Elevate Medical Affairs Podcast Channel
Identifying and Quantifying Unmet Medical Needs: Expert Perspective on Enabling Field Medical with Data
Oct 31, 2023
Andres Quintero, the Global Medical Affairs Director at Pfizer, shares his expertise on leveraging data to identify unmet medical needs in healthcare. He discusses the shift from anecdotal evidence to data-driven insights, highlighting the importance of longitudinal patient data. The conversation delves into how identifying key opinion leaders and implementing innovative strategies can enhance patient outcomes. Quintero emphasizes that field medical teams play a crucial role in influencing treatment decisions, backed by data that validates their impact on healthcare.
25:41
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Quick takeaways
- A data-driven approach utilizing longitudinal patient-level data can effectively identify healthcare providers treating patients with high unmet medical needs.
- Statistical models like Poisson regression significantly enhance targeting interventions for patients, improving the patient-centric focus of medical affairs strategies.
Deep dives
Quantifying Unmet Medical Needs
Identifying and quantifying unmet medical needs is crucial for improving patient care and outcomes. Experts emphasize the importance of transitioning from anecdotal insights gathered by field medical representatives to a more data-driven approach. This shift allows for a clearer understanding of which healthcare providers (HCPs) are treating patients with high unmet needs, ensuring that resources are allocated effectively. By leveraging empirical data such as claims data and clinical records, medical affairs teams can prioritize their engagements with HCPs who work with patients facing significant health challenges, thereby enhancing care delivery.
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