Lean Marketing

Ever wish you had a clone to handle all the things you don't want to do? While we can't offer that, Allan Dib, author of The 1-Page Marketing Plan and Lean Marketing, shares his system for maximizing productivity and creating a more fulfilling life, both personally and professionally. In this episode, Allan reflects on his business successes, the impact of personal loss, and the valuable lessons he's learned throughout the year. He shares his unique approach to annual reviews, emphasizing the power of systems over goals, and introduces his "perfect day" system. Discover how Allan balances work, personal growth, and adventure, and glean actionable strategies you can apply to your own life and business in 2025 and beyond.Connect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn 

Frustrated with low conversion rates? Discover the 8 Pillars of Trust and unlock the secret to building a loyal customer base. This episode is packed with practical strategies you can use today.In this episode of the Lean Marketing podcast, Allan Dib sits down with David Horsager, a leading expert on trust and author of The Trust Edge and Trust Matters More Than Ever, to explore the critical role of trust in sales and marketing. They delve into the 8 Pillars of Trust—clarity, compassion, character, competency, commitment, connection, contribution, and consistency—and discuss practical strategies for building trust in every interaction, from initial contact to closing the deal. David shares actionable tools and real-world examples of how businesses can leverage trust to boost their bottom line and create lasting customer relationships. Learn how to establish credibility, build rapport, and convert prospects into loyal advocates by focusing on the often-overlooked element of trust.Connect with David Horsager: Website: davidhorsager.comTrust Edge Leadership Institute: trustedge.comLinkedIn: https://www.linkedin.com/in/dhorsager/ Connect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn 

Legendary business author Michael Gerber, creator of the E-Myth concept, joins Allan Dib on the Lean Marketing Podcast for a profound conversation about the true source of entrepreneurial success. Going beyond the mechanics of business systems, Gerber reveals that lasting impact comes from a deep-seated passion—a “madness” to create something unique and meaningful. He argues that this intrinsic drive, often described as a “desperation,” is more crucial than technical expertise or even market conditions. Gerber challenges listeners to examine their own motivations and strive for a level of ambition that transcends mere financial gain. He also introduces the concept of the “Dreaming Room” and recommends a pivotal book, “Banker to the Poor,” as a catalyst for transformative growth. This episode is a call to self-reflection and a powerful reminder that entrepreneurship is not just a job, but a calling.Resources Mentioned: Book: Banker to the Poor by Muhammad YunusBook: The E-Myth RevisitedConnect with Michael Gerber: Website: https://www.michaelegerbercompanies.com/ LinkedIn: https://www.linkedin.com/in/michaelegerber/ Connect with Lean Marketing:Website: https://leanmarketing.com/ Programs: https://leanmarketing.com/accelerator Books: https://leanmarketing.com/books Podcast: https://leanmarketing.com/podcast LinkedIn: https://www.linkedin.com/company/successwise/ YouTube: https://www.youtube.com/@LeanMarketingOfficial Free Resources: https://leanmarketing.com/learn 

Maxwell Nee, Chief Revenue Officer at ScoreApp and a multi-award winning entrepreneur, dives into the fascinating world of quiz marketing. He shares his entrepreneurial journey and insights on why quizzes are powerful tools for lead generation. Maxwell offers tips on crafting engaging quiz questions and discusses innovative applications beyond marketing, like recruitment strategies. He also touches on his investment philosophy and the future of software development, emphasizing the role of AI and accessibility in transforming the industry.

Jayson Gaignard, founder of Mastermind Talks and author of Mastermind Dinners, shares his expertise in authentic networking. He emphasizes building genuine relationships over collecting business cards and offers a practical framework for effective networking, from preparation to follow-ups. Jayson discusses the enduring value of in-person gatherings and provides insights on curating exceptional live events. He also shares innovative strategies like assigned seating to enhance connection and community among participants.

Ayman Al-Abdullah, former CEO of AppSumo, shares his transformational journey of scaling the company from $3 million to $84 million in revenue. He reveals how hiring an intern catalyzed massive growth through strategic delegation. Ayman discusses the importance of understanding core values, nurturing internal talent, and the pivotal shifts in leadership necessary for navigating different revenue stages. He emphasizes the power of networking, the significance of trial-based hiring, and how a focused approach can help entrepreneurs conquer 'entrepreneurial boredom' and drive lasting success.

Tired of feeling like you're shouting into the void, no matter how brilliant your work? In this episode of the Lean Marketing Podcast, host Allan Dib sits down with author, speaker, and entrepreneur Dorie Clark to discuss how to become recognized as an expert in your field. Dorie shares her "Recognized Expert Formula," emphasizing the crucial trifecta of content creation, networking, and social proof. They delve into practical strategies for building credibility, even when starting from scratch, including Dorie's unconventional approach to gaining social proof through cold pitching. Allan and Dorie also explore the power of long-term thinking, the nuances of effective networking, and how to avoid common pitfalls in both. Packed with actionable advice and real-world examples, this episode is a must-listen for any entrepreneur or small business owner looking to elevate their authority and stand out from the crowd.Key Takeaways:Dorie Clark's Recognized Expert Formula: Content Creation + Network + Social Proof = Recognized Expertise. You need all three, not just your strengths! Learn how Dorie cold-pitched top universities to gain credibility and social proof. Discover the secret to networking without the cringe: the "No-Asks-For-A-Year Rule" and building authentic connections. Use content marketing strategically to nurture leads and make your sales process smoother, especially when starting out. Allan Dib shares the power of cross-pollination: look outside your industry for fresh ideas. Stop fixating on arbitrary long-term goals and instead, build consistent systems for success. Finally, learn how "Serendipity Hooks" can make your networking more engaging and memorable.Shareable Quotes:-"The key to becoming recognized for your expertise is content creation, your network, and social proof." - Dorie Clark -"Networking is about making friends with interesting people." - Dorie Clark -"Focus on building consistent systems rather than fixating on arbitrary long-term goals." - Allan Dib Links Mentioned in this Episode:-Free Long Game Self-Assessment: https://dorieclark.com//thelonggame-Dorie’s Books: https://dorieclark.com/books Connect with Dorie Clark: Website: https://dorieclark.com/LinkedIn: https://www.linkedin.com/in/doriec/YouTube: https://www.youtube.com/DorieClarkConnect with Lean Marketing:Website: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learnWhat's your biggest takeaway? Share in the comments below! Subscribe for more actionable business growth strategies.

Build a career designed for the long haul. Allan Dib sits down with entrepreneur, speaker, and author Chris Ducker to discuss building a powerful personal brand, mastering leadership, and avoiding burnout—all while staying true to the lean marketing philosophy. Chris shares his personal journey, including career pivots, overcoming burnout, and building a lasting, impactful career.Discover how Chris Ducker evolved his personal brand and how you can leverage yours for growth. Learn about the crucial elements of personal branding, gain insights into avoiding burnout and building a sustainable work-life integration. Explore the "Long Haul Leader" framework from Chris's upcoming book, focusing on Impactful Work, Love & Relationships, Hobbies & Pastimes, and Personal Mastery. Learn how to apply these principles to your personal brand and leadership, maximizing your impact and creating a fulfilling career.Resources Mentioned:The 1-Page Marketing Plan by Allan DibLean Marketing by Allan DibRise of the Youpreneur by Chris DuckerConnect with Chris Ducker:Website: https://chrisducker.com/LinkedIn: https://www.linkedin.com/in/chrisducker/ YouTube: https://www.youtube.com/user/chrisducker Instagram: https://www.instagram.com/chrisducker/?hl=en Connect with Lean Marketing:Website: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learnWhat's your biggest takeaway? Share in the comments below! Subscribe for more actionable business growth strategies.

Struggling to scale your business despite your hard work? Discover game-changing leadership and marketing secrets from Michael Bungay Stanier, author of The Coaching Habit, on this episode of the Lean Marketing Podcast.Michael reveals how to cultivate a "coach-like" leadership style that empowers your team and unlocks their full potential. He breaks down the differences between coaching, mentoring, and teaching, offering practical advice you can implement immediately. Plus, he shares his unconventional marketing strategies that propelled his books to success and built thriving businesses.Here's what you'll uncover:Discover how to unlock your team's potential by leading with curiosity and empowering them through coaching. Learn Michael's unique approach to marketing mastery, focusing on the power of persistence and laser-focused niche targeting. Explore innovative podcast formats, including the dynamic use of live coaching sessions, to captivate your audience and build a loyal following. Finally, understand why building a strong personal brand is more crucial than ever in today's competitive landscape for driving significant business growth.Ready to level up your leadership and marketing game? Tune in now!Resources Mentioned:-The Coaching Habit by Michael Bungay Stanier-The Advice Trap by Michael Bungay Stanier-How to Work with Almost Anyone by Michael Bungay Stanier-Purple Cow by Seth Godin-Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne-Amy Porterfield PodcastConnect with Michael Bungay Stanier: Website: https://www.mbs.works/LinkedIn: https://www.linkedin.com/in/michaelbungaystanier/Instagram: https://www.instagram.com/mbs_works/#YouTube: https://www.youtube.com/channel/UCdFUOWjr4uI6T45zN1uJZ3Q Connect with Lean Marketing: Website: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn  What's your biggest takeaway from this episode? Share your thoughts in the comments below! And remember to subscribe to the Lean Marketing Podcast for more actionable strategies to grow your business.

What if one bold business pivot could set you up for exponential growth and time freedom?Allan explores how a single shift transformed one company from a constant grind to a predictable revenue powerhouse. After facing constant demands for solutions in a high-stakes industry, this entrepreneur realized the power of prevention over cure—turning his entire business model on its head. By adopting a proactive approach, he wasn’t just solving problems but building something that could scale effortlessly, freeing him to focus on strategy rather than daily operations.Now meet Cian Brennan, founder of Quantum Contracts and a former Lean Marketing client, who turned his contracting service into a $2 million-a-year success by switching to a retainer-based model. Cian’s journey is one of resilience, adaptation, and growth. With Allan's guidance, he repositioned his business to help contractors tackle contract negotiations from the start, creating stronger foundations and lasting client relationships. This episode is packed with insights on creating a sustainable, scalable business, overcoming the challenges of growth, and building a company culture that fuels success. Tune in to discover how a single pivot can change everything!00:00 Meet Cian Brennan: From Zero to High Growth01:48 Cian's Background in Construction03:58 The Birth of Quantum Contract Solutions06:17 Challenges and Solutions in Contract Management09:00 The Retainer Model: A Game Changer11:36 Adapting to Industry Changes and COVID-1913:20 Scaling the Business and Client Retention15:23 Achieving High Growth and Profitability16:28 Building a Self-Sustaining Business19:12 Personal Growth Through Challenges20:16 Hiring and Promoting Mistakes: The Peter Principle24:44 Creating a Positive Work Culture31:26 Navigating the Future of the Business32:58 The Entrepreneur's Dream: Working on Big Picture Projects33:41 Handling Acquisition OffersCheck out Cian Brennan: Website: https://quantumcontractsolutions.com/ LinkedIn: https://www.linkedin.com/in/brennancian/?originalSubdomain=au Podcast: https://open.spotify.com/show/3Tru0Vbx0sfwk304VMb9j3 YouTube: https://www.youtube.com/@constructionsecrets Check out Lean Marketing: Website: https://leanmarketing.com/Programs: https://leanmarketing.com/acceleratorBooks: https://leanmarketing.com/booksPodcast: https://leanmarketing.com/podcastLinkedIn: https://www.linkedin.com/company/successwise/YouTube: https://www.youtube.com/@LeanMarketingOfficialFree Resources: https://leanmarketing.com/learn