring and compensation strategies, navigating different revenue levels, building a high-performing team, and fighting "entrepreneurial boredom." Learn the critical shifts in focus required at each stage of growth, from prioritizing promotion to mastering people and ultimately protecting your business. Gain actionable insights to propel your own business forward, regardless of your current revenue level.Connect with Ayman Al-AbdullahWebsite: https://aymanalabdullah.com/ Twitter/X: https://twitter.com/aymanalabdul Connect with Lean Marketing:Website: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learnWhat's your biggest takeaway? Share in the comments below! Subscribe for more actionable business growth strategies.

Tired of feeling like you're shouting into the void, no matter how brilliant your work? In this episode of the Lean Marketing Podcast, host Allan Dib sits down with author, speaker, and entrepreneur Dorie Clark to discuss how to become recognized as an expert in your field. Dorie shares her "Recognized Expert Formula," emphasizing the crucial trifecta of content creation, networking, and social proof. They delve into practical strategies for building credibility, even when starting from scratch, including Dorie's unconventional approach to gaining social proof through cold pitching. Allan and Dorie also explore the power of long-term thinking, the nuances of effective networking, and how to avoid common pitfalls in both. Packed with actionable advice and real-world examples, this episode is a must-listen for any entrepreneur or small business owner looking to elevate their authority and stand out from the crowd.Key Takeaways:Dorie Clark's Recognized Expert Formula: Content Creation + Network + Social Proof = Recognized Expertise. You need all three, not just your strengths! Learn how Dorie cold-pitched top universities to gain credibility and social proof. Discover the secret to networking without the cringe: the "No-Asks-For-A-Year Rule" and building authentic connections. Use content marketing strategically to nurture leads and make your sales process smoother, especially when starting out. Allan Dib shares the power of cross-pollination: look outside your industry for fresh ideas. Stop fixating on arbitrary long-term goals and instead, build consistent systems for success. Finally, learn how "Serendipity Hooks" can make your networking more engaging and memorable.Shareable Quotes:-"The key to becoming recognized for your expertise is content creation, your network, and social proof." - Dorie Clark -"Networking is about making friends with interesting people." - Dorie Clark -"Focus on building consistent systems rather than fixating on arbitrary long-term goals." - Allan Dib Links Mentioned in this Episode:-Free Long Game Self-Assessment: https://dorieclark.com//thelonggame-Dorie’s Books: https://dorieclark.com/books Connect with Dorie Clark: Website: https://dorieclark.com/LinkedIn: https://www.linkedin.com/in/doriec/YouTube: https://www.youtube.com/DorieClarkConnect with Lean Marketing:Website: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learnWhat's your biggest takeaway? Share in the comments below! Subscribe for more actionable business growth strategies.

Build a career designed for the long haul. Allan Dib sits down with entrepreneur, speaker, and author Chris Ducker to discuss building a powerful personal brand, mastering leadership, and avoiding burnout—all while staying true to the lean marketing philosophy. Chris shares his personal journey, including career pivots, overcoming burnout, and building a lasting, impactful career.Discover how Chris Ducker evolved his personal brand and how you can leverage yours for growth. Learn about the crucial elements of personal branding, gain insights into avoiding burnout and building a sustainable work-life integration. Explore the "Long Haul Leader" framework from Chris's upcoming book, focusing on Impactful Work, Love & Relationships, Hobbies & Pastimes, and Personal Mastery. Learn how to apply these principles to your personal brand and leadership, maximizing your impact and creating a fulfilling career.Resources Mentioned:The 1-Page Marketing Plan by Allan DibLean Marketing by Allan DibRise of the Youpreneur by Chris DuckerConnect with Chris Ducker:Website: https://chrisducker.com/LinkedIn: https://www.linkedin.com/in/chrisducker/ YouTube: https://www.youtube.com/user/chrisducker Instagram: https://www.instagram.com/chrisducker/?hl=en Connect with Lean Marketing:Website: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learnWhat's your biggest takeaway? Share in the comments below! Subscribe for more actionable business growth strategies.

