Lean Marketing The Guide to “Common Sense” Marketing: Simplifying Complexities with Simon Bowen
Apr 16, 2025
Simon Bowen, an expert in visual marketing, encourages businesses to rethink value communication. He discusses the pitfalls of commoditized language, advocating for clarity through visual models. Bowen emphasizes that belief, not just trust, drives sales. He also explores the psychology behind consumer decisions, particularly in luxury spending, and the importance of client feedback in shaping marketing strategies. By simplifying concepts, he believes marketers can foster deeper connections with their audience and enhance sales outcomes.
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Common Sense Wins Customers
- Customers seek common sense solutions, not complex or commoditized ones.
- Common sense marketing cuts through noise and helps customers confidently decide.
Commoditized Language is Shallow
- Commoditized language is shallow, common, and transactional, making offers blend together.
- Digging deeper reveals meaningful, outcome-focused transformational value beneath the surface.
Focus on Real Client Outcomes
- Identify and articulate real client outcomes like certainty and options, not just buzzwords.
- Replace commoditized promises with common sense benefits clients actually want.
