Guest’s Background: You might have heard of a free fast-growth marketing strategy that savvy business owners have been employing for many years. The strategy is known by several names, some call it Joint Ventures, others Partnership Marketing or Strategic Partnerships/Alliances or even a Joint Marketing Collaboration…no matter what you call it Pauline Martin-Brooks is the expert and has been doing it for nearly 15 years! If you are looking to scale your business then you need to be rolling out this strategy in 2017. In business circles, Pauline is known as the Partnerships Queen and she has been responsible for bringing in Millions of Dollars of revenue by focusing specifically on this one Marketing strategy. She has used it to fill both small and large entrepreneurial events, sometimes up to 2000 people. She has co-authored an international best seller called Millionaire Mentors using the connections that she has created through Strategic Partnerships. She is a business mentor on several programs here in Australia, she also does keynote presentations as well as guest webinars and most of all she loves to connect good humans! She’s a lifelong learner of all things marketing and most importantly she is here to help you get your ducks in a row so you can capitalise on this Strategy and scale your business. Oh and she loves to dance and get out in nature as much as she can! Website: www.paulinemartinbrooks.com.au Ways to Attract Strategic Partnerships for Business Growth Step 1: Identify the types of partnerships that complement your core offering Step 2: Do these things prior to starting a partnership Step 3: Brainstorm your perfect product and services partners Step 4: Research providers – find out who offers these products and services in your area Step 5: Connect with your potential partners Step 6: Create a pitch that outlines the benefits of them partnering with you Step 7: Prepare your post-call email template Step 8: Call the company you’re pitching to Step 9: Keep Exploring and communicating – the fortune is in the follow-up Support the show: https://www.systemhub.com/podcastSee omnystudio.com/listener for privacy information.

Guest’s Background: Nathan Chan is the Publisher & Editor of Foundr Magazine, a digital magazine for young entrepreneurs on the App Store & Google Play store. Nathan launched Foundr in March 2013 from his bedroom and in a small period of time, it has become a top 10 ranked ‘Business & Investing Magazine’ on the app store. As publisher of Foundr Nathan was a finalist for Publisher of the Year for 2014 in the Digital Magazine awards. He has had the pleasure of interviewing some of the most accomplished entrepreneurs around the world namely Sir Richard Branson & Arianna Huffington and much more. Website: foundr.com How to Write an Excellent Blog Post Step 1: Identify post ideas. Step 2: Assign post idea to your writer. Step 3: Edit and prepare for publication Step 4: Load to your website – optimise layout, design and SEO. Step 5: Publish and promote. Step 6: Keep a consistent schedule of your posts.Support the show: https://www.systemhub.com/podcastSee omnystudio.com/listener for privacy information.

Guest’s Background: Steven Dixon is an Award Winning business person who has started Companies throughout various Countries in the World and has built them into thriving Million Dollar businesses. Starting his business journey as a 26-year-old with less than $500 in his bank account, Steven struggled and battled through the first 3 years of his business life. What Steven lacked in education and resources, he more than made up for with his undeniable commitment to succeed. Today Steven works alongside some of the finest business people within Australia and around the Globe to continue learning and implementing the skills and techniques that have provided proven results. Through the various programs in B4B (Breakthrough4Business) Steven is able to deliver the best of what he learns into simple and manageable programs where he can walk beside you and take your business to the next level. Website: www.b4b.academy System Steps: Step 1: Think it up. Step 2: Hand it off. Step 3: Make it real. Step 4: Make it better. Step 5: Ask for feedback.  Support the show: https://www.systemhub.com/podcastSee omnystudio.com/listener for privacy information.

