Allan Dib sits down with returning guest Louis Grenier, author of the new book Stand the Fuck Out, to discuss how entrepreneurs and small business owners can truly differentiate themselves in a crowded market. They dive deep into the concept of "Insight Foraging," going beyond traditional market research to uncover the triggers that drive customer behavior.

Louis and Allan debate the nuances of branding, exploring the balance between clarity and cleverness, and discuss the importance of understanding the customer journey when crafting irresistible offers.

This episode is packed with actionable strategies and contrarian viewpoints, challenging conventional marketing wisdom and empowering listeners to build a truly distinctive brand.

Connect with Louis Grenier:

Website: https://www.stfo.io/about

LinkedIn: https://www.linkedin.com/in/louisgrenier/?originalSubdomain=ie

YouTube: https://www.youtube.com/@EveryoneHatesMarketers

Connect with Lean Marketing:
Website: https://leanmarketing.com/
Programs: https://leanmarketing.com/accelerator
Books: https://leanmarketing.com/books
Podcast: https://leanmarketing.com/podcast

LinkedIn: https://www.linkedin.com/company/successwise/
YouTube: https://www.youtube.com/@LeanMarketingOfficial
Free Resources: https://leanmarketing.com/learn

Marketing that Doesn’t Suck: The Chicken Book with Louis Grenier