The Guide to “Common Sense” Marketing: Simplifying Complexities with Simon Bowen
Lean Marketing
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Harnessing Client Insights for Effective Marketing
This chapter examines the significance of client feedback in developing clear marketing messages and the role of visual models in enhancing understanding. It highlights how effective communication can align stakeholders and emphasizes the concept of 'company genius' in adapting strategies to varying market conditions. Additionally, the chapter explores unique challenges in marketing intangible goods, stressing the need for structured approaches to convey value.
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