Guest’s Background: Mike Rhodes is approaching veteran status in the Adwords world. He’s in his 13th year of building & running campaigns for businesses & brands all over the globe. He’s the co-author (with Perry Marshall) of the world’s best-selling book on Adwords ‘The Ultimate Guide to Google Adwords’ with the 5th Edition due later in 2017. He’s also represented Google on stage & spoken at numerous events (including at the Google Plex in Sydney & many others such as Traffic & Conversion, Baby Bathwater, & for marketing legends like Brian Kurtz, Ryan Levesque, Ed Dale & James Schramko) And as well as being in the trenches with his team & doing the work for clients, he also teaches a few hundred agencies how to improve what they do… both the technical ‘how to do adwords better’ side, and how to scale their agencies. Mike’s married to the amazing Gabbi & lives in Melbourne, Australia. When he’s not playing in the google machine you’ll find him in a forest on a mountain bike, or elbow-deep in Play-Doh with his two gorgeous daughters. Website: websavvy.com.au How to Audit Your Adwords Account Action: Every account should be audited at least quarterly, by someone other than the person running it. Goal: List insights, recommended actions and expected business impact. Step 1: Start Google Adwords audit by looking at a high-level overview of the account Step 2: Segment the data – dig a little deeper Step 3: Get granular – delve into the nitty-gritty of AdWordsSupport the show: https://www.systemhub.com/podcastSee omnystudio.com/listener for privacy information.

Guest’s Background: Troy Dean is an online marketing speaker, coach, consultant and podcaster. He specialises in helping businesses and entrepreneurs use the Internet to attract new customers and build their communities. He also managed the online strategy for Jessica Watson, the 16-year-old Australian girl who sailed around the world and helped FebFast raise over $1 million in 2011 and 2012 for the drug and alcohol sector. He’s also a professional voice-over artist and has voiced campaigns for hundreds of brands including Ford, Telstra, ANZ, Hungry Jacks, Mitsubishi, AFL and Cricket Australia. Plus, he sang the Cadbury jingle – “Wouldn’t it be nice if the world was Cadbury?” His clients include: QuickBooksLaw Institute of VictoriaWestpacMelbourne Business NetworkAustralian AnthillEdge of the WebBusiness BlueprintUniting Care Wesley Website: troydean.com.au SNAPSHOT XXX is a [describe company here]. XXX has operated a website for some years. With advancing technology and the rise of social media, XXX needs to redesign their website to align with the goals of the business and the target audience. XXX needs a website that functions as a powerful marketing and communications tool to attract new clients, position itself as a thought leader in the industry and provide credibility to potential joint venture partners. XXX has approached [insert your name here] to design and develop a new website. BUSINESS NEEDS Specifically, the new website needs to fulfil the following business needs:  [insert business need here]  [insert business need here]  [insert business need here]  [insert business need here] Also required is a content management system that will allow XXX to easily manage content on the site and reduce administration costs. TARGET AUDIENCE NEEDS The target audience for the XXX website is defined as [describe target audience here]. The new website needs to assist the target audience to do the following:  [insert target audience need here]  [insert target audience need here]  [insert target audience need here]  [insert target audience need here] Ultimately, the XXX website should be a useful resource for existing clients, potential new clients and potential new partners. SOLUTION We recommend the development of a completely new website, built from the ground up, with a custom design to convey the value that XXX adds to its members. The new website will be designed to: [insert benefit here that helps achieve needs from above] [insert benefit here that helps achieve needs from above] [insert benefit here that helps achieve needs from above] [insert benefit here that helps achieve needs from above] [insert benefit here that helps achieve needs from above] [insert benefit here that helps achieve needs from above]   Additionally, the following “behind the scenes” features will be built-in to the website: regular pings to Google, Yahoo and Bing Google analytics performance reporting High-speed page loading anti-spam features on contact forms video tutorials and a user manual for the content management system Web hosting services are provided on a monthly or annual basis by our preferred hosting partner or by XXX’s existing hosting company. FURTHER CONSIDERATIONS Successful websites of those websites that continue to attract the right type of visitors and lead them down a path towards becoming a customer. This requires consistent content publishing and monitoring of the website to make sure it is achieving its objectives. Once the website has been launched we can assist you with your content strategy and make incremental improvements to the website to make sure that it continues to deliver a positive return on your investment. We would be happy to speak with you about this in more detail and answer any questions you may have. In the meantime, you can see more about our service here [insert link to website care plans]. PROJECT TIMELINE We offer the following timeline for the redesign of the XXX website: Discovery – 4 Weeks Development of a sitemap and interactive prototype so that all functionality can be tested and approved in the browser. Design – 3 Weeks The design of website user experience and user interface to allow the target audience to easily navigate and use the website to achieve their needs. Development – 4 Weeks Development of working website on the WordPress content management system. Testing – 1 Week Final testing and debugging on a development server before launching. INVESTMENT Project Essentials – $7,200 The following elements are considered essential to the project: Development of information architecture into the sitemap Development of interactive prototype to finalise functionality and any third-party integrations Design user experience and user interface Develop working HTML/CSS website to best practice web standards Develop responsive breakpoints for tablet and mobile experience Integrate website into WordPress content management system Integrate Search Engine Optimisation best practices to increase visibility in popular search engines such as Google and Bing Test and debug beta version of the website before launch Launch live website Integrate a daily and weekly backup schedule to protect the website Integrate Google analytics software Training and comprehensive video tutorials included   Project Options – $3,000 The following options are recommended to enhance the performance of the website and help XXX achieve the strategic objectives outlined in this proposal: Develop a highly targeted lead capture strategy to convert website visitors into leads Develop a well-structured blogging platform to allow XXX to post thought-leading articles in order to attract the targeted visitors to the website Develop a commenting module to allow website visitors to leave comments on the blog articles as a way of encouraging engagement and conversation Integrate social media sharing facilities to allow web visitors to share articles with their friends and colleagues on platforms such as Facebook, Twitter and LinkedIn.   Project Total – $10,200 The above pricing is effective for 30 days. FREQUENTLY ASKED QUESTIONS What is information architecture? Information architecture is the relationship of how all the different pages of a website are related to each other. This is communicated visually through a sitemap. Here is an example of a sitemap: http://sitemaps.thewpdevshop.com/proctormajor/ What is an interactive prototype? An interactive prototype is a black and white version of your website that is designed to prove the functionality and features as they will work in the browser. No design elements are applied at this stage as the prototype is just built to allow all parties to make final decisions on the functionality. Here is an example of a prototype: http://prototypes.thewpdevshop.com/proctormajor/ Why do you use WordPress? WordPress is open source content management software and currently powers around 25% of all websites on the Internet. The project is contributed to by tens of thousands of developers all over the world and is growing from strength to strength. WordPress allows us to develop flexible and customisable websites to modern standards and observes web development best practices. Furthermore, the community of web developers that use WordPress reaches far and wide and allows us to tap into this collective intelligence and bring that wealth of experience to your project. Where is the website hosted? Your website needs to be hosted by a hosting company that specialises in WordPress hosting. There are many companies that do this. WP Engine, Siteground, Pagely and Pantheon are just a few who specialise in this area. We are more than happy to make a personal recommendation should you require one. Who do I call if something goes wrong with the website or I can’t figure something out? Provided you subscribe to one of our ongoing website care plans, we will be your first point of call should something go wrong with your website. We will determine whether it is something the hosting company needs to fix something that is covered by your website care plan. We will provide training and video tutorials to assist you in using your website once it is launched. What happens after the website is launched? Once your website is launched, we will provide 30 days of support to make sure any bugs have been ironed out and that you are confident using your new website. After this, you will need to subscribe to one of our ongoing website care plans to make sure your website is looked after and maintained. These website care plans include updating your software, regular backups, security checks and making sure your website is online and open for business 24/7/365. More information on our website care plans are available upon request. How long will it take to appear at the top of Google? The time it takes for your website to appear on page 1 of Google depends on a number of factors. It depends on the search phrase people are using to find your website and the number of other websites that are also available for those search phrases. Nobody can truly say how long it will take for your website to appear at the top of search engine results pages (including people who actually work for Google), however, there are a number of factors that can improve your chances. Building your website on WordPress is a good start as WordPress has some great Search Engine Optimisation fundamentals built-in. Creating unique and interesting content on a regular basis for your website is also critical to increase your visibility amongst search engines. Launching your website and then forgetting about it is a surefire way to get lost amongst the noise. We are happy to talk to more about your search engine strategy if we haven’t already. How will I know if anyone is visiting my website? We will install Google analytics software on your new website and show you how to log into your Google Analytics account where you can see a wide range of statistics about your website including a number of visits, page views than the amount of time people are spending on your website. Once you subscribe to one of our website care plans you will also receive more detailed analysis about your website performance and recommendations on how to improve. What happens if I want to add some features to the website while you’re building it? Whilst we like to be flexible and responsive to your needs, we also like to deliver what we promise within the time frames and budgets we have allowed. If you ask us to add new features to your website while we are building it, will most likely ask why? If we all agree that your new request will help us achieve our objectives then we will be more than happy to oblige. If your new feature is something you would like to add to your website but is not directly tied to your original objectives then we will suggest to schedule it for a second iteration of the website once it has been launched. This will require a new proposal. NEXT STEPS To proceed with this project, XXX is required to take the following steps: Accept the proposal as is by clicking on the “Accept” or “Approve” button, or discuss desired changes. Please note that changes to the scope of the project can be made at any time, but additional charges may apply.  Submit an initial payment of 50% of the total project fee. Once these steps have been completed we will begin the project with an introduction of all relevant people and begin the discovery process. MUTUAL AGREEMENT This is a variation of the original Contract Killer template by Andy Clarke which can be found here: http://stuffandnonsense.co.uk/projects/contract-killer/ Between us, XXX and you XXX. Summary We will always do our best to fulfil your needs and meet your goals, but sometimes it’s best to have a few things written down so that we both know what’s what, who should do what and what happens if stuff goes wrong. In this contract, you won’t find complicated legal terms or long passages of unreadable text. We have no desire to trick you into signing something that you might later regret. We do want what’s best for the safety of both parties, now and in the future. In short You (XXX) are hiring us (XXX Pty Ltd) located at XXX to design and develop a website for the estimated total price as outlined in our proposal. Of course, it’s a little more complicated, but we’ll get to that. What Do Both Parties Agree To Do? As our customer, you have the power and ability to enter into this contract on behalf of your company or organisation. You agree to provide us with everything that we’ll need to complete the project – including text, images and other information – as and when we need it and in the format, we ask for. You agree to review our work, provide feedback and approval in a timely manner too. Deadlines work two ways and you’ll also be bound by any dates that we set together. You also agree to stick to the payment schedule set out at the end of this contract.organisation. You agree to provide us with everything that we’ll need to complete the project – including text, images and other information – as and when we need it and in the format, we ask for. You agree to review our work, provide feedback and approval in a timely manner too. Deadlines work two ways and you’ll also be bound by any dates that we set together. You also agree to stick to the payment schedule set out at the end of this contract. We have the experience and ability to perform the services you need from us and we will carry them out in a professional and timely manner. Along the way, we will endeavour to meet all the deadlines set but we can’t be responsible for a missed launch date or a deadline if you have been late in supplying materials or have not approved or signed off our work on-time at any stage. On top of this, we’ll also maintain the confidentiality of any information that you give us. Getting Down to the Nitty-Gritty Design If we are designing your application we’ll create designs for the look-and-feel, layout and functionality of your website. This contract includes one main design plus the opportunity for you to make up to two rounds of revisions. If you’re not happy with the designs at this stage, you will pay us in full for all of the work that we have produced until that point and you may either cancel this contract or continue to commission us to make further design revisions at our standard design rates. HTML and CSS Layout Templates If the project includes HTML markup and CSS templates, we’ll develop these using valid HTML and CSS code. The landscape of web browsers and devices changes regularly and our approach is to look forward, not back. With that in mind, we will test all our markup and CSS in current versions of all major desktop browsers to ensure that we make the most of them. Users of older or less capable browsers or devices will experience a design that is appropriate to the capabilities of their software. We do not cater to people using Microsoft Internet Explorer 6 and cannot predict the behaviour of that browser. We will also test that these templates perform well on Apple’s iPad. We will not test old or abandoned browsers, for example, Microsoft Internet Explorer 6 or 5.5 for Windows or Mac, previous versions of Apple’s Safari, Mozilla Firefox or Opera unless otherwise specified. If you need us to consider these older browsers, we will charge you at our standard old browser rate for any necessary additional design work, development and testing. Text Content We may have written a hundred blog posts but we’re not responsible for writing or inputting any text copy unless we specified it in the original estimate. We’ll be happy to help though, and in addition to the estimate, we will charge you at our standard copywriting or content input rate. Photographs You will supply us photographs in digital format. If you choose to buy