Lean Marketing

What would you do if the business your family spent generations building was on the verge of collapse? In this powerful episode, Anthony Jones shares his journey from inheriting a struggling agricultural company to building Agzaga.com, one of the fastest-growing e-commerce platforms in the nation.Join host Allan Dib as he uncovers the marketing strategies that helped Anthony 10x his business, turn personal setbacks into strengths, and scale the "Amazon of Agriculture." Learn how partnering with Lean Marketing accelerated Agzaga’s growth and led to success in email segmentation, social media overhauls, and remote team leadership.Anthony also reveals the mindset shifts that allowed him to overcome family struggles and implement game-changing strategies, including his Traction and Hero Strategy.If you've ever outsourced your marketing or felt lost trying to measure success, this episode is for entrepreneurs and business owners ready to take control and drive measurable growth in their businesses.00:00 Building the Amazon of Agriculture: From Family Farm to E-commerce Giant01:56 Anthony's Journey in Agriculture03:16 Building the Amazon of Agriculture03:38 Challenges and Successes in Agriculture E-Commerce04:19 The Importance of Marketing05:39 Overcoming Industry Hurdles09:34 E-commerce Strategies for Agriculture15:45 Learning from Mistakes24:01 Email Segmentation Success25:25 Social Media Strategy Overhaul27:19 Remote Team Building28:39 Challenges and Growth31:34 Personal Struggles and Mindset Shifts36:45 Family Business Turmoil42:23 Implementing Traction and Hero Strategy44:33 Advice for Entrepreneurs46:36 Closing Remarks and Contact InformationCheck out today's guest, Anthony Jones Website: Agzaga.comWebsite with family history: Jonestwine.com LinkedIn: https://www.linkedin.com/in/anthony-jones-3105341b9/ YouTube: https://www.youtube.com/channel/UCbakHBOpI1LJAMsqTvmE13w Check out Lean MarketingWebsite: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn 

The riches are in the niches. Pat Flynn, San Diego-based entrepreneur, pioneer podcaster, and host of Smart Passive Income, joins Allan Dib to discuss the power of niching down and community building.Pat shares his initial success with a niche website and eBook about the LEED exam, which launched his online business journey. He also highlights his ventures, including podcasting, affiliate marketing, and his successful Pokémon YouTube channel, DeepPocketMonster, which has 100M+ views.Listen in as Allan and Pat explore the importance of storytelling, emotional connection, and dedication in building an online presence, along with strategies for maintaining community engagement, managing churn, and creating rituals to keep members active.Learn how honing in on your niche and engaging a loyal following can create impressive business outcomes and help you achieve your entrepreneurial goals.00:14 Introducing Pat Flynn: The OG of Podcasting01:44 Pat Flynn's Journey: From Architect to Online Entrepreneur03:26 Building Smart Passive Income and Niche Websites05:39 The Rise of Deep Pocket Monster and Community Building30:13 Podcasting and Community Building31:44 The Importance of Repetition and Quantity37:27 Finding Your Unique Voice in Podcasting39:47 Mastering Storytelling47:16 Building and Sustaining Online CommunitiesCheck out today's guest, Pat Flynn Website: https://www.smartpassiveincome.comInstagram: https://www.instagram.com/patflynn/Twitter: http://twitter.com/patflynnYouTube: https://www.youtube.com/@deeppocketmonster/videosCheck out Lean MarketingWebsite: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn 

Few self-help books have cut through the noise like “Don't Believe Everything You Think”. In this episode, author Joseph Nguyen shares the brilliant marketing strategies that propelled his global bestseller to success, from leveraging TikTok and Amazon ads to building a strong affiliate network.Joseph’s work, translated into over 40 languages, blends philosophy, spirituality, and psychology to guide readers toward self-realization and freedom from emotional suffering.Join Allan as Joseph discusses his unconventional approach to writing, creating content that resonates with oneself, and how anxiety and trauma impact both personal and business performance.Whether you’re an aspiring author, marketer, or simply seeking insights on mental wellness, this episode is a goldmine of practical takeaways.02:20 The Journey to Inner Peace04:32 The Impact of Trauma on Success08:08 Creating Authentic Content33:05 Work Like a Lion: The Power of Focused Effort33:36 The Journey of Writing and Promoting a Book34:56 Marketing Strategies for Book Success37:41 The Role of Emotions in Achieving Goals46:39 Leveraging TikTok and Affiliates for Book SalesCheck out today’s guest, Joseph Nguyen Website: josephnguyen.org/newsletterAmazon book link: https://amzn.to/3ARcdC5YouTube: https://youtube.com/@itsjosephnguyen?si=CVO2t4KCpxzoOq1HCheck out Lean MarketingWebsite: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn 

Do you dread traditional sales techniques and wish there was a better way? If you've been struggling with constant sales rejections, this episode is a must-listen. We're talking to Josh Braun, a sales strategist who has mastered the art of empathetic selling. He’s here to help you stop wasting time on deals that won’t close and start focusing on building real, lasting customer relationships.Drawing from his early career as an elementary school teacher, Braun emphasizes the importance of listening, understanding, and addressing customer needs over simply making the sale. He shares insights into building trust with clients by detaching from the outcome and focusing on helping prospects feel heard and understood. Braun also highlights practical techniques for effective cold outreach and the significance of 'motivational interviewing' in fostering genuine customer relationships.Tune in to learn how to shift from pushing products to building trust and closing deals by asking the right questions and understanding your customers on a deeper level.00:00 Josh Braun’s Background02:43 Empathy and Non-Aggressive Sales Techniques25:45 The Reality of Sales Training and Motivation30:14 Effective Cold Outreach StrategiesCheck out today’s guest, Josh BraunWebsite: https://joshbraun.com/Free Book: https://books.joshbraun.com/4/forsale/ LinkedIn: https://www.linkedin.com/in/josh-braun/ Check out Lean MarketingWebsite: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn 

What does it take to become a top-tier copywriter? How about a mix of creative genius, a touch of controversy, and a proven track record?Copywriting often sits quietly behind the scenes, but today’s guest stands out for being loud, proud, and a tad controversial. Daniel Throssell has shaken up the industry with his bold techniques and unconventional style.Join us as we dive deep into the world of copywriting with ‘Australia's Best Copywriter’, Daniel Thorssell. He shares his journey from being an engineer to becoming a celebrated and controversial copywriter. He discusses the importance of personal touch in copywriting, his unique content strategies, and the lessons he learned from working with Scott Pape, the best selling author of the Barefoot Investor. Daniel also sheds light on his infamous Parallel Welcome Sequence and how he uses character creation to build a strong connection with his audience. Explore Daniel's views on AI in copywriting, the significance of authenticity, and learn from his impactful tips on running a business.Check out today’s guest, Daniel Throssell Website: https://persuasivepage.com/ Check out Lean MarketingWebsite: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn 

Ever wondered how top entrepreneurs manage to sell premium programs effortlessly? Our guest today, John Meese, has the answers. John's latest book, 'Serve to Sell,' is a game-changer for anyone looking to monetize their skills sustainably. Join us as we dive into his proven methods.John discusses the importance of understanding clients' goals, challenges, and resources, and how his 'serve call' framework can lead to significant business growth. Learn how to create customers rather than just cash, simplify your business model, and effectively sell premium programs even if you're starting from scratch. John also delves into his background in economics and entrepreneurship, his work with industry legends, and offers practical advice for coaches, consultants and entrepreneurs. Check out today’s guest, John Meese:Free Book: https://servetosellbook.com/lean Newsletter: sellyoursmartsonline.com Check out Lean Marketing: Website: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn 

Lean Marketing Meets Kaizen with Adam Lawrence.With over 35 years of experience, Adam discusses how Kaizen—Japanese for 'continuous improvement'—can drive rapid, sustainable improvements in business processes. We delve into case studies, including a game-changing Kaizen event that transformed a client's distribution efficiency, saving them millions. Join host Allan Dib as he welcomes Adam Lawrence, a seasoned expert in Kaizen, lean methodologies and the mastermind behind the Wheel of Sustainability. Adam also shares the principles behind how the One Page Marketing Plan dovetails perfectly with lean strategies, ensuring businesses eliminate waste while maximizing customer value. Tune in to learn how aligning Lean Marketing with Kaizen can lead to remarkable business breakthroughs.Check out today’s guest, Adam Lawrence Website: www.pi-partners.comLinkedIn: https://www.linkedin.com/in/adam-t-lawrence/YouTube: https://www.youtube.com/channel/UCm79zUJADNFsfs8riwMRM3wCheck out Lean MarketingWebsite: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn 

The Entrepreneur's Guide to Success: Business, Lifestyle, and Health with Greg Casser.Join as Allan dives into the life and career journey of Greg Casser, a marketing expert, business coach, and successful investor. In this powerful episode, Greg shares his experience in transitioning from a tech enterprise architect to owning multiple companies and becoming a top-tier marketer. Learn about his strategies for maintaining a balanced lifestyle while achieving business success, the importance of continuous learning, and the critical role of health and biohacking in enhancing personal and professional life. Greg also reveals his secrets about the Bitcoin four-year cycle and how he leverages it for significant investments. Don't miss this episode packed with valuable lessons on managing your business and life for long-term success!Check out today’s guest, Greg Cassar Website: https://www.gregcassar.com/ LinkedIn:https://www.linkedin.com/in/gregcassar/ Instagram: https://www.instagram.com/gregcassar/ Check out Lean MarketingWebsite: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn 

Sometimes success is not about the size of the platform, success is one life at a time. Tim Schurrer discusses the personal and transformative journey of writing and believing in his book's message and how success can be found beyond traditional metrics. Delving into themes of servant leadership, finding a balance between goal-setting and the daily process, and dealing with the internal struggle of seeking validation, Tim offers insights on how true impact often comes from helping others. Tim is the author of "The Secret Society of Success" and the CEO of David Novak Leadership, a 501(c)(3). Early in his career, Tim spent a decade launching two brands — StoryBrand and Business Made Simple — as COO alongside New York Times bestselling author Donald Miller.His conversation with Allan today touches on the challenges of maintaining motivation, large-scale goal execution, and the importance of team dynamics and empathy in leadership.Check out today’s guest, Tim Schurrer: LinkedIn:https://www.linkedin.com/in/timschurrer/Book: https://www.amazon.com/Secret-Society-Success-Chasing-Spotlight-ebook/dp/B09832RNSR?ref_=ast_author_dp Check out Lean Marketing:Website: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn 

Every business is a lifestyle business. It’s just whether it’s a good lifestyle or a shitty lifestyle. In this episode, James Schramko, dubbed the 'Zen monk of entrepreneurship,' discusses his philosophy of simplicity in business and life. James has built and sold several online agencies. Has coached many superstars of the online world since 2009. He is a membership and revenue share deal specialist, author of Work Less, Make More and loves surfing.James shares his approach to designing a lifestyle-focused business, emphasizing the importance of recurring cash flow and setting up the right business model. He elaborates on his transition from seeking success to finding fulfillment, influenced by his experiences with successful but unhappy individuals and his passion for surfing. James concludes vulnerably by opening up around the power of a supportive network and the joy of helping others succeed.Check out today’s guest, James Schramko Website: https://www.jamesschramko.com/Book: https://www.jamesschramko.com/book LinkedIn: https://www.linkedin.com/in/jamesschramko/?originalSubdomain=au Instagram: https://www.instagram.com/jamesschramko/ Check out Lean MarketingWebsite: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn