The Shift from Traditional Models to Digital Transformation

The traditional model of medical affairs, reliant on face-to-face interactions and paper-based processes, is no longer adequate in today’s data-driven healthcare environment. As the medical landscape becomes more complex and personalized care demands increase, both healthcare professionals and patients are seeking more efficient ways to access and share information. Digital tools, particularly artificial intelligence (AI) applications, such as chat GPT, have emerged as essential resources to meet these needs. Adopting these technologies not only addresses current demands but also facilitates improved interactions within medical affairs.