Guest’s Background:

Dawn Fotopulos is the associate professor of business at The King’s College, the founder of BestSmallBizHelp.com and author of Accounting for the Numberphobic: A Survival Guide for Small Business Owners (AMACOM). As an experienced entrepreneur and small-business turnaround expert, she has rescued hundreds of small businesses from financial disaster. She has been featured on MSNBC’s Your Business and at the New York Times Small Business Summit.

Website: hiddenprofitacademy.com

System Steps:

Step 1: Review your financial dashboard.

Step 2: Focus on gross margin, not on revenues.

Step 3: Increase your gross margin by increasing your prices.

Step 4: Increase your gross margin by eliminating unprofitable products and services.

Step 5: Increasing growth margin by identifying profitability by the client.

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