Guest’s Background: Jon Ferrara has been recognized for pioneering innovation in the customer management category. He’s the founder and CEO of Nimble, an award-winning social sales, and marketing CRM for individuals and teams. It’s Ranked #1 in Overall Satisfaction by G2 Crowd and integrates with Microsoft Office 365 and Google G Suite. Learn more at Nimble.com. Ferrara was the creator and co-founder of the award-winning customer management product GoldMine.  In 1999, Goldmine got acquired by FrontRange and Ferrara left to pursue other interests. During those years, Ferrara continued to watch the CRM market. He saw that most of the CRM products that were serving small businesses moved upmarket (and became more costly and complex) or fell by the wayside, leaving the market underserved. Specialities:– Entrepreneurship and Product Innovation– Brand and Identity Development– Marketing and Sales Strategy– Managing Global 350+ person Corporations Website: nimble.com System Steps: Step 1: Create your persona. Step 2: Identify the influencers of your prospects. Step 3: Share your content. Step 4: Listen and engage. Step 5: Follow up and follow through. System Notes While this system suggests using other influencer’s content, Jon suggests that you create content you could call your own. One way to create your own content is to engage with influencers from your field and share that conversation as your content. Support the show: https://www.systemhub.com/podcastSee omnystudio.com/listener for privacy information.

Guest’s Background: Steve is a leading global expert helping small businesses, their owners, managers, and teams find, unlock, and leverage hidden financial performance. He is also the author of the popular book, Found Money: Simple Strategies to Uncover the Hidden Profit and Cash Flow in Your Business. Steve’s mission is to help every small business in the world harness untapped financial potential and he is the founder of BizDogGroup.com as the vehicle to achieve that. Using a combination of unique processes, tools, software and systems, developed by over 25 years of experience working with thousands of small business owners around the world, Steve makes the guarantee that ANY business has hidden financial performance, profit, and cash flow just waiting to be unleashed for good into the world. And it’s our job as global citizens to leverage that hidden potential to make our families, communities, and the world a better place. Website: foundmoneydashboard.com System Steps: Step 1: Know your target numbers. Step 2: Identify the correct path to reach your target. Step 3: Measure the paths you’re taking. Step 4: Loop through your measurements. System Notes Doing anything is always better than doing nothing. Do not perform multiple tests at the same time. Instead, plan ahead and take one step at a time. Support the show: https://www.systemhub.com/podcastSee omnystudio.com/listener for privacy information.

Guest’s Background: Charley Valher is a serial business owner and educator from Melbourne, Australia, best known for his unique approach to business and developing companies in a way that creates more time and leverage for the business owner. Having experience in a variety of businesses, he has picked up and developed a strong skillset in: -Scaling a business past the business owner-Business Automation-Business model design-Virtual Assistants & Online teams-Systems & Processes-Joint Ventures In his spare time, he enjoys cycling, cooking, and music. Website: www.outsourcingangel.com System Steps: Step 1: Tools to use when working with a virtual team. Step 2: Create a weekly system. Step 3: Organise a Weekly Overview board in Asana. Step 4: Set up a separate project for each customer. Step 5: Set up channels for communication in Slack. Step 6: Scale your virtual team.Support the show: https://www.systemhub.com/podcastSee omnystudio.com/listener for privacy information.

Guest’s Background: Ari is the best-selling author of “The Art of Less Doing“, and “The Replaceable Founder.” He is a self-described Overwhelmologist whose insights into personal and professional productivity have earned him the title, “The Guru’s Guru.” He can be heard on the award-winning Less Doing Podcast, on international stages speaking to thought leaders and influencers, and for those who prefer the written word, Ari’s blog posts on Medium offer immediate and actionable advice for entrepreneurs seeking replaceability. Website: www.lessdoing.com System Steps: Step 1: Optimise Step 2: Automate Step 3: OutsourcingSupport the show: https://www.systemhub.com/podcastSee omnystudio.com/listener for privacy information.

Guest’s Background: Blaine Bertsch is the Co-Founder and CEO at Dryrun, where he oversees the strategic direction and core operations for the company and the software platform. Blaine also leads the application’s design direction, resulting in a beautiful, flexible and actionable customer experience. Blaine’s mission is to have a lasting positive impact on businesses all over the world by helping them collaborate with their accounting team to manage cash flow and grow. In 2019, Blaine released his first book, Pandemic Cash Flow, which explores the problems businesses face and offers a collaborative and effective solution to crushing the affliction. With a Master of Design from the University of Alberta, Blaine has more than 15 years of successful entrepreneurial experience in graphic design, interactive design in the educational and cultural space, and television. Blaine empowers and advises entrepreneurs and mature businesses throughout Alberta and beyond in the online space as well as locally in Edmonton. Website: dryrun.com System Steps: Step 1: Hire a financial advisor. Step 2: Pick the right software. Step 3: Do a regular check up on your business financials.Support the show: https://www.systemhub.com/podcastSee omnystudio.com/listener for privacy information.

Guest’s Background: As a business owner Adrian has successfully built and sold a plumbing trade business, www.plumbertotherescue.com.au it wasn’t easy and at one point Adrian had to sell his family home to repay debts. Learning from these mistakes Adrian grew his skills and resilience. PTTR grew to nine staff and was eventually sold several years later in 2012 to one of his largest competitors, Mr Washer. The Plumber to the rescue brand was so strong Mr Washer was rebranded to Adrian’s brand Plumber to the rescue. Throughout this amazing journey, Adrian has learned the core business principles that are simply not taught at TAFE. Based in Sydney and serving the entire Australian tradie market. Adrian is a certified business coach who combines his 25 years of business and trade industry knowledge with top-level coaching materials sourced from all over the world that provide immediate improvements and consistent long-term outcomes for his clients. If you want to:• Understand your numbers.• Build an effective business plan that actually gets used.• Learn how to market your trade business.• Train your tradies on how to sell. Website: tradesformation.com.au System Steps: Note: Before doing the steps, be sure that you get yourself in the moment and be present for your business. Step 1: First impressions. Step 2: Gathering information. Step 3: Building up your options sheet. Step 4: Presenting your options. Step 5: Handling objections. Step 6: Closing the sale. Step 7: Feedback, testimonials, and referrals.Support the show: https://www.systemhub.com/podcastSee omnystudio.com/listener for privacy information.

Guest’s Background: Brad is an entrepreneur, executive and technology advocate with over 25 years of experience in the Software as a Service (SaaS) industry. Brad started his career in software sales in 1992. He then started, and subsequently sold, Output Solutions Inc. Brad is currently the CEO of Outsource Management, Inc. (OMI) which he founded in 1999. In 2016 Brad co-founded 366 Degrees – a Marketing Automation Platform for mid-size enterprises with Paul Sciandra. Website: www.366degrees.co System Steps: Step 1: Directly engage with your connections. Step 2: Perform social listening. Step 3: Be savvy. Step 4: Be flexible. Step 5: Develop an action plan. System Notes: The technology to do social selling effectively is not worth thousands of dollars. This means that small and medium-sized business can put aside an amount to scale. Support the show: https://www.systemhub.com/podcastSee omnystudio.com/listener for privacy information.

Guest’s Background: Adam Houlahan is an International Keynote Speaker specialising in LinkedIn strategies for entrepreneurs, and CEO of the highly successful LinkedIn agency, Prominence Global. He hosts arguably the world’s largest free on-line LinkedIn training event with thousands of people registering every 12-weeks and is consideredto be one of Australia’s leading experts in harnessing the power of LinkedIn for business. He is the author of three Amazon best-selling books Social Media Secret Sauce, The LinkedIn Playbook, and Influencer.  Adam co-authored a fourth international best-seller Better Business, Better Life, Better World. He believes real and meaningful change comes through the world’s entrepreneurs. His purpose is to positively impact 12 million people in need and has surpassed 1.5 million on the way to that target. Website: adamhoulahan.com System Steps: Step 1: Profile Banner Step 2: Profile Image Step 3: Professional Headline Step 4: Summary Section / About Section Step 5: Position Description Step 6: Education Section Step 7: Volunteer Experience Section Step 8: Skills and Endorsements Step 9: Recommendation Section Step 10: Language Section Step 11: LinkedIn Influencers SectionSupport the show: https://www.systemhub.com/podcastSee omnystudio.com/listener for privacy information.

Guest’s Background: Scott Bywater is a marketing strategist who has generated millions of dollars for his clients in over 126 different industries – using unconventional direct marketing techniques that generate extraordinary returns. He believes outbound marketing is underrated, particularly in the business to business space – because it allows you to actively target the ideal 80/20 clients you want, instead of just accepting whatever lands in your patch. According to Scott, not all customers are created equal. And the best way to get the whales in your niche – that can be worth 10-100 times an average client – is to get super-clear on the customers you want, and hunt them down. Website: copywritingthatsells.com.au The 10 Steps to Outbound Marketing Success Step 1: Get clear on who your dream clients are. Step 2: Create an attractive offer that sets you apart from your competition. Step 3: Research the contact details of your ideal clients. Step 4: Make a follow-up phone call confirming their best mailing address. Step 5: Create 10 pieces of content, specifically targeted to your dream clients. Step 6: Connect with your dream clients via LinkedIn and/or another social media platform. Step 7: Begin the LinkedIn and phone follow-up process. Step 8: Wait 14 days and advertise to target group on Facebook. Step 9: Drip feed content on social media platforms. Step 10: Wait 14 days and send a direct mail. No matter your industry, product, service or dream client, this 10-step system really is the answer to your problems and the solution to your outbound marketing success.Support the show: https://www.systemhub.com/podcastSee omnystudio.com/listener for privacy information.

Guest’s Background: Tim Reid is the founder and host of Australia and New Zealand’s number one business and marketing podcast – The Small Business Big Marketing Show, which can also be found on all Virgin Australia domestic and international flights. Having launched this hit program seven years ago and with well over 300 episodes under his belt, it regularly ranks on iTunes above the Australian Stock Exchange, Alan Jones, Tim Ferris and even outranks Harvard Business School as the number one business marketing podcast. He has built a global audience of motivated business owners in 110 countries, and he is also the author of The Boomerang Effect, a popular marketing text. Prior to this, he was the marketing manager for Flight Centre and spent ten years working in Australia’s largest advertising agency looking after the advertising needs of Gillette, AXA, Yellow Pages and Dulux. He was also instrumental in helping AFL legend Jim Stynes raise one million dollars for his youth charity, Reach. He now travels the world (having spoken at 63 conferences in eight countries in the past 12-months) showing business owners and marketers how to embrace modern marketing methods – gaining success and increasing profits, without spending a fortune. Website: www.smallbusinessbigmarketing.com How to Create an Excellent Podcast Step 1: Pre-interview research Step 2: Setup the project in a project management tool and folders in a file-sharing tool Step 3: Prepare for the interview Step 4: Conduct the actual interview Step 5: Post-production of the interview Step 6: Create and upload show notes to the website Step 7: Share the podcast episode on various social media platforms Support the show: https://www.systemhub.com/podcastSee omnystudio.com/listener for privacy information.