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Elevate Medical Affairs Podcast Channel
Patient-Centered Solutions: Navigating challenges & unlocking value through patient engagement
Nov 2, 2023
Sharon Winton, CEO of Lymphoma Australia and a passionate patient advocate, joins forces with industry leader Liz de Somer to dive into patient engagement. They discuss the urgent need for collaboration across healthcare, especially post-COVID-19. The conversation highlights how advancements in treatment options are empowering patients, while also addressing the complexities of engagement in the Australian pharmaceutical landscape. Winton emphasizes the importance of early patient involvement in clinical trials, ensuring patient values are at the forefront of care.
15:49
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Quick takeaways
- Achieving true patient centricity requires a collaborative effort among all healthcare stakeholders, considering patients' needs and systemic challenges.
- Increased patient awareness post-COVID-19 has elevated engagement, pushing healthcare systems to prioritize equitable access to innovative treatments.
Deep dives
Defining Patient Centricity
The concept of patient centricity is often represented by a graphic placing the patient at the center, surrounded by various healthcare elements. However, this representation is seen as aspirational rather than fully realized. True patient centricity encompasses not only the patient's preferences and needs but also the complex web of healthcare systems, including healthcare providers, treatment plans, and financial considerations. Achieving a genuinely patient-centric environment necessitates extensive collaboration among all stakeholders in the healthcare system.
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