Elevate Medical Affairs Podcast Channel Patient-Centered Solutions: Navigating challenges & unlocking value through patient engagement
Nov 2, 2023
Sharon Winton, CEO of Lymphoma Australia and a passionate patient advocate, joins forces with industry leader Liz de Somer to dive into patient engagement. They discuss the urgent need for collaboration across healthcare, especially post-COVID-19. The conversation highlights how advancements in treatment options are empowering patients, while also addressing the complexities of engagement in the Australian pharmaceutical landscape. Winton emphasizes the importance of early patient involvement in clinical trials, ensuring patient values are at the forefront of care.
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Patient Centricity Definitions
- Patient centricity has diverse definitions, depending on who you ask.
- True patient centricity requires collaboration among patients, healthcare providers, and systems.
Drivers of Patient Centricity
- Increased patient engagement stems from greater access to information and awareness of treatment advances.
- Patients now desire equitable access to the best available treatments, driving the need for patient centricity.
Pandemic's Impact on Patient Care
- The pandemic accelerated patient involvement in their healthcare by increasing access to information.
- This shift makes access a key hurdle in achieving true patient centricity.