Struggling to scale your business despite your hard work? Discover game-changing leadership and marketing secrets from Michael Bungay Stanier, author of The Coaching Habit, on this episode of the Lean Marketing Podcast.Michael reveals how to cultivate a "coach-like" leadership style that empowers your team and unlocks their full potential. He breaks down the differences between coaching, mentoring, and teaching, offering practical advice you can implement immediately. Plus, he shares his unconventional marketing strategies that propelled his books to success and built thriving businesses.Here's what you'll uncover:Discover how to unlock your team's potential by leading with curiosity and empowering them through coaching. Learn Michael's unique approach to marketing mastery, focusing on the power of persistence and laser-focused niche targeting. Explore innovative podcast formats, including the dynamic use of live coaching sessions, to captivate your audience and build a loyal following. Finally, understand why building a strong personal brand is more crucial than ever in today's competitive landscape for driving significant business growth.Ready to level up your leadership and marketing game? Tune in now!Resources Mentioned:-The Coaching Habit by Michael Bungay Stanier-The Advice Trap by Michael Bungay Stanier-How to Work with Almost Anyone by Michael Bungay Stanier-Purple Cow by Seth Godin-Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne-Amy Porterfield PodcastConnect with Michael Bungay Stanier: Website: https://www.mbs.works/LinkedIn: https://www.linkedin.com/in/michaelbungaystanier/Instagram: https://www.instagram.com/mbs_works/#YouTube: https://www.youtube.com/channel/UCdFUOWjr4uI6T45zN1uJZ3Q Connect with Lean Marketing: Website: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn  What's your biggest takeaway from this episode? Share your thoughts in the comments below! And remember to subscribe to the Lean Marketing Podcast for more actionable strategies to grow your business.

What if one bold business pivot could set you up for exponential growth and time freedom?Allan explores how a single shift transformed one company from a constant grind to a predictable revenue powerhouse. After facing constant demands for solutions in a high-stakes industry, this entrepreneur realized the power of prevention over cure—turning his entire business model on its head. By adopting a proactive approach, he wasn’t just solving problems but building something that could scale effortlessly, freeing him to focus on strategy rather than daily operations.Now meet Cian Brennan, founder of Quantum Contracts and a former Lean Marketing client, who turned his contracting service into a $2 million-a-year success by switching to a retainer-based model. Cian’s journey is one of resilience, adaptation, and growth. With Allan's guidance, he repositioned his business to help contractors tackle contract negotiations from the start, creating stronger foundations and lasting client relationships. This episode is packed with insights on creating a sustainable, scalable business, overcoming the challenges of growth, and building a company culture that fuels success. Tune in to discover how a single pivot can change everything!00:00 Meet Cian Brennan: From Zero to High Growth01:48 Cian's Background in Construction03:58 The Birth of Quantum Contract Solutions06:17 Challenges and Solutions in Contract Management09:00 The Retainer Model: A Game Changer11:36 Adapting to Industry Changes and COVID-1913:20 Scaling the Business and Client Retention15:23 Achieving High Growth and Profitability16:28 Building a Self-Sustaining Business19:12 Personal Growth Through Challenges20:16 Hiring and Promoting Mistakes: The Peter Principle24:44 Creating a Positive Work Culture31:26 Navigating the Future of the Business32:58 The Entrepreneur's Dream: Working on Big Picture Projects33:41 Handling Acquisition OffersCheck out Cian Brennan: Website: https://quantumcontractsolutions.com/ LinkedIn: https://www.linkedin.com/in/brennancian/?originalSubdomain=au Podcast: https://open.spotify.com/show/3Tru0Vbx0sfwk304VMb9j3 YouTube: https://www.youtube.com/@constructionsecrets Check out Lean Marketing: Website: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn  

What if total transparency was the key to doubling your sales? In this episode of the Lean Marketing Podcast, host Allan Dib sits down with Marcus Sheridan, a world-renowned communication expert, bestselling author, and keynote speaker who transformed his struggling pool company during the 2008 financial crisis by answering the tough questions no one else would. Marcus shares how businesses can leverage transparency to build trust, increase conversions, and drive revenue. Marcus introduces his signature “They Ask, You Answer” approach, revealing the "Big Five" key topics every customer cares about: cost, problems, comparisons, reviews, and best. By addressing these topics openly, you can strengthen your marketing strategy and position yourself as a trusted authority.One of the biggest takeaways? The more you allow potential customers to help themselves through self-service tools like pricing calculators, the more trust and authority you'll build. It’s about giving them the transparency they crave while setting yourself apart from competitors.With AI reshaping SEO and search algorithms, Marcus explains how to adapt your content strategy for 2025 and beyond. Tune in to learn how to make transparency your most effective marketing tool!00:23 Marcus Sheridan's Success Story03:19 The Big Five: Key Topics Buyers Research06:11 The Power of Transparency and Self-Service Tools29:50 The Psychology of Pricing Transparency31:05 Overcoming Common Objections to Discussing Price34:34 The Importance of Building Trust Through Content39:18 Adapting to the Evolving Landscape of Search and SEOCheck out Marcus Sheridan:Website: www.priceguide.aiLinkedIn: https://www.linkedin.com/in/marcussheridan/ Check out Lean Marketing: Website: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn  

Struggling to keep your audience engaged through email and SMS? You’re not alone! Join Allan as he chats with retention marketing expert Nikita Vakrouchev, who reveals actionable insights to elevate your strategies for e-commerce and B2B success. Learn how to leverage segmentation, tackle deliverability issues, and create compelling campaigns that drive results.In this episode, Allan and Nikita delve into the intricacies of email and SMS retention marketing. They explore the importance of segmentation, content strategy, and deliverability, emphasizing best practices to stay out of spam folders and the crucial role of first-party data.They discuss tools like Neverbounce for list management, distinguishing between B2B and B2C marketing requirements. The conversation covers balancing nurture and discount-driven messages, the importance of personalization, and the strategic timing of email campaigns. Nikita also addresses the effectiveness of different email formats, the critical role of subject lines, and specific timing recommendations for optimal engagement.As we approach Black Friday and the holiday season, now is the perfect time to optimize your marketing strategies. Listen now to prepare your email and SMS campaigns for success in Q4! 00:00 Introduction to Lean Marketing Podcast01:01 The Power of Email Marketing02:42 Overcoming Email Deliverability Challenges04:12 Effective Segmentation Strategies13:53 Maximizing SMS Marketing Impact17:34 B2B vs B2C Marketing ApproachesCheck out Nikita Vakhrushev: Website: aspektagency.com Instagram: instagram.com/nikitavakhrushvLinkedIn: linkedin.com/in/nikita-vTwitter: twitter.com/nikitavakhrushvYouTube: youtube.com/@nikitavakhrushevtvCheck out Lean Marketing: Website: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn  

Think you’ve got Go-To-Market figured out? Have you done the deep early market research and priced your product for maximum profitability?In this episode, Allan sits down with Maja Voje, a seasoned GTM expert who’s worked with global giants like Google and over 350 startups. Recognizing the gap in go-to-market advice for smaller businesses, Maja shares a practical approach that helps startups find product-market fit and scale efficiently.Allan and Maja dive into common go-to-market misconceptions, smart pricing strategies, and how to leverage LinkedIn to build powerful B2B relationships. If you’re an entrepreneur looking to refine your strategies and accelerate growth, this episode is packed with actionable insights you won’t want to miss.00:00 Introduction to Go-To-Market Strategies00:32 Meet the Expert: Maja Voje01:25 The Importance of Pre-Sales and Market Signals02:55 Understanding Go-To-Market Misconceptions08:10 Pricing Strategies and Value Capture20:08 Building a Value Ladder for Business Success23:19 Mastering LinkedIn for Business Growth25:50 Leveraging LinkedIn for Audience Engagement26:54 The Art of Content Creation and Distribution28:16 Mastering Value Commenting29:03 Navigating LinkedIn's Algorithm and Engagement30:58 The Power of Personal Interaction on LinkedIn31:37 Balancing Social Media and Deep Work32:53 Outsourcing and Automation Risks37:00 Optimizing LinkedIn for Lead Generation38:56 Effective Outreach and Relationship Building48:42 Continuous Improvement and Final ThoughtsCheck out Maja Voje LinkedIn: https://www.linkedin.com/in/majavoje/ Website: https://gtmstrategist.comWeekly Newsletter: https://knowledge.gtmstrategist.com LinkedIn Mood Boards: https://miro.com/app/board/uXjVKUoKvTw=/?share_link_id=622364761686 LinkedIn Algorithm Study: https://www.linkedin.com/posts/richardvanderblom_algorithm-insights-2024-report-v10-activity-7160527422398844928-VnlE/Check out Lean Marketing Website: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn  

"Drunk Business Ideas." Yep, you read that right! We're not encouraging heavy drinking, but we are encouraging big, bold thinking. And who better to join us for the conversation than David Jenyns, the maestro of systems, author of SYSTEMology, and the man who once sold the MCG!Dave and Allan, who regularly take walks together to brainstorm wild business ideas, usually keep these conversations off the record. But in this special episode, you're getting a glimpse into their unfiltered thinking.If you’re an entrepreneur or business owner, this episode is packed with out-of-the-box ideas that could spark your next big move. Tune in to get inspired, challenge your perspective, and maybe even walk away with the blueprint for your next venture!00:00 Introduction and Guest Welcome01:47 Dave's Entrepreneurial Journey: Selling the MCG05:14 Balancing Multiple Businesses: Systemology and System Hub12:35 Future Projects and AI Integration29:57 Centralized Database for SaaS Integration33:56 Marketing Awards and Industry Recognition38:53 Modern Speaker Training and Toastmasters45:07 Secular Church and Man School ConceptsCheck out David JenynsWebsite: https://www.davidjenyns.com/ SYSTEMology: https://www.systemology.com/Podcast: https://www.systemhub.com/podcast/ Check out Lean Marketing Website: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn  

Do you want to know the secrets behind building a high-value personal brand? Today, Alex Brogan shares his journey from zero to 750k followers and gives you the blueprint for success on LinkedIn, Twitter, and beyond.In this episode of the Lean Marketing Podcast, host Allan Dib sits down with Australian entrepreneur Alex Brogan to break down actionable strategies for building a powerful personal brand and leveraging it for business growth. Together, they explore the nuances of growing your audience on platforms like LinkedIn and Twitter, and why focusing on one platform at a time can yield the best results.They delve into the nuances of using LinkedIn and Twitter for growth, the essential role of newsletters, and why personal branding is key for entrepreneurs looking to stand out. Allan and Alex also discuss their experiences at high-level conferences, the importance of in-person networking, and how storytelling can become a powerful tool in content creation.This episode is packed with practical strategies, examples, and actionable tips for growing a high-value audience, optimizing your online presence, and taking your personal brand to the next level. If you're a business owner ready to elevate your marketing and personal brand, this episode is a must-listen.00:00 Introduction to Lean Marketing Podcast00:40 Meet Our Special Guest: Alex Brogan01:17 The Importance of Personal Branding04:42 Building a High-Value Audience14:01 Strategies for Social Media Platforms31:10 Insights from Networking Events38:25 Key Takeaways and Lessons Learned44:30 Conclusion and How to ConnectCheck out today’s guest Website: fasterthannormal.coTwitter: https://twitter.com/_alexbroganCheck out Lean MarketingWebsite: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn