Elevate Medical Affairs Podcast Channel Identifying and Quantifying Unmet Medical Needs: Expert Perspective on Enabling Field Medical with Data
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Oct 31, 2023 Andres Quintero, the Global Medical Affairs Director at Pfizer, shares his expertise on leveraging data to identify unmet medical needs in healthcare. He discusses the shift from anecdotal evidence to data-driven insights, highlighting the importance of longitudinal patient data. The conversation delves into how identifying key opinion leaders and implementing innovative strategies can enhance patient outcomes. Quintero emphasizes that field medical teams play a crucial role in influencing treatment decisions, backed by data that validates their impact on healthcare.
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Data-Driven Healthcare
- Healthcare decisions should be based on empirically sound information, even if imperfect.
- Data-driven approaches are superior to heuristics or anecdotal experience.
Prioritizing HCPs
- Prioritize HCP engagements based on data-driven insights, not just anecdotal information or assumptions.
- Use claims data, metadata, and scientific activity records for better HCP prioritization.
Defining and Mapping Unmet Need
- Define unmet need as patients at greatest risk for specific outcomes, often due to comorbidities.
- Map epidemiological burden to identify areas with greatest unmet need for resource allocation.