The "Elevate" by MAPS Podcast

In this podcast, we delve into the world of omnichannel strategies in Medical Affairs, where understanding your audience's educational needs and communication preferences is pivotal for delivering relevant and engaging data dissemination. Join us as we explore how to develop effective communications by leveraging various sources of audience understanding, and how to translate information into actionable insights. Discuss what the gold standard for insights could look like and highlight practical suggestions for how to yield robust insights while navigating common challenges often associated with using insights. This podcast provides an overview into the multifaceted process of understanding your audience and explains the complexities and opportunities within the Medical Affairs space to ensure that your communications resonate with your audience, and ultimately, support their educational goals.

Sonal Bhatia, Chief Medical Officer for rare disease at Pfizer, shares her insights on the groundbreaking role of AI in medical affairs. She discusses how AI tools are revolutionizing clinical practices and transforming patient outcomes by enhancing diagnostic accuracy and streamlining workflows. The conversation delves into AI's potential in drug development and clinical trials, highlighting its ability to identify rare disease patients and improve collaboration across medical teams. Get ready for an enlightening exploration of AI's future in healthcare!

Sharon Winton, CEO of Lymphoma Australia and a passionate patient advocate, joins forces with industry leader Liz de Somer to dive into patient engagement. They discuss the urgent need for collaboration across healthcare, especially post-COVID-19. The conversation highlights how advancements in treatment options are empowering patients, while also addressing the complexities of engagement in the Australian pharmaceutical landscape. Winton emphasizes the importance of early patient involvement in clinical trials, ensuring patient values are at the forefront of care.

Andres Quintero, the Global Medical Affairs Director at Pfizer, shares his expertise on leveraging data to identify unmet medical needs in healthcare. He discusses the shift from anecdotal evidence to data-driven insights, highlighting the importance of longitudinal patient data. The conversation delves into how identifying key opinion leaders and implementing innovative strategies can enhance patient outcomes. Quintero emphasizes that field medical teams play a crucial role in influencing treatment decisions, backed by data that validates their impact on healthcare.

Amit Lalwani, the omnichannel lead and executive committee member of Medical Affairs Professionals of Australasia, dives into the transformative role of AI in medical affairs. He discusses how digital tools can break down silos, enhancing cross-departmental collaboration. Resistance to change is a key topic, as he encourages a shift from traditional methods to embrace innovative strategies. Anand shares insights on the importance of human oversight over AI data to ensure accuracy, emphasizing that a collaborative mindset is essential for superior healthcare outcomes.

When we look at AI, and in particular natural language processing, we think about how we can use these new tools in the medical information space. How do we see the new generative AI models changing what medical information has been doing, especially in the context of chatbots and information dissemination? In this podcast, we interview Matt Lewis, Chief AI Officer at Inizio Medical,  a well-regarded expert in data analytics and augmented intelligence. 

At MAPS Global 2023, “omnichannel in Medical Affairs” was a hot topic across numerous sessions. As part of the Field Medical track, Rosie Humphreys, Senior Director at OPEN Health, Donnie Wooten Jr., Global Head of Strategic Medical Content & Omnichannel at Organon and Kelly Lo, Field Medical Excellence, Global and Japan and Asia Pacific at Amgen conducted an interactive workshop, entitled “Optimize your Field Medical Team for the Omnichannel World”. Over 180 attendees, across two sessions, learned how an omnichannel approach is integral to maximizing Field Medical engagement with HCPs. This podcast will discuss the outcomes and insights of that workshop and how Field Medical can build skills and garner support to effectively implement omnichannel strategies.  

Tom Hughes, CEO of Virtual Science AI, shares insights on the transformative potential of generative AI in medical affairs. He discusses how these technologies can streamline data synthesis, enabling teams to derive actionable insights more efficiently. The conversation highlights the importance of overcoming data silos and responsibly adopting AI for compliant medical applications. Additionally, they underline the critical role of human oversight in communicating insights, ensuring quality while enhancing interactions with leadership and clients.

This podcast shares results from the latest Wiley HCP survey, which studies the content habits and preferences of over 900+ HCPs, as well as what they mean for improving engagement with healthcare audiences. Listeners will learn practical tips from the experts on the tactics that are driving impact with today's clinicians. 

Partially recorded at the MAPS America's Annual meeting in Nashville, members of the MAPS Digital FAWG interviewed representatives from seven organizations in the MAPS Partner Circle.In this podcast, the FINAL part of this 3-part series, our experts in the Digital FAWG tackle the question of: “How does a Medical Affairs organization measure the success, or value, of omnichannel activities?"