stock photographs we can suggest vendors of stock photography. Any time we spend searching for appropriate photographs will be charged at our standard discovery rate. Changes and Revisions We know from plenty of experience that fixed-price contracts are rarely beneficial to you, as they often limit you to your first idea about how something should look, or how it might work. We don’t want to limit either your options or your opportunities to change your mind. The estimate/quotation prices at the beginning of this document are based on the amount of work we estimate we’ll need to accomplish everything that you have told us you want to achieve. If you do want to change your mind, add extra pages or templates or even add new functionality, that won’t be a problem. However, you will be charged accordingly and these additional costs will need to be agreed to before the extra work commences. This additional work will affect deadlines and they will be moved accordingly. We’ll be upfront about all of this if and when it happens to make sure we’re all on the same page before proceeding. We may also ask you to put requests in writing so we can keep track of changes. If the nature or functions of the project change significantly throughout the process, we reserve the right to deem the current project cancelled. At this, point you will pay us in full for all the work we have done and may commission us to complete the new project based on the new requirements. This will require a new quote and contract. Technical Support You may already have professional website hosting, you might even manage that hosting in-house; if that’s the case, great. If you don’t manage your own website hosting, or your current hosting environment does not support the solution we are providing, we can set up an account for you at one of our preferred, third-party hosting providers. We will charge you a one-off fee for installing your site on this server, plus any statistics software such as Google Analytics, then the updates to, and management of that server, plus any support issues will be up to you. We are not a website hosting company and so do not offer or include technical support for website hosting, email or other services relating to website hosting. Legal stuff We can’t guarantee that the functions contained in any web page templates or in a completed website will always be error-free and so we can’t be liable to you or any third party for damages, including lost profits, lost savings or other incidental, consequential or special damages arising out of the operation of or inability to operate this website and any other web pages, even if you have advised us of the possibilities of such damages. If any provision of this agreement shall be unlawful, void, or for any reason is unenforceable, then that provision shall be deemed severable from this agreement and shall not affect the validity and enforceability of any remaining provisions. Phew! Copyrights You guarantee to us that any elements of text, graphics, photos, designs, trademarks, or other artwork that you provide us for inclusion in the website are either owned by your good selves or that you have permission to use them. When we receive your final payment, copyright is automatically assigned as follows: You own the graphics and other visual elements that we create for you for this project. We’ll give you a copy of all files and you should store them really safely as we are not required to keep them or provide any native source files we used to make them. You also own text content, photographs and other data you provided unless someone else owns them. We own the markup, CSS and other code and we license it to you for use on only this project. We love to show off our work and share what we have learned with other people, so we reserve the right to display and link to your completed project as part of our portfolio and to write about the project on websites, in magazine articles and in books about web design. Payments We are sure you understand how important it is as a small business that you pay the invoices that we send you promptly. As we’re also sure you’ll want to stay friends, you agree to stick tight to the following payment schedule. 50% deposit upfront 30% instalment once functionality and design has been agreed upon 20% balance once the application has been tested and everyone agrees it is ready to go live. NB: If you are unable to supply all of the right content at this stage, it does not mean we have not done our job. Once the site has been tested and is ready to go live, either with your content or placeholder images and dummy text, we will issue the final invoice. Once the final invoice is paid we will hand over the keys and show you how to put your own content in once it’s ready. If the final invoice is not paid within the credit terms we have given you, we are under no obligation to keep the site on our testing server or continue with the project in any way. But where’s all the horrible small print? Just like a parking ticket, you can’t transfer this contract to anyone else without our permission. This contract stays in place and need not be renewed. If for some reason one part of this contract becomes invalid or unenforceable, the remaining parts of it remain in place. Although the language is simple, the intentions are serious and this contract is a legal document under exclusive jurisdiction of the courts of [insert your location here]. Authorising this project requires a signature below or approval of this proposal by clicking the “Accepted” or “Approved” button on the proposal website. Signed for XXX                                                                   Signed for XXX.Support the show: https://www.systemhub.com/podcastSee omnystudio.com/listener for privacy information.

Guest’s Background: Originally starting out with a website and design company, Esther Anderson employed virtual staff. Over time they set up ideal processes on how tasks were to be done. They grew their team which resulted in her flying to the Philippines several times to conduct staff training. Esther and her team developed their systems so well, they were able to open up a virtual staff agency where they provide trained staff to clients in different fields. The difference is that the staff are always employed by them and they provide a guarantee on their work standards. The bonus is that they unbox the systems and processes that clients need when first setting up a business. Website: insandoutsofoutsourcing.com How to Attract the Best Virtual Staff Step 1: Define what processes you need your staff to carry out Step 2: Write an effective job description for your ad Step 3: Manage your job ads Step 4: Schedule for interview Step 5: Conduct the interview Step 6: Decide who gets hired Step 7: Test week and probation period  Step 8: Onboarding the new staff member Support the show: https://www.systemhub.com/podcastSee omnystudio.com/listener for privacy information.

Guest’s Background: Pete Nicholls is the Director and Marketing Technologist at HubDo.com, the global Marketing Stacks Company. Following 16 years with Cisco as Technical Director, Sales and Business Development, Pete heads hubdo.com, a Global Provider of Marketing Stacks for Consultants and Agencies. HubDo delivers integrated Done For You solutions as Marketing Stacks for Consultants and Agencies, built on Best In Class software including HubSpot, integrated and automated using HubDo Glue, for lead generation, customer acquisition, and client engagement. Website: hubdo.com How to Identify Your Clients’ Level of Happy Step 1: Send your clients a one-question survey following the – Net Promoter System® (NPS). Step 2: Identify who are you going to survey Step 3: Send out the survey to your selected group Step 4: Calculate your Net Promoter System® (NPS) score Step 5: Respond to your survey respondents Step 6: Bridge the gap Support the show: https://www.systemhub.com/podcastSee omnystudio.com/listener for privacy information.

Guest’s Background: Simon Kelly is a Melbourne based website consultant, designer and web developer that helps businesses get better results from their websites. He helps businesses generate more leads and more revenue through their websites. He believes that websites are key to a successful digital strategy and he sees many businesses failing with their marketing due to a website that is outdated, hard to navigate and does not generate leads. That’s where his focus lies – on creating websites that are easy to use, gorgeously designed and work hard to generate leads and sales every day. Specialities: One of his key speciality areas is with hotels, motels and venues that he helps improve booking rates, reduce third party booking fees, and increase website exposure. Another speciality area is with eCommerce websites, working with site owners to optimise their website for lead capture and sales. His Process: To achieve success, he starts with a detailed discovery process. This leaves no stone unturned as they get to the core of what makes the business unique and who the ideal customers are. He then develops a digital strategy blueprint that outlines how to achieve goals with a focus on the website as the hub of this strategy. Website: www.renegade-empire.com PURPOSE / OUTCOME Once the process is complete, you will have a system for preparing, creating, testing and sending a highly engaging newsletter. WHY IT’S IMPORTANT Sending email communications to your list is important to stay top of mind, which helps to build your authority, increase engagement in your list, and increase the likelihood of closing more deals with more prospects. WHAT YOU WILL NEED BEFORE DOING THIS Marketing Tool: Mailchimp / Active Campaign / other Logins / URLs to access the systems: (Logins / Passwords shared via LastPass)  OVERVIEW Overview Set up (one-time) Find articles Prepare images Prepare content Create Newsletter Test and Deliver Share Finish here STEPS TO DO IT 1 – Set up (one-time) 2 – Create New Edition 3 – Prepare Images 4 – Prepare content 5 – Create Newsletter 6 – Test and Deliver 7 – Share 8 – Finish hereSupport the show: https://www.systemhub.com/podcastSee omnystudio.com/listener for privacy information.

Guest’s Background: James Tuckerman is one of Australia’s most accomplished digital publishers. He’s an entrepreneur, angel investor, consultant, coach and public speaker. He is best known for launching Anthill Magazine, in 2003, from the spare bedroom of his parents’ home. He was then 26 years of age. In 2004 and 2005, he was named Best Small Publisher in Australia by the ABA (now Publishers Australia). In early 2009, he reinvented the Anthill business model, abandoning its print origins in favour of a 100% digital product. In early 2009, he reinvented the Anthill business model, abandoning its print origins in favour of a 100% digital product. Within six months, AnthillOnline.com was listed by Nielsen Online Ratings among the Top 50 Business & Finance websites in Australia (http://anthillonline.com/about-us/). Since then, he has launched numerous digital ventures and helped other companies, large and small, make the transition online or helped them significantly improve their online commercial outcomes. AUTOMATING LEAD GENERATION IN 7 STEPS Step 1: Define your target audience, their problems and how your product or service will solve it for them. Step 2: Create a lead magnet / opt-in gift that is of high value for your target audience. Step 3: Place your opt-in gift on a dedicated landing page. Step 4: Create a customer-centric checklist for successful opt-ins. Step 5: After completing the checklist, the prospect is taken to an ultimate online transaction (U.O.T.) page. Step 6: Create an auto-responder sequence to send to all prospects who successfully opted-in on your landing page. Step 7: Specify your traffic sources and drive traffic. LEADS ARE EVERYWHERE They may not always be obvious but we all know they are everywhere. Not everyone, however, knows they can be found without human eyes — and those who do are often too scared to leave their inflow of leads up to all these tools we have online. But with a bit of planning and creative thinking, anyone can bring potential leads their way and drive them into action.Support the show: https://www.systemhub.com/podcastSee omnystudio.com/listener for privacy information.

Guest’s Background: FORBES recently said Pete Williams is “One entrepreneur today that every marketer should be modeling”, whilst INC describes him as “a savvy marketing strategist”. Pete Williams is an entrepreneur, author, and marketer from Melbourne, Australia. Recently named a Small Business ICON award winner for the Best-in-Class marketing strategies he’s implemented in his leading Telco company. Lots of other people think he’s pretty good too! He’s been announced as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, the Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of SmartCompany’s Top 30 Under 30. Pete will share the tactics, processes and steps you can swipe and deploy resuscitate the dead leads your business is sitting on right now. Website: preneurgroup.com Resuscitation Marketing 101 Step 1: Map out your sales funnel. Step 2: Identify the death traps / where your prospects are falling out of the sales funnel. Step 3: Categorise and group together the causes of death. Step 4: Create marketing automation sequences to re-engage prospect. Step 5: Use automation to move “lost” leads into new re-engagement funnels. Step 6: Review, adjust and tweak based on results.Support the show: https://www.systemhub.com/podcastSee omnystudio.com/listener for privacy information.