Business Processes Simplified Podcast

Guest’s Background: Lisa Fraley is a Legal Coach®, Attorney, Best-Selling Author and Speaker who has helped hundreds of coaches and entrepreneurs get legally covered through her DIY legal templates, services, and online courses. She uniquely aligns legal steps with the chakras because she believes the law protects you practically AND energetically. Lisa “gets” online and holistic entrepreneurs because she’s also a certified Holistic Health Coach through IIN, Life Coach through Coach U, and Master Transformational Method Coach through HCI (formerly HMBA). Lisa is the author of the #1 Best Seller Easy Legal Steps… That are Also Good for Your Soul. She received her JD from Case Western Reserve University School of Law where she was managing editor of the Health-Law Journal, and BA in Political Science with a Minor in Business Administration, cum laude, with Honors, from Miami University (Ohio). She is a sought-after legal expert appearing in over 250 podcasts, webinars, and international stages about her holistic approach to the law, chakras, and entrepreneurship. Lisa’s also the former president of the Junior League of Portland (Maine) and was selected as a “Forty Under 40” award recipient by Business First newspaper in Columbus, Ohio when she was just 29. She’s an avid runner and hiker, and she’s completed 3 marathons. Website: lisafraley.comSupport the show: https://www.systemhub.com/podcastSee omnystudio.com/listener for privacy information.

Guest’s Background: Pete Williams is an entrepreneur, advisor, and marketer who Forbes recently called, “one entrepreneur today that every marketer should be modeling,” while Inc. describes him as, “a savvy marketing strategist.” A Southern Region Finalist in the Ernst & Young Entrepreneur of the Year Program, a Small Business ICON (Best-in-Class) Recipient, and an Australian Business Award Winner for Marketing Excellence, he is the co-founder of numerous businesses across varying industries—from telecommunications services to e-commerce. Having been referred to as “Australia’s Richard Branson” in media publications, Pete first made a name for himself when, at age twenty-one, he sold Australia’s version of Yankee Stadium, the Melbourne Cricket Ground, for under $500—which you can read about in his first book, How to Turn Your Million-Dollar Idea Into a Reality (2007). His latest book, Cadence, was born from the 7 Levers framework developed inside the Preneur Group projects and consulting clients. Pete is also a Professor of Practice at Deakin University, Australia. Website: preneurgroup.com System Steps: The Framework Imagine that your business is mapped into seven different areas that are mainly divided into four elements. Most businesses start at the bottom line, and above that, there are three profit drivers: sales funnel, front-end revenue, and back-end revenue. Sales Funnel Front-End Revenue Back-End Revenue Bottom Line Health Check There are four steps in doing a health check on your business: Clarify Capture Calculate Correct Support the show: https://www.systemhub.com/podcastSee omnystudio.com/listener for privacy information.

Guest’s Background: Dr. Sabrina Starling, The Business Psychologist™ and author of How to Hire the Best series is the founder of Tap the Potential. Tap the Potential specializes in transforming small businesses into highly profitable, Great Places to Work, then sending business owners on a 4 Week Vacation to celebrate that accomplishment. Never one to accept the status quo or back down from a challenge, Dr. Sabrina’s How to Hire the Best series grew from her desire to solve the toughest hiring challenges interfering with her clients’ growth and profitability. What sprang from her experience working with entrepreneurs in rural areas catapulted her into becoming the world’s leading expert in attracting top talent in small businesses — no matter what hiring challenges those businesses are facing — and earned Tap the Potential’s reputation as the go-to resource for entrepreneurs committed to creating Great Places to Work with thriving coaching cultures and highly engaged team members working from strengths. With her background in psychology, and years of driving profit in small business, Dr. Starling knows what it takes to find, keep, and get exceptional performance out of your biggest investment — your team members. Visit TapThePotential.com to learn more about the life-changing business transformations Dr. Sabrina and her team are bringing about for overworked business owners. Tune in weekly to the Profit by Design Podcast, as Dr. Sabrina and her co-host, Mike Bruno, bring you tips, tools, and strategies to grow a sustainably profitable business that allows you to live the lifestyle you desire. Website: tapthepotential.com System Steps: Step 1: Understand yourself and your core values. Step 2: Think about a clearly defined role you’re hiring someone for. Step 3: Spread the word everywhere. Step 4: Have your candidate answer a situational question that was based on your core value through a video.Support the show: https://www.systemhub.com/podcastSee omnystudio.com/listener for privacy information.

Guest’s Background: Dawn Fotopulos is the associate professor of business at The King’s College, the founder of BestSmallBizHelp.com and author of Accounting for the Numberphobic: A Survival Guide for Small Business Owners (AMACOM). As an experienced entrepreneur and small-business turnaround expert, she has rescued hundreds of small businesses from financial disaster. She has been featured on MSNBC’s Your Business and at the New York Times Small Business Summit. Website: hiddenprofitacademy.com System Steps: Step 1: Review your financial dashboard. Step 2: Focus on gross margin, not on revenues. Step 3: Increase your gross margin by increasing your prices. Step 4: Increase your gross margin by eliminating unprofitable products and services. Step 5: Increasing growth margin by identifying profitability by the client.Support the show: https://www.systemhub.com/podcastSee omnystudio.com/listener for privacy information.

Guest’s Background: President of Mattson Enterprise in New York. The company provides on-going support, reinforcement and networking through an alliance of business and sales professionals. Glenn helps individuals who are on their own, or part of a larger organization, overcome the roadblocks keeping them from reaching their definition of success. He feels if you know the “Why” you can overcome the “How.” Glenn follows a simple process of defining where his client wishes “to be” in comparison to his/her current “as is” status. Website: www.sandler.com System Steps: Step 1: Bonding rapport. Step 2: Upfront contracts. Step 3: Emotional drivers. Step 4: Budget. Step 5: Decision-making process. Step 6: Presentation/Fulfillment.Support the show: https://www.systemhub.com/podcastSee omnystudio.com/listener for privacy information.

Guest’s Background: Successwise was founded by Allan Dib. Allan is a serial entrepreneur, rebellious marketer, technology expert and #1 bestselling author. He has started, grown and successfully exited multiple businesses in various industries. One of his previous businesses was in the hyper-competitive telecommunications industry, where he faced heated competition from multibillion-dollar, multinational competitors.  In four years, Allan grew this business from a startup to being named by Business Review Weekly (BRW) as one of Australia’s fastest-growing companies—earning a spot on the coveted BRW Fast 100 list. Allan’s approach to business is practical and hands-on. He’ll share with you the exact strategies he has used to build several high growth businesses. More specifically he’ll cover marketing strategies that will help you bring in a steady flow of leads into your business. He’ll also share with you the technology and systems that allow your business to scale and the mindset you need to succeed as an entrepreneur. Website: successwise.com Phase 1: The “Before” Phase Step 1: Select your target market. Step 2: Craft your message. Step 3: Reach your prospects with advertising media. Phase 2: The “During” Phase Step 4: Capture your leads. Step 5: Nurture your leads. Step 6: Sales conversion. Phase 3: The “After” Phase Step 7: Deliver a world-class customer experience. Step 8: Increase customer lifetime value. Step 9: Orchestrate and stimulate referrals.Support the show: https://www.systemhub.com/podcastSee omnystudio.com/listener for privacy information.

Guest’s Background: Glen Carlson is an award-winning entrepreneur and co-founder of Australia’s 9th fastest growing company (BRW Fast Starters and Smart Company, 2014), Dent Global. Glen has an international reputation for being a #1 speaker on strategies for fast small business growth, and the best business models that maximise profit. Founded in 2010, Dent Global is an international world-leading business accelerator for small, entrepreneurial, service-based businesses, with offices in the UK, USA, Singapore and Australia, with more than 2000 clients.  Dent has also launched three best-selling books on business, won major awards and raised more than $500,000 to charities around the globe. With Australia’s small business sector buoyant and healthy, Glen’s message is fine-tuned for the current climate where there’s no better time to be an entrepreneur than now. He has the confidence and enthusiasm to inspire people to follow their business ideas and build them into hugely successful ventures. Glen Carlson and Dent Global Award wins:– Excellence in Training & Development Award, Asia’s Training & Development Excellence Awards, 2015– Investors in People award (London), 2015– 9th Fastest Growing Company in Australia, Smart Company Awards, September 2014– 63rd Fastest Growing Company, Australia Business Review Weekly (BRW), June 2014– Finalist Management Book of the Year, Chartered Institute of Management, November 2013– Power 100 Most influential entrepreneurs in the UK, Fresh Business Thinking Website: www.dent.global System Steps: Step 1: Pitch and clarify your own value. Step 2: Publish your pitch to as many channels as possible. Step 3: Develop a product ecosystem. Step 4: Work on your profile. Step 5: Joint partnerships and alliance.Support the show: https://www.systemhub.com/podcastSee omnystudio.com/listener for privacy information.

Guest’s Background: Sharí is a persuasiveness coach known for bringing the “dark arts” of influence into the light. She has built her career as a speaker, writer, trainer and coach by revealing powerful secrets behind the conversational influence. She has personally learned the best persuasive triggers and techniques from master influencers, including CIA field agents, hostage negotiators, con-artists, HUMINT officers, interrogators, trial attorneys, mentalists, undercover law enforcement, and even pick-up artists. Her mission is to put these powerful skills in the hands of entrepreneurs and leaders so that they can effectively be a positive influence in their businesses and lives. Sharí has designed numerous communication training courses and speeches that cover these enlightening areas of enhanced communication, along with self-study programs. Sharí is certified in neuro-linguistic programming (NLP), microexpressions, and body language. Her clients include CEOs, politicians, professional athletes (NFL, NBA), television and movie producers, news commentators (ESPN, HLN, NBC), and New York Times Bestselling authors. Sharí is also a regular contributor to Entrepreneur and guest lecturer at USC. Website: www.shari-alexander.com System Overview Ask yourself “what do I need to know?” instead of “what should I say?” One common mishap that an aspiring influential person makes when he/she’s about to engage in a very important conversation, is to ask him/herself the question “what should I say?”. This question only puts you in the back foot and sets you up for potential failure. With this question, you’re only figuring out the things to say based on your knowledge, perspective, values, and background. Instead, a good influencer should ask himself/herself the question “what do I need to know?”. It will give you a glimpse of the receiver’s knowledge, perspective, values, background, and context. What is important to them? What motivates them? What puts them in a positive/negative mood? Start focusing on the people you’ll talk to and know more about them. Before you communicate, get to know who’s going to be your audience. The core three-step process of influence: Step 1: Observe. Step 2: Connect. Step 3: Influence.Support the show: https://www.systemhub.com/podcastSee omnystudio.com/listener for privacy information.

Guest’s Background: Jon Ferrara has been recognized for pioneering innovation in the customer management category. He’s the founder and CEO of Nimble, an award-winning social sales, and marketing CRM for individuals and teams. It’s Ranked #1 in Overall Satisfaction by G2 Crowd and integrates with Microsoft Office 365 and Google G Suite. Learn more at Nimble.com. Ferrara was the creator and co-founder of the award-winning customer management product GoldMine.  In 1999, Goldmine got acquired by FrontRange and Ferrara left to pursue other interests. During those years, Ferrara continued to watch the CRM market. He saw that most of the CRM products that were serving small businesses moved upmarket (and became more costly and complex) or fell by the wayside, leaving the market underserved. Specialities:– Entrepreneurship and Product Innovation– Brand and Identity Development– Marketing and Sales Strategy– Managing Global 350+ person Corporations Website: nimble.com System Steps: Step 1: Create your persona. Step 2: Identify the influencers of your prospects. Step 3: Share your content. Step 4: Listen and engage. Step 5: Follow up and follow through. System Notes While this system suggests using other influencer’s content, Jon suggests that you create content you could call your own. One way to create your own content is to engage with influencers from your field and share that conversation as your content. Support the show: https://www.systemhub.com/podcastSee omnystudio.com/listener for privacy information.

Guest’s Background: Steve is a leading global expert helping small businesses, their owners, managers, and teams find, unlock, and leverage hidden financial performance. He is also the author of the popular book, Found Money: Simple Strategies to Uncover the Hidden Profit and Cash Flow in Your Business. Steve’s mission is to help every small business in the world harness untapped financial potential and he is the founder of BizDogGroup.com as the vehicle to achieve that. Using a combination of unique processes, tools, software and systems, developed by over 25 years of experience working with thousands of small business owners around the world, Steve makes the guarantee that ANY business has hidden financial performance, profit, and cash flow just waiting to be unleashed for good into the world. And it’s our job as global citizens to leverage that hidden potential to make our families, communities, and the world a better place. Website: foundmoneydashboard.com System Steps: Step 1: Know your target numbers. Step 2: Identify the correct path to reach your target. Step 3: Measure the paths you’re taking. Step 4: Loop through your measurements. System Notes Doing anything is always better than doing nothing. Do not perform multiple tests at the same time. Instead, plan ahead and take one step at a time. Support the show: https://www.systemhub.com/podcastSee omnystudio.com/listener for privacy information.