Understanding Generative AI in Medical Affairs

Generative AI refers to a type of artificial intelligence that uses transformer models to predict and create new content based on training data. This contrasts with traditional AI by not only analyzing existing information but also generating new knowledge through a self-learning process. In medical affairs, generative AI is gaining traction as it allows for rapid insight reports that summarize trends and themes from advisory panels, significantly reducing the time needed for data processing from weeks to just hours. The ability to synthesize past experiences and learn from vast amounts of data makes generative AI a powerful tool for improving decision-making in the pharmaceutical